Beanie OÜ

What Beanie OÜ does

Beanie OÜ is a privately held, family-owned micro-roastery headquartered in Tallinn, Estonia, operating the consumer brand "Beanie Coffee." The company was founded by Simone and Madis after a Portugal trip that inspired them to start roasting specialty coffee in small batches at home using a small roaster. It sells direct-to-consumer via its own e-commerce store (beanie.ee), roasting beans to order in small batches to maximize freshness.

The product portfolio consists of three core specialty coffees: OG Espresso (a 60/40 natural-processed Brazil–El Salvador blend designed for flat white), Nicaragua Amarillo Blend (direct trade coffee from Nueva Segovia farms, offered in both filter and espresso roast profiles), and Costa Rica White Honey (white honey processed Catuai from Don Alexis farm in Los Santos, Costa Rica). All beans are sold as whole beans in 250g and 1kg packages. Underlying technology is a manual small-batch roasting workflow with order-triggered production; the company has no proprietary software, app, or AI components — its differentiator is the roast-on-demand model rather than any digital stack.

Beanie OÜ makes money exclusively through unit-priced DTC sales of roasted coffee (€14.40–€70.00 per package) to Estonian and Latvian consumers, processed via Maksekeskus AS (with Apple Pay/Google Pay support) and fulfilled through Omniva and Smartpost parcel lockers. Distribution is 100% e-commerce with no wholesale or retail presence. Free shipping is offered across Estonia on orders over €20. Customer segments are horizontal and persona-based, targeting specialty coffee enthusiasts and quality-focused home baristas; no B2B customers are disclosed. The company is bootstrapped with no external funding, no parent entity, and no subsidiaries.

Name

Beanie OÜ

Legal name

Beanie OÜ

Website

https://beanie.ee

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Beanie OÜ is a Tallinn-based family-owned micro-roastery selling freshly roasted direct-trade specialty coffee direct-to-consumer via beanie.ee. It targets Estonian and Latvian home coffee enthusiasts with three SKUs in 250g/1kg packages.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Small-batch coffee beans
• Direct trade coffee
• Fresh roasted coffee
• Micro-roastery ecommerce

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Specialty Coffee Bean Sales: Direct sale of freshly roasted specialty coffee beans to consumers. Products are sold in 250g and 1kg packages through their e-commerce platform. The company focuses on high SCA-scored beans sourced from direct trade relationships with farms in Brazil, El Salvador, Nicaragua, and Costa Rica.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Beanie Coffee roasts specialty coffee in small batches only after a customer order is placed (order-based roasting), then ships freshly roasted whole beans in 250g and 1kg packages via parcel lockers across Estonia and Latvia. The current portfolio covers three SKUs — OG Espresso (Brazil/El Salvador blend), Nicaragua Amarillo Blend, and Costa Rica White Honey — sold direct-to-consumer through the beanie.ee storefront with free Estonian shipping over €20.

Product overview

Beanie Coffee is a Tallinn-based micro-roastery and family business specializing in freshly roasted specialty coffee sold direct-to-consumer through their online shop. The product portfolio consists of three core coffee products: OG Espresso (a 60/40 Brazil-El Salvador blend designed for flat whites), Nicaragua Amarillo Blend (direct trade coffee from Nueva Segovia), and Costa Rica White Honey (white honey processed coffee from Los Santos region). All beans are sourced through direct trade relationships, roasted to order in small batches, and sold as whole beans in 250g and 1kg packages with options for filter or espresso roast profiles. The company ships to Estonia and Latvia with free delivery over €20.

Differentiator

Problem solved

Functional benefit

Products and services

• OG Espresso Beanie's signature espresso blend built for flat white drinkers: a 60/40 mix of natural-process Brazil (Capadocia, Mantiqueira de Minas) providing chocolate body and natural-process El Salvador (Finca Altamira, Ilamatepec) adding mango fruit notes that survive milk. Roasted to a medium-dark espresso profile, available as whole beans in 250g (€14.40) and 1kg (€45.60) packages, ordered through beanie.ee and roasted fresh per order.
• Nicaragua Amarillo Blend Direct-trade specialty coffee from multiple farms in Nicaragua's Nueva Segovia region (Los Congos, Las Brumas, La Iguana, La Española, La Portuguesa), grown at 600–1,700m altitude. Marketed as the most praised bean in Beanie's range, with orange freshness, praline nuttiness, and a milk-chocolate finish. Available in both filter and espresso roast profiles, in 250g (€14.40) and 1kg (€45.60) whole-bean formats.
• Costa Rica White Honey White-honey processed specialty coffee from the Don Alexis farm in Costa Rica's Los Santos region, at 1,750–2,000m altitude, using the Catuai variety with 12–25 day drying on raised beds. Flavor profile centers on natural honey-sweetness, orange freshness, and silk texture with apricot, green apple, jasmine, and maple notes. Sold as whole beans in 250g (€21.20) and 1kg (€70.00) packages.

Quantifiable outcome

• OG Espresso became the most popular bean at the Coffee Festival
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

One partnership is on record.

• Maksekeskus AScoreTechnology or IntegrationPayment processing partner that handles all transaction security for the e-commerce store. Processes Estonian bank payments, Visa/Mastercard, Apple Pay, and Google Pay. The company is the authorized data processor for payment-related personal data.

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Workshop Coffee: London specialty coffee roaster with cafés and an online store focused on seasonal single-origin offerings. Highly comparable as a content-led specialty roaster selling curated beans DTC to home baristas in Europe.
• Tim Wendelboe: Norwegian micro-roastery and espresso bar in Oslo known for direct trade single-origin specialty coffee and strong content-led branding. Highly comparable on small-batch roasting, direct-trade sourcing, content marketing, and DTC positioning to a Nordic/Baltic specialty audience.
• Square Mile Coffee Roasters: London specialty roastery serving both wholesale and home-brewer customers with direct trade single-origin coffees. Comparable on product category, sourcing philosophy, and content-driven brand building, though operating at substantially larger scale.
• Hasbean Coffee: UK specialty roaster known for direct relationships with producing farms and a deep single-origin menu sold online. Comparable sourcing and product approach, with a similar farm-story-led branding playbook to Beanie.
• Onyx Coffee Lab: US award-winning specialty roaster selling single-origin and blend coffees online to a global home-brewer audience. Comparable on curated specialty lineup, content-led DTC positioning, and direct-trade sourcing, though at significantly larger scale.
• La Cabra Coffee: Aarhus-based specialty roaster and bakery known for elegant single-origin packaging and a strong DTC/international shipping model. Directly comparable as a design-led, premium micro-roastery serving both home brewers and wholesale customers.
• Five Elephant Coffee: Berlin specialty roastery and café with an international DTC shipping operation focused on single-origin lots. Comparable as a small-batch roaster serving European specialty enthusiasts via direct e-commerce, although at a larger brand scale.
• The Coffee Collective: Copenhagen-based specialty coffee roaster and café group with a strong focus on direct trade and producer relationships. Comparable product philosophy and Nordic specialty positioning, although operating at a larger multi-café scale.
• Röstik: Estonian micro-roastery based in Tallinn selling freshly roasted specialty coffee direct to consumers. Closely comparable geography, scale, and DTC model to Beanie, making it the most direct head-to-head competitor in the Estonian specialty coffee market.

Broad incumbents

• Blue Bottle Coffee: Large specialty coffee roaster and café operator with an extensive DTC subscription program and global shipping. Comparable product category and freshness-led branding, but operates as a broad incumbent across many channels and geographies rather than as a micro-roastery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61573888013828
• Instagraminstagram.com/beaniecoffee.est
• TikToktiktok.com/@beanie.eesti

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beanie OÜ