ADARTA LIMITED

What ADARTA LIMITED does

Adarta Limited is a private marketing and ecommerce consultancy founded by Marty Lisle and headquartered at 13 Drovers Way, Peebles, Scotland. The firm operates an asset-light delivery model in which Marty serves as Chief Strategist and is supported by a curated network of trusted freelancers rather than a salaried workforce. Adarta targets UK-based brands and businesses seeking an integrated, data-first approach to digital growth, with no disclosed enterprise anchors or named customer accounts.

The company offers six core services — Data Analysis, Strategy Development, Pay Per Click (Google and Microsoft Ads), Paid Social (TikTok and Meta), Search Engine Optimisation (including AI-aware search), and Conversion Rate Optimisation — positioned as a continuous-improvement programme that begins with data analysis and culminates in omni-channel execution. The technology stack is built around standard third-party digital advertising and analytics platforms (Google Ads, Microsoft Ads, Meta, TikTok, Google Analytics-class tools); there are no proprietary AI/ML models, APIs, SDKs, or applications disclosed.

Commercially, Adarta operates a sales-led, quote-based pricing model with a free initial consultation booked via Google Calendar. Revenue is generated through professional services engagements, likely project-based or retainer arrangements, with no public pricing tiers, no disclosed revenue figures, no funding rounds, no partnerships, and no M&A activity on record. The company is wholly founder-owned with no external investors or parent entities, and serves a single geographic market (the United Kingdom).

Name

ADARTA LIMITED

Legal name

Adarta Limited

Website

https://adarta.co.uk

Company type

Private

Founded year

2026

Operating status

Operating

Short description

Adarta Limited is a Scotland-based, founder-led marketing and ecommerce consultancy offering data analysis, PPC, paid social, SEO, and CRO services to UK brands via a sole Chief Strategist and a freelancer network, using a free-consultation, quote-based engagement model.

Ownership category

akta.pro rank

Product category

Marketing & Ecommerce Consultancy

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAFAAAN

Marketing Technology, AdTech & MarTech Services

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAHAEAF

Data, Analytics & AI Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

Keywords

• Marketing consultancy
• Ecommerce consultancy
• Digital marketing services
• Search engine optimisation
• Conversion rate optimisation

Headquarters

HQ city

Scottish Borders

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consulting Services: Professional consulting services for marketing and ecommerce strategy, including data analysis, strategy development, PPC, paid social, SEO, and conversion rate optimization. Revenue appears to be generated through consultancy engagements, likely project-based or retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Adarta is a marketing and ecommerce consultancy that helps UK brands grow through a strategic, data-driven continuous improvement programme. The offering integrates six services: data analysis, strategy development, pay-per-click (PPC) advertising across Google and Microsoft Ads, paid social advertising on TikTok and Meta, search engine optimisation (including AI-powered search), and conversion rate optimisation.

Product overview

Adarta is a single-service consultancy offering an integrated suite of six marketing and ecommerce consulting services delivered by a Chief Strategist and a network of trusted freelancers. The services work together as a holistic continuous improvement programme: Data Analysis uncovers business issues and trends; Strategy Development builds actionable omni-channel plans from those insights; Pay Per Click (PPC), Paid Social, Search Engine Optimisation, and Conversion Rate Optimisation execute across key digital channels to drive measurable growth. Clients can engage individual services or the full strategic programme.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Analysis
• Strategy Development
• Pay Per Click (PPC)
• Paid Social
• Search Engine Optimisation
• Conversion Rate Optimisation

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Brainlabs: Large data-driven UK-based digital marketing agency covering paid search, programmatic, and SEO. Operates in the same UK market and offers an overlapping service set, but at significantly greater scale and with proprietary media buying infrastructure.
• Croud: UK-headquartered full-service digital marketing agency specialising in paid search, SEO, programmatic, and analytics with a crowdsourced delivery model. Adarta's freelancer network is a smaller-scale analogue of Croud's crowdsourced operating model.

Direct peers

• Boldspace: UK growth marketing consultancy operating at the intersection of strategy and performance marketing for growth-stage brands. Comparable as a senior-led, consultancy-style UK digital marketing firm rather than a pure executional agency.
• Hallam: UK multi-award-winning digital marketing agency delivering SEO, paid media, and CRO to brands across the UK. Comparable as a full-funnel digital consultancy operating primarily in the UK.
• Roast: UK digital performance agency offering SEO, PPC, paid social, and analytics with a data-led approach. Comparable in omni-channel digital marketing focus and UK mid-market target segment.
• Builtvisible: UK digital marketing consultancy with a strong SEO and content focus, serving brands across multiple sectors. Comparable as a boutique, strategy-led UK digital consultancy focused on organic search and digital channels.
• Koozai: UK-based digital marketing agency offering SEO, PPC, paid social, and content services to SMB and mid-market clients. Closely comparable in service mix, target customer profile, and geographic focus.
• Impression: Nottingham-headquartered UK digital marketing agency providing SEO, paid media, content, and CRO across a similar client profile. Comparable in offering breadth and data-led positioning.
• Genie Goals: UK digital marketing agency specialising in SEO, paid media, and CRO for ecommerce and lead-gen brands. Comparable in ecommerce-specialist digital marketing focus and UK-only footprint.
• ClickThrough Marketing: UK digital marketing agency offering SEO, paid media, conversion optimisation, and analytics. Comparable offering breadth and UK SMB/mid-market positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADARTA LIMITED