Trends Promotional Products

What Trends Promotional Products does

Trends Promotional Products (operating as TRENDS) is a New Zealand-based, privately held B2B distributor of branded promotional merchandise and corporate gifts, supplying resellers and end-buyers through an authenticated e-commerce portal at trends.nz. The company's catalog spans 14 primary product categories (Pens, Apparel, Drinkware, Business/Office, Print, Packaging, Promotion, Technology, Bags, Personal, Leisure, Headwear, plus Indent and New arrivals), complemented by 25+ third-party brand authorizations including premium names such as LAMY, Moleskine, Cross, Pierre Cardin, Titleist, Osprey, CamelBak, BLUNT, Bodum, Skullcandy, SOL'S, Swiss Peak, XD Design, and Ocean Bottle, alongside its owned apparel brand TRENDSWEAR. The catalog is also merchandised through 25+ industry-vertical collections (Agriculture, Automotive, Conference, Golf, Real Estate, Trades, Hospitality, Rest Homes, Logistics, NZ Made, Recycled, and others) to align sourcing with specific buyer use cases.

The business model is direct B2B sales of customizable merchandise with pricing gated behind account login. Revenue is generated from one-time promotional product orders decorated using an in-house suite of 20+ branding techniques including screen printing, embroidery, digital print, laser engraving, debossing, sublimation, pad print, and foil printing, plus value-added services such as Kitting, Full Custom, and branded packaging/gift assembly. The product mix blends ex-stock quick-turn items with indent/made-to-order sourcing. The customer base spans New Zealand businesses across enterprise accounts, event and conference organizers, sports and golf organizations, real estate, trades, hospitality, and other verticals, with no public disclosure of named customers, revenue figures, headcount, or ownership structure.

No proprietary technology, AI/ML capabilities, mobile applications, API integrations, patents, certifications, or M&A activity are disclosed. Geographic scope is confined to New Zealand, with at least one noted brand restriction (Kadi excluded from NZ). Distribution is single-channel through the company's own website portal, and marketing is digital-first via website content with no explicit social media or paid advertising footprint disclosed.

Name

Trends Promotional Products

Legal name

TRENDS

Website

https://www.trends.nz

Company type

Private

Operating status

Operating

Short description

Trends Promotional Products (TRENDS) is a New Zealand-based B2B distributor of branded promotional merchandise and corporate gifts, supplying resellers and end-buyers across 14 product categories and 25+ premium brand authorizations through an authenticated e-commerce portal with in-house decoration services.

Ownership category

akta.pro rank

Product category

Promotional Products Distribution

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Clothing and Clothing Accessories Retailers (4581), Office Supplies, Stationery, and Gift Retailers (4594), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Promotional Products & Branded Merchandise Retail (CRALAJAM), Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN), Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

• Promotional merchandise
• Branded corporate gifts
• Custom apparel printing
• Promotional product supplier
• Corporate branding services

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Promotional Products Sales: Sale of branded promotional merchandise including pens, apparel, drinkware, bags, technology accessories, and more. Products are branded with client logos using various printing/embroidery methods.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Trends Promotional Products supplies branded promotional merchandise and corporate gifts to businesses across New Zealand through a login-gated B2B e-commerce portal at trends.nz. The catalog spans 12 main product categories (pens, apparel, drinkware, business/office items, print, packaging, promotion, technology accessories, bags, personal items, leisure and headwear) drawing from 30+ brand partnerships (BLUNT, Bodum, Moleskine, Pierre Cardin, Titleist, LAMY, Swiss Peak, Osprey, CamelBak, Skullcandy, etc.) plus its own TRENDSWEAR apparel label. The company also provides in-house branding/decoration services using more than 20 customization methods — including screen printing, embroidery, laser engraving, debossing, pad print, sublimation, foil printing, digital print and Colourflex Transfer — with products organized into 25+ themed industry collections (Agriculture, Automotive, Conference, Golf, Real Estate, Health & Beauty, NZ Made, Recycled, Safety, Tradeshows, Travel, etc.).

Product overview

Trends Promotional Products operates a comprehensive B2B promotional merchandise platform offering a diverse portfolio of customizable branded products. The core offering consists of product categories including Pens, Apparel, Drinkware, Business/Office items, Technology accessories, Bags, Personal care, Leisure items, and Headwear. The company distributes products from owned brands (TRENDSWEAR) alongside third-party brands including premium pen brands (LAMY, Cross), outdoor brands (CamelBak, Frontier, Osprey), lifestyle brands (Bodum, Moleskine, Pierre Cardin), tech accessory brands (INGENIO, Skullcandy), and specialty brands (Ocean Bottle, BRANDCRAFT, Swiss Peak). Additionally, Trends offers professional branding/decoration services enabling customization through methods like embroidery, screen printing, laser engraving, debossing, and sublimation. Products are organized into industry-specific collections (Agriculture, Automotive, Conference, Golf, Health & Beauty, Natural, NZ Made, Recycled, Sports & Fitness, Summer, Travel, Winter) and themed collections (Custom Shape, Full Custom, Fundraising, Safety, Tradeshows).

Differentiator

Problem solved

Functional benefit

Brands

• TRENDSWEAR: The company's own apparel brand offering t-shirts, polos, jackets, sweatshirts, and other clothing items.

Products and services

• Promotional Pens Customizable writing instruments for corporate branding, including ballpoint, stylus, kraft paper, bamboo, recycled plastic and premium pens from brands such as LAMY, Cross and Swiss Peak, sold to businesses for marketing campaigns, events and client gifting.
• Promotional Apparel Branded clothing items such as T-shirts, polos, jackets, sweatshirts, socks, aprons and workwear from brands including SOL'S and the in-house TRENDSWEAR label, used by businesses for team uniforms, event apparel and corporate gifts.
• Promotional Drinkware Coffee mugs, travel mugs, drink bottles, tumblers, glassware and flasks from brands including CamelBak, Bodum, Ocean Bottle, Luigi Bormioli and Swiss Peak, used by businesses for event giveaways, client gifts and corporate merchandise programs.
• Promotional Business and Office Items Notebooks, lanyards, ID holders, stationery, pencils, rulers, highlighters and portfolios from brands such as Moleskine and Pierre Cardin, supplied to businesses for office branding, conference kits and employee use.
• Promotional Technology Accessories Tech accessories such as phone grips, screen cleaners, wireless chargers, power banks, speakers and phone stands, used by businesses as branded giveaways and corporate gifts.
• Promotional Bags Backpacks, tote bags, cooler bags, laptop bags, travel bags and drawstring bags from brands such as ARCHER, Osprey and XD Design, used by businesses for conference swag, event merchandise and corporate gifts.
• Promotional Headwear Branded caps, beanies, bucket hats, visors and headwear in various styles and materials, used by businesses for events, team uniforms and promotional merchandise programs.
• Promotional Leisure and Outdoor Items Leisure and outdoor items including golf accessories, beach products, blankets, travel accessories and sporting goods, used by businesses for events, hospitality and sports-themed promotional merchandise.
• Promotional Personal Items Personal care and wellness items such as hand sanitiser, lip balm, compact mirrors, nail files and first aid products, supplied to businesses as branded giveaways and travel/event accessories.
• Promotional Print Products Printed promotional materials including business cards, labels, magnets, note pads and signage products, supplied to businesses for marketing and on-site branding.
• Promotional Packaging Gift packaging solutions including gift bags, boxes, tubes, ribbons and tissue paper for product presentation, supplied to businesses for client gifts, awards and merchandise packaging.
• Promotional Giveaways Promotional giveaway items including wristbands, temporary tattoos, balloons, key rings, stress items and event accessories, used by businesses for low-cost high-volume branded merchandise at events and trade shows.
• Branding Solutions (decoration/customization service) Professional decoration/customization services applied to promotional merchandise, covering Colourflex Transfer, Debossing, Digital Print, Direct Digital, Embroidery, Foil Printing, Laser Engraving, Pad Print, Screen Print and Sublimation Print, sold to businesses that need branded merchandise finished in-house with their logos or messaging.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core.

• ARCHERcoreChannel Partner/ Reseller/ DistributorARCHER brand bags and travel accessories distributed through Trends. Product range includes Tasman toiletry bags, Galileo laptop bags, Copenhagen canvas cooler bags, and various backpack and duffle bag styles.
• BLUNTcoreChannel Partner/ Reseller/ DistributorPremium umbrella brand. Distributed through Trends offering Metro, Classic, Exec, and Sport umbrella models.
• BodumcoreChannel Partner/ Reseller/ DistributorPremium drinkware and kitchenware. Products include Brazil French Press, Pavina double wall glasses, Bistro mugs, and Assam tea press.
• BRANDCRAFTcoreChannel Partner/ Reseller/ DistributorCustom wooden model brand featuring NZ-themed items like Kiwi, Tuatara, and agricultural vehicles. Broad range of wooden models for gifting and corporate presentations.
• CamelBakcoreChannel Partner/ Reseller/ DistributorPremium hydration products including Podium bike bottles, Eddy+ bottles, Thrive bottles, and Horizon vacuum tumblers.
• CrosscoreChannel Partner/ Reseller/ DistributorPremium writing instruments. Products include Coventry, Calais, Bailey, ATX, and Century II ballpoint pens.
• FrontiercoreChannel Partner/ Reseller/ DistributorOutdoor and camping products. Range includes Rapid Dry Towels, Ridge beanies, Roam vacuum cups/bottles, camping blankets, and outdoor seating.
• INGENIOcoreChannel Partner/ Reseller/ DistributorTechnology accessories including wireless chargers (Arc series), MagSnap power banks, and Quantum charging cables.
• KeepsakecoreChannel Partner/ Reseller/ DistributorPremium kitchen and homeware brand. Products include vacuum drink bottles, coffee plungers, serving boards, kitchen tools, and canvas aprons.
• LAMYcoreChannel Partner/ Reseller/ DistributorPremium German writing instruments. Products include Logo, Safari, Studio pens and pencil sets.
• Luigi BormiolicoreChannel Partner/ Reseller/ DistributorItalian glassware and barware. Range includes Optica stemless glasses, Atelier wine glasses, Birratique beer glasses.
• MoleskinecoreChannel Partner/ Reseller/ DistributorPremium notebooks, journals, and bags. Products include Classic, Volant, and Pro notebooks; Go pens; Metro and Ripstop backpacks.
• NATURAcoreChannel Partner/ Reseller/ DistributorSustainable bamboo and natural material products. Range includes bamboo kitchen items, Azzurra glassware, wireless charging hubs, and limestone Bluetooth speakers.
• Ocean BottlecoreChannel Partner/ Reseller/ DistributorSocial impact drinkware brand. Products include vacuum tumblers, brew flasks, and vacuum bottles. Each purchase contributes to ocean plastic reduction initiatives.
• OspreycoreChannel Partner/ Reseller/ DistributorPremium backpacks and bags. Products include Daylite duffle, Arcane flap backpack, and Arcane roll top backpack.
• Pierre CardincoreChannel Partner/ Reseller/ DistributorLuxury leather goods and writing instruments. Range includes Calais and Montfort pens, Nouvelle and Biarritz notebooks, leather wallets and backpacks.
• RollinkcoreChannel Partner/ Reseller/ DistributorInnovative luggage and travel accessories. Products include Flex Earth suitcases, Mini Bag Go and Tour.
• SkullcandycoreChannel Partner/ Reseller/ DistributorAudio equipment brand. Products include Icon 180 wireless headphones, Mod TWS earbuds, and Hesh 360 headphones.
• SOL'ScoreChannel Partner/ Reseller/ DistributorLarge apparel brand. Range includes Imperial t-shirts, polos, windbreakers, hoodies, sweatshirts, and shirts in various fits.
• SPICEcoreChannel Partner/ Reseller/ DistributorSustainable lifestyle brand. Products include Noclip bamboo pens, Calypso drinkware, Waste2Gear recycled bags and cooler products.
• Swiss PeakcoreChannel Partner/ Reseller/ DistributorPremium outdoor and lifestyle brand. Range includes Luzern pens, vacuum cups/mugs/bottles, RPET beanies, Urban apparel, and anti-skimming wallets.
• TitleistcoreChannel Partner/ Reseller/ DistributorGolf equipment and accessories. Products include Pinnacle and Titleist golf balls, caps, towels, umbrellas, and Boston bags.
• TRENDSWEARcoreChannel Partner/ Reseller/ DistributorIn-house apparel brand. Range includes t-shirts, polos, jackets, puffer vests, windbreakers, hoodies, sweatshirts for men, women, and youth.
• XD DesigncoreChannel Partner/ Reseller/ DistributorInnovative bag designs. Products include Bobby anti-theft backpacks, hybrid leakproof glass vacuum bottles, and multi-tools.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Boundless: Promotional products distributor offering branded merchandise across categories with integrated decoration services, operating a similar curated-brand model to Trends.
• 4imprint: One of the largest North American B2B promotional products distributors offering branded merchandise across categories similar to Trends, including pens, apparel, drinkware, bags and tech accessories, with in-house decoration services.
• Crestline: US-based promotional products distributor offering a wide range of customizable branded merchandise across pens, drinkware, apparel and bags, with B2B portal ordering similar to Trends' login-based portal.
• Discount Mugs: Online promotional products and custom printing company offering drinkware, apparel, bags and accessories with decoration — directly comparable in catalog and B2B model to Trends.
• Quality Logo Products: Online B2B promotional products distributor specializing in branded merchandise with decoration services across a multi-category catalog directly comparable to Trends' offering.
• National Pen: B2B promotional products company specializing in writing instruments and branded merchandise, with custom printing capabilities — a direct analog to a meaningful portion of Trends' catalog (pens, drinkware, gifts).
• HALO: Global B2B distributor of branded promotional products, recognition programs and corporate gifts, with a multi-brand catalog and integrated decoration capabilities analogous to Trends' model.

Emerging players

• BrandVia: Promotional products distributor focused on branded merchandise and custom decoration, with partial category overlap to Trends in apparel, drinkware and accessories.

Regional players

• Network Pacific: New Zealand-headquartered B2B distributor of promotional products, apparel and corporate gifts — the closest geographic peer to Trends within the NZ market.
• Wildstone Promotional Products: Australia-based promotional products distributor with a multi-brand catalog and decoration services, operating in the broader Australasian market alongside Trends' NZ-focused footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trends Promotional Products