JJ SPORTSTECH LTD

What JJ SPORTSTECH LTD does

JJ SPORTSTECH LTD, operating under the trading name Stream Builder, is a UK-based private company headquartered in Bristol that was founded in 2024 and operates with a team of 1–10 employees. The company develops Stream Builder, a bespoke broadcast graphics and automation platform designed for football fan channels on YouTube and other live-streaming platforms. Its primary customer segment is individual creators and small teams running club-specific fan channels that produce match-day watchalongs, pre-match build-ups, transfer-window coverage, player comparisons, and prediction shows, and who previously lacked professional-grade production tooling.

Stream Builder is built around a browser-based overlay delivery model that integrates as a browser source into OBS Studio, StreamYard, and Streamlabs without requiring plugins. Its core technology layer pulls real-time football data, including lineups, goals, scores, and match statistics, and renders them through custom-branded overlays configured to each channel's colors and identity. The product surface includes a configurable widget library (watchalongs, transfer windows, match analysis, player comparisons, predictions, live stats) and supports bespoke widget development, exemplified by a custom Head-to-Head widget built for prediction-format shows. A related product, Lineup Builder, is operated at lineup-builder.co.uk for building and displaying team lineups.

The business model is a bespoke annual subscription, with each package individually scoped to the customer's branding and workflow. Pricing is not publicly disclosed and is quoted per engagement. Distribution is direct-to-customer through demo booking and community-led growth within the football fan-creator ecosystem, supported by case studies and creator testimonials. The company reports 18+ named case-study customers and 60+ fan channels powered by Stream Builder, with stated customer outcomes including audience growth (1M+ views in 28 days for One Leeds), sponsor revenue generation (Hammers Chat), and unlocked higher-tier collaborations (The Footie Social Club Predicts).

Name

JJ SPORTSTECH LTD

Legal name

JJ SPORTSTECH LTD

Website

https://stream-builder.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

JJ SPORTSTECH LTD, trading as Stream Builder, builds bespoke broadcast graphics and real-time data overlays for football fan YouTube channels, delivering custom-branded live match visuals via a browser source compatible with OBS, StreamYard, and Streamlabs.

Ownership category

akta.pro rank

Product category

Broadcast Graphics Software

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

Keywords

• Live sports graphics
• Broadcast overlay software
• Football data overlays
• Stream automation tools
• Broadcast graphics platform

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Bespoke Overlay Packages: Custom-designed broadcast graphics packages for football fan channels. Pricing is bespoke/quoted based on channel requirements. Includes custom overlays, live data integration, and ongoing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

JJ SPORTSTECH LTD develops Stream Builder, a bespoke broadcast graphics and automation platform for football fan channels. It delivers custom-branded overlays, real-time live match data integration (lineups, stats, scores), automated match-day production, sponsor integration tools, and a configurable widget library. The platform runs as a browser source in OBS, StreamYard, Streamlabs, and other streaming platforms, with no plugins required.

Product overview

Stream Builder is a bespoke broadcast graphics and automation platform for football fan channels, providing custom-branded overlays, live match data integration (lineups, stats, scores), automated match-day production, sponsor integration tools, and a widget library. The core Stream Builder product works with a widget library offering watchalongs, transfer windows, match analysis, player comparisons, predictions, and live stats. Related products include Lineup Builder (for team lineups) and bespoke custom widgets like the Head-to-Head Widget for prediction shows.

Differentiator

Problem solved

Functional benefit

Products and services

• Stream Builder A bespoke broadcast graphics and automation platform for football fan channels providing custom-branded overlays, live match data integration (lineups, stats, scores), automated match-day production, sponsor integration tools, and a widget library.
• Widget Library A collection of broadcast widgets for football fan channels including watchalongs, transfer windows, match analysis, player comparisons, predictions, live stats, lineups, and transfer news, all configurable to the channel's brand identity.
• Custom Head-to-Head Widget A bespoke data widget for football prediction shows that pulls real-time league standings, current form guides, historical head-to-head results, and calculated win percentages into a single on-screen interface.
• Lineup Builder A tool for building and displaying team lineups, accessible via lineup-builder.co.uk.

Quantifiable outcome

• 1M+ views in 28 days achieved by One Leeds channel
• +4 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• WSC Sports: WSC Sports uses AI to automatically generate real-time sports highlights, clips, and data-driven content for media rights holders, leagues, and broadcasters. It overlaps with Stream Builder in real-time sports data-to-content workflows but operates at a more enterprise rights-holder tier rather than downmarket fan creators.
• Veo Technologies: Veo Technologies sells AI-driven sports cameras that automatically capture and stream amateur matches without camera operators, addressing the same 'broadcast-quality sport content without broadcast budget' thesis from the capture side. Both companies target amateur/semi-pro football clubs and content creators, making them adjacent partners or competitors depending on how overlays are positioned.

Direct peers

• OWN3D.tv: OWN3D provides stream overlays, alerts, widgets, and creator tooling primarily for gaming and lifestyle streamers, sold as both templates and bespoke packages. Comparable to Stream Builder in target buyer (individual/small-team streamers) and overlay-widget product framing, but lacks Stream Builder's sports-data specialism.
• Singular.live: Singular.live provides a cloud-based live graphics and data overlay platform for broadcasters and streamers, with browser-source delivery similar to Stream Builder. It is the closest comparable offering in the live-overlay infrastructure space, serving creator and broadcast tiers with stats overlays and real-time graphics.
• Nerd or Die: Nerd or Die produces stream overlays, alerts, panels, and stream-deck assets sold to individual creators on Twitch and YouTube. Like Stream Builder, it sells ready-made and bespoke overlay packages to fan/community streamers, but focuses on gaming creators rather than sports — making it the closest product-format analogue.

Others

• Stream Hatchet (Stream Charts): Stream Hatchet delivers streaming analytics, viewership data, and benchmarking across Twitch, YouTube, and other platforms. It is adjacent rather than competitive — Stream Builder powers on-screen overlays while Stream Hatchet powers the back-office analytics that creators and their sponsors use to measure performance.

Broad incumbents

• Pixellot: Pixellot provides AI-automated sports video production and live broadcast infrastructure for amateur and youth leagues worldwide. It competes in the 'broadcast-quality sports content without broadcast budget' positioning from a different angle — replacing camera operators rather than graphics operators — and serves a meaningfully larger sports-producer market.
• Hudl: Hudl is the dominant sports video analysis and team-content platform, serving clubs, federations, and athletic organizations with video capture, breakdowns, and highlights tooling. While Hudl focuses on coaching workflows rather than live overlays, it represents a comparable 'grassroots-to-pro sports content infrastructure' position with established market presence.
• Chyron (ChyronHego): ChyronHego provides broadcast graphics, augmented-reality, and real-time sports data visualization systems used by major sports leagues and broadcasters. It represents the established-on-the-incumbent-side of the same real-time sports graphics category where Stream Builder operates at the creator tier.
• Vizrt: Vizrt is a long-established broadcast graphics and live production vendor powering real-time on-air graphics, data visualizations, and virtual studios for major TV networks. Stream Builder is functionally a lightweight, creator-tier descendant of Vizrt's sports graphics stack; an incumbent move downmarket would directly threaten Stream Builder's wedge.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lineupbuilder
• LinkedInlinkedin.com/company/jj-sportstech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JJ SPORTSTECH LTD