What ZEITLOW DISTRIBUTING COMPANY does

Zeitlow Distributing Company is a family-owned, private livestock equipment distributor headquartered in McPherson, Kansas, with a secondary warehouse/showroom in Boonville, Missouri. Founded in 1961, the company curates and resells a multi-brand catalog of physical agricultural equipment rather than developing proprietary technology. Core categories include cattle handling equipment (For-Most headgates, squeeze chutes, calf tables, calving pens, crowding tubs), cattle feeders and oilers, electric fence supplies (chargers, wire, posts, insulators from Speedrite, Patriot, Cyclops by Taylor, and others), livestock waterers (Franklin, Ritchie, Pride of the Farm, and others), livestock scales (Rice Lake, Tru-Test), swine equipment (Chore-Time flex augers, Kane heat mats, LB White heaters), poultry equipment (Chore-Time feeding, heating, ventilation), equine equipment, animal health products, and ear tags. The company also offers Tru-Test IoT fence monitoring nodes and gateways as a newer product line.

The business operates a direct-to-consumer distribution model through three channels: a 24/7 e-commerce storefront at zeitlow.com, the Kansas warehouse/showroom, and the Missouri warehouse/showroom (where Ritchie Waterers are exclusively available). Pricing is unit-based with a free UPS Ground shipping promotion on orders over $200 to the continental US. Customers are primarily Midwest cattle ranchers, feedlot operators, and farmers with secondary segments in swine, poultry, equine, and electric-fencing use cases; no enterprise contracts or anchor customers are disclosed. Marketing relies on organic/SEO search, an email newsletter, and phone-based sales support. The company employs between 1 and 10 people, holds no patents, has no app or API platform, and offers no disclosed AI/ML capabilities. Zeitlow has remained under continuous family ownership for over 60 years with no disclosed funding rounds, M&A activity, or leadership changes.

Name

ZEITLOW DISTRIBUTING COMPANY

Legal name

Zeitlow Distributing Co., Inc.

Website

https://zeitlow.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

Zeitlow Distributing Company is a family-owned livestock and agricultural equipment distributor serving Midwest farmers, ranchers, and feedlot operators from Kansas and Missouri warehouses via e-commerce and physical showrooms since 1961.

Ownership category

akta.pro rank

Headquarters

HQ city

Mcpherson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Livestock Equipment Distribution: Zeitlow Distributing generates revenue through the sale of livestock equipment, agricultural supplies, and related products to farmers, ranchers, and agricultural operations in the Midwest. They sell a wide range of products including cattle handling equipment, electric fence supplies, livestock waterers, scales, swine equipment, equine equipment, and poultry equipment. Revenue is generated through one-time product sales with optional shipping fees (free on orders over $200).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Zeitlow Distributing Company distributes livestock and poultry equipment, feeders, waterers, handling systems, scales, electric fencing supplies, and animal health products to farmers, ranchers, and agricultural operations. The company operates as a multi-brand distributor, carrying brands such as For-Most, Chore-Time, Speedrite, Patriot, Franklin, Ritchie, Tru-Test, Rice Lake, and Y-Tex through its e-commerce storefront and two physical warehouse/showroom locations in Kansas and Missouri.

Product overview

Zeitlow Distributing Company is a family-owned livestock equipment distributor serving the Midwest since 1961. Their product portfolio consists of multiple equipment categories rather than a unified software platform: Cattle Equipment (including For-Most handling systems, squeeze chutes, headgates, calf tables, calving pens, crowding tubs, feeders, oilers, and ear tags), Electric Fence Supplies (featuring Cyclops by Taylor, Speedrite, Patriot, and Taragate chargers, wire, posts, insulators, reels, and accessories), Livestock Waterers (from Franklin, SPI, Mira Fount, Arkfeld, Johnson Concrete, Ritchie, Pride of the Farm, and others), Livestock Scales (Rice Lake and Tru-Test systems), Swine Equipment (Chore-Time feeding systems, Kane heat mats, LB White heaters), Equine Equipment, Poultry Equipment (Chore-Time floor feeding, heating, and ventilation), Animal Health Products, and Taragate branded fence products. They also feature Tru-Test Fence Monitoring products as new arrivals. The company operates as a multi-brand distributor with no unified software platform or API offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Cattle Equipment
• Electric Fence Supplies
• Livestock Waterers
• Livestock Scales
• Swine Equipment
• Equine Equipment
• Poultry Equipment
• Animal Health Products

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and secondary.

• For-MostcoreChannel Partner/ Reseller/ DistributorFor-Most is a key brand partner whose cattle handling equipment (squeeze chutes, headgates, calf tables, crowding tubs, calving pens) represents a major product category for Zeitlow Distributing. Products include manual and hydraulic chutes, portable and stationary systems, and various accessories.
• Chore-Time/BrockcoreChannel Partner/ Reseller/ DistributorChore-Time is a major brand partner providing swine and poultry equipment including flex auger feed systems, hopper bins, feeders, ventilation equipment, controls, heating/brooders, and floor feeding systems.
• SpeedritecoreChannel Partner/ Reseller/ DistributorSpeedrite provides electric fence chargers and accessories including solar, battery, and plug-in fence energizers ranging from 0.5J to 46J, along with related fencing supplies like ground rods, insulators, posts, and management tools.
• PatriotcoreChannel Partner/ Reseller/ DistributorPatriot offers electric fence chargers available in solar, battery, and plug-in models (P5 through PMX600 series) and related fencing accessories including lightning arrestors, lead sets, and gate handles.
• FranklinsecondaryChannel Partner/ Reseller/ DistributorFranklin provides livestock waterers and cattle oilers/rubs, including walk-through oilers, mop and wick replacements, and various waterer models and replacement parts.
• TaragatesecondaryChannel Partner/ Reseller/ DistributorTaragate specializes in electric fence reels, braided wire, and fencing accessories including geared reels, corner post insulators, underground cable, and single reel posts.
• Taylor (Cyclops)secondaryChannel Partner/ Reseller/ DistributorCyclops by Taylor provides high-performance electric fence chargers ranging from 2.5J to 30J in both 12V and 110V configurations (STALLION, CHAMP, BRUTE, MASTER, BOSS, SUPER models).
• Datamars/Tru-TestsecondaryChannel Partner/ Reseller/ DistributorDatamars/Tru-Test provides livestock scales including weigh systems, scale indicators, load bars/load cells, scale platforms, EID tag readers, and fence monitoring nodes and gateways.
• Ritchie WatererssecondaryChannel Partner/ Reseller/ DistributorRitchie offers livestock waterers including Omni Founts, Thrifty King, WaterMatic Family, Cattle Master, Water Master, EcoFount, and Classic Equine models. Note: Ritchie products are ONLY AVAILABLE IN MISSOURI location.
• AmeriAgsecondaryChannel Partner/ Reseller/ DistributorAmeriAg provides mineral feeders including 225# and 250# single-hole feeders and 4-hole quad mineral feeders, plus insecticide strips for livestock pest control.
• Pride of the FarmsecondaryChannel Partner/ Reseller/ DistributorPride of the Farm offers livestock waterers including Monticello valves, insecticide flap and sock kits, rubber flaps, and energy-free waterers with replacement parts.
• BekaertsecondaryChannel Partner/ Reseller/ DistributorBekaert provides high tensile wire for electric fencing including 12.5 gauge and 14 gauge galvanized wire in various lengths.
• Y-TexsecondaryChannel Partner/ Reseller/ DistributorY-Tex offers cattle ear tags including 4 Star and 3 Star series in various sizes, applicators (Y-Tag One Piece, Ultra Tagger Plus), and tag removal knives.
• Rice Lake Weighing SystemssecondaryChannel Partner/ Reseller/ DistributorRice Lake provides livestock scales for weighing cattle and other animals at facilities.
• Geotek Fiberglass PostssecondaryChannel Partner/ Reseller/ DistributorGeotek offers fiberglass posts for electric fencing including drilled round posts in various lengths (4' to 8') and diameters (11/16" to 7/8").
• High Country PlasticssecondaryChannel Partner/ Reseller/ DistributorHigh Country Plastics provides stock tanks and mineral feeders for livestock including bull mineral feeders with 120# and 250# capacity.
• GripplesecondaryChannel Partner/ Reseller/ DistributorGripple provides fence splicers and tools including medium and large Gripple connectors, torque tools, and contractor tools for high tensile wire splicing.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• PBS Animal Health: Distributor of livestock handling equipment, identification, and animal health supplies serving cattle, equine, and small ruminant producers. Comparable multi-category livestock equipment distribution model targeting similar farm/ranch customers.
• QC Supply: Midwest-based multi-channel distributor of livestock equipment, identification, waterers, and animal health products. Directly comparable to Zeitlow in product mix, customer base (livestock producers), and distribution model (catalog/e-commerce + warehouse).
• Valley Vet Supply: Livestock and equine supply e-commerce distributor offering equipment, animal health, identification, and handling products. Closely comparable niche and customer base to Zeitlow, with a stronger online-only orientation.
• Jeffers Livestock: Long-standing catalog and online supplier of livestock equipment, identification tags, health products, and handling supplies to cattle, swine, equine, and small ruminant producers. Overlaps Zeitlow in core livestock equipment categories and rural customer base.

Broad incumbents

• Bomgaars: Midwest-based farm and ranch supply chain stocking livestock equipment, fencing, waterers, and animal health products. Adjacent competitor in the same geographic region with a broader retail model.
• Blain's Farm & Fleet: Midwest multi-category farm/ranch retailer offering livestock supplies, fencing, equipment, and animal health. Competes for the same Midwest farm customer wallet as Zeitlow but across a wider assortment.
• Rural King: Midwest-headquartered farm and ranch retail chain selling livestock equipment, fencing, animal health, and feed. Comparable to Zeitlow in Midwest customer overlap but as a broader big-box farm retailer rather than a focused livestock equipment specialist.
• Tractor Supply Company: Largest US rural-lifestyle retailer carrying livestock equipment, fencing, waterers, and animal health across 2,000+ stores. Serves the same end customers as Zeitlow but at vastly greater scale and breadth, competing on assortment, price, and convenience.

Emerging players

• Premier 1 Supplies: Direct-to-rancher supplier of electric fencing, livestock equipment, and sheep/goat supplies. Comparable livestock equipment catalog and customer niche, but with a stronger direct-marketing and specialty-species orientation.

Regional players

• Midwest Livestock Systems: Regional livestock equipment distributor/dealer focused on cattle handling and confinement systems in the Midwest. Comparable regional distribution footprint and livestock equipment focus, though with a more equipment-installation orientation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zeitlow-distributing-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZEITLOW DISTRIBUTING COMPANY