The Yoga Center of Columbia

What The Yoga Center of Columbia does

The Yoga Center of Columbia (YCC) is a privately held wellness studio founded in 1992 and headquartered at 8950 Route 108, Suite 109, Columbia, Maryland. Operating as the longest-running yoga studio in the Baltimore-Washington (DMV) region, YCC runs four classrooms delivering over 100 weekly classes in yoga, Pilates, meditation, and qigong, offered both in-studio and live-streamed online via the Momence platform. The studio maintains a roster of 30+ expert instructors, several holding advanced credentials including C-IAYT, E-RYT 500, YACEP, and Ayurvedic Yoga Specialist, and has graduated 400+ students from its Yoga Alliance–registered RYT 200 and RYT 300 teacher training programs since 2001.

YCC generates revenue through a tiered subscription model (memberships at $70, $129, $169, and $219 per month for 4, 8, 12, and 16 classes respectively), à la carte drop-ins ($22) and class packs (5-pack $95, 10-pack $180), a standalone on-demand video library ($9.99/month), specialty workshops, branded gift cards, and an international retreat program ($2,895+ per participant) covering destinations in Morocco, Roatan, Thailand, Greece, Kenya, and Portugal between 2026 and 2027. Customer acquisition is supported by a New Student Special ($59 for three weeks), a mutual-credit referral program, and community engagement including donation-based classes and partnerships with organizations such as Howard County Food Bank, Warriors at Ease, and Y4A Yoga for Amputees.

The business is founder/owner-operated with no disclosed parent company, institutional investors, or external funding. Leadership transitioned in late 2023 from long-time director Kathy Donnelly (who led the studio from 2005) to Kelly Fisher, a C-IAYT-certified instructor with 25+ years of teaching experience. YCC has received the Best of Howard County award for over 20 consecutive years and was named Best Yoga Studio of Baltimore by the Baltimore Sun in 2024.

Name

The Yoga Center of Columbia

Legal name

Yoga Center of Columbia

Website

https://columbiayoga.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

The Yoga Center of Columbia is a privately held, 33-year-old wellness studio in Columbia, MD offering 100+ weekly yoga, Pilates, meditation, and qigong classes in-studio and online, alongside RYT teacher training, on-demand video, workshops, and international retreats, serving a broad consumer base across the Baltimore-Washington region and globally online.

Ownership category

akta.pro rank

Product category

Yoga & Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Professional and Management Development Training (61143)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro industry

PRIMARYTHAJAHAA

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYHSADAJAA

Guided Meditation Instruction (1:1 & Group)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADACAL

Yoga Teacher Training (YTT) & Pilates Instructor Training

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAE

Therapeutic/Adaptive Yoga & Clinical Pilates

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYEDAAAHAC

Yoga, Pilates & Mind-Body Movement Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Yoga studio services
• Yoga teacher training
• Wellness retreat programs
• Meditation and pilates classes
• Online yoga streaming

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly auto-renewing memberships providing access to 4, 8, 12, or 16 classes per month. Higher-tier memberships include additional benefits such as On Demand Library access, guest passes, and workshop discounts.
2. Class Packs: 5-class ($95) and 10-class ($180) packs with 3-month expiration. One-time purchase, non-auto-renewing.
3. Drop-in Classes: Single class passes at $22 per class for occasional visitors
4. On Demand Library Subscription: $9.99/month subscription for unlimited access to pre-recorded class videos
5. Yoga Teacher Training: RYT 200 and RYT 300 certification programs. Longest-running program in greater Baltimore area since 2001, with over 400 graduates.
6. Workshops: Specialty workshops including sound baths, ayurveda, continuing education, and special guest instructors offered both in-studio and online
7. International Retreats: Premium retreat experiences to Morocco, Caribbean, Thailand, Greece, Kenya, and Portugal generating significant revenue per participant ($2,895+ per person)
8. Gift Cards: Physical and digital gift certificates available for studio purchases

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Yoga Center of Columbia operates a hybrid yoga, Pilates, meditation, and qigong studio in Columbia, MD, offering more than 100 weekly classes both in-studio and live-streamed online. The studio also runs Yoga Alliance-registered RYT 200 and RYT 300 teacher training programs, specialty workshops, international wellness retreats, and a digital on-demand video library for remote practitioners worldwide.

Product overview

The Yoga Center of Columbia operates as a multi-disciplinary wellness studio offering a comprehensive suite of mind-body services centered around yoga, Pilates, meditation, and qigong. The core offering consists of over 100 weekly classes available in hybrid format (in-studio and live-streamed online), supported by membership and class pack subscription models. Add-on offerings include an On Demand Library of pre-recorded videos, a branded mobile app for iOS and Android, gift cards, and a Refer & Earn program. The studio also provides yoga teacher training programs (RYT 200 and RYT 300) recognized by Yoga Alliance, specialty workshops, and international retreat experiences. The business is managed through Momence registration software with class scheduling, bookings, and membership auto-renewal handled through that platform.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Studio and Online Classes

Quantifiable outcome

• Over 400 individuals have graduated from teacher training programs
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Howard County Food BankminorOthersCommunity support partnership. YCC holds monthly donation-based classes that support local organizations and make service to community easy and affordable.
• HopeWorks of Howard CountyminorOthersCommunity support partnership. YCC supports this local nonprofit organization through donation-based events and fundraising.
• Luminus: Network for New AmericansminorOthersCommunity support partnership providing integration services and support to new Americans in Howard County.
• Warriors at EaseminorOthersOrganization supporting veterans through yoga and mindfulness. YCC provides adaptive yoga classes and support.
• Y4A Yoga for AmputeesminorOthersAdaptive yoga program specifically designed for amputees and those with limb differences. Y4A classes offered online.
• Chesapeake Bay TrustminorOthersYCC supports Chesapeake Bay Trust mission through Plate Perks program. Maryland residents with Bay Plates receive 10% discount on memberships, packs, or retail.
• Sierra ClubminorOthersCommunity hikes organized with Sierra Club. Part of YCC's community engagement and environmental stewardship.
• One Yoga GlobalcoreStrategic or Co-development PartnerPartner for international retreats. YCC collaborates with One Yoga Global for Thailand and Portugal retreats, providing yoga instruction as part of comprehensive wellness travel experiences.
• Samira ShurukcoreStrategic or Co-development PartnerLead retreat guide and wellness travel partner. Samira organizes and leads Morocco, Roatan, and Kenya retreats in partnership with YCC, providing cultural immersion and travel expertise.
• True Nature TravelscoreStrategic or Co-development PartnerRetreat travel partner for Greece retreat. True Nature Travels handles logistics while YCC/Kelly Fisher provides yoga instruction at Aegialis Hotel & Spa on Amorgos Island.
• Yoga AlliancecoreOthersYCC is a Registered Yoga School (RYS). RYT 200 and RYT 300 graduates can become Registered Yoga Teachers through Yoga Alliance upon completion.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Wanderlust: Yoga-and-wellness events brand operating festivals and international yoga retreats. Closely comparable to YCC's premium international retreat program (Morocco, Thailand, Greece, Kenya, Portugal) targeting wellness travelers at premium price points.
• CorePower Yoga: Large multi-location U.S. yoga studio chain offering group yoga and Pilates classes with memberships and teacher training. Directly comparable on hybrid in-studio/online delivery, subscription pricing tiers, and yoga-teacher-training programs.
• Glo: Online yoga, Pilates, and meditation streaming platform with class libraries and live classes. Closely comparable on the On Demand and live-streamed class delivery model that the Yoga Center of Columbia uses to extend reach beyond its single physical location.
• Pure Yoga: Premium urban yoga studio chain with large-format class schedules and international presence. Comparable on premium positioning, expansive weekly class calendars (100+ classes), and alignment-focused teacher training pipelines.
• YogaWorks: Multi-format yoga and Pilates studio brand offering group classes, memberships, teacher training programs, and online content. Comparable on class variety, training pipeline, and tiered subscription model.
• YYOGA: Multi-location Canadian yoga and Pilates studio with memberships, teacher training, and on-demand content. Comparable on membership-tier structure, teacher training programs, and hybrid studio-plus-digital offering.
• Alo Moves: Premium on-demand yoga, Pilates, and mindfulness video library from the Alo Yoga brand. Comparable on tiered digital subscription pricing and the practice-level class video content (10-90 minute sessions) that mirrors the YCC On Demand Library.
• Y7 Studio: Boutique heated-yoga studio chain with branded classes and digital on-demand content. Comparable on premium yoga positioning, membership tiers, and integrated online extension of the in-studio brand.

Broad incumbents

• Equinox: Luxury fitness club operator offering yoga, Pilates, meditation, and teacher training as part of a broader fitness-and-wellness portfolio. Comparable on premium pricing, group class scheduling, and instructor-training ecosystem, though yoga is one of many offerings rather than the core focus.
• Life Time Fitness: Large multi-discipline health club chain offering yoga, Pilates, meditation, and wellness programming as part of a broader fitness membership. Comparable on class variety (yoga, Pilates, meditation) and nationwide subscription model, but yoga is bundled rather than the studio's core specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Kellyogini
• Facebookfacebook.com/columbiayoga
• Instagraminstagram.com/columbiayoga
• LinkedInlinkedin.com/company/the-yoga-center-of-columbia

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Yoga Center of Columbia