What Primerus Products does

Primerus Products, LLC is a privately held US manufacturer of precision irrigation equipment headquartered in Encinitas, California. Founded in February 2013 by Jack Butler—a 25-year veteran of the SPOT-SPITTER product line from Roberts Irrigation Products and John Deere Water—the company was formed specifically to acquire the SPOT-SPITTER franchise from John Deere Water. SPOT-SPITTER, the world's first nursery spray stake, was originally invented by Jim Roberts in 1968 and patented in 1972 (US Patent 3,638,863), with the line passing from Roberts Irrigation to John Deere Water in 2006 before the Primerus acquisition. Manufacturing is conducted through carefully selected third-party partners rather than in-house facilities, keeping the company's reported headcount in the 1–10 range.

The company's core product platform centers on the SPOT-SPITTER precision spray stake family, with variants covering Standard, Short (2.5"), Tall (11"), and DownSpray configurations. Differentiated technology features include a V-Groove spray design for accurate root-zone delivery, UV-inhibited acetal plastic construction supporting a 10+ year useful life, large flow passages that resist clogging from agricultural water, and Pressure Compensating (CNL) assemblies that synchronize on/off cycles across emitters. The 2022 launch of the Pot-Dripper Drip Ring line (standard for cannabis/berries and HF for larger containers) extended the portfolio into zero-overspray drip irrigation, complemented by ancillary products including pre-cut polyethylene tubing, insert fittings, a hardened tool-steel hole punch for leak-free lateral connections, and PVC valves sourced from CEPEX.

Primerus monetizes exclusively through wholesale hardware sales distributed via an authorized US dealer network and online retail partners (Saturn Supply, Drip Depot, Irrigation-Mart, GrowIrrigation.com). End customers are commercial nursery and greenhouse growers, cannabis and medicinal hemp cultivators, container berry operations, and tree farms; Wish Farms is a named enterprise reference customer. Pricing is not publicly disclosed, revenue figures are not reported, and the company operates as a single-LLC entity with no disclosed institutional backing.

Name

Primerus Products

Legal name

Primerus Products, LLC

Website

https://primerusproducts.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Primerus Products, LLC manufactures precision irrigation spray stakes—led by the 50-year SPOT-SPITTER franchise—along with Pot-Dripper rings, tubing, and accessories, for commercial nursery, greenhouse, cannabis, and container berry growers, distributing exclusively through a US authorized dealer network.

Ownership category

akta.pro rank

Product category

Nursery and Greenhouse Irrigation Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Micro-Irrigation Components (Sprinklers, Microjets, Misters, Stakes) (AFABAHAE)

akta.pro secondary industries

Drip Irrigation Consumables & Accessories (Emitters, Dripline, Fittings, End Caps) (AFABAHAD), Irrigation Pipe, Tubing & Conveyance (PVC/HDPE Pipe, Layflat Hose, Manifolds) (AFABAHAF)

Keywords

• Nursery irrigation products
• Container irrigation emitters
• Greenhouse irrigation equipment
• Spray stake irrigation
• Precision irrigation supplies

Headquarters

HQ city

Encinitas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Irrigation Equipment Sales: Primerus generates revenue through the sale of irrigation equipment including Spot-Spitter spray stakes, tubing, connectors, hole punches, PC assemblies, and Pot-Dripper products. Products are sold exclusively through authorized dealers and online partners. The company sells directly to commercial nursery and greenhouse growers, cannabis cultivators, and tree farms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Primerus Products manufactures and sells precision irrigation equipment — primarily the SPOT-SPITTER family of spray stakes, Pot-Dripper drip rings, polyethylene tubing, hole punches, connectors, PC assemblies, and PVC valves — for commercial nursery, greenhouse, cannabis, berry, and tree-farm growers. Products are sold exclusively through a nationwide network of authorized irrigation and nursery supply dealers and online retail partners.

Product overview

Primerus Products offers a comprehensive irrigation product portfolio centered on precision spray stake technology for commercial nursery and greenhouse growers. The core product is the Spot-Spitter spray stake family (Standard, DownSpray, Tall, and Short variants) for single-container irrigation. Supporting products include PC Assemblies for pressure-compensating operation, Pre-Cut Tubing, Hole Punch tools, and Insert Connectors. The company also offers the Pot-Dripper Drip Ring product line (standard and HF versions) for zero-overspray drip irrigation in containers, and PVC Valves for fluid control. Products are sold exclusively through a national network of irrigation and nursery supply dealers.

Differentiator

Problem solved

Functional benefit

Brands

• SPOT-SPITTER: The world's first nursery spray stake and market leader. A precision irrigation spray stake designed for single-container nursery irrigation, featuring V-Groove design for accurate water placement to root zones.
• Pot-Dripper
• PC Assemblies

Products and services

• SPOT-SPITTER The world's first nursery spray stake and market leader for single-container irrigation. Features V-Groove design for accurate spray to root zones, UV-inhibited acetal plastic construction, and color-coded flow rates from 3.0 to 15.0 gph. Sold through authorized dealers.
• SPOT-SPITTER DownSpray Spray stake variant with patented deflector plate directing spray downward at a 45° angle for smaller containers and indoor growing, minimizing overspray and runoff.
• SPOT-SPITTER Tall Extended 11-inch spray stake for Pot-in-Pot, Ball and Burlap, field-grown, and large container applications, providing increased stability and above-ground height.
• SPOT-SPITTER Short Compact 2.5-inch spray stake for greenhouse growing and small pot or container applications, offering the same reliability in a smaller economical package.
• PC Assemblies (Pressure Compensating) Pressure compensating assemblies combining the Spot-Spitter spray pattern with CNL (Compensating, No-Leak) barbed flow regulators, ensuring identical output at 20–60 psi and simultaneous on/off operation across all emitters.
• Polyethylene Tubing Premium polyethylene supply tubing including 1/8" spaghetti tubing for Spot-Spitter connections and 3/16" general purpose micro-tubing, with UV protection and carbon black additives.
• Pre-Cut Tubing Factory-cut polyethylene tubing in 24", 36", 48", 60" and 72" lengths with 90° or 45° cuts, eliminating memory curvature and improving irrigation uniformity.
• Hole Punch Tool Hardened tool steel hole punch that creates a leak-free seal between lateral and supply tubing without fittings or barbs; available with optional nylon lanyard.
• Insert Connectors and Fittings Insert fittings including .170" x .125" reducer, .125" x .125" coupling, .125" Tee, and dual goof plug for plugging holes in supply lines.
• Pot-Dripper Drip Ring Drip ring system for cannabis and container-grown berries that applies water evenly to the entire container with zero overspray, featuring an acetal stake and 1/4" dripline ring.
• Pot-Dripper HF Drip Ring High-flow drip ring for nurseries and tree farms in 5–150 gallon containers with ring diameters 8"–24"+, color-coded to match Spot-Spitter flow rates.
• PVC Valves PVC True Union Ball Valves and PVC Butterfly Valves sourced from CEPEX, designed for agricultural water applications with resistance to harsh chemicals.

Quantifiable outcome

• Typical useful life upwards of ten years
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Saturn SupplycoreChannel Partner/ Reseller/ DistributorSaturn Supply is an online partner that stocks Primerus products including Spot-Spitters at competitive prices along with other parts of irrigation systems. Customers can purchase directly through saturnsupplyco.com.
• Drip DepotcoreChannel Partner/ Reseller/ DistributorDrip Depot is an authorized online retailer of Primerus Products, offering Spot-Spitters and related irrigation equipment through dripdepot.com with brand_id=3154 for tracking.
• Irrigation-MartcoreChannel Partner/ Reseller/ DistributorIrrigation-Mart stocks Primerus products and serves as an online purchasing option for customers. Available through irrigation-mart.com in their Primerus products promotions section.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Toro Company: Diversified irrigation and turf-equipment manufacturer with micro- and drip-irrigation product lines that compete for greenhouse and nursery growers.
• Jain Irrigation Systems: Diversified irrigation manufacturer offering drip lines, sprinklers, and micro-irrigation components that overlap with Primerus's stake, tubing, and emitter range.
• Hunter Industries: Irrigation equipment manufacturer offering micro-irrigation, dripline, and stake-style emitters used in nursery and landscape applications.
• Rain Bird: Established irrigation products manufacturer serving agriculture, nursery, and landscape markets. Overlaps with Primerus on micro-irrigation components and stakes for specialty crops.
• Netafim: Global leader in drip and micro-irrigation. Competes with Primerus across container and precision-irrigation applications but at a much broader portfolio and geographic scale.

Direct peers

• Antelco: Australian specialist in micro-irrigation including sprinklers, misters, and spray stakes that directly compete with Spot-Spitter in nursery and greenhouse container irrigation.
• DIG Corporation: Manufacturer of drip and micro-irrigation components (emitters, stakes, tubing) targeting nurseries, greenhouses, and landscape applications — directly comparable product line.

Emerging players

• Senninger Irrigation: Specialty irrigation manufacturer of pressure regulators and sprinkler products; cited as a complementary supplier in the Wish Farms case study alongside Primerus stakes.
• DripWorks: Drip and micro-irrigation retailer/manufacturer selling stakes, tubing, and emitters to growers, overlapping Primerus's customer base through online channels.

Others

• CEPEX (Fluid Handling Solutions): European fluid-control components supplier that manufactures PVC valves for Primerus and shares the agricultural water-management ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/primerus-products-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primerus Products