My Home Proof Inc.

What My Home Proof Inc. does

MyHomeProof Inc. is a privately held Canadian software company, federally registered in Canada and headquartered in Edmonton, that builds an AI-powered home inventory and insurance documentation platform. The company publicly launched its consumer-facing Home product on December 16, 2025, with the core technical offering centered on computer vision models that identify, categorize, and value personal possessions from photos, paired with a quarterly-updated market valuation database and an encrypted cloud vault for receipts and proof-of-purchase documents. The platform targets four primary customer segments—homeowners, tenants/renters, small-to-medium businesses (including retail, property management, and professional organizers), and insurance carriers and brokers—with eight pending patents on its proprietary AI proof-of-ownership technology underpinning the differentiation.

The business model is multi-stream: consumer and SMB subscription plans tiered from a free Starter tier to a $4,999/year Insurance Command enterprise tier; usage-based charges for AI valuation credits beyond plan limits; tiered API licensing for insurance carriers ($40K–$300K/year); CPM-based advertising to homeowners and businesses; and add-on services including POS integrations, concierge claims assistance, and forthcoming smart security hardware packages. Go-to-market is product-led with a self-serve web application and freemium onboarding, supplemented by B2B2C referrals from partner insurance carriers (Intact, Desjardins, TD live; Aviva, Co-operators, Allstate Canada in pipeline). The 2026 roadmap adds a Business module (January 3), Smart Security Monitoring Systems (February), Loss Prevention and Insurance Connect modules (Q2), and the AutoProof™ automated claims packet generation feature (Q3).

MyHomeProof reports no external institutional funding and discloses only a single contact email across general, sales, and partnership inquiries, indicating a likely lean, founder-led operation. Reported early traction includes 2,700+ early adopters at launch, 8+ insurance partners in active discussions targeting 500+ carrier integrations, and 8 patents pending. Revenue, headcount, ARR, and ownership structure are not disclosed in available source material, representing material data gaps for diligence.

Name

My Home Proof Inc.

Legal name

MyHomeProof Inc.

Website

https://myhomeproof.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

MyHomeProof Inc. is a Canadian AI software company that provides a home inventory and insurance documentation platform using computer vision to identify, value, and securely store proof of ownership for homeowners, tenants, small businesses, and insurance carriers.

Ownership category

akta.pro rank

Product category

Insurtech Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Claims Data Capture, Indexing & Document Management (BPAAAFAB)

Keywords

• Home inventory software
• AI item recognition
• Insurance documentation platform
• Asset valuation software
• Claims automation tools

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. Subscription Plans: Annual subscription tiers ranging from free (Starter) to $4,999/year (Insurance Command). Billed annually with discounts for annual payment. Tiered by inventory items, storage, AI valuations, and feature access.
2. Usage-Based AI Valuations: AI valuation credits included in each plan tier. Extra credits available for purchase at $99 per 1,000 credits. Plan limits enforce annual usage.
3. Insurance Partner Licensing: Tiered API licensing for insurance carriers: Starter ($40K/year), Growth ($150K/year), Enterprise ($300K/year). Setup fees and per-API-call charges separate.
4. Advertising: CPM-based advertising to homeowners and businesses at high intent. Tiers from $249/month (Local) to $3,499/month (Featured Partner).
5. POS Integration Add-on: Real-time POS inventory management add-on for business plans. $79/month or $799/year for integration with Square, Shopify, Lightspeed, Clover, and Toast.
6. Concierge Claims Service: White-glove claims assistance from documentation to settlement. $29/month or $199 per claim.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MyHomeProof is an AI-powered home inventory and insurance documentation platform that uses computer vision to identify, value, and catalogue household and business possessions. The cloud platform captures items via photo, barcode, or QR scan, applies AI to extract brand, model, category, and condition, attaches real-time market valuations, and stores receipts and proofs of purchase in an encrypted digital vault. It produces insurance-grade documentation and is being extended with AutoProof™ automated claims packet generation and direct integration with insurance carriers.

Product overview

MyHomeProof is an AI-powered home inventory and insurance documentation platform comprising a core product with tiered pricing plans and modular add-ons. The core Home product (launched December 16, 2025) provides AI-powered item recognition, automated valuations, and insurance documentation for homeowners and tenants. The Business product (launching January 3, 2026) extends this to commercial property with multi-location support. Key features include AutoProof™ (Q3 2026) for claims generation, FamilyTrust™ for family sharing, and Insurance Connect (Q2 2026) for direct insurer integration. The platform is offered across six pricing tiers (Starter through Insurance Command) ranging from $59.88 to $4,999/year. Add-ons include POS Integration, Concierge Claims Service, and Smart Security Monitoring Systems (February 2026).

Differentiator

Problem solved

Functional benefit

Products and services

• MyHomeProof Home Core AI-powered inventory platform for individuals (homeowners and tenants) that captures photos, barcodes, and QR codes, applies AI to identify items, brands, models, and categories, attaches real-time market valuations, and stores receipts and warranties in an encrypted digital vault so users have insurance-grade proof of ownership before a loss event.
• MyHomeProof Business Commercial property inventory management module extending the MyHomeProof platform to small and medium businesses with multi-location support for up to 10 properties, department and location tagging, employee access controls for up to 5 users, bulk import and export tools, custom depreciation schedules, commercial insurance reports, and basic API access.
• MyHomeProof Loss Prevention Module adding advanced theft tracking, compliance reporting, and risk analytics on top of the documented inventory, with proactive monitoring and alerts that surface suspicious activity and coverage gaps to prevent losses before they occur.
• MyHomeProof Insurance Connect Module enabling live integration with partner insurance carriers so users can submit claims directly from their inventory, retrieve real-time quotes, and accelerate settlements; insurers receive AI-verified documentation, structured FNOL data, and reduced fraud signal.
• MyHomeProof Smart Security Monitoring Systems Smart alarm hardware packages coupled with professional monitoring, fully integrated with the MyHomeProof inventory, real-time valuation, and insurance-ready records so that one platform delivers total home protection from prevention through documentation to claims resolution.
• POS Integration Add-on Real-time POS inventory management add-on for retail and restaurant businesses that connects Square, Shopify, Lightspeed, Clover, Toast, and custom POS systems via webhooks, delivering real-time sales and stock sync, low stock and reorder alerts, and unlimited SKU tracking at $79 per month or $799 per year.
• Concierge Claims Service White-glove managed service providing expert assistance with insurance claims from initial documentation through settlement, available at $29 per month or $199 per claim, removing the burden of working through carrier paperwork directly.

Quantifiable outcome

• 99.2% AI recognition accuracy across thousands of item types
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability11 records

Feature7 records

Partnerships

21 partnerships are on record, tiered core and growth.

• Intact InsurancecoreTechnology or IntegrationDirect integration with Intact Insurance for automatic policy sync and claims submission. Available now.
• Desjardins InsurancecoreTechnology or IntegrationReal-time coverage recommendations integration with Desjardins Insurance. Available now.
• TD InsurancecoreTechnology or IntegrationPremium discount eligibility tracking integration with TD Insurance. Available now.
• Aviva CanadagrowthTechnology or IntegrationDigital claims portal integration coming soon for Aviva Canada policyholders.
• Co-operatorsgrowthTechnology or IntegrationAutomated inventory verification integration coming soon for Co-operators.
• Allstate CanadagrowthTechnology or IntegrationBundled policy management integration coming soon for Allstate Canada.
• SquarecoreTechnology or IntegrationPOS integration for retail and restaurant inventory tracking with real-time sales and stock sync. Available now.
• ShopifycoreTechnology or IntegrationPOS integration for retail inventory tracking with real-time sales and stock sync. Available now.
• LightspeedcoreTechnology or IntegrationPOS integration for retail and restaurant inventory tracking with real-time sales and stock sync. Available now.
• ClovercoreTechnology or IntegrationPOS integration for retail inventory tracking with real-time sales and stock sync. Available now.
• ToastcoreTechnology or IntegrationPOS integration for restaurant inventory tracking with real-time sales and stock sync. Available now.
• QuickBookscoreTechnology or IntegrationAsset depreciation and expense tracking integration with QuickBooks. Available now.
• XerocoreTechnology or IntegrationAutomated asset register updates integration with Xero. Available now.
• FreshBooksgrowthTechnology or IntegrationReceipt matching and categorization integration coming soon for FreshBooks users.
• Google DrivecoreTechnology or IntegrationTwo-way sync for photos and documents with Google Drive. Available now.
• DropboxcoreTechnology or IntegrationAutomatic backup and import from Dropbox. Available now.
• iCloudcoreTechnology or IntegrationPhoto library integration with iCloud. Available now.
• OneDrivecoreTechnology or IntegrationDocument sync and storage with OneDrive. Available now.
• ZapiercoreTechnology or IntegrationConnect to 5,000+ apps with custom workflows via Zapier integration. Available now.
• IFTTTgrowthTechnology or IntegrationAutomated triggers and notifications via IFTTT integration. Coming soon.
• NotiongrowthTechnology or IntegrationExport inventory to Notion workspace. Coming soon.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Encircle: Encircle provides property documentation software for insurance claims, including contents inventory and photo-based evidence capture. Direct peer in the insurance-claims documentation category.
• Sortly: Sortly is a leading inventory management SaaS for SMBs and individuals, offering photo-based item tracking with QR/barcode support. It is a direct peer to MyHomeProof in the home/business inventory category, though without the insurance-claims focus.
• Belonging Home: Belonging Home (formerly iFound) provides home inventory and proof-of-ownership for insurance documentation. Closely comparable niche peer competing for the same homeowner-and-carrier value proposition.
• HomeBinder: HomeBinder is a home inventory and maintenance documentation platform with insurance-facing features, directly comparable to MyHomeProof's homeowner documentation and carrier-integration thesis.

Broad incumbents

• Lemonade: Lemonade is a major insurtech incumbent using AI for homeowners and renters insurance. It competes indirectly via its own digital claims and policyholder UX, though its core offering is the insurance product itself.
• Policygenius: Policygenius is an insurance technology platform that brokers and educates consumers across life, home, and auto. Overlaps with MyHomeProof on the consumer insurance engagement and documentation workflow.
• Hippo Insurance: Hippo is an insurtech incumbent focused on homeowners insurance with a heavy emphasis on smart-home integration and proactive risk mitigation — adjacent to MyHomeProof's Smart Security and Loss Prevention roadmap.

Others

• Zapier: Zapier is an automation ecosystem that MyHomeProof already integrates with to reach 5,000+ apps. Included as an adjacent ecosystem enabler rather than a competitor — it both extends and could theoretically disintermediate niche workflow tooling.

Emerging players

• BluePlural: BluePlural provides home asset management and depreciation tracking software. Comparable on the SMB/business asset side of MyHomeProof, particularly around insurance-ready reporting and depreciation schedules.
• Nest Egg: Nest Egg is a consumer home inventory app focused on insurance documentation. Comparable niche competitor at the consumer end of the market but with narrower feature scope than MyHomeProof's AI and carrier integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Home Proof Inc.