Trafft
Trafft is a cloud-based SaaS booking and appointment-scheduling platform serving service-based SMBs in beauty, healthcare, coaching, fitness, education, and adjacent verticals, with tiered subscriptions, white-label agency options, and integrations across calendars, payments, and messaging.
- Company typePrivate
- Founded2020
- HeadquartersBelgrade
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Trafft does
Trafft is a cloud-based SaaS booking and appointment-scheduling platform built for service-based small and midsize businesses. The product enables 24/7 online booking, employee and multi-location scheduling, calendar synchronization with Google/Outlook/Apple, payment collection via Stripe/PayPal/Square/Mollie/Authorize.net, automated email/SMS/WhatsApp notifications, CRM, gift cards, recurring appointments, group bookings, and commission tracking. Distribution surfaces include a self-serve web dashboard, native iOS and Android apps, a WordPress plugin, embedded booking widgets, QR codes, and a Reserve with Google integration that surfaces inventory in Google Search and Maps.
The platform is operated by TOUCH ME SOFT d.o.o. (trading as Trafft, Melograno Venture Studio, and Melograno Ventures), a Serbian limited liability company headquartered in Belgrade, founded in 2020. The company employs 251–500 people and reports 50,000+ businesses and 15,500+ global customers using the platform to process 8M+ appointments. White-label agency capabilities allow partners to manage multiple client accounts under their own brand, including white-labeled mobile apps, which is a distinct GTM lever from the standard self-serve SMB funnel.
Trafft's commercial model is a tiered subscription: a free forever plan (100 appointments/month, 1 user), Mini (3 users), Growth (5 users), Professional (15 users), Business (30 users), and a custom Enterprise tier on multi-year contracts. SMS credits are sold as a usage-based add-on. Go-to-market is predominantly product-led growth, supplemented by SEO, content marketing via the Trafft Blog, organic social, an affiliate program, and demo-request-based enterprise sales. The company is GDPR-compliant and offers multilingual, multi-timezone scheduling for global reach. Investor Relations and Affiliate Partners pages indicate openness to external capital and partner-led distribution.
Trafft firmographics
Firmographics- Name
- Trafft
- Legal name
- TOUCH ME SOFT d.o.o.
- Website
- https://trafft.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Trafft is a cloud-based SaaS booking and appointment-scheduling platform serving service-based SMBs in beauty, healthcare, coaching, fitness, education, and adjacent verticals, with tiered subscriptions, white-label agency options, and integrations across calendars, payments, and messaging.
- Ownership category
- akta.pro rank
Trafft industry classification
Industry- Product category
- Appointment Scheduling Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Appointment Scheduling & Reservation Management (HSACAIAG)
- akta.pro secondary industries
- White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
Keywords
Where Trafft is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices1 record
Markets served
Trafft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans (Free, Mini, Growth, Professional, Business): Tiered SaaS subscription model with a free forever plan (100 appointments/month, 1 location, 1 user) and paid tiers (Mini, Growth, Professional, Business) offering increasing user limits, locations, and features. Annual billing offers up to 25% savings. Revenue is recurring and scales with team size.
- SMS Credits: SMS notification credits available as add-on purchases. Paid plans include 5-10 SMS credits per month. Additional credits can be purchased as one-time top-ups or through recurring SMS plans.
- Online Payment Processing: Facilitates payments between service providers and customers via integrated payment gateways (Stripe, PayPal, Square, etc.). Trafft does not charge commission on bookings but enables payment collection. Transaction fees may be collected by payment processors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free - 100 appointments/month, 1 location, 1 user |
| Subscription | Monthly | Mini - 3 users, 3 locations, unlimited appointments |
| Subscription | Monthly | Growth - 5 users, 5 locations, unlimited appointments |
| Subscription | Monthly | Professional - 15 users, unlimited locations, 5 SMS credits/month |
| Subscription | Monthly | Business - 30 users, unlimited locations, 10 SMS credits/month |
| Subscription | Multi-year contract | Enterprise - Custom user limits and tailored features |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels8 records
Trafft product offering
Product offeringCore offering
Trafft is a cloud-based SaaS booking and appointment scheduling platform that enables service-based businesses to manage 24/7 online bookings, employee schedules, multi-location operations, payments, and customer relationships from a single dashboard. The platform serves verticals including beauty salons, healthcare providers, coaches, fitness studios, education, government, and personal services. It is available via web dashboard, native iOS and Android mobile apps, an embeddable WordPress plugin, and white-label agency solutions.
Product overview
Trafft is a comprehensive scheduling and booking platform designed for service-based businesses of all sizes. The core offering consists of the Trafft Booking Platform, which provides online appointment scheduling, employee management, multi-location support, and payment processing. The platform is available as a SaaS solution with standalone booking pages, a WordPress plugin for website integration, and native mobile apps for iOS and Android. Agency solutions enable white-labeled booking software for managing multiple client accounts. Additional modules include a ChatBot (Beta) for automated booking conversations and Reserve with Google integration for direct Google Search/Maps bookings. Pricing tiers range from a free plan (100 appointments/month, 1 user) to Business plan (30 users, premium features), with Mini plan required for API access.
Differentiator
Problem solved
Functional benefit
Products and services
- Trafft Booking Platform Comprehensive online scheduling and appointment booking software for service-based businesses, enabling 24/7 online bookings, employee management, multi-location support, payment processing, and automated notifications.
- Trafft Booking Website Auto-generated standalone booking page provided to businesses without their own website, fully customizable with themes, colors, and branding.
- WordPress Booking Plugin WordPress plugin enabling businesses to embed Trafft booking forms directly on their WordPress websites.
- Trafft Mobile App (Android & iOS) Mobile application for Android and iOS devices allowing business owners and staff to manage bookings and business operations from anywhere.
- White Label Mobile App Custom-branded mobile app solution for agencies and businesses wanting to offer booking under their own brand. Available on request.
- Agency/White Label Solutions Platform for agencies managing multiple client accounts, enabling them to create and manage white-labeled booking solutions for their customers.
- ChatBot (Beta) AI-powered booking chatbot (Beta) integrated into the booking flow to assist customers with scheduling appointments.
- Reserve with Google Integration allowing businesses to showcase services and accept bookings directly via Google Search and Maps.
Quantifiable outcome
- Trusted by 50,000+ businesses and individual entrepreneurs processing 8M+ appointments
- +3 more outcomes
Companies that use Trafft
Customer profileNamed customers7 records
Segments10 records
Ideal customer profiles6 records
Trafft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability1 record
Feature18 records
Trafft partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- Google CalendarcoreCalendar synchronization allowing appointments to sync bidirectionally with Google Calendar, blocking external events and displaying bookings in user calendars.
- Google MeetcoreVideo meeting integration for virtual appointments booked through Trafft.
- Outlook CalendarcoreCalendar synchronization with Microsoft Outlook Calendar and Microsoft Teams integration.
- Apple CalendarcoreCalendar synchronization with Apple Calendar for iOS/macOS users.
- ZoomcoreVideo meeting integration for hosting virtual appointments and consultations.
- StripecorePrimary payment gateway supporting cards, wallets, Klarna, Amazon Pay, Afterpay/Clearpay and other payment methods.
- PayPalcorePayment gateway integration for accepting PayPal transactions.
- SquarecorePayment gateway integration for Square payment processing.
- WhatsAppcoreWhatsApp messaging integration for sending booking confirmations and appointment reminders.
- ZapiercoreIntegration with Zapier for connecting Trafft to 5,000+ other apps and automating workflows.
- MailchimpcoreEmail marketing integration with Mailchimp for email campaigns and audience engagement.
- Google AnalyticscoreGoogle Analytics 4 integration for tracking booking website traffic and conversion metrics.
- Google Tag ManagercoreGTM integration for managing tracking tags and analytics scripts.
- Meta PixelcoreFacebook/Meta Pixel integration tracking PageView, BookingProcessStep, and BookingConfirmed events for ad optimization.
- WordPresscoreNative WordPress plugin for embedding Trafft booking forms directly on WordPress websites.
- Reserve with GooglecoreIntegration enabling businesses to accept bookings directly from Google Search and Maps, reaching millions of potential customers.
Scale indicators5 records
Recent moves3 records
Expansion highlights6 records
Trafft competitors and assessment
Company assessmentDirect peers
- Acuity Scheduling (Squarespace): Squarespace-owned online appointment scheduling software targeting service businesses including salons, wellness, and consulting. Directly comparable to Trafft in feature scope, vertical targeting, and SMB self-serve positioning.
- Square Appointments: Block/Square's free appointment scheduling product tightly integrated with Square payments. Competes with Trafft on salon, spa, fitness, and service-business booking with the advantage of a native payment ecosystem.
- Doodle: Scheduling platform with booking pages, group polls, and calendar integrations. Overlaps with Trafft on booking pages, calendar sync, and team scheduling, with a stronger brand in European markets.
- Setmore: Cloud-based appointment scheduling software offering a free tier and paid plans targeting SMB service businesses. Closely overlaps Trafft's pricing structure, vertical coverage, and self-serve GTM motion.
- Calendly: Leading online scheduling platform serving SMBs and enterprises. Competes directly with Trafft on appointment booking, calendar sync, and automated notifications, though Calendly skews more toward meeting scheduling vs. Trafft's broader service-business feature set.
- SimplyBook.me: Online booking system targeting service-based businesses with a customizable booking website and vertical-specific features. Comparable to Trafft on booking website builder, custom domains, and SMB self-serve onboarding.
- YouCanBookMe: Online scheduling tool for SMBs and teams offering calendar sync, custom booking pages, and integrations. Comparable to Trafft on core booking functionality and self-serve SMB onboarding.
Emerging players
- Fresha: Beauty and wellness booking marketplace with no-subscription pricing. Competes with Trafft in Beauty & Personal Care vertical but adds a consumer-facing marketplace, differing from Trafft's SaaS-only model.
- Booksy: Vertical-specialist booking and business management platform for barbers, salons, and beauty professionals. Competes with Trafft in the Beauty & Personal Care vertical but offers deeper salon-specific workflows and marketplace features.
Broad incumbents
- Mindbody: Established fitness, wellness, and salon business management platform. Overlaps with Trafft's Fitness & Sports and Beauty verticals with a deeper feature set but at higher price points and larger customer profiles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trafft social profiles
Digital presenceTrafft compliance and trust
Trust signalCompliance1 record
Trafft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trafft leadership team
Management profileNumber of profiles
Profiles1 record
Trafft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trafft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trafft
What does Trafft do?
Trafft is a cloud-based SaaS booking and appointment scheduling platform that enables service-based businesses to manage 24/7 online bookings, employee schedules, multi-location operations, payments, and customer relationships from a single dashboard. The platform serves verticals including beauty salons, healthcare providers, coaches, fitness studios, education, government, and personal services. It is available via web dashboard, native iOS and Android mobile apps, an embeddable WordPress plugin, and white-label agency solutions.
Is Trafft a public or private company?
Trafft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trafft founded?
Trafft was founded in 2020. It employs 251 to 500 people.
Where is Trafft based?
Trafft is headquartered in Belgrade.
How does Trafft make money?
Three revenue lines are on record. Subscription Plans (Free, Mini, Growth, Professional, Business) is the primary driver. The others are SMS Credits and online Payment Processing.
Who are Trafft's main competitors?
Direct peers on record are Acuity Scheduling (Squarespace), Square Appointments, Doodle, Setmore, Calendly, SimplyBook.me and YouCanBookMe. Emerging players are Fresha and Booksy. Mindbody is listed as a broad incumbent.
Does Trafft have an API?
Yes. Trafft offers an API and Webhooks integration. The API is available on the Mini plan and above, allowing developers to connect Trafft with other web apps and send automated messages and updates to custom URLs. Webhooks enable real-time data synchronization with external systems. Developer documentation is at trafft.com/docs/custom-features/api.
What industry is Trafft in?
Trafft's product category is Appointment Scheduling Software. Its primary akta.pro industry code is HSACAIAG, Appointment Scheduling & Reservation Management, with a secondary code of THALADAN, White-Label Booking Engine Platforms (SaaS/Widget). Its NAICS code is 518 and its SIC code is 7372.