What MAXIMISE AI LTD does

MAXIMISE AI LTD is a privately-held UK company founded in 2023 that delivers business process automation through a subscription model. The company is led by founder Eddie McLoughlin, formerly of Ryanair's operations and IT functions, and operates primarily as a services business that builds custom workflows for individual clients rather than selling packaged software.

The technical foundation is built on third-party automation platforms, primarily Make.com with Zapier as a secondary engine, exposing integrations across more than 1,700 applications. Client engagements are managed through Trello-based request boards, supported via Slack channels on the Pro tier, with billing handled through Stripe. The company also incorporates Loom, Google Sheets, and Airtable within its delivery and integration stack. There is no proprietary AI model, training pipeline, or data asset disclosed; 'AI' appears in the brand and in the AI Consultant advisory offering, but the core capability is workflow orchestration.

Revenue is generated through three subscription tiers: an AI Consultant plan at £995/month offering strategic guidance and training, a Done For You Automations plan at £1,995/month for serial custom build delivery with up to £200/month of tooling covered, and a custom AI Tech Partnership tier negotiated individually. Go-to-market is hybrid: a self-serve website subscription channel supplemented by founder-led discovery calls for mid-market prospects. The company markets to UK SMB and mid-market businesses across lead generation, travel/tourism, and accounting verticals, positioning against the fully-loaded cost of an internal operations manager.

Name

MAXIMISE AI LTD

Legal name

Maximise AI

Website

https://maximiseai.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Maximise AI is a UK-founded subscription services company that builds custom business process automations for SMB and mid-market clients using Make.com and Zapier, supplemented by an AI consulting tier.

Ownership category

akta.pro rank

Product category

Business Process Automation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Business process automation
• AI consulting services
• Workflow automation subscriptions
• Make.com automation agency
• Done-for-you automations

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - AI Consultant: Monthly subscription at £995 providing personalised strategic AI guidance, bi-weekly one-to-one calls, dedicated research time, and automations training. Revenue is recurring and predictable.
2. Subscription - Done for You Automations: Monthly subscription at £1,995 providing one automation request at a time, dedicated Slack channel, unlimited users, and up to £200 of tools/software costs covered per month. Revenue is recurring with one active request at a time.
3. Custom AI Tech Partnership: Custom pricing for strategic partnerships and technology collaborations. Revenue is project-based or subscription depending on arrangement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

MAXIMISE AI LTD sells recurring subscription-based business process automation services to UK businesses. Customers submit automation requests via a Trello board, and the company builds custom workflows using Make.com and Zapier, integrating with over 1,700 apps. The offering is delivered through three tiers: AI Consultant strategic guidance (£995/month), Done For You Automations (£1,995/month, one automation at a time), and a custom AI Tech Partnership for bespoke engagements.

Product overview

MAXIMISE AI LTD offers business process automation subscriptions with three service tiers. The core offering is the Done For You Automations service (Pro plan at £1,995/month), which provides custom-built automations delivered one at a time using Make.com and Zapier platforms. This is complemented by the AI Consultant plan (£995/month) for strategic AI guidance and training, and a custom AI Tech Partnership tier for bespoke arrangements. All plans share common features including unlimited process request submissions, Trello-based project management, and integration with over 1700 apps. The service is positioned as a cost-effective alternative to hiring internal operations staff, with fixed monthly pricing and flexible pause/resume capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Consultant Strategic AI guidance subscription at £995/month for UK businesses. Includes personalised AI guidance, one-to-one calls every two weeks (2 hours of dedicated research time per call), personalised AI/automations training (1.5 hours per month), automations guidance, and customised AI recommendations.
• Done For You Automations Full-service business process automation subscription at £1,995/month. Processes are automated on a one-at-a-time basis with average 10 business day delivery for 5-step processes. Includes unlimited users, priority Slack and email support, a dedicated Slack channel, and up to £200 of tools/software costs covered per month.
• AI Tech Partnership Custom partnership programme for businesses seeking bespoke automation solutions outside the standard subscription tiers. Pricing and terms are negotiated individually based on scope and requirements, with multi-year contract billing cadence.

Quantifiable outcome

• Lead gen client saved 50+ hours of manual work per month
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• Make.comcoreTechnology or IntegrationPrimary automation platform partner. Most processes are automated using Make.com which has over 1700+ apps connected. This is the core technology platform enabling Maximise AI's service delivery.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Zapier: Zapier is Maximise AI's secondary automation platform and the dominant incumbent in no-code SMB workflow automation. It competes for the same SMB process-automation budget with a self-serve model that could cannibalize Maximise AI's done-for-you service.
• Integrately: Integrately is a one-click automation platform with broad SMB appeal and pre-built app integrations. It competes with Maximise AI for the budget of UK SMBs that want to automate processes without hiring a service provider.
• Workato: Workato is an enterprise-grade integration and automation platform with embedded services and partner ecosystems — comparable in technology stack and automation services to Maximise AI, but operating at enterprise scale and price points.
• Pipefy: Pipefy is a workflow and process automation platform with vertical templates for SMB and mid-market use cases. It targets the same operational-process automation budget as Maximise AI, particularly for SMBs that prefer software over service-led solutions.
• Make.com: Make.com is the core automation platform Maximise AI builds on (1,700+ apps), serving the same SMB-to-mid-market UK automation buyer with self-serve visual workflows. As both partner and incumbent, it competes indirectly if users choose to self-build rather than hire Maximise AI.

Direct peers

• Parabola: Parabola provides drag-and-drop automation for operations teams at SMBs and mid-market companies — the same ICP as Maximise AI. Both monetize by helping non-technical users automate internal workflows like reporting and data movement without engineering support.
• Whalesync: Whalesync offers two-way, real-time sync between SaaS applications (e.g. CRM, spreadsheets, databases), competing directly for the same cross-tool data automation budget that Maximise AI's clients (lead gen, travel, accounting) pay to have custom-built.
• Tray.io: Tray.io is a general-purpose integration and workflow automation platform targeting mid-market and enterprise, with a comparable 'builder' service offering alongside the core product. It competes with Maximise AI for the same automation-of-business-processes budget at larger ACVs.

Emerging players

• Latenode: Latenode is an emerging AI-and-code hybrid automation platform targeting SMBs and technical users. It offers a low-cost alternative to Maximise AI's done-for-you service for buyers willing to self-build, particularly for AI-augmented workflows.
• n8n: n8n is an open-source, AI-augmented workflow automation platform. It is an emerging alternative to Make.com/Zapier and a direct competitor to Maximise AI as SMBs adopt it for self-served automation, eroding the done-for-you value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/maximiseai
• Facebookfacebook.com/profile.php?id=100094163064606
• LinkedInlinkedin.com/company/maximiseai
• Instagraminstagram.com/maximiseai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAXIMISE AI LTD