PLANN

What PLANN does

PLANN, operated by PLANNAPP LTD, is a UK-based SaaS appointment management platform targeting small service businesses. The platform provides online booking, automated WhatsApp reminders, customer and staff management, calendar scheduling, payment processing, and an AI-powered scheduling assistant accessible via web, iOS, and Android. PLANN reports serving over 500 active businesses managing more than 420,000 appointments, distributed across verticals including hair salons, beauty salons, health centres, dental clinics, veterinary clinics, gyms, education providers, and miscellaneous service businesses, with dedicated landing pages for 15+ industry segments.

The platform is built as a cloud-based SaaS with a progressive web app for mobile. Payments are processed through Stripe, notifications and reminders are routed through WhatsApp and Brevo, and the company is GDPR-compliant with SSL/TLS encryption in place. Technical differentiators emphasized by the company include deep WhatsApp-native communication, multi-device synchronization, integrated Stripe payment and deposit collection, session package management, a built-in income/expense pre-accounting module, and an AI-Powered Assistant bundled into all subscription tiers (unlimited on the top tier). No proprietary AI models, training pipelines, or research artifacts are disclosed.

Commercially, PLANN operates a pure self-serve product-led growth motion with a 7-day free trial and no credit card requirement, distributed through its website and mobile app stores. Revenue is generated via three monthly subscription tiers — Standard (£12/month, 100 appointments), Professional (£18/month, 300 appointments), and Corporate (£60/month, unlimited appointments) — supplemented by transaction fees on customer payments processed through Stripe. The company is privately held; no external funding rounds, acquisitions, parent entities, or institutional investors are disclosed in the source material, and management team composition is not provided.

Name

PLANN

Legal name

PLANNAPP LTD

Website

https://plannapp.co.uk

Company type

Private

Operating status

Operating

Short description

PLANN is a UK-based SaaS appointment management platform for small service businesses, offering online booking, WhatsApp reminders, payments, and an AI scheduling assistant via web and mobile, under a self-serve PLG model serving 500+ businesses across 15+ verticals.

Ownership category

akta.pro rank

Product category

Appointment Scheduling Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHLACADAA

Appointment Scheduling & Online Booking

Healthcare & Life Sciences/Digital Health & Health IT/Practice Management & Scheduling

SECONDARYHSACAIAG

Appointment Scheduling & Reservation Management

Home & Personal Services/Event & Personal Concierge Services/Personal Concierge & Errand Services

Keywords

• Appointment scheduling software
• Online booking platform
• SaaS salon management
• WhatsApp appointment reminders
• Service business software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription SaaS: Monthly subscription-based SaaS with three tiers (Standard, Professional, Corporate) differentiated by appointment limits. Payments processed via Stripe with monthly or yearly billing cycles.
2. Online Payment Infrastructure: Online payment and deposit system where customers pay securely when booking. Platform takes transaction fees through Stripe payment infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

PLANN provides a cloud-based SaaS appointment management system for small and medium-sized service businesses. The platform combines online booking pages, automated WhatsApp reminders, customer and staff management, calendar tracking, integrated online payment/deposit collection, session/package management, income and expense reporting, and an AI-powered scheduling assistant. It is delivered as a web app and progressive web app (PWA) on iOS and Android, sold via monthly or annual subscriptions across Standard, Professional, and Corporate tiers.

Product overview

PLANN is a cloud-based SaaS appointment management platform providing a unified system with three pricing tiers (Standard, Professional, Corporate). The core platform integrates a mobile PWA, AI-powered scheduling assistant, online booking page, WhatsApp reminder automation, and financial/staff tracking modules. Sector-specific solutions (barber shops, beauty salons, health centres, dental clinics, gyms, etc.) represent the same platform marketed to different verticals. All tiers include customer management, calendar management, session packages, and reporting, with the Corporate plan offering unlimited appointments and AI usage.

Differentiator

Problem solved

Functional benefit

Products and services

• PLANN Appointment System Cloud-based SaaS appointment management system for service businesses, providing online booking, automated WhatsApp reminders, customer and staff management, calendar tracking, integrated payment/deposit processing, session package management, income/expense reporting, and an AI-powered scheduling assistant across web, iOS, and Android.
• AI Appointment Assistant AI-powered assistant integrated into the PLANN platform that automates scheduling interactions, handles appointment-related tasks, and provides intelligent appointment management support. Included across all subscription tiers with unlimited usage on the Corporate plan.
• Online Booking Page Customizable white-label booking page that lets businesses share live availability for 24/7 online reservations. Customers can book via WhatsApp, Instagram, or a direct link without needing to contact the business.
• WhatsApp Appointment Reminders Automated WhatsApp messaging system that sends appointment reminders to customers before scheduled times and can deliver business address and directions, reducing no-shows for service businesses.
• PLANN Mobile App (PWA) Progressive web app providing full appointment management access on iOS and Android smartphones and tablets, distributed via the Apple App Store and Google Play Store.
• Revenue, Expenses & Staff Tracking Pre-accounting system that tracks business income and expenses, alongside staff performance statistics and appointment tracking for workforce management.

Quantifiable outcome

• 98% Customer Satisfaction
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is the payment processing partner for PLANN, handling all secure payment transactions including subscriptions and online customer payments. Credit card details are not stored on PLANN servers.
• Apple App StorecoreTechnology or IntegrationPLANN's iOS mobile app is distributed through the Apple App Store, enabling iPhone and iPad users to access the appointment management platform.
• Google Play StorecoreTechnology or IntegrationPLANN's Android mobile app is distributed through Google Play Store, enabling Android users to access the appointment management platform.
• WhatsAppcoreTechnology or IntegrationWhatsApp is a core integration for PLANN, used for automatic appointment reminders and customer communication notifications.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Calendly: Widely used cloud-based scheduling SaaS targeting SMBs and individuals. Directly comparable to PLANN on online booking, reminders, and self-serve sign-up, though Calendly skews more toward professional services than service verticals like salons and clinics.
• SimplyBook.me: Online booking SaaS used by salons, clinics, and personal-service businesses globally. Directly comparable on vertical SaaS focus for appointment-based SMBs, including booking pages and reminders.
• Fresha: Appointment and payments platform purpose-built for beauty and wellness businesses. Most directly comparable to PLANN on the salon/beauty-vertical focus and integrated payments via Stripe-like infrastructure.
• Booksy: Booking and business management SaaS targeting barbers, beauty salons, and related verticals. Closely comparable to PLANN on vertical SaaS positioning in personal-care service businesses.
• Setmore: Cloud appointment scheduling SaaS with a free tier, staff management, and payment integrations. Closely comparable to PLANN on target customer (SMB service businesses), tiered pricing, and self-serve onboarding.
• Vagaro: Salon, spa, and fitness appointment and business management SaaS. Directly comparable to PLANN on vertical SaaS for salons and beauty/wellness SMBs, with online booking and reminders as core features.
• Appointy: Online appointment scheduling SaaS with vertical solutions for salons, fitness, education, and healthcare. Comparable to PLANN on multi-vertical SaaS approach, self-serve onboarding, and SMB focus.

Broad incumbents

• Acuity Scheduling (Squarespace): Established online scheduling SaaS now owned by Squarespace. Comparable on self-serve SMB scheduling, subscription-based pricing, and integrations, with broader brand reach and ecosystem advantages.
• Square Appointments: Appointment scheduling bundled into the broader Square commerce/payments ecosystem. Comparable to PLANN on SMB service-business scheduling but with vastly greater scale, brand, and bundled payment processing.

Emerging players

• Trafft: Appointment scheduling SaaS for service-based SMBs with online booking, reminders, and staff management. Comparable to PLANN on core feature set and SMB target market, but smaller scale and broader horizontal positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLANN