Online Tourism Partner OÜ

What Online Tourism Partner OÜ does

Online Tourism Partner OÜ, operating commercially as OTP Software, is an Estonia-incorporated B2B software and digital services provider focused exclusively on the tourism and hospitality industry. The company builds a cloud-based hotel Property Management System (PMS) augmented by a broad suite of modules including booking engines, channel managers, distribution management, B2B/B2C loyalty programmes, CRM and call centre tools, plus vertical-specific software for tours, transfers, car rentals, and golf tourism. Its platform is API-first, integrating with Paximum for global hotel, flight, transfer, and car rental inventory and with Tourvisio for tour and golf bookings, enabling clients to assemble dynamic packages on real-time supplier connectivity.

The company monetizes through a combination of subscription-style software licensing and project-based professional services. Revenue streams include cloud PMS subscriptions, corporate website and B2C platform development, SEO and digital marketing services (including AI-assisted content generation), and corporate hosting. Pricing is not publicly disclosed; the company operates a quote-based enterprise sales model targeting hotels and travel agencies through its website, with offices in Tallinn (HQ), London, and Antalya. The go-to-market is sales-led and consultative, with named customers spanning hotel chains (Rixos, Kirman, Duja, Vogue), travel agencies (VST Tour, Travel One Holidays, Modern Tourism, Right Holidays), DMCs, and a long tail of small Antalya-based agencies. The company is privately held, bootstrapped (no disclosed funding rounds), GDPR-compliant, and reports approximately 50+ customers and 20+ completed projects across markets in the UK, Turkey, Cyprus, Israel, and Iraq.

Name

Online Tourism Partner OÜ

Legal name

Online Tourism Partner OÜ

Website

https://onlinetourismpartner.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Online Tourism Partner OÜ (OTP Software) is an Estonia-based B2B software provider that builds cloud hotel PMS, booking engines, distribution management, and loyalty systems for hotels, travel agencies, tour operators, and DMCs, integrated with Paximum and Tourvisio travel APIs.

Ownership category

akta.pro rank

Product category

Travel Technology Software

NAICS

Travel Agencies (56151), Travel Agencies (561510)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

akta.pro secondary industries

Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD), Hotel Content Aggregators & Connectivity APIs (THALAJAD), Supplier Content, Rate Management & Contracting Tools (THAKANAH)

Keywords

• Hotel property management
• Travel booking software
• Distribution management
• Tour operator software
• Loyalty program solutions

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Software Licensing & Subscription: Cloud-based hotel PMS software and tourism management platforms licensed to hotels and travel agencies, typically as annual subscriptions with implementation and support services
2. Web Design & Development Services: Corporate website design, B2C platform development, and B2B portal creation for tourism businesses
3. Digital Marketing Services: SEO services, internet advertising, social media management, and content marketing for tourism clients
4. Corporate Hosting Services: Website hosting, domain services, and server maintenance for tourism business digital infrastructure

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Online Tourism Partner (operating as OTP Software) sells a cloud-based hotel property management system and tourism software platform to hotels, travel agencies, and tour operators. The offering bundles PMS, booking engine, channel manager, distribution management, agency/customer loyalty programmes, CRM call centre, and specialised modules for tours, transfers, car rentals, and golf tourism, integrated with Paximum and Tourvisio travel APIs. The company also delivers adjacent digital services including web design, SEO, internet advertising, AI content generation, and corporate hosting.

Product overview

OTP Software (Online Tourism Partner OÜ) offers a cloud-based intelligent property management system (PMS) as its core product, complemented by multiple integrated modules and specialized platforms. The core OTP Software platform provides hotel and travel agency management accessible from any device. Supporting modules include Web Design, Internet Advertising, SEO Service, Corporate Hosting, and Distribution Management. The distribution management suite encompasses Booking Engine, Channel Manager, Metasearch, Google Setup, and PMS Connection. OTP Software also provides specialized solutions including Tour Software, Transfer Software, Car Rental Software, Golf Software, CRM/Call Centre, Customer Loyalty Programme, and GDPR/Cookie Management. The company has developed multiple B2C platforms including HolidayAdvisors, EcoFlights.co.uk, Bedboxx, Par5Escapes, Dakeka99, Booking2Cyprus, Book2fly, and honeymoon.cariaholidays.co.uk. Agency loyalty programs include OTP Agency Loyalty Programme, Rixos Bonus, Kirman Loyalty, Vogue Benefit, and Duja Hotels Agency Loyalty Program. The platform integrates with Paximum and Tourvisio APIs for global travel services.

Differentiator

Problem solved

Functional benefit

Brands

• OTP Software: The software brand of Online Tourism Partner that offers comprehensive, innovative, profit-enhancing, and customer-focused software services specifically developed for the tourism and hospitality industry.

Products and services

• OTP Software (Cloud-based PMS) Cloud-based intelligent property management system (PMS) for hotels and travel agencies, offering tailor-made features for revenue growth and guest experience, accessible from any device. Includes hotel & contract definition, booking engine, channel manager, loyalty programmes, CRM call centre, tour/transfer/car rental/golf modules, and API integrations.
• Web Design Service Strategic creation and development of digital platforms including corporate portals, e-commerce sites, responsive mobile apps, and web-based applications tailored for the tourism industry. Includes hotel and travel-agency-specific website design, responsive web design, and tailor-made web design.
• Internet Advertising Online advertising service covering display banner ads, paid marketing, social media management, and web analytics for tourism businesses promoting products and brands on digital platforms.
• SEO Service Search engine optimisation services including AI content generation, SEO-oriented content management, content marketing and backlink services, and Tripadvisor setup for tourism and hospitality clients.
• Corporate Hosting Enterprise-level website hosting and domain service providing secure, reliable server infrastructure for publishing and maintaining tourism business websites on the internet.
• Distribution Management OTA management services for hotels, resorts, and campsites covering booking engine setup, channel manager setup, metasearch setup, Google setup, and PMS connection to maximise visibility and bookings across channels.
• Booking Engine Customisable booking interface with payment gateway integration for secure and seamless hotel reservation processing on hotel and travel-agency websites.
• Agency Loyalty Programme B2B loyalty system designed to deepen cooperation between hotels and travel agencies by rewarding travel agencies and sales managers who contribute bookings.
• Tour Software Software module for tour operators to manage and sell tour packages, itineraries, and tour-related services.
• Transfer Software Transfer booking and management software module for airport pickups, drop-offs, and ground transportation services.
• Car Rental Software Vehicle rental booking module enabling customers to reserve rental cars as part of travel packages.
• Golf Software Specialised golf package booking and management software for golf tourism, supporting tee time reservations, golf packages, and golf course management with Tourvisio integration.
• Hotel & Contract Identification Hotel contract management module for defining hotels in the PMS with full contract details to enable direct booking workflows.
• CRM - Call Centre Customer relationship management and call centre solution for handling customer inquiries, reservations, and support requests at tourism businesses.
• Customer Loyalty Programme B2C loyalty programme for hotel guests designed to increase repeat bookings and customer satisfaction.
• GDPR & Cookie Management Integration GDPR compliance and cookie management integration service for data protection and regulatory compliance on tourism websites and platforms.
• E-Commerce Software E-commerce platform development and customised e-commerce software services for tourism businesses selling travel products online.
• Tourvisio / Paximum API Integration Service API integration service connecting client platforms to the Paximum and Tourvisio travel APIs, providing access to global hotel, flight, transfer, car rental, and holiday package inventory for B2B and B2C booking platforms.
• Artificial Intelligence Content Generation AI-powered multilingual content generation service producing SEO-optimised articles and marketing content for travel agencies and hotels to strengthen digital marketing strategies and online visibility.

Quantifiable outcome

• Platform operational across multiple global markets including UK, Turkey, Cyprus, Israel, Iraq
• +1 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• PaximumcoreTechnology or IntegrationPaximum is a primary technology partner providing XML and API integration for flights, hotels, transfers, car rentals, and holiday packages. OTP integrates Paximum APIs into client platforms enabling real-time booking capabilities and access to global travel inventory.
• TourvisiocoreTechnology or IntegrationTourvisio provides API integration for tour operator software and B2C travel platform capabilities. OTP uses Tourvisio integration for golf-focused platforms like Par5Escapes and general tour booking functionality.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cloudbeds: Cloudbeds provides an all-in-one hospitality management suite (PMS, booking engine, channel manager) for hotels, hostels, and groups. Comparable to OTP's all-in-one OTP Software suite across similar end markets.
• SiteMinder: SiteMinder is a global leader in hotel channel management, booking engine, and distribution technology for hotels of all sizes. Comparable to OTP's distribution management and channel manager offerings but at a much larger scale.
• Mews: Mews is a modern cloud PMS for hotels, hostels, and serviced apartments with integrated booking, payments, and guest management. Comparable to OTP's cloud PMS and CRM Call Centre offerings, though Mews targets more upscale and European hotels.

Direct peers

• eZee Absolute: eZee offers a cloud-based hotel PMS, booking engine, channel manager, and restaurant POS suite for hotels and travel businesses. Closely comparable to OTP's all-in-one software suite targeting hotels, agencies, and tour operators.
• TravelgateX: TravelgateX is a travel connectivity platform providing APIs and integration between hotels, OTAs, bedbanks, and travel suppliers. Comparable to OTP's API integration layer (Paximum/Tourvisio) enabling B2B connectivity between clients and travel inventory.
• Traveltek: Traveltek is a UK-based travel technology provider offering API-driven access to hotels, flights, cruises, and ancillaries, plus back-office tools for OTAs and tour operators. Highly comparable to OTP's Paximum/Tourvisio-integrated B2B platform model serving the same UK and Mediterranean travel agency customer base.
• AxisRooms: AxisRooms provides hotel distribution technology, channel manager, booking engine, and rate intelligence tools. Comparable to OTP's distribution management and channel manager offerings for hotel and accommodation providers.
• BookingLayer: BookingLayer provides a white-label booking platform for tour operators, DMCs, and travel agencies offering tours, accommodations, and packages. Highly comparable to OTP's white-label B2C platforms for tour operators and travel agencies.
• Juniper Travel Technology: Juniper provides booking engines, payment gateways, and distribution technology for OTAs, tour operators, and travel agencies. Comparable to OTP's B2B/B2C booking platform offering for OTAs and travel agencies.
• Hotelogix: Hotelogix is a cloud-based PMS and channel manager targeting small and mid-sized hotels and hotel groups, especially in emerging markets. Comparable to OTP's hotel PMS and distribution management modules serving similar independent and mid-chain hotel customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/OTourismPartner
• Facebookfacebook.com/onlinetourismpartner
• LinkedInlinkedin.com/company/otpsoftware

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Tourism Partner OÜ