DEEP REALITY S.R.L.
Deep Reality is an Italian no-code VR/XR platform startup (Insideep) that enables businesses, educators, and public-sector clients to create, manage, and distribute 360° immersive virtual tours and training experiences without coding, complemented by custom VR production services and EU-funded research collaborations.
- Company typePrivate
- Founded2023
- HeadquartersPesaro, Italy
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DEEP REALITY S.R.L. does
Deep Reality S.R.L. is an Italian innovative startup founded in 2023 and headquartered in Pesaro (Marche region) that builds software and services for creating, managing, and distributing immersive 360° VR and XR content. Its core product is Insideep, a cloud-based, no-code web application that lets non-technical users assemble virtual tours from panoramic 360° imagery and publish them via a browser-based WebXR player, supporting hotspots (waypoints, audio, video, quizzes, 3D objects), team/role-based access, and integrations into any website. Insideep is offered in two specialized plans — Insideep Learning (for VR corporate training and education) and Insideep Marketing (for immersive communication campaigns) — both on quote-based monthly subscriptions with a free trial accessible at insideep.deepreality.cloud.
The company operates a hybrid go-to-market combining product-led self-serve onboarding on the Insideep platform, consultative direct enterprise sales for custom VR projects (360° capture, post-production, virtual tour assembly, event streaming), event-driven lead generation (SMAU Milano, Ambiente Lavoro, EuroXR), and a partnership/reseller route via Maggioli Group for Italian public-sector deployments. Revenue is derived from subscriptions, professional services, and — materially — EU and regional grant-funded research collaborations (AILAY4CARE, CORTEX2/XRehab, XR2Learn, EMPAIRED, Insideep Evolution) in healthcare rehabilitation, workplace safety, education, and industrial ergonomics. Customers span municipalities (Comune di Civitanova Marche), training providers (Skilla/Amicucci Formazione), healthcare research centers (NLAB/ASST GOM Niguarda), and industrial firms (Vetrotec, ISI-Rife), with the roadmap explicitly oriented toward GenAI-augmented immersive content (Insideep Evolution, 2025–2026).
DEEP REALITY S.R.L. firmographics
Firmographics- Name
- DEEP REALITY S.R.L.
- Legal name
- Deep Reality S.R.L.
- Website
- https://deepreality.it
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Deep Reality is an Italian no-code VR/XR platform startup (Insideep) that enables businesses, educators, and public-sector clients to create, manage, and distribute 360° immersive virtual tours and training experiences without coding, complemented by custom VR production services and EU-funded research collaborations.
- Ownership category
- akta.pro rank
DEEP REALITY S.R.L. industry classification
Industry- Product category
- Immersive VR/XR Software Platform
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)
- akta.pro secondary industries
- Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG), AR/VR & Immersive Learning Content Development (EDAGAKAI), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where DEEP REALITY S.R.L. is headquartered
LocationHeadquarters
- HQ city
- Pesaro
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
DEEP REALITY S.R.L. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Insideep Platform Subscriptions: The company offers Insideep in two plans (Learning and Marketing) with differentiated back-office structures. Users can register and access free trials via the web platform. Pricing is not publicly disclosed on the website, suggesting a quote-based or tiered subscription model.
- Custom VR Content Production Services: Bespoke VR production engagements including concept ideation, 360° photography/video acquisition, editing, virtual tour assembly, and interactive feature development. Provided as professional services to enterprise clients.
- VR Project Collaborations with Public/Private Entities: Funded research and development projects (European, regional) for XR solutions in healthcare, ergonomics, and education. Includes AILAY4CARE, XRehab/CORTEX2, EMPAIRED, XR2Learn, and Insideep Evolution.
- Streaming of VR Events: Live streaming services for events in VR/360° format, supporting immersive remote participation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insideep Learning Plan — for companies, teachers, and training institutions |
| Subscription | Monthly | Insideep Marketing Plan — for companies seeking immersive communication |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
DEEP REALITY S.R.L. product offering
Product offeringCore offering
Deep Reality develops and operates Insideep, a cloud-based no-code web application that enables users to create, manage, and distribute immersive 360° virtual tours and VR experiences from panoramic images. The company also delivers professional services for custom VR projects, including 360° photo/video capture, virtual tour assembly, hotspot-based interactivity, and live VR event streaming for clients in corporate training, healthcare, tourism, education, and marketing.
Product overview
Deep Reality S.R.L. is an innovative startup that simplifies VR content creation and consumption for businesses. The core offering is Insideep, a cloud-based web application for creating 360° virtual tours without coding, available in two specialized plans: Insideep Learning (immersive corporate training) and Insideep Marketing (immersive marketing and communication). The company also provides a suite of professional services including 360° photo/video capture, VR tour creation, immersive content production, 360° editing, custom solutions, and VR event streaming. The product portfolio spans both a no-code software platform (Insideep with its Learning and Marketing modules) and professional services for end-to-end VR project delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Insideep: A web app for creating immersive content and virtual tours. It is a cloud-based platform that allows users to create 360° virtual tours with hotspots, audio, video, quizzes, and other interactive elements. Available in Learning and Marketing plans for VR training and VR communication purposes.
Products and services
- Insideep Cloud-based no-code web application for creating, managing, and publishing immersive 360° virtual tours from panoramic images. Users add interactive hotspots (waypoints, audio, video, quizzes, 3D objects, links, PDFs) and embed results on any website without programming. Supports team roles, visibility, and access controls. Targeted at companies, teachers, training institutions, and marketers.
- 360° Photo and Video Capture Services Professional on-site 360° photography and videography capture using specialized equipment to source raw immersive content for client projects.
- Custom VR Tour Creation Services End-to-end VR tour creation from concept ideation through production and publication, including custom tour development built on the Insideep platform for enterprise clients.
- Immersive Content Production Services Custom immersive content creation services, either supporting clients in creation or handling full production of VR experiences.
- VR Event Streaming Services
- Custom VR Solutions Development
Quantifiable outcome
- 75% knowledge retention rate in VR learning vs. 5% for lecture-based learning (industry research cited by Deep Reality)
- +8 more outcomes
Companies that use DEEP REALITY S.R.L.
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
DEEP REALITY S.R.L. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
DEEP REALITY S.R.L. partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- MoMA – Innovation & Coworking Hub (Pesaro) consortiumminorDeep Reality participated in the inauguration of MoMA, a new innovation hub in Pesaro co-promoted by Officine Creative Marchigiane, Manifaktura, Digito System, Fisioclinics, and Impex Immobiliare, with institutional partners including Università di Camerino, Consorzio Arianne, Comune di Pesaro, CNA, and BCC Pesaro.
- Maggioli GroupcoreDeep Reality collaborated with Maggioli Group to deliver the digital tourism portal for Civitanova Marche. Maggioli Group, a leading Italian publishing and digital services company, partnered with Deep Reality for the immersive virtual tour component of a large-scale public sector digital transformation project covering over 50 locations.
- ISI-Rife SrlcoreISI-Rife Srl is the promoter of the IMMER.SAFE project ('Immergiti per imparare, lavora per vivere') — a workplace safety training initiative funded by INAIL and Regione Marche. Deep Reality co-designed and developed the VR training course.
- Studio Eco TechminorStudio Eco Tech collaborated with Deep Reality in the design and development of the IMMER.SAFE VR training course for workplace safety, providing environmental and technical expertise.
- MASTER Consortium (European Union Horizon Europe)coreThe MASTER project (Grant Agreement N. 101093079) is a Horizon Europe initiative. Deep Reality is developing a 3D scene and integrating it within the Ergon-XR framework for the EMPAIRED project, which uses AI virtual assistants and VR for ergonomic training in industrial settings.
- XR4ED Consortium (European Union Horizon Europe)coreDeep Reality participated in the XR2Learn project, funded under the XR4ED Open Call within the EU Horizon Europe programme. The project integrates XR with AI to create immersive, accessible learning environments. Deep Reality contributed to pilot development engaging 127 students.
- Regione MarchecoreRegione Marche co-financed the Insideep Evolution project (PR MARCHE FESR 2021–2027, Azione 1.1.6.1) with €88,679.64 in funding. The project enhances the Insideep platform with GenAI capabilities over an 18-month period.
- NEMO LAB S.R.L.coreNEMO LAB S.R.L. is a key partner in the AILAY4CARE project, a collaborative initiative developing an integrated platform for treating patients with neuromuscular and neurodegenerative diseases. Deep Reality contributes VR rehabilitation content to the platform.
- NET MEDICA ITALIAcoreNET MEDICA ITALIA is a partner in the AILAY4CARE project (€1.89M total budget), contributing clinical and telemedicine expertise to the integrated platform for neuromuscular and neurodegenerative disease management.
- AIDAPT S.R.L.coreAIDAPT S.R.L. is a partner in the AILAY4CARE project, bringing expertise in digital health solutions to the collaborative platform for patient monitoring and treatment support.
- NLAB Research Center c/o ASST GOM NiguardacoreNLAB Research Center at ASST GOM Niguarda collaborated with Deep Reality on the XRehab project (part of the CORTEX2 European initiative). NLAB designed the teleconferencing XR and AR platform while Deep Reality developed 3D rehabilitation content for patients with neuromuscular and neurodegenerative diseases.
- CORTEX2 Consortium (European Union Horizon Europe)coreCORTEX2 (COoperative Real-Time EXperiences with Extended reality, Grant Agreement N. 101070192) is a European Horizon Europe research project. Deep Reality contributes 3D rehabilitation content development for XRehab, integrated into the CORTEX2 teleconferencing platform. Project runs July 2024 – July 2025.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
DEEP REALITY S.R.L. competitors and assessment
Company assessmentDirect peers
- Roundme: Roundme is a 360° virtual tour hosting and authoring platform with hotspots and multimedia, targeting tourism, real estate, and education — verticals that overlap significantly with Deep Reality's marketing and cultural-heritage focus.
- Kuva: Kuva provides a 360° content platform for enterprise documentation, training, and remote collaboration, with similar use cases in industrial safety, facility tours, and field operations where Deep Reality also competes.
- Wonda VR: Wonda VR is a webXR-native platform for building and publishing immersive VR/360° experiences with collaborative features, directly comparable to Insideep's web-based authoring and cross-device distribution approach for training and marketing.
- Garden Gnome Software (Pano2VR): Pano2VR is a long-established desktop and web tool for authoring 360° virtual tours with hotspots, multimedia, and web embeds. It competes with Insideep on360° authoring features and serves photographers, museums, and enterprise clients building immersive tours.
- 3D Vista: 3D Vista offers cloud-based virtual tour software (VISTA Cloud) with hotspots, multimedia, and embeddable players, targeting real estate, tourism, and enterprise use cases that closely overlap Deep Reality's marketing and tourism verticals.
- ThingLink: ThingLink is a no-code platform for creating interactive 360°, VR, and AR content with hotspots, similar in core functionality to Insideep. It serves education, training, and enterprise communication use cases, competing directly for the same SMB and institutional customers.
Broad incumbents
- Unity Technologies: Unity provides the dominant real-time 3D engine widely used for VR/XR development and increasingly for immersive training and enterprise XR. It represents a broad incumbent threat and ecosystem dependency for any VR content platform, including Deep Reality's custom development services.
- Strivr: Strivr is a US-based enterprise VR training platform used by Walmart and other large corporations. It overlaps with Deep Reality's corporate training segment but operates at much larger scale with proprietary immersive content rather than no-code 360° authoring.
- Immerse: Immerse is an enterprise VR language and soft-skills training platform with its own content library and authoring tools. It competes with Deep Reality in VR-based corporate learning but as a broader, more established player with proprietary IP.
Emerging players
- Artivive: Artivive is an AR platform enabling creators to build augmented reality experiences without coding, with strong adoption in art, museums, and education. It is an adjacent emerging player in no-code immersive authoring targeting cultural and educational use cases similar to Deep Reality's heritage and education segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DEEP REALITY S.R.L. social profiles
Digital presenceDEEP REALITY S.R.L. financial estimates
Financial estimateRevenue estimate
Valuation estimate
DEEP REALITY S.R.L. leadership team
Management profileNumber of profiles
Profiles7 records
DEEP REALITY S.R.L. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DEEP REALITY S.R.L. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DEEP REALITY S.R.L.
What does DEEP REALITY S.R.L. do?
Deep Reality develops and operates Insideep, a cloud-based no-code web application that enables users to create, manage, and distribute immersive 360° virtual tours and VR experiences from panoramic images. The company also delivers professional services for custom VR projects, including 360° photo/video capture, virtual tour assembly, hotspot-based interactivity, and live VR event streaming for clients in corporate training, healthcare, tourism, education, and marketing.
Is DEEP REALITY S.R.L. a public or private company?
DEEP REALITY S.R.L. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DEEP REALITY S.R.L. founded?
DEEP REALITY S.R.L. was founded in 2023. It employs 1 to 10 people.
Where is DEEP REALITY S.R.L. based?
DEEP REALITY S.R.L. is headquartered in Pesaro, Italy, in the Europe region.
How does DEEP REALITY S.R.L. make money?
Four revenue lines are on record. Insideep Platform Subscriptions are the primary driver. The others are custom VR Content Production Services, VR Project Collaborations with Public/Private Entities and streaming of VR Events.
Who are DEEP REALITY S.R.L.'s main competitors?
Direct peers on record are Roundme, Kuva, Wonda VR, Garden Gnome Software (Pano2VR), 3D Vista and ThingLink. Broad incumbents are Unity Technologies, Strivr and Immerse. Artivive is listed as an emerging player.
Does DEEP REALITY S.R.L. have an API?
No public API is recorded for DEEP REALITY S.R.L..
What industry is DEEP REALITY S.R.L. in?
DEEP REALITY S.R.L.'s product category is Immersive VR/XR Software Platform. Its primary akta.pro industry code is EDAFAJAA, VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership), with a secondary code of EDAFAJAL, Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows). Its NAICS code is 5132 and its SIC code is 7812.