ALL Gives
AllGives is a free US-based shopping portal and browser/mobile app that converts affiliate commissions from 300+ retailers into donations for user-selected nonprofits, schools, sports teams, and community organizations.
- Company typePrivate
- Founded2023
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What ALL Gives does
AllGives is a US-based affiliate fundraising platform founded in 2023 that converts online shopping activity into charitable donations. The platform operates as a free web portal, Chrome browser extension, and iOS mobile application, partnering with over 300 retail brands including Walmart, Target, Best Buy, Old Navy, CVS, and Chewy. When users shop through AllGives links, the company receives affiliate commissions from these retailers, passes over 80% of those commissions back to users and their selected charitable organizations, and retains the remainder to fund operations. The platform supports causes ranging from large national nonprofits such as Action Against Hunger, Save the Children, Conservation International, and Stand Up To Cancer down to local school classes, youth sports teams, and community groups; only 15+ organizations are publicly listed as partners to date.
The product stack is built around three core touchpoints: a web-based shopping portal with links to partner retailers, a Chrome extension that auto-triggers donations without requiring users to visit the portal, and an iOS app for mobile shopping. Underlying capabilities include a custom referral link system, an organization-facing dashboard with marketing collateral and tracking, and a referral bonus program for organizations that recruit new shoppers. The revenue model is purely transactional/affiliate-based: AllGives earns a spread between gross retail commissions and the 80%+ it returns to users and charities, with no subscription, listing, or transaction fees charged to either side of the marketplace.
Go-to-market is product-led and community-led, pairing self-serve account creation on the website with partner organizations promoting custom referral links to their supporter bases via email, social media, and community channels. Marketing emphasizes content (blog on AmazonSmile replacements, PTA fundraising, and effective altruism), organic social on Facebook, Instagram, and LinkedIn, and earned media coverage in Morningstar, Yahoo Finance, and Benzinga. Service availability is restricted to users in the United States and Puerto Rico per the Terms of Service, and the company operates with 1-10 employees and no publicly disclosed funding rounds.
ALL Gives firmographics
Firmographics- Name
- ALL Gives
- Legal name
- AllGives
- Website
- https://allgives.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AllGives is a free US-based shopping portal and browser/mobile app that converts affiliate commissions from 300+ retailers into donations for user-selected nonprofits, schools, sports teams, and community organizations.
- Ownership category
- akta.pro rank
ALL Gives industry classification
Industry- Product category
- Charitable Fundraising Platform
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)
- akta.pro secondary industry
- Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)
Keywords
Where ALL Gives is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ALL Gives business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate Commissions: AllGives receives commissions from partner retail brands when users make purchases through their shopping portal or extension. These commissions are shared with users (cashback) and their selected charitable organizations (donations). The company retains a portion of the commission to cover operations. This is a transaction-based revenue model where earnings are proportional to user shopping activity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for Shoppers |
| Freemium | Pay-as-you-go | Free for Organizations |
| Transaction based/ take rate | Pay-as-you-go | Commission Sharing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
ALL Gives product offering
Product offeringCore offering
AllGives operates a free online shopping portal, Chrome browser extension, and iOS mobile application that channels affiliate commissions from 300+ partner retailers into donations for user-selected charitable organizations. Users create free accounts, select a cause, and shop at partner retailers to earn up to 15% of purchases back as donations. The platform is offered at no cost to both shoppers and nonprofit, school, and sports team fundraising organizations.
Product overview
AllGives is a free online shopping portal and fundraising platform designed for charities, schools, sports teams, and nonprofits. The platform operates through three interconnected core products: the AllGives Shopping Portal (website), the Chrome Extension, and the iOS App—all of which enable users to earn cashback donations for their chosen causes when shopping at 300+ partner retailers. The Organization Fundraising Dashboard allows nonprofits to track progress and share custom referral links, while the Referral Business Program incentivizes users to grow the platform. The AllGives Blog provides advice articles on charitable giving and fundraising strategies. Users accumulate earnings through affiliate commissions shared by partner brands, then designate donations to their selected organizations with automatic monthly payouts.
Differentiator
Problem solved
Functional benefit
Products and services
- AllGives Shopping Portal
Quantifiable outcome
- Each active shopper raises an estimated $280 annually for their chosen organization
- +4 more outcomes
Companies that use ALL Gives
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
ALL Gives technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ALL Gives partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Partner Retail Brands (300+)coreAllGives partners with over 300 retail brands and stores including major retailers such as Walmart, Target, Best Buy, Old Navy, CVS, Chewy, and many others. When users shop through AllGives links, the company receives affiliate commissions from these retailers, which are shared with users and their selected charitable organizations. This is the core operational partnership model that enables the entire platform to function.
- Action Against HungercoreGlobal humanitarian organization taking decisive action against the causes and effects of hunger. Partner organization on AllGives that receives donations from users who select them as their cause.
- American Foundation for Suicide PreventioncoreLeads the fight against suicide and brings hope to those affected. Partner organization receiving donations through the AllGives platform.
- Stand Up To CancercoreEnables scientific breakthroughs by funding collaborative, multidisciplinary, multi-institutional cancer research. Partner organization receiving donations through the AllGives platform.
- Conservation InternationalcoreEmpowers societies to responsibly and sustainably care for nature, global biodiversity, and human well-being. Partner organization receiving donations through the AllGives platform.
- Rio Grande Valley Youth Soccer Association (RGVYSA)coreTexas nonprofit promoting, fostering, and advancing soccer for youth at all levels of play. Youth sports organization partner using AllGives for fundraising.
- Wolf Trap Animal RescuecoreSaves high-risk animals from euthanasia, neglect, and abuse. Animal welfare organization partner receiving donations through AllGives.
- VOW for GirlscoreChampions girls around the world without rights, resources, and choices to decide their own futures. Girls' rights organization partner receiving donations through AllGives.
- Equal Justice InitiativecoreCommitted to ending mass incarceration and excessive punishment in the United States. Social justice organization partner on the AllGives platform.
- Global Fund for WomencoreFunds bold, ambitious, and expansive gender justice movements. Women's rights organization partner receiving donations through AllGives.
- Save the ChildrencorePioneers programs to address children's unique needs for a healthy start, opportunity to learn, and protection from harm. Children's welfare organization partner on AllGives.
- The ASCEND CollectivecoreEmpowers veterans, military spouses, diverse-abled individuals, and the justice-impacted by eliminating barriers to employment. Veterans services organization partner on AllGives.
- AllbirdsminorSustainable footwear brand and certified B Corp that is a partner retailer on the AllGives platform, with a portion of purchases donated to users' selected causes.
- ProseminorPersonalized haircare brand and certified B Corp that is a partner retailer on the AllGives platform for shopping with charitable donations.
- Pura Vida BraceletsminorHandcrafted accessories brand and certified B Corp that is a partner retailer on AllGives, supporting artisans and charitable initiatives.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
ALL Gives competitors and assessment
Company assessmentDirect peers
- FlipGive: FlipGive is a team-based fundraising platform that turns everyday shopping into money for sports teams, schools, and clubs. Direct peer in the sports/team fundraising shopping category that AllGives targets.
- DonorsChoose: DonorsChoose is a major school fundraising platform that channels donations to classroom projects. Direct peer in the school fundraising category that AllGives serves via PTAs and class organizations.
- igive: igive is one of the longest-running charity shopping platforms, routing affiliate commissions to user-selected nonprofits from over 1,700 retailers. Closest direct competitor in the cause-marketing shopping category.
- Pledge: Pledge is a fundraising platform for nonprofits that enables donation flows across digital channels including e-commerce checkouts. Direct peer in digital fundraising infrastructure for nonprofits.
- ShopRaise: ShopRaise enables schools and PTAs to raise passive funds through shopping at partner retailers. Direct peer in the education fundraising + affiliate shopping category that AllGives explicitly targets.
- Giving Assistant: Giving Assistant is a cause-marketing cashback platform that routes affiliate commissions to nonprofits and shoppers. Direct competitor in the cashback-for-cause category.
- GoodShop: GoodShop is a cause-marketing shopping portal that donates a portion of retailer commissions to user-selected nonprofits. Direct competitor to AllGives with the same shopping → donation mechanic and nonprofit catalog model.
Broad incumbents
- GoFundMe: GoFundMe is the dominant consumer crowdfunding platform for nonprofits, individuals, and community causes. Broader incumbent in the online fundraising category where AllGives competes for the same donor dollars.
- Rakuten: Rakuten is the largest cashback shopping platform with thousands of retailer integrations and a public parent company. Broader incumbent in the affiliate/cashback space; AllGives competes on the cause-marketing angle Rakuten has not fully developed.
- Capital One Shopping: Capital One Shopping (formerly Wikibuy) is a large cashback and price-comparison browser extension owned by Capital One. Broad incumbent in the cashback/affiliate shopping space; less differentiated on cause marketing than AllGives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ALL Gives social profiles
Digital presenceALL Gives financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALL Gives leadership team
Management profileNumber of profiles
ALL Gives funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALL Gives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALL Gives
What does ALL Gives do?
AllGives operates a free online shopping portal, Chrome browser extension, and iOS mobile application that channels affiliate commissions from 300+ partner retailers into donations for user-selected charitable organizations. Users create free accounts, select a cause, and shop at partner retailers to earn up to 15% of purchases back as donations. The platform is offered at no cost to both shoppers and nonprofit, school, and sports team fundraising organizations.
Is ALL Gives a public or private company?
ALL Gives is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ALL Gives founded?
ALL Gives was founded in 2023. It employs 1 to 10 people.
Where is ALL Gives based?
ALL Gives is headquartered in Washington, United States, in the North America region.
How does ALL Gives make money?
One revenue line is on record: affiliate Commissions.
Who are ALL Gives's main competitors?
Direct peers on record are FlipGive, DonorsChoose, igive, Pledge, ShopRaise, Giving Assistant and GoodShop. Broad incumbents are GoFundMe, Rakuten and Capital One Shopping.
Does ALL Gives have an API?
No public API is recorded for ALL Gives.
What industry is ALL Gives in?
ALL Gives's product category is Charitable Fundraising Platform. Its primary akta.pro industry code is MPACAFAF, Creator Commerce & Affiliate Monetization Platforms, with a secondary code of BPAFAHAL, Live Commerce & Shoppable Creator Campaigns. Its NAICS code is 813 and its SIC code is 7311.