What CORTEK SYSTEMS LTD does

Cortek Systems Ltd (legal entity: Cortek Ltd) is a privately held bespoke CRM and business automation software company founded in 2024 and headquartered in Manchester, United Kingdom, with a registered office in Bury. The company designs and delivers fully custom-built CRM systems tailored to each client's specific workflows, rather than reselling off-the-shelf templates. Its platform is modular — comprising Operations Management, Reporting & Insights, Customer Engagement, and Bespoke Solutions modules — and integrates with 25+ third-party tools including WhatsApp, Stripe, Slack, HubSpot, Shopify, Zapier, Twilio, QuickBooks, Salesforce, AWS, and Claude, hosted on UK infrastructure with 99%+ uptime.

Cortek targets SMB and mid-market businesses across at least 13 verticals (gyms/fitness, healthcare, retail, restaurants, hospitality, finance, education, events, property, construction, professional services, SaaS, AI/ML startups, and vehicle leasing). The commercial model is a direct, consultation-led sales motion anchored by a free 30-minute consultation, followed by bespoke build projects combined with multi-year subscription contracts that bundle dedicated account management, priority support SLAs, custom training, multi-location management, advanced analytics, and white-label options. Pricing is quote-based, scaled to client goals, integrations, and team size.

The company is broadening its proposition with standardised, pre-configured CRM packages planned for Q1 2026 at accessible price points for small businesses, complementing the bespoke offering. No institutional funding, revenue figures, or headcount data are disclosed in the source material.

Name

CORTEK SYSTEMS LTD

Legal name

Cortek Ltd

Website

https://cortek.io

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Cortek Systems Ltd is a UK-based bespoke CRM and business automation software company, founded in 2024 in Manchester. It designs fully custom CRM systems for SMBs and mid-market clients across 13+ verticals, integrating 25+ third-party tools under multi-year subscriptions.

Ownership category

akta.pro rank

Product category

Custom CRM and Business Automation Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industries

CRM Implementation & Customization Services (BPAEAGAC), Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH), CRM Managed Services & Support (BPAEAGAD)

Keywords

• Bespoke CRM systems
• Business automation software
• Custom CRM development
• Workflow automation platform
• Customer relationship management

Headquarters

HQ city

Bury Saint Edmunds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Bespoke CRM Development & Subscription: CORTEK builds fully custom CRM systems tailored to each client's workflows. Pricing is based on goals, integrations, and team size. Clients receive enterprise-grade infrastructure, bespoke integrations, a dedicated account manager, priority SLA support, custom training programs, multi-location management, advanced analytics, bespoke CRM/ORM development, and white-label options. The model combines initial build/project revenue with ongoing subscription for support and maintenance.
2. Standard CRM Packages (Planned): CORTEK is developing standardised, pre-configured CRM packages for specific industries targeted at small and growing businesses. These will launch in Q1 2026 at more accessible price points, providing essential features, automations, and integrations for specific industry use cases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CORTEK Systems Ltd designs, builds, and maintains fully bespoke CRM systems for businesses across multiple verticals. Each CRM is custom-developed around the client's specific workflows and includes four integrated modules — Operations Management, Reporting & Insights, Customer Engagement, and Bespoke Solutions — alongside automation, real-time dashboards, multi-channel communications (WhatsApp, SMS, email, social), and integrations with 25+ business tools. Revenue is generated through multi-year subscription contracts covering initial build, ongoing support, maintenance, and continuous custom development.

Product overview

CORTEK offers bespoke CRM systems — a unified platform with modular architecture consisting of four core modules: Operations Management (for bookings, tasks, and workflow automation), Reporting & Insights (for custom dashboards and analytics), Customer Engagement (for multi-channel communication automation), and Bespoke Solutions (for custom integrations and industry-specific tools). All modules come fully integrated into the custom CRM build, with additional services including free consultation, dedicated account management, priority support, and custom training programs. The platform centralises data, automates repetitive tasks, and connects favourite business tools into one seamless system.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke CRM Systems Fully bespoke CRM systems built around each client's unique workflows, including Operations Management, Reporting & Insights, Customer Engagement, and Bespoke Solutions modules. Systems integrate with 25+ platforms and are delivered on UK-hosted AWS infrastructure with 99%+ uptime.
• Standard CRM Packages Pre-configured industry-specific CRM packages offering essential features, automations, and integrations for small and growing businesses that do not require full custom development.

Quantifiable outcome

• Clients save 10–15 hours per week on admin and communication tasks
• +8 more outcomes

Named customers12 records

Segments13 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core.

• WhatsAppcoreTechnology or IntegrationCORTEK CRM integrates with WhatsApp for automated messaging, including appointment reminders, customer notifications, and personalised promotions sent directly through WhatsApp. This is a core engagement channel within the Cortek CRM platform.
• StripecoreTechnology or IntegrationCORTEK integrates with Stripe for payment processing automation, enabling seamless invoicing and financial tracking within the CRM workflow.
• HubSpotcoreTechnology or IntegrationCORTEK integrates with HubSpot for CRM automation capabilities, combining Cortek's bespoke build with HubSpot's ecosystem.
• ShopifycoreTechnology or IntegrationCORTEK integrates with Shopify for e-commerce management, automating inventory management, order processing, and customer communications for retail and e-commerce clients.
• SlackcoreTechnology or IntegrationCORTEK integrates with Slack for team collaboration and real-time notifications, keeping teams informed and connected within existing Slack workflows.
• AsanacoreTechnology or IntegrationCORTEK integrates with Asana for project management automation, connecting task and workflow automation within the CRM to Asana project tracking.
• GmailcoreTechnology or IntegrationCORTEK integrates with Gmail for email automation, enabling automated confirmation emails, follow-ups, and customer communications directly from the CRM.
• MailchimpcoreTechnology or IntegrationCORTEK integrates with Mailchimp for email marketing automation, enabling personalised promotions and automated email campaigns within the CRM workflow.
• ZapiercoreTechnology or IntegrationCORTEK integrates with Zapier, enabling connections to thousands of additional apps and automated workflows across the client's tool ecosystem.
• TwiliocoreTechnology or IntegrationCORTEK integrates with Twilio for SMS automation, enabling automated text message communications including appointment reminders and customer notifications.
• SquarecoreTechnology or IntegrationCORTEK integrates with Square for payment processing automation, syncing booking and order data with Square payments.
• QuickBookscoreTechnology or IntegrationCORTEK integrates with QuickBooks for accounting automation, enabling invoice syncing and financial data to flow directly from the CRM into accounting systems.
• Google CalendarcoreTechnology or IntegrationCORTEK integrates with Google Calendar for scheduling automation, keeping bookings, appointments, and team schedules synchronised.
• FacebookcoreTechnology or IntegrationCORTEK integrates with Facebook for social media automation, enabling social media scheduling and customer engagement through Facebook channels.
• CalendlycoreTechnology or IntegrationCORTEK integrates with Calendly for appointment scheduling automation, enabling seamless booking workflows within the CRM.

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Zoho CRM: Zoho offers a broad CRM platform with deep customisation and multi-vertical coverage at low price points. It is a primary competitor for cost-conscious SMB and mid-market buyers evaluating CORTEK's bespoke model.
• HubSpot: HubSpot is a leading SMB-focused CRM and marketing automation platform. CORTEK integrates with HubSpot but also competes for the same SMB customers seeking CRM and automation, making it a broad incumbent benchmark.
• Salesforce: Salesforce is the dominant enterprise CRM platform. CORTEK explicitly integrates with Salesforce and competes for the broader CRM budget, particularly for businesses that find Salesforce over-engineered for their needs.

Direct peers

• Freshsales (Freshworks): Freshsales is a sales CRM from Freshworks aimed at SMBs and mid-market, offering built-in phone, email, AI lead scoring, and integrations. It competes on ease-of-deployment and SMB-friendly pricing similar to CORTEK's planned standard packages.
• Pipedrive: Pipedrive is a sales-focused CRM for SMBs and mid-market companies. It targets similar customers with workflow customisation and sales automation — a closely comparable offering for the SMB and mid-market segment CORTEK serves.
• Creatio: Creatio provides a no-code CRM and workflow automation platform with strong customisation capabilities. Its low-code approach closely parallels CORTEK's bespoke-build value proposition, particularly for mid-market and vertical use cases.
• Bitrix24: Bitrix24 combines CRM with project management, team collaboration, and automation for SMBs. Its broad feature set and free/affordable pricing target the same customer profile as CORTEK's planned standard packages.
• Ontraport: Ontraport is an all-in-one CRM, marketing automation, and e-commerce platform for SMBs. Its combination of CRM, automation, and multi-channel communications mirrors CORTEK's Customer Engagement Module value proposition.
• ActiveCampaign: ActiveCampaign is a CRM and customer experience automation platform for SMBs. Its automation capabilities, multi-channel engagement, and integrations overlap directly with CORTEK's Operations Management and Customer Engagement modules.
• Keap (Infusionsoft): Keap combines CRM, marketing automation, and sales automation for small businesses. It targets similar SMB customers with built-in automation, multi-channel communications, and payment processing — directly competing with CORTEK's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CORTEK SYSTEMS LTD