IN-GAGE TECHNOLOGIES LIMITED

What IN-GAGE TECHNOLOGIES LIMITED does

In-gage Technologies Limited is a UK-based private limited company (registered in England and Wales, company number 09755541) founded in 2015 that operates WebChatBot.ai, a zero-code AI chatbot platform for website customer engagement. The platform enables businesses to deploy AI 'Brand Ambassadors' trained on their own website content, FAQs, and documentation, providing 24/7 customer support, automated lead generation and qualification, and AI-to-human handover via live chat. The company maintains a registered office at 40 Bowling Green Lane, London, EC1R 0NE, and lists 1–10 employees.

The product is built on a proprietary self-hosted Large Language Model (LLM) designed and fine-tuned specifically for conversational AI applications. Supporting technical components include advanced NLP and ML pipelines, 256-bit AES encryption in transit and at rest, GDPR-compliant infrastructure hosted on AWS (with UK and EU server locations), Stripe-powered subscription billing, HubSpot as the company's internal CRM, and a documented help center. The platform supports more than 10 languages and is delivered through two deployment variants—a full-page Page Bot (iframe embed) and a floating Widget Bot—plus a Zapier connector enabling integration with 6,000+ third-party applications.

Revenue is generated via tiered SaaS subscriptions billed monthly: Basic £99 (100 chats), Standard £195 (500 chats), Pro £395 (1,000 chats, with managed setup), Premium £795 (unlimited chats), and a custom Enterprise tier offering API access, custom integrations, and dedicated account management. Distribution combines self-serve product-led growth (a 14-day free trial with no credit card required) targeting SMBs and mid-market businesses, direct enterprise sales, and an Agency Partner Program offering white-label deployment and a 50% discount on Pro, Premium, and Enterprise packages. Named reference customers include Mercer, Blue Sword, and Cube Lab.

Name

IN-GAGE TECHNOLOGIES LIMITED

Legal name

In-gage Technologies Limited

Website

https://webchatbot.ai

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

In-gage Technologies operates WebChatBot.ai, a zero-code AI chatbot platform built on a proprietary self-hosted LLM that enables SMBs and mid-market businesses to deploy website chatbots for 24/7 customer support, lead generation, and live chat escalation.

Ownership category

akta.pro rank

Product category

Conversational AI Platform

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)

akta.pro secondary industries

Prompt Engineering, Orchestration & LLMOps Tooling (HDAAACAD), Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• AI chatbot platform
• Conversational AI software
• Customer support automation
• Lead generation chatbot
• No-code AI assistant

Headquarters

HQ city

Halifax

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Chatbot Platform: Tiered subscription model (Basic £99, Standard £195, Pro £395, Premium £795 per month) based on chat volume limits, features, and support levels. Revenue is recurring monthly. Enterprise pricing is custom/quote-based.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

IN-GAGE TECHNOLOGIES LIMITED develops and operates WebChatBot.ai, a zero-code AI chatbot platform that enables businesses to deploy custom AI Brand Ambassadors on their websites. The platform uses a proprietary self-hosted Large Language Model (LLM) trained on each client's own data to deliver 24/7 customer support, automated lead generation, live chat escalation, and CRM integration across websites including WordPress, Squarespace, Wix, and custom platforms.

Product overview

WebChatBot.ai, an In-gage Technologies Limited company, offers a single AI-powered chatbot platform with two deployment variants (Page Bot and Widget Bot) and multiple pricing tiers (Basic, Standard, Pro, Premium, Enterprise). The platform is built on a proprietary self-hosted LLM and provides businesses with AI Brand Ambassadors trained on their own data, capable of 24/7 support, lead generation, and live chat escalation. The Standard, Pro, Premium, and Enterprise tiers add progressively advanced features including multi-lingual support, analytics, Zapier integrations, and API access. A Partner Program enables agencies to resell and deploy chatbots for their clients with custom branding and recurring revenue benefits. A 14-day free trial is available on the Standard plan.

Differentiator

Problem solved

Functional benefit

Products and services

• WebChatBot.ai AI Chatbot Platform Zero-code AI chatbot platform that enables businesses to deploy custom AI Brand Ambassadors on their websites for 24/7 customer support, automated lead generation, hyper-personalised interactions, and live chat escalation. Built on a proprietary self-hosted LLM trained on each client's own data.
• Agency Partner Program White-label partner program enabling digital agencies to resell and deploy WebChatBot.ai services for their clients with custom branding, discounted pricing (50% off Pro/Premium/Enterprise and 5-20% off packages from 5 chatbots onward), and recurring revenue share.

Quantifiable outcome

• Reduce Support & Sales effort by up to 70%
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationZapier integration enables WebChatBot.ai to connect with 6000+ applications for CRM automation, workflow connectivity, and ecosystem interoperability. Clients can integrate chatbot data with their existing tools and systems.
• HubSpotcoreTechnology or IntegrationWebChatBot.ai uses HubSpot as their CRM system for customer relationship management. Customer relationship data is stored and processed on UK-based servers with HTTPS AES 256-bit encryption.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides cloud infrastructure for AI chatbot data storage and processing. Geo-located servers with HTTPS AES 256-bit encryption. AWS storage location based on client location.
• StripecoreTechnology or IntegrationStripe provides payment processing services for subscription billing. EU-based servers with HTTPS AES 256-bit encryption.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Intercom: Intercom is a leading customer support and engagement platform with AI agents (Fin) and chatbot capabilities. It serves a broader market including mid-market and enterprise, overlapping with WebChatBot.ai on AI chatbot functionality but with deeper CRM/helpdesk integration.
• Drift (Salesloft): Drift pioneered conversational marketing and sales chatbots and is now part of Salesloft. It targets B2B mid-market and enterprise customers with AI-driven sales assistance, overlapping with WebChatBot.ai on lead generation and live chat handover.
• LiveChat: LiveChat is an established customer service platform offering live chat, chatbots, and helpdesk features, serving SMB to enterprise. It overlaps with WebChatBot.ai on chat widget deployment and AI-to-human handover as part of a broader customer service suite.

Emerging players

• Botpress: Botpress is an open-source conversational AI platform with visual flow building and LLM integration. It targets developers and enterprises building custom chatbots and overlaps with WebChatBot.ai on conversational AI for customer engagement.
• Ada: Ada is an AI-powered customer service automation platform for enterprise and DTC brands. It overlaps with WebChatBot.ai's Enterprise tier on AI-driven customer support and knowledge-base training, but at a higher end of the market with deeper integrations.

Direct peers

• Tidio: Tidio offers an AI-powered customer service chatbot platform for SMBs and mid-market businesses, with a focus on live chat, automated flows, and e-commerce integrations. It competes most directly with WebChatBot.ai in the SMB no-code chatbot segment with comparable self-serve pricing tiers.
• Landbot: Landbot is a no-code chatbot builder for websites, WhatsApp, and APIs, targeting SMBs and mid-market with a focus on conversational landing pages and lead qualification. It directly competes with WebChatBot.ai on no-code chatbot authoring and lead generation.
• Tars: Tars is a conversational AI platform focused on lead generation and customer support via chatbots for SMB and mid-market. It directly competes with WebChatBot.ai on no-code chatbot deployment, lead qualification, and CRM integrations.
• ManyChat: ManyChat is a leading no-code chatbot platform focused on Instagram, WhatsApp, and Messenger, with website chat and AI features. It competes in the SMB chatbot segment with a similar PLG model and broad integration ecosystem.
• Chatfuel: Chatfuel is a no-code chatbot platform originally built for Facebook Messenger, now supporting Instagram, WhatsApp, and websites. It competes with WebChatBot.ai in the SMB and mid-market chatbot space with similar self-serve and agency reseller motions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/webchatbot-ai
• Xx.com/ingage_tech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IN-GAGE TECHNOLOGIES LIMITED