Thea Media

What Thea Media does

Thea Media is a boutique digital marketing agency operating under the legal entity J&L Ventures Pty Ltd (ACN 625 214 155), headquartered on the Sunshine Coast, Queensland, with team members distributed across Coogee (Sydney), Melbourne, and Adelaide. Founded in 2018 and currently sized at 1-10 employees, the firm delivers SEO, Google Ads, social media management, social media advertising, and email marketing services to a deliberately limited portfolio of health, wellness, and aesthetic brands operating in regulated environments such as dental clinics, skin clinics, allied health practices, beauty brands, and wellness product businesses. Service delivery is built on third-party platform integrations including Google Ads, Meta Ads, Klaviyo, TikTok Ads, Pinterest, and Shopify, with no proprietary technology, public APIs, or AI/ML assets disclosed.

The business model is subscription-based, with clients engaged on monthly retainer structures. Entry-level flexible packages start at $1,200 per month, while the productized bundles Search Savvy (SEO + Google Ads) and Social Savvy (organic social + paid social) start at $3,000+GST per month, with each channel priced at $1,500 within the bundle. The agency's stated target customer is a small business generating over $500,000 in annual revenue, with typical investment at 5-12% of client annual revenue for established service-based businesses. Go-to-market is sales-led and consultative, driven through a website booking system offering free discovery calls with the CEO and downloadable services guides.

Thea Media positions itself around vertical specialization, compliance-aware marketing, and senior specialist execution rather than scale. It has achieved Google Ads Partner certification, manages over $1 million in client ad spend cumulatively, and has produced case studies reporting outcomes such as 5,800% return on ad spend for a dental client, 6,500% average monthly ROAS for a play therapy client, and a 545.3% increase in monthly direct-to-consumer sales for a confidential international eCommerce retailer. The agency operates primarily in Australia, with at least one documented international engagement in the United States.

Name

Thea Media

Legal name

J&L Ventures Pty Ltd (ACN 625 214 155)

Website

https://theamedia.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Thea Media is a boutique Australian digital marketing agency that delivers SEO, paid search, social media, and email marketing on monthly retainers to a limited portfolio of health, wellness, and aesthetic brands operating in regulated environments.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Paid Social Media Buying (MPAAABAD)

Keywords

• Digital marketing services
• SEO services
• Paid search advertising
• Social media marketing
• Email marketing services

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Marketing Services: Monthly retainer-based digital marketing services including SEO, Google Ads management, social media marketing, social media advertising, and email marketing. Services are delivered through structured partnership arrangements with dedicated strategic oversight.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Thea Media is a boutique digital marketing agency that delivers managed SEO, Google Ads, social media management, paid social advertising, and email marketing services on a monthly retainer basis to health, wellness and aesthetic brands. Services are configured and optimized on third-party platforms (Google Ads, Meta, TikTok, Pinterest, Klaviyo, Shopify) by an in-house specialist team based in Australia, with no work off-shored. Two bundled packages, Search Savvy and Social Savvy, combine complementary services for clients wanting an integrated strategy.

Product overview

Thea Media is a boutique digital marketing services agency (not a SaaS platform) offering a portfolio of specialist marketing services for health, wellness and aesthetic brands. The core offering comprises SEO, Google Ads, Social Media Marketing, Social Media Ads, and Email Marketing delivered as individual services. Two bundled packages group complementary services: Search Savvy (combining SEO and Google Ads) and Social Savvy (combining organic social media management and paid social ads). All services are managed by the agency's team on behalf of clients rather than delivered as self-serve software products.

Differentiator

Problem solved

Functional benefit

Brands

• Social Savvy: A full-service social media marketing and social ads package combining organic social media management and paid ads for health, wellness, and beauty brands.
• Search Savvy

Products and services

• SEO Managed search engine optimisation service delivering long-term results and ROI for health, wellness and beauty brands, including custom keyword planning, website content review, technical SEO audits, competitor analysis and monthly performance reporting.
• Google Ads Managed paid search advertising on Google, translating client goals into targeted ad strategies with conversion-optimised ad copy, location and service-specific keyword targeting, and ongoing optimisation to drive consistent, measurable lead flow and revenue for health, wellness and aesthetic brands.
• Social Media Marketing Managed organic social media service covering strategy creation, content curation, feed planning, caption writing, hashtag research, account optimisation, scheduling and monthly performance reporting across Instagram, Facebook, LinkedIn, TikTok and Pinterest for health, wellness and beauty brands.
• Social Media Ads Managed paid social advertising across Meta, TikTok and other major platforms, designed to build brand loyalty and drive authentic sales conversions, including funnel setup, audience creation, lookalike audiences, pixel management, ad creation and ongoing optimisation.
• Email Marketing Managed email strategy and campaign management delivered through Klaviyo, including automated sequences, promotional campaigns, segmented campaigns, branded templates and list nurturing to increase customer lifetime value from onboarding through to conversion for health, wellness and beauty brands.

Quantifiable outcome

• 545.3% increase in average monthly D2C sales for international eCommerce client
• +6 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and secondary.

• GooglecoreTechnology or IntegrationGoogle platform partner providing access to Google Ads, SEO tools, and Google My Business optimization capabilities. Enables the agency to manage search marketing campaigns for clients.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta platform partnership for managing Facebook and Instagram advertising campaigns, social media marketing, and brand visibility across social channels.
• KlaviyocoreTechnology or IntegrationEmail marketing platform used for executing segmented, high-converting email campaigns, automations, and branded templates for client email marketing services.
• TikToksecondaryTechnology or IntegrationShort-form video platform used for reaching new audiences and brand awareness campaigns, particularly for wellness and lifestyle brands.
• PinterestsecondaryTechnology or IntegrationVisual discovery platform used for brand visibility and content marketing, particularly relevant for beauty and lifestyle brands.
• ShopifycoreTechnology or IntegrationE-commerce platform for website development and migration services, particularly for product-based businesses moving from WordPress to Shopify.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PatientPop (Tebra): Healthcare marketing and practice growth platform serving independent practices with SEO, website, reputation management and digital ads. Directly comparable customer base (dental, medical practices) and service mix to Thea Media's regulated-vertical focus.
• Practice Builders: Marketing agency focused exclusively on healthcare practices including dental, medical and aesthetic, offering website design, SEO and patient acquisition services. Direct competitor in the same niche of regulated SMB healthcare marketing.
• Doctorlogic: Healthcare marketing platform specializing in website design, SEO and patient acquisition for medical practices and aesthetic providers. Comparable in targeting dental, med-spa and aesthetic clients with performance-driven marketing services.
• Cardinal Digital Marketing: Healthcare-specialized digital marketing agency offering SEO, paid media and content for hospitals, medical practices and health systems. Most comparable to Thea Media due to similar vertical focus on regulated health clients and full-service digital execution model.
• Juice Pharma Worldwide: Healthcare-focused creative and digital agency serving pharmaceutical, biotech and consumer health brands. Comparable as a specialist agency navigating regulated industry marketing with full digital service offerings.
• Evoke (formerly Evoke Health): Global health and wellness advertising agency providing full-service digital marketing, social media, and brand strategy for pharmaceutical and consumer health clients. Comparable as a health-vertical-focused full-service agency with similar service mix (paid social, SEO, content).

Broad incumbents

• HubSpot: Global marketing automation, CRM and content marketing platform that increasingly bundles agency-style services and competes with boutique agencies through its partner ecosystem and AI-powered tooling for SMBs. Indirect competitive pressure on retainers.
• Klick Health: Large independent health and wellness agency offering full-service digital, brand and media services to pharma and consumer health clients. Comparable in vertical focus but operates at much larger scale as a broad incumbent in health marketing.

Regional players

• King Kong Digital: Australian digital marketing agency offering SEO, paid media and social media services primarily to SMBs. Comparable boutique-to-mid-market agency operating in the same Australian market with similar service mix.
• Megaphone Marketing: Australian boutique digital marketing agency specializing in SEO, Google Ads and social media for SMB clients. Regional comparable to Thea Media with similar size, services and Australian SMB client focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theamediaagency
• LinkedInlinkedin.com/company/thea-media
• Instagraminstagram.com/theamedia__

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thea Media