The Mod Labb

What The Mod Labb does

The Mod Labb, doing business as The Mod Agency, is a founder-led social media marketing agency that partners with brands and personalities to grow their organic presence on Instagram, Facebook, LinkedIn, and TikTok. The company was created by Kaitlyn Strother, who is the sole disclosed operator, and the agency markets its own services primarily through organic social channels — notably its own Instagram, LinkedIn, and Facebook pages plus the founder's personal TikTok presence — using showcase client content as the top-of-funnel acquisition mechanism. The core offering is bespoke, relationship-based content and growth strategy rather than a software platform or productized service.

The business model is professional services: clients initiate engagement via direct email inquiry ([email protected]) and the agency delivers tailored content strategies on a partnership basis. Pricing is not publicly disclosed and is negotiated per engagement. Customer segments skew to small businesses across diverse verticals (fashion/lifestyle via Outfit Formulas, events/exhibitions via Rockway Exhibits & Events, food & beverage via Sandaniele Italian Eatery, event venues via Venue Forty50) plus individual influencers and personalities (Alison Lumbatis, JMacklins). There is also a partnership-style relationship with Indigo Agency, a fellow marketing agency.

There is no evidence of a broader team, office locations, external funding, app or product platform, patents, proprietary technology, or AI/ML capability. Operating geographies are not disclosed. The company appears to be a bootstrapped, single-founder micro-agency with limited scale indicators, no enterprise anchor clients, and no disclosed revenue.

Name

The Mod Labb

Website

https://themodagency.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Mod Labb (doing business as The Mod Agency) is a founder-led social media marketing agency that partners with small businesses and personal brands to grow organic presence on Instagram, Facebook, LinkedIn, and TikTok through tailored content and growth strategies.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Social Media Partnership Services: The agency generates revenue through service-based partnerships with brands and personalities, providing tailored content creation and organic social media growth strategies on Instagram, Facebook, LinkedIn, and TikTok.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Mod Labb operates a social media marketing agency (The Mod Agency) that partners with brands and personalities to grow their organic presence on Instagram, Facebook, LinkedIn, and TikTok. The agency delivers tailored content creation and platform-specific growth strategies as a long-term partnership service. Founded and run by Kaitlyn Strother, the agency works with small businesses and individual personalities through direct, consultative engagements initiated via email.

Product overview

The Mod Agency is a social media marketing agency that provides tailored content and organic growth strategies for small businesses looking to build their brand presence. The company operates as a single-service offering focused on social media management and content creation, with no distinct modular products or platform components. Services are delivered directly to brands and personalities seeking to grow their organic presence on Instagram, Facebook, LinkedIn, and TikTok.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Partnership Services End-to-end social media growth service that partners with brands and personalities to grow organic presence on Instagram, Facebook, LinkedIn, and TikTok through tailored content creation and platform-specific growth strategies. Designed for small businesses and individual influencers lacking dedicated in-house social media expertise.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Outfit FormulasminorGTM or Marketing PartnerFeatured partner on the agency's Instagram. Outfit Formulas is a fashion/lifestyle brand that collaborates with The Mod Agency for organic social media presence growth on Instagram.
• Rockway Exhibits & EventsminorGTM or Marketing PartnerFeatured partner on the agency's LinkedIn. Rockway Exhibits & Events is an events and exhibitions company that partners with The Mod Agency for professional LinkedIn presence growth.
• Alison LumbatisminorGTM or Marketing PartnerFeatured partner/lifestyle personality who collaborates with The Mod Agency for personal brand organic social media growth across Instagram.
• Indigo AgencyminorGTM or Marketing PartnerFeatured partner agency on Instagram. Indigo Agency and The Mod Agency appear to have a collaborative relationship, potentially referring clients or co-creating content.
• Sandaniele Italian EateryminorGTM or Marketing PartnerFeatured restaurant partner on Instagram. Sandaniele Italian Eatery works with The Mod Agency for organic social media presence growth on Instagram.
• JMacklinsminorGTM or Marketing PartnerFeatured lifestyle personality partner on Instagram who collaborates with The Mod Agency for personal brand growth through social media content.
• Venue Forty50minorGTM or Marketing PartnerFeatured event venue partner on Instagram. Venue Fifty50 (Venue Forty50) works with The Mod Agency for organic social media presence growth on Instagram.

Recent moves3 records

Expansion highlights2 records

Direct peers

• KlientBoost: Digital marketing agency specializing in paid social, content, and conversion-focused campaigns for growth-stage and SMB clients. Comparable as a digital marketing services peer competing for similar multi-platform marketing budgets.
• Social Media 55: Boutique social media marketing agency providing content creation, management, and influencer marketing for SMBs and personal brands. Highly comparable in service scope, client segment, and boutique-agency operating model.
• LYFE Marketing: Social media marketing agency serving small and mid-sized businesses with organic content, management, and growth services across major platforms. Closely comparable in target customer (SMBs), service mix (organic growth on Instagram, Facebook, LinkedIn, TikTok), and agency-style delivery model.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering social media management alongside SEO, PPC, and web design for SMBs. Comparable as a digital marketing services firm competing for similar SMB organic-growth budgets.

Broad incumbents

• Buffer: Widely adopted social media management platform for scheduling, publishing, and analytics across Instagram, Facebook, LinkedIn, and TikTok. Represents the self-serve tooling alternative that SMB clients could adopt instead of an agency like The Mod Agency.
• Sprout Social: Enterprise-grade social media management suite with publishing, engagement, analytics, and listening tools. Comparable in multi-platform social focus but competes as a scalable platform rather than a boutique services provider.
• Hootsuite: Established SaaS platform for social media scheduling, analytics, and management across major networks. Overlaps with The Mod Agency's multi-platform organic growth remit but serves clients via a self-serve tool rather than bespoke services.
• HubSpot: Broad marketing automation and CRM platform with integrated social media publishing and content tools. Comparable as a destination for SMB marketing budgets but serves a much wider inbound marketing remit.
• Later: Social media scheduling and influencer marketing platform with strong positioning on visual platforms like Instagram and TikTok. Adjacent competitor offering self-serve organic content workflows that overlap with The Mod Agency's service.

Emerging players

• Agorapulse: Social media management and ROI reporting tool for agencies and SMBs with scheduling, inbox, and reporting across major networks. Comparable multi-platform social focus aimed at SMB and agency users, positioned between boutique agency services and enterprise suites.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-mod-agency-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mod Labb