SALTWATER DIGITAL LIMITED

What SALTWATER DIGITAL LIMITED does

Saltwater Digital Limited is a UK-based digital marketing agency operating from offices in Cornwall (St Germans), Devon (Torquay), and Dorset (Bournemouth). Founded in 2012 by Jon Gerrard after his tenure as Internet Marketing Business Adviser at Business Link, the firm delivers an integrated suite of digital marketing services centred on website design and development (WordPress and Shopify), search engine optimisation, social media management, email marketing, pay-per-click advertising, and digital strategy consulting. The agency employs approximately nine people across digital disciplines and serves small-to-medium-sized enterprises, with a stated focus on purpose-led and sustainable businesses, including a recently emphasised craft beverage (breweries and distilleries) vertical.

The firm operates a professional services, project- and retainer-based revenue model built around bespoke engagements, beginning with a free initial consultation and progressing through goal-setting, team creation, bespoke strategy, and execution. Customer acquisition is primarily sales-led and direct, supplemented by content marketing, organic SEO, organic social presence across Facebook/Twitter/Instagram/LinkedIn, a bi-weekly email newsletter, and the firm's own thought-leadership blog. Technology stack relies on established third-party platforms (WordPress, Shopify, Google Ads, Learning Management Systems) with green/sustainable hosting practices rather than any proprietary technology development.

The agency has scaled from a solo founder operation to a multidisciplinary team of approximately nine, expanded across three regional offices, and incorporated AI-assisted tooling (generative content drafting, predictive analytics for PPC, AI-enhanced video editing, and recommendation engines) into its delivery model. There are no disclosed funding rounds, no institutional investors, no acquisitions, and no public revenue figures. Ownership remains with the founder, and the company operates as an independent private entity headquartered in the South West of England.

Name

SALTWATER DIGITAL LIMITED

Legal name

Saltwater Digital

Website

https://saltwaterdigital.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Saltwater Digital is a UK digital marketing agency founded in 2012 and operating across Cornwall, Devon and Dorset. It provides website design, SEO, social media management, email marketing, PPC and digital strategy services to purpose-led SMEs, with recent focus on craft breweries and distilleries.

Ownership category

akta.pro rank

Headquarters

HQ city

Newquay

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services: The agency generates revenue through providing digital marketing services including website design, search engine optimisation, social media management, email marketing, pay-per-click advertising, and digital strategy consulting. Services are typically project-based or ongoing retainer arrangements for managed marketing services. They work with clients on strategy creation, execution, and coaching.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Saltwater Digital is a Cornwall, UK digital marketing agency providing integrated digital marketing services for purpose-led businesses and small to medium enterprises. Their core services encompass website design and development (built primarily on WordPress and Shopify), search engine optimisation, social media management, email marketing, pay-per-click advertising, and overall digital strategy. They position themselves as an extension of the client's team, delivering project-based and ongoing retainer engagements.

Product overview

Saltwater Digital is a digital marketing agency offering a suite of integrated services centered around website design, SEO, social media management, email marketing, digital strategy, and PPC advertising. Their core offering is website design and development (built on WordPress and Shopify), which serves as the foundation for all digital marketing activities. The company works with purpose-led businesses to develop comprehensive digital strategies that align website, social media, email campaigns, and paid advertising into cohesive plans for sustainable growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Bespoke website design and development services for SMEs and purpose-led businesses, including hosting, domain registration, setup, design, and build. Specializes in WordPress and Shopify platforms with capabilities to integrate Learning Management Systems, booking systems, and e-commerce functionality.
• Search Engine Optimisation (SEO) SEO services including SEO audits, keyword planning, content creation, and technical SEO to improve Google rankings, drive traffic, build brand awareness, and increase sales for SMEs and purpose-led businesses.
• Social Media Management Social media management including audits, planning, content creation, and execution across multiple channels (Facebook, Instagram, LinkedIn, Twitter), with both paid and organic content strategies for SME and purpose-led business clients.
• Email Marketing Email marketing services including email setup, strategy development, content creation, and automation for brand awareness, customer engagement, and sales, targeted at purpose-led businesses and SMEs.
• Digital Strategy Data-driven digital strategy services that integrate website, social media, email, content marketing, and paid advertising into cohesive plans aligned with business goals. Designed for SMEs and purpose-led businesses seeking sustainable growth.
• Pay Per Click (PPC) Advertising PPC advertising campaigns across Google Ads (Search, Display, YouTube, Performance Max) and social platforms (Facebook, Instagram, LinkedIn) with tracking and optimisation, designed to drive leads and sales for SME and B2B clients.

Quantifiable outcome

• 35% increase in sales for client within a few months of implementing strategies
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kumo Digital: UK digital marketing agency offering SEO, paid media, content and web development to SMEs. Direct overlap in services and target market.
• Hallam Internet: UK-based multi-service digital marketing agency offering SEO, paid media, web design and content services to SMEs and mid-market clients. Closely comparable service mix and client profile to Saltwater Digital.
• Evoluted: Sheffield-based digital agency offering SEO, paid media, web development and digital strategy. Comparable service mix targeting UK SMEs.
• Clicky Media: UK digital agency offering SEO, PPC, web design and analytics to SME clients. Similar service breadth and customer profile.
• Builtvisible: UK SEO and content marketing agency with a similar focus on integrated digital strategy for growth-focused brands. Comparable in service depth and SEO-led approach.
• The SEO Works: UK digital agency specializing in SEO, paid search, web design and content marketing for SMEs. Comparable full-funnel digital offering and SMB customer base.
• Custard: UK digital marketing and web design agency serving SMEs across multiple regions. Direct overlap in service offering (web design, SEO, content) and customer size.
• Attacat: Edinburgh-based SEO and digital marketing agency. Comparable in specializing in SEO-led digital strategy for SME clients across the UK.
• Passion Digital: London-based digital marketing agency offering SEO, PPC, content and web design. Comparable service stack and SME/mid-market focus.

Broad incumbents

• Croud: Larger UK-headquartered global digital marketing agency offering SEO, paid media, content and data services. Comparable service categories but at materially greater scale and geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/saltwaterdigital
• LinkedInlinkedin.com/company/saltwater-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SALTWATER DIGITAL LIMITED