Tops Off Adventures LLC

What Tops Off Adventures LLC does

Tops Off Adventures LLC is a privately-held US LLC founded in 2020 and headquartered in Moab, Utah, that operates guided off-road adventure experiences and off-road driving/recovery training classes across multiple western US states. Core offerings include multi-day guided trips on iconic trails such as the Rubicon Trail (California), Moab (Utah), Sedona (Arizona), Cumbres and Toltec (New Mexico/Colorado), Chloride Canyon (New Mexico), and Silverton (Colorado), with all-inclusive pricing covering meals, camping, guides, and photography. The company also runs 4-hour beginner and advanced driving classes (with customer-owned or company fleet vehicles) and recovery training classes that have been extended to government and law enforcement agencies.

The business is structured around a direct-to-consumer model sold primarily through the company's Squarespace-powered website (topsoff.net), supplemented by email bookings for corporate and government clients. Group sizes are intentionally capped (e.g., 8 vehicles per Rubicon adventure) to preserve a premium, personalized experience. Pricing is unit-based, ranging from approximately $99 per person for group beginner classes to $1,700-$1,900 per adult for all-inclusive multi-day adventures. Ancillary revenue comes from branded merchandise, including a children's book series ('2 Low Tom and the Jeep Peeps') and a Breast Cancer fundraising t-shirt.

The company is founder-led by Jennifer Chapin, who has been involved in organized four-wheeling since 2008, is a member of the Off-Road Motor Sports Hall of Fame and SEMA Business Women's Network, and has built a broad partnership ecosystem with off-road brands including WARN, GoPro, Rugged Radios, 4Wheel Parts, SpotX, Bubba Rope, and Rigid Industries. The firm operates with 1-10 employees, has no disclosed funding or institutional investors, and uses no AI or proprietary technology platform; its competitive position rests on the founder's personal reputation, content library, and community ties rather than technology differentiation.

Name

Tops Off Adventures LLC

Legal name

Tops Off Adventures LLC

Website

https://topsoff.net

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Tops Off Adventures LLC is a privately-held, founder-led adventure tourism company that offers guided off-road trips and driving/recovery classes on iconic US trails, serving enthusiast consumers, corporate groups, and government agencies.

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF)

akta.pro secondary industries

Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike) (THAAALAJ), Safety, Permitting & Logistics Support Services (Trip Leaders, Route Planning, Rescue Support) (THAAALAL), Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA)

Keywords

• Guided off-road tours
• Off-road driving classes
• Adventure tourism
• Vehicle recovery training
• Trail experiences

Headquarters

HQ city

Moab

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Adventure Tours: Guided off-road adventure tours to iconic trails including Rubicon Trail (California), Moab (Utah), Sedona (Arizona), Cumbres and Toltec Jeep Trail (New Mexico), Chloride Canyon (New Mexico), and Silverton (Colorado). Adventures include meals, camping accommodations, professional guides, and photography services.
2. Off-Road Driving Classes: Beginner and advanced off-road driving classes offered as private (individual/couple) or group sessions. Classes available with customer's own vehicle or using company fleet vehicles (Jeep Wrangler JKU, Ford Raptor, Ford Bronco, Jeep TJ/LJ). Also includes recovery training classes for individuals, groups, and government/law enforcement agencies.
3. Merchandise Sales: Sale of branded merchandise including t-shirts and children's books. Breast Cancer T-Shirt with 100% of proceeds going to breast cancer research. '2 Low Tom and the Jeep Peeps' children's book series promoting responsible recreation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Tops Off Adventures LLC delivers guided multi-day off-road adventure tours on iconic U.S. trails (Rubicon Trail, Moab, Sedona, Chloride Canyon, Cumbres and Toltec, Silverton) with meals, camping, guides, and photography. It also provides beginner, advanced, and recovery off-road driving classes using the customer's own vehicle or the company's fleet (Jeep Wrangler JKU, Ford Raptor, Ford Bronco, Jeep TJ/LJ), plus branded merchandise including a children's book and a charity t-shirt.

Product overview

Tops Off Adventures LLC operates as an off-road adventure and education company offering guided trail experiences and instructional classes. The core offerings consist of guided off-road adventures (Rubicon Trail, Moab, Chloride Canyon, Cumbres and Toltec trails) and professional off-road driving/Recovery training classes (Beginner, Advanced, and Recovery Training). Add-on products include the '2 Low Tom and the Jeep Peeps' children's book and a Breast Cancer fundraising T-shirt. The company serves Jeep and 4x4 enthusiasts ranging from beginners to experienced off-roaders, providing both self-guided trip support and instructor-led training.

Differentiator

Problem solved

Functional benefit

Products and services

• Rubicon Trail Adventure

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• WARN (Winches)coreGTM or Marketing PartnerWARN is a premier winch manufacturer featured on the Partners page. The company uses WARN products (specifically Warn Zeon 10S Winch on their guide Jeep) and promotes WARN products to customers. Represents products they use and recommend in the off-road community.
• GoProminorGTM or Marketing PartnerGoPro cameras featured as partner brand, representing the action camera company they use and recommend for capturing off-road adventures.
• Rugged RadiosminorGTM or Marketing PartnerFeatured partner for communication equipment used during off-road adventures and recommended to customers.
• 4Wheel PartscoreGTM or Marketing PartnerMajor off-road parts retailer listed as a partner. Represents products and services they recommend and use for their fleet and customer needs.
• Dirty Dog OffroadcoreStrategic or Co-development PartnerCo-author Fred Hawkins of Dirty Dog Offroad is collaborating on an upcoming Off-Road Recovery Book scheduled for late 2023. Represents strategic content partnership.
• Shore Shot PhotographycoreStrategic or Co-development PartnerCo-author Mary Byrnes of Shore Shot Photography is collaborating on a coffee table book 'Just Jeeps' scheduled for late 2023. Represents creative content partnership.
• SpotX (Find Me Spot)coreTechnology or IntegrationSpotX GPS messenger device is used by trail leaders for emergency communications on adventures. Represents safety technology integration.
• PulstarminorGTM or Marketing PartnerSpark plug manufacturer featured as partner brand for performance products they use and recommend.
• Just StrongminorGTM or Marketing PartnerFitness/apparel brand featured as partner. Represents lifestyle brand alignment with the off-road community.
• Bubba RopeminorGTM or Marketing PartnerRecovery rope manufacturer featured as partner. Products used in recovery training classes and recommended to customers.
• RPM GraphicsminorGTM or Marketing PartnerCustom vehicle wrap provider that created the custom wrap for the company Jeep. Represents vehicle customization partner.
• Rigid IndustriesminorGTM or Marketing PartnerLED lighting manufacturer featured as partner. Products used on their vehicles and recommended to customers.
• Overland Cutting BoardsminorGTM or Marketing PartnerOutdoor/overland accessories brand featured as partner representing products used in the overland community.
• Contact WirelessminorGTM or Marketing PartnerCommunication solutions provider featured as partner representing connectivity products for the off-road community.
• Bulk Text MessageminorGTM or Marketing PartnerMessaging services provider featured as partner representing communication tools for customer engagement.
• National Police Dog FoundationminorOthersCommunity partner representing their commitment to giving back. Featured in the 'Investing in our communities' section of the Partners page.
• Ronald McDonald House CharitiesminorOthersCommunity partner representing their commitment to charitable causes and community support. Featured in the 'Investing in our communities' section of the Partners page.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Rebelle Rally: Women-focused off-road rally and event series — overlapping with Tops Off Adventures' female-founder-led positioning in the off-road space and partially overlapping audience.
• Backcountry Discovery Routes: Organization producing off-road motorcycle and 4x4 route information across the US — comparable in enthusiast audience and trail-focused content/IP, though more route-publishing than tour-operating.

Direct peers

• Jeep Jamboree USA: The largest and most established guided off-road adventure operator in the US, running organized Jeep trips on iconic trails including the Rubicon — directly comparable to Tops Off Adventures' flagship Rubicon Trail Adventure in product, customer, and pricing tier.
• Badlands Off-Road Adventures: Off-road guided tour operator focused on iconic Southwest terrain — directly comparable service offering, target customer (4x4 owners), and small-group guided experience model.
• High Desert Off-Road Adventures: Off-road guided tour operator in the American Southwest, offering guided trail experiences and rentals — directly comparable in offering, geography, and target off-road enthusiast customer.
• Dixie 4-Wheel Drive: Moab, Utah-based off-road tour and rental operator offering guided trail experiences on Moab's iconic terrain — directly overlapping with Tops Off Adventures' Moab adventure product in geography, customer base, and service model.
• FunTreks: Publisher and operator focused on off-road trail guidebooks and trail experiences, particularly in Colorado and the Southwest — comparable in audience (Jeep/4x4 enthusiasts), trail geography, and brand-led content model.
• Master4x4 (Tom Severin): Off-road driving school and content platform offering structured beginner-to-advanced driver training — directly comparable to Tops Off's beginner, advanced, and recovery training class offerings.

Others

• Smittybilt / WARN Industries (training programs): WARN Industries is a core brand partner of Tops Off Adventures and produces winch/recovery training content and events — adjacent ecosystem participant that could expand into direct training competition.

Broad incumbents

• Overland Expo: Largest US overlanding event and community platform — comparable in serving the off-road/overland enthusiast base, though it operates as an event/media company rather than guided-tour operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Jen_chapin
• Facebookfacebook.com/topsoffadventures
• LinkedInlinkedin.com/company/tops-off-adventures-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tops Off Adventures LLC