Pathways Patient Referral Association
Pathways Patient Referral Association is a BC non-profit society that operates a web-based referral and clinical directory platform connecting the province's physicians, nurse practitioners, and care teams to specialist, clinic, and community service information, funded by Doctors of BC and the BC Ministry of Health.
- Company typePrivate
- Founded2011
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pathways Patient Referral Association does
Pathways Patient Referral Association is an independent Canadian not-for-profit society, headquartered in Vancouver, British Columbia, that operates a web-based referral and clinical directory platform for the province's healthcare providers. Founded circa 2011 as a grassroots project by physicians in the Fraser Northwest Division of Family Practice, the organization has grown into a province-wide service that links BC physicians, nurse practitioners, midwives, Primary Care Network team members, and health authority staff to up-to-date information on specialist consultants, clinics, community services, and referral pathways. The platform combines a login-accessible clinician directory (with wait times, virtual care indicators, and clinical tools curated with GPAC, UBC CPD, and Shared Care) with two public-facing sub-brands: the Pathways Medical Care Directory and the Community Service Directory.
Under the hood, Pathways is hosted on Amazon Web Services within Canada, with significant portions of the source code released under a GPL.v3 open source license. The platform supports electronic referral facilitation between referring physicians and specialists, patient-facing confirmation and reminder messaging, role-based access control with access-key authentication, and division-linked referral areas that customize each user's view of specialty directories to their local geography. Practice and clinic data is collected with provider consent and refreshed on approximately a six-month verification cycle.
Pathways operates on a non-commercial funding model. It is provided at no cost to authorized healthcare providers and is financed through a collaboration between Doctors of BC and the BC Ministry of Health, with additional support from the Family Practice Services Committee, Joint Collaborative Committees, and the province's Divisions of Family Practice. Governance is conducted under British Columbia's Personal Information Protection Act (PIPA). The organization holds registered PATHWAYS trademarks and has expanded beyond BC into other Canadian provinces.
Pathways Patient Referral Association firmographics
Firmographics- Name
- Pathways Patient Referral Association
- Legal name
- Pathways Patient Referral Association
- Website
- https://pathwaysbc.ca
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pathways Patient Referral Association is a BC non-profit society that operates a web-based referral and clinical directory platform connecting the province's physicians, nurse practitioners, and care teams to specialist, clinic, and community service information, funded by Doctors of BC and the BC Ministry of Health.
- Ownership category
- akta.pro rank
Pathways Patient Referral Association industry classification
Industry- Product category
- Healthcare Referral Services
- NAICS
- Individual and Family Services (6241), Ambulatory Health Care Services (621)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Care Coordination, Referral Management & Transitions-of-Care Pathways (HLACAGAL)
- akta.pro secondary industries
- Care Navigation, Referral & Care Coordination Engagement (HLACAEAD), Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
Keywords
Where Pathways Patient Referral Association is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Pathways Patient Referral Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Government and Professional Association Funding: Funded through a collaboration between Doctors of BC and BC Ministry of Health. Guidance and input provided by Family Practice Services Committee and Joint Collaborative Committees. Divisions of Family Practice also provide funding and serve as important partners. The service is provided at no cost to authorized users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Free access for authorized healthcare providers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Pathways Patient Referral Association product offering
Product offeringCore offering
Pathways Patient Referral Association operates a non-profit, AWS-hosted web platform that gives BC physicians, nurse practitioners, and healthcare teams access to directories of medical specialists, clinics, and community services along with wait-time data, virtual care information, clinical resources, and patient information tools. Authorized clinicians use the platform at no cost to initiate electronic referrals and support patients in finding appropriate specialist and community-based care across British Columbia.
Product overview
Pathways Patient Referral Association offers a unified platform consisting of three interconnected products: (1) the core Pathways Clinician Platform — a login-accessible directory of specialist consultants, clinics, and services with wait times, virtual care indicators, clinical tools, and an electronic referral service; (2) Pathways Medical Care Directory — a public patient-facing directory for finding primary care providers and maternity care; and (3) the Community Service Directory — a public directory of community and health authority services. The products share a common infrastructure on the pathwaysbc.ca domain and are governed by the same not-for-profit society under PIPA privacy legislation.
Differentiator
Problem solved
Functional benefit
Brands
- Pathways Medical Care Directory: Public directory helping patients quickly find information about their provider or to find care if they do not have one, including information about virtual care options.
- Pathways Community Service Directory
Products and services
- Pathways Clinician Platform Login-protected web application for authorized BC physicians, nurse practitioners, and their office staff that provides centralized directory information on specialists, clinics, and community services, wait-time data, virtual care details, and clinical resources to support electronic patient referrals.
- Pathways Medical Care Directory Public-facing directory that allows BC patients and caregivers to search for medical specialists and clinics, view wait times and virtual care options, and access information needed to navigate specialist care.
- Pathways Community Service Directory Directory of community-based services across British Columbia that supports patients, caregivers, and clinicians in finding non-medical and social support resources related to health and well-being.
Quantifiable outcome
- 97% of users report that Pathways has improved the referral process
- +6 more outcomes
Companies that use Pathways Patient Referral Association
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Pathways Patient Referral Association technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pathways Patient Referral Association partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Divisions of Family PracticecoreGrassroots origin of Pathways (Fraser Northwest Division). All divisions provide funding, local implementation, and serve as the primary channel for healthcare provider adoption. Divisions define local referral areas for users.
- Family Practice Services CommitteecoreProvides guidance and input for Pathways. Joint Collaborative Committee overseeing physician services and primary care improvements.
- Joint Collaborative Committees (JCC)majorIncludes Facility Engagement and Shared Care. Provide funding and staff access to Pathways. Shared Care collaborates on clinical tools and resources.
- GPAC (Guidelines and Protocols Advisory Committee)minorCollaborates with Pathways to curate trusted clinical tools and care pathways/algorithms included in the platform.
- UBC CPD (Continuing Professional Development)minorPartners with Pathways to curate trusted clinical tools and educational resources for healthcare providers.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Pathways Patient Referral Association competitors and assessment
Company assessmentDirect peers
- Zocdoc: US-based marketplace that connects patients with physicians and enables online appointment booking and provider search. Directly comparable as a directory-plus-booking platform, though commercially driven rather than non-profit.
- Novari Health: Canadian health IT company that provides referral management, waitlist management, and access-to-care software to hospitals and health systems. Closest direct comparable in functionality, geography, and target market to Pathways' referral coordination offering.
- Doctoralia: Global doctor and clinic directory with appointment booking and patient Q&A — comparable to Pathways' Medical Care Directory in serving patient/provider discovery, though operating internationally and commercially.
- CognisantMD (Ocean): Canadian patient engagement and eReferral platform integrated into EMRs, used by primary care providers for referrals and patient intake forms. Directly comparable to Pathways in the Canadian primary care referral workflow.
- Practo: Global healthcare platform combining a verified doctor/clinic directory with booking, telehealth, and patient management — comparable to Pathways' directory and care-navigation role, though operating at scale across multiple countries.
Broad incumbents
- Think Research: Canadian health IT company providing clinical decision support, eReferral, and knowledge translation tools to health systems. Overlaps with Pathways on care pathway content and referral workflows at greater scale.
- Maple: Canadian virtual care platform providing on-demand physician consults and specialist navigation. Comparable to Pathways as a Canadian care-navigation brand, though operating commercially and via telehealth rather than clinician referral directories.
- WELL Health Technologies: Large Canadian digital health platform with telehealth, EMR, and clinic network assets that increasingly embed referral and care-navigation capabilities into clinician workflows — a key competitive incumbent.
- TELUS Health: Major Canadian health services arm of TELUS offering EMRs, telehealth, and patient-facing health navigation across multiple provinces. A broad incumbent whose integrated offerings could subsume Pathways-style referral tools.
Regional players
- Alberta Referral Directory: Province-wide specialist and service directory operated for Alberta clinicians — functionally analogous to Pathways but serving a different geography. Useful as a cross-provincial structural comparable.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pathways Patient Referral Association social profiles
Digital presencePathways Patient Referral Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pathways Patient Referral Association leadership team
Management profileNumber of profiles
Profiles1 record
Pathways Patient Referral Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pathways Patient Referral Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pathways Patient Referral Association
What does Pathways Patient Referral Association do?
Pathways Patient Referral Association operates a non-profit, AWS-hosted web platform that gives BC physicians, nurse practitioners, and healthcare teams access to directories of medical specialists, clinics, and community services along with wait-time data, virtual care information, clinical resources, and patient information tools. Authorized clinicians use the platform at no cost to initiate electronic referrals and support patients in finding appropriate specialist and community-based care across British Columbia.
Is Pathways Patient Referral Association a public or private company?
Pathways Patient Referral Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pathways Patient Referral Association founded?
Pathways Patient Referral Association was founded in 2011. It employs 11 to 50 people.
Where is Pathways Patient Referral Association based?
Pathways Patient Referral Association is headquartered in Vancouver, Canada, in the North America region.
How does Pathways Patient Referral Association make money?
One revenue line is on record: government and Professional Association Funding.
Who are Pathways Patient Referral Association's main competitors?
Direct peers on record are Zocdoc, Novari Health, Doctoralia, CognisantMD (Ocean) and Practo. Broad incumbents are Think Research, Maple, WELL Health Technologies and TELUS Health. Alberta Referral Directory is listed as a regional player.
Does Pathways Patient Referral Association have an API?
No public API is recorded for Pathways Patient Referral Association.
What industry is Pathways Patient Referral Association in?
Pathways Patient Referral Association's product category is Healthcare Referral Services. Its primary akta.pro industry code is HLACAGAL, Care Coordination, Referral Management & Transitions-of-Care Pathways, with a secondary code of HLACAEAD, Care Navigation, Referral & Care Coordination Engagement. Its NAICS code is 6241 and its SIC code is 8300.