Kadarbiku Köögivili OÜ

What Kadarbiku Köögivili OÜ does

Kadarbiku Köögivili OÜ is an Estonian family-owned vegetable grower and processor headquartered in Ääsmäe, Harju County, with original farming operations dating to 1989 in Tuula Village and formal incorporation as Kadarbiku Köögivili OÜ in 2004. The company cultivates 250 hectares of its own land and leases approximately 700 hectares, producing 10,000 tonnes of vegetables annually — including carrots, cabbage, beetroot, kohlrabi, and seasonal summer crops. It runs three integrated product lines: vegetable juices (cold-pressed and low-temperature pasteurized, over one million liters annually), unpasteurized freshly pressed juices processed via High Pressure Processing (HPP), and a range of prepared and fermented vegetable products (kimchi, sauerkraut, grated vegetables, steamed beetroot, borscht and oven mixes, vinaigrette). Kimchi fermentation technology was co-developed with TFTAK scientists under an EAFRD-funded applied research project.

The business serves two primary channels: B2B sales to Estonian retail stores and eateries, delivered via the company's own transportation fleet and supplemented by wholesale-distributor partnerships; and a consumer-facing presence through Estonian retail chains, supported by content marketing via the Juice School (Mahlakool) platform, recipe competitions, and Facebook. Historical food-service exposure included supplying salads to all McDonald's restaurants in the Baltic States. The company is 100% family-owned with no external investors, employs around 70 year-round staff plus seasonal workers, and has received EU co-financing (NextGenerationEU and EAFRD) for digital transformation, including a fully automatic bottling line.

Name

Kadarbiku Köögivili OÜ

Legal name

Kadarbiku Köögivili OÜ

Website

https://kadarbiku.ee

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Kadarbiku Köögivili OÜ is an Estonian family-owned farm-to-bottle vegetable producer that grows carrots, cabbage, and beetroot on 950 hectares and turns them into cold-pressed juices, HPP fresh-pressed juices, and prepared/fermented vegetable products for Estonian retail and food-service customers.

Ownership category

akta.pro rank

Product category

Fresh and Processed Vegetable Products

NAICS

Vegetable and Melon Farming (11121)

SIC

Agricultural Production-Crops (100), Beverages (2080), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)

akta.pro secondary industry

Brassica & Cole Crop Farming (Cabbage, Broccoli, Cauliflower, Brussels Sprouts) (AFAGADAB)

Keywords

• Vegetable juice production
• Cold-pressed juices
• Fresh vegetable processing
• Fermented vegetable products
• Vegetable farming

Headquarters

HQ city

Ääsmäe

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh vegetable sales: Direct sales of fresh vegetables including carrots, cabbage, beetroot grown on company farms. 4,000 tonnes sold annually as fresh produce.
2. Juice and smoothie production: Over 1 million liters of juice produced annually from company-grown vegetables and imported fruit mixtures. Includes vegetable juices, freshly pressed juices, and smoothies.
3. Processed vegetable products: Value-added vegetable products including kimchi, sauerkraut, steamed vegetables, grated vegetables, vegetable mixes (borscht mix, oven mix). 6,000 tonnes processed annually.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Kadarbiku Köögivili OÜ grows vegetables on its own and leased farmland and processes them into a branded portfolio of pasteurized vegetable juices (e.g., carrot, beetroot, carrot-apple, carrot-orange, carrot-buckthorn), unpasteurized freshly pressed juices made with High Pressure Processing (HPP), and prepared vegetable products such as kimchi, sauerkraut, grated vegetables, oven mix, borsh mix, baby carrots, steamed beetroot, and vinaigrette. Annual production reaches roughly 10,000 tonnes of vegetables and over one million liters of juice, sold under the Kadarbiku brand into Estonian retail and food-service channels.

Product overview

Kadarbiku Köögivili OÜ is an Estonian family business specializing in growing and processing vegetables. The company operates with 250 hectares of own farmland and approximately 700 hectares of leased land, producing 10,000 tonnes of vegetables annually. The product portfolio consists of three main categories: (1) Vegetable Juices - 100% natural juices pressed from the company's own vegetables using cold-pressing method and pasteurization, including carrot juice, beetroot juice, carrot-apple juice, carrot-orange juice, and carrot-buckthorn juice; (2) Freshly Pressed Juices - unpasteurized juices processed with high pressure (HPP) technology preserving fresh pressed taste and nutrition, including fruit-vegetable combinations like avocado-apple-cucumber-spinach-pear, mango-banana-apple, and strawberry-lemon-mint; (3) Vegetable Products - fresh and processed vegetables including kimchi (white and red cabbage), grated carrots and cabbage, washed carrots, baby carrots, sauerkraut with carrot, steamed beetroot, vinaigrette, oven mix, and borsh mix. The company produces over one million liters of juice per year and employs approximately 70 people year-round plus seasonal workers.

Differentiator

Problem solved

Functional benefit

Products and services

• Carrot Juice 330ml Pasteurized juice pressed from fresh carrots grown on Kadarbiku's own farmland. Store at +2 to +6°C; consume within 24 hours once opened. Targeted at retail consumers seeking natural vegetable juice.
• Carrot and Beetroot Juice Pasteurized juice pressed from fresh carrots and beets (60% carrot juice, 40% beet juice). Targeted at retail consumers seeking natural vegetable juice blends.
• Beetroot Juice Pasteurized juice cold-pressed from fresh beets. Targeted at retail consumers seeking natural single-vegetable juice.
• Apple and Beetroot Juice Pasteurized juice pressed from fresh apples and beets (60% apple juice, 40% beet juice). Targeted at retail consumers seeking natural fruit-and-vegetable juice blends.
• Carrot and Apple Juice 0.5l Pasteurized juice pressed from fresh carrots and apples (60% carrot juice, 40% apple juice). Targeted at retail consumers.
• Carrot and Buckthorn Juice Pasteurized juice made with 60% carrot juice, apple juice from concentrate, 10% sea buckthorn juice, and sugar. Targeted at retail consumers seeking functional vegetable-fruit blends.
• Carrot Juice 0.5l Pasteurized juice pressed from fresh carrots in 0.5l format — the original Kadarbiku juice SKU launched in 2004. Targeted at retail consumers.
• Carrot and Orange Juice Pasteurized juice made with 60% orange juice from concentrate and 40% carrot juice. Targeted at retail consumers.
• Orange and Apple Freshly Pressed Juice Unpasteurized freshly pressed juice with pulp, processed using High Pressure Processing (HPP) to preserve fresh-pressed taste and nutritional value. Targeted at retail consumers seeking premium fresh juice.
• Avocado Freshly Pressed Juice Freshly pressed juice produced with High Pressure Processing (HPP), combining avocado, apple, cucumber, spinach, and pear. Targeted at retail consumers seeking premium HPP fresh juice.
• Apple, Lemon, Peppermint Freshly Pressed Juice Freshly pressed juice with 89.6% apple juice, 10% lemon juice, and 0.4% peppermint, produced using High Pressure Processing (HPP). Targeted at retail consumers.
• Avocado, Apple, Cucumber, Spinach and Pear Juice Freshly pressed HPP juice with apple juice (45%), pear (20%), avocado (14%), cucumber (13%), spinach (8%), and antioxidant ascorbic acid. Available in 250ml and 750ml sizes. Targeted at retail consumers seeking green juices.
• Mango, Banana and Apple Juice Freshly pressed HPP juice with 60% apple juice, 35% mango, 5% banana, and antioxidant ascorbic acid. Targeted at retail consumers seeking fruit-forward smoothie-style juice.
• Strawberry and Lemon Juice with Peppermint Unpasteurized freshly pressed juice with pulp from fresh fruits, processed with HPP. Contains apple juice, 15% strawberry, 7% lemon, and 0.3% peppermint. Targeted at retail consumers.
• Apple and Lemon Juice with Peppermint 750ml Freshly pressed HPP juice with 89.6% apple juice, 10% lemon juice, 0.4% peppermint, and antioxidant ascorbic acid. 750ml format. Targeted at retail consumers.
• Pineapple Juice with Ginger Freshly pressed HPP juice with apple juice, 23% pineapple juice, 7% ginger, lemon juice, and antioxidant ascorbic acid. Available in 250ml; keeps 48 hours opened in fridge. Targeted at retail consumers.
• Mango Juice with Chia Seeds Freshly pressed HPP juice with apple juice, 0.7% chia seeds, 15% mango, banana, passion fruit, and antioxidant ascorbic acid. Targeted at retail consumers seeking functional juices.
• Spinach Juice with Peppermint Freshly pressed HPP juice with apple juice, banana, apple puree, pineapple, 5% spinach, 2% peppermint, 2% lemon, and antioxidant ascorbic acid. Targeted at retail consumers seeking green juices.
• Kadarbiku White Cabbage Kimchi Traditionally fermented white cabbage kimchi developed in cooperation with TFTAK scientists. Ingredients include white cabbage, kohlrabi, carrot, soy sauce, Korean chili pepper, sugar, salt, ginger, and garlic. Targeted at retail consumers and food-service operators.
• Kadarbiku Red Cabbage Kimchi Traditionally fermented red cabbage kimchi developed with TFTAK scientists. Contains over 1 billion live lactic acid bacteria. Targeted at retail consumers and food-service operators.
• Grated Carrot 300g Ready-to-use grated carrot in 300g pack. Store at +2 to +6°C. Targeted at retail consumers and food-service operators seeking convenient prep vegetables.
• Grated Cabbage 500g Ready-to-use grated cabbage in 500g pack. Targeted at retail consumers and food-service operators.
• Grated Cabbage and Carrot Mix Ready-to-use grated cabbage and carrot mix in varying proportions. Targeted at retail consumers and food-service operators.
• Kadarbiku Vinaigrette 500g Ready-to-use vinaigrette with steamed beetroot, sauerkraut, steamed carrot, onion, sunflower oil, vinegar, salt, and sugar. Preservative-free, gluten-free, and lactose-free. 500g pack. Targeted at retail consumers.
• Sauerkraut with Carrot (1kg / 0.8kg / 0.5kg / 0.3kg) Sauerkraut with carrot (96% cabbage, 3% carrot, salt). A source of Vitamin C, available in 1kg, 0.8kg, 0.5kg, and 0.3kg pack sizes. Store at +2 to +6°C. Targeted at retail consumers and food-service operators.
• Baby Carrot 250g Peeled baby carrots in a 250g pack. Targeted at retail consumers seeking convenient ready-to-eat vegetable snacks.
• Oven Mix 700g Ready-to-roast vegetable mix of carrot, kohlrabi, rutabaga, and onion in varying proportions, 700g pack. Bake at 200°C for 30–40 minutes after seasoning. Targeted at retail consumers seeking convenient meal-prep vegetables.
• Borsh Mix 500g Ready-to-use borsh vegetable mix with red beetroot, cabbage, carrot, and onion, 500g pack. Prepared by adding to 1.5L broth and cooking 10–15 minutes. Targeted at retail consumers.
• Steamed Beetroot 500g Steamed beetroot, ready to use, 500g pack. Store at +2 to +6°C. Targeted at retail consumers and food-service operators seeking pre-cooked beetroot.

Quantifiable outcome

• 10,000 tonnes of vegetables produced annually
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TFTAK (Tallinn University of Technology)coreStrategic or Co-development PartnerKimchi products developed in cooperation with TFTAK scientists. The partnership focuses on developing fermentation technologies for vegetable products and analyzing their properties, shelf life, and impact on human microbiome.
• MacDonald's Baltic States (historical)minorChannel Partner/ Reseller/ DistributorProduced salads for all MacDonald's restaurants in the Baltic States during earlier business history.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Bonduelle: Global French-headquartered canned, frozen, and fresh processed-vegetable incumbent; directly comparable to Kadarbiku's prepared and fresh-cut vegetable category (grated, steamed, oven mixes, kimchi-adjacent fermented lines).
• Innocent Drinks: Coca-Cola-owned European smoothies and juice brand; overlaps with Kadarbiku's juice and smoothie portfolio at a broader, multi-country scale and provides a reference point for premium, natural-positioned juice economics.
• Ardo: Belgian European leader in fresh, frozen, and prepared vegetables with deep food-service penetration; comparable to Kadarbiku's processed vegetable product range and B2B food-service channel strategy.
• Eckes-Granini: Leading European private-label and branded juice producer; comparable on the juice manufacturing side (pasteurization, bottling, retail distribution) and a useful benchmark for European retail-channel dynamics.
• Greenyard: Belgian market leader in frozen, preserved, and prepared fruit and vegetables supplying European retail and food service; comparable in scale, processing capabilities, and customer channels relevant to Kadarbiku.

Direct peers

• Suja Organic: US organic cold-pressed juice company using HPP for shelf-stable unpasteurized juices; highly comparable in terms of no-preservative, cold-pressed vegetable/fruit blends and DTC/retail channel mix.
• Pressed Juicery: US cold-pressed juice brand built around HPP processing and clean-label positioning; directly comparable to Kadarbiku's freshly pressed juice line in process technology, premium pricing model, and retail/food-service distribution.
• Jaffa: Israeli producer of cold-pressed and HPP-processed fruit and vegetable juices with a comparable technology stack and product positioning (premium, fresh, no preservatives), making it the closest technological analog to Kadarbiku.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Kadarbiku-K%C3%B6%C3%B6givili/182611991863

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kadarbiku Köögivili OÜ