FULFILLIT LTD

What FULFILLIT LTD does

FULFILLIT LTD (DBA Fulfillit.io) is a US-headquartered 3PL and cloud-based Warehouse Management System provider focused on third-party Amazon sellers. Founded circa 2022 as a sister company to logistics operator NEWL Group (30+ years of industry experience), the company combines a self-serve software platform with a network of seven owned/operated warehouse facilities across the USA (California, Oregon, Texas, North Carolina, South Carolina) and Canada (Ontario, British Columbia). Its customer base of more than 1,000 sellers is dominated by SMB and mid-market e-commerce operators using the platform for FBA preparation services (relabeling, repackaging, kitting, quality control, removal orders), multi-warehouse inventory storage, and shipping coordination via Amazon's partnered carriers and Fulfillit's own delivery service.

The underlying technology is a centralized, cloud-based WMS dashboard that provides 360° SKU and order visibility across the warehouse network, with workflows designed to mirror Amazon seller processes for fast adoption. The platform exposes a self-serve product creation flow, multi-warehouse selection, and a few-click ship-to-Amazon workflow, complemented by a customer portal (Teamship) for account, billing, and warehouse staff communication. The Amazon SPN certification and integrations with carriers such as UPS position the platform within Amazon's official provider ecosystem.

The business model is a usage-based, pay-as-you-go model with no contracts or hidden fees, monetizing across three streams: warehousing storage fees, FBA prep and fulfillment transaction fees, and transportation/logistics fees (ground and ocean freight). Distribution combines a product-led growth self-serve motion with a sales-assisted book-a-demo channel for mid-market and custom-work-order customers, supplemented by channel partners (Amazon SPN, UPS, IWLA) and the credibility inherited from its parent, NEWL Group.

Name

FULFILLIT LTD

Legal name

FULFILLIT LTD

Website

https://fulfillit.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

FULFILLIT LTD operates Fulfillit.io, a cloud-based warehouse management system and 3PL network serving 1,000+ Amazon sellers with FBA prep, multi-warehouse storage, and shipping across the USA and Canada.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (3PL) and Warehousing

NAICS

Couriers and Express Delivery Services (4921)

akta.pro primary industry

Marketplace / Multi-Client Fulfillment Centers (TLALADAD)

akta.pro secondary industry

Value-Added Services (VAS) Fulfillment Centers (Kitting, Labeling, Light Assembly) (TLALADAH)

Keywords

• Amazon 3PL services
• FBA preparation services
• Warehouse management system
• E-commerce fulfillment
• Third-party logistics

Headquarters

HQ city

Dagenham

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Warehousing Services: Pay-as-you-go warehousing storage fees for inventory held at Fulfillit warehouse facilities across their network
2. Fulfillment and Prep Services: Fees for Amazon FBA preparation services including relabeling, repackaging, kitting, quality control, and sensitive item handling
3. Transportation and Logistics: Ground transportation, ocean freight, and shipping services connecting Amazon's network or Fulfillit's own delivery service

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Fulfillit provides warehousing, Amazon FBA preparation, and transportation/logistics services to Amazon third-party sellers through a cloud-based Warehouse Management System. Customers store inventory at one or more of seven 3PL fulfillment facilities across the USA and Canada, manage SKUs from a centralized dashboard, and ship inventory to Amazon fulfillment centers with relabeling, repackaging, kitting, quality control, and removal order handling included as needed.

Product overview

FULFILLIT LTD offers a unified 3PL (Third-Party Logistics) platform centered on the fulfillit.io platform—a cloud-based Warehouse Management System (WMS) that enables Amazon sellers to store inventory across a network of fulfillment centers and manage operations from a single dashboard. The platform integrates with Amazon FBA services and is supported by complementary service offerings including warehouse services (relabeling, container devanning, removal orders, ground/ocean transportation, custom work orders) and Amazon FBA preparation services (label services, kitting, inventory placement, quality control). The company also provides the Teamship customer portal for account management. The architecture combines the core WMS platform with a network of physical 3PL fulfillment partners to provide end-to-end warehousing and logistics for e-commerce sellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fulfillit.io Platform Cloud-based Warehouse Management System (WMS) platform that enables Amazon sellers to manage inventory across a network of 3PL fulfillment centers from a single dashboard, featuring real-time tracking, 360° SKU visibility, and Amazon workflow integration.
• Warehouse Services Comprehensive warehousing services including relabeling, container devanning, removal orders, ground transportation, ocean transportation, and custom work orders for Amazon sellers and e-commerce businesses.
• Amazon FBA Preparation Services Services to prepare inventory for Amazon FBA including label services, Amazon inventory placement, kitting, transportation, sensitive items handling, and quality control.
• Teamship Customer portal for account management, billing, and direct communication with warehouse staff.

Quantifiable outcome

• Trusted by 1000+ Amazon sellers

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon SPN (Solution Provider Network) certified partner. Fulfillit is recognized by Amazon as a trusted 3PL provider for Amazon sellers, providing FBA prep services, warehousing, and logistics that comply with Amazon's strict guidelines.
• NEWL GroupcoreStrategic or Co-development PartnerSister company and parent organization with over 30 years of experience in the logistics industry. NEWL Group provides operational expertise and credibility to Fulfillit's Amazon 3PL services.
• IWLAminorStrategic or Co-development PartnerInternational Warehouse Logistics Association membership. Affiliation with industry association for warehousing standards and best practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• eFulfillment Service: Long-standing 3PL specializing in Amazon, eBay, and multichannel e-commerce fulfillment with no long-term contracts. Highly comparable no-contract, pay-as-you-go pricing model and SMB seller focus.
• Floship: Global e-commerce fulfillment and crowdfunding logistics provider with warehouse network and WMS. Comparable in serving cross-border e-commerce sellers with integrated fulfillment software.
• ShipMonk: Multichannel 3PL offering warehousing, fulfillment, and inventory software to e-commerce brands selling on Amazon, Shopify, and other channels. Closely comparable operating model and target SMB/mid-market customer base.
• ShipBob: Tech-enabled 3PL with a global fulfillment network and proprietary WMS, serving SMB and mid-market e-commerce sellers including Amazon. Direct competitor for multi-warehouse inventory management and Amazon FBA prep workflows.
• Rakuten Super Logistics: US-based e-commerce 3PL with multiple fulfillment centers, providing shipping, kitting, and returns services. Comparable multichannel positioning and SMB/mid-market e-commerce customer base.
• Red Stag Fulfillment: E-commerce 3PL with multi-location US warehouses offering fulfillment, kitting, and value-added services. Comparable in serving e-commerce sellers with similar VAS offerings such as kitting and quality control.
• Boxc: 3PL built specifically for Amazon sellers, providing FBA prep, multi-warehouse storage, and shipping. Directly overlaps Fulfillit's Amazon-centric service stack and target customer.
• Deliverr (Flexport Fulfillment): Originally built as a 3PL for Amazon FBA prep and fast e-commerce fulfillment, now part of Flexport. Direct comparable in Amazon-focused prep services and SMB seller positioning.

Broad incumbents

• FedEx Fulfillment: FedEx's e-commerce fulfillment service leveraging its global logistics footprint. Competes broadly for fulfillment and shipping volumes and represents a scaled alternative for mid-market sellers.
• Amazon Multi-Channel Fulfillment: Amazon's own fulfillment offering that lets sellers use FBA inventory for non-Amazon channels. A structural incumbent competitor that can undercut third-party 3PLs on integration and cost for sellers who already store at Amazon.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fulfillit-io

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FULFILLIT LTD