Success Street Wellness

What Success Street Wellness does

Success Street Wellness (legal entity Success Street, LLC) is a remote group private mental health practice founded in 2024 by Kristen Niemczyk-Kistner (PhD, LCSW) and Melissa Dupree (M.S., BCBA), both former school-based clinicians with 30+ years of combined experience. Headquartered in Verona, New Jersey, the firm delivers individual, couples, and family psychotherapy ($200/session) plus a structured coaching portfolio — including executive function, teen, parent, and college-prep coaching — via a secure teletherapy video platform to clients in New Jersey and New York. Clinicians are licensed in NJ/NY and the practice actively recruits additional remote LPCs.

The business operates three monetization layers: (1) recurring coaching and therapy sessions sold direct-to-consumer via website and consultative discovery calls, with bundled multi-week programs priced from $700 (4-week college prep) to $2,100 (12-week parent-teen); (2) B2B corporate wellness events delivered to NJ/NY employers covering meditation, stress management, EI training, and work-life balance; and (3) transactional e-commerce through a Shopify storefront selling coping kits ($24.99), self-care kits, and mental health apparel. The firm does not accept insurance, instead providing superbills for client reimbursement. A differentiated Therapist-to-Coach Bootcamp monetizes founder expertise by training other mental health providers to build coaching practices.

Go-to-market is sales-led and content-driven: SEO-optimized service pages, a blog authored by founders, email newsletter capture, and prominent testimonial placement serve as top-of-funnel demand generation. The practice holds the Best of Essex GOLD award for Best Mental Health Practice, providing regional brand credibility. The company is bootstrapped with no disclosed institutional funding and remains privately held by its co-founders.

Name

Success Street Wellness

Legal name

Success Street, LLC

Website

https://success-street.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Success Street Wellness is a bootstrapped, remote group private practice offering teletherapy, structured coaching programs, and corporate wellness workshops to families, teens, and NJ/NY employer clients.

Ownership category

akta.pro rank

Product category

Mental Health Counseling & Coaching Services

NAICS

Individual and Family Services (6241)

SIC

Services-Health Services (8000)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

Keywords

• Mental health counseling
• Teletherapy services
• Executive function coaching
• Corporate wellness programs
• Parent teen coaching

Headquarters

HQ city

Verona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Individual Therapy Sessions: Remote psychotherapy services for children, teens, and adults. Individual, couples, and family therapy sessions billed at $200 per session. Does not accept insurance directly but provides superbills for reimbursement.
2. Coaching Programs: Structured coaching programs including 4-week, 5-week, 6-week, 10-week, and 12-week bootcamp and coaching series. Pricing ranges from $175 per session for parent-teen coaching to $700 for 4-week college prep series. Programs include executive function coaching, teen coaching, parent coaching, and therapist-to-coach services.
3. Corporate Wellness Programs: B2B corporate wellness events and seminars delivered to organizations across NJ/NY. Includes mindful meditation workshops, stress management seminars, anxiety/depression support groups, emotional intelligence training, healthy relationships workshops, and work-life balance seminars.
4. Mental Health Products: Online store selling mental health merchandise including coping kits ($24.99 each) and self-care kits. Products include collectible breathing cards, mindfulness exercise cards, positive affirmation cards, surprise items from small US businesses, and instruction cards for peaceful projects. Free US shipping.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Success Street Wellness is a remote group private practice delivering mental health counseling, coaching, and wellness services to individuals, families, and organizations in New Jersey and New York. Core offerings include individual, couples, and family teletherapy; executive function, teen, and parent coaching; structured multi-week coaching programs (e.g., college prep, therapist-to-coach); corporate wellness events; and complementary mental health merchandise (coping kits, self-care kits).

Product overview

Success Street Wellness operates as a remote group private practice offering a comprehensive portfolio of mental health services organized into three main categories: Therapy Services, Coaching Programs, and Professional/Corporate Services. Therapy includes remote psychotherapy for children, teens, and adults covering individual, couples, and family therapy with specialties in anxiety, depression, trauma, and executive functioning. Coaching services span executive function coaching, teen coaching, parent coaching, college prep series (Sophomore, Junior, Senior programs), and specialized bootcamp programs including Thriving Teens, Reconnect & Renew, Excellence Unlocked, and Therapist to Coach offerings. Professional services include corporate wellness events and workshops covering meditation, stress management, emotional intelligence, and work-life balance. The company also offers physical and digital products including Coping Kits ($24.99), self-care kits, mental health apparel through a Shopify store, and a free downloadable Confidence Kit PDF for tween and teen girls.

Differentiator

Problem solved

Functional benefit

Products and services

• Remote Psychotherapy Services Individual, couples, and family therapy delivered via secure video conferencing. Specializes in anxiety, depression, trauma, stress management, family counseling, parenting support, and executive functioning. Priced at $200 per session; insurance not accepted directly but superbills are provided for reimbursement.
• Executive Function Coaching One-on-one coaching for tweens, teens, and young adults targeting impulse control, emotional regulation, flexible thinking, working memory, self-monitoring, planning, task initiation, and organization.
• Teen Coaching Individualized coaching for teens focusing on self-esteem, confidence, academic and future direction, stress, emotional regulation, social skills, emotional intelligence, resilience, and digital/social media balance.
• Parent Coaching Coaching based on Positive Psychology and Applied Behavioral Analysis principles to help parents create peaceful home environments, including goal setting, action planning, and weekly/bi-monthly support.
• College Prep Series 4-week coaching programs for high schoolers including the Sophomore Series, Junior Jumpstart, and Senior Strategy. Covers college planning, application strategy, and stress management. Each 4-week program is priced at $700.
• Reconnect & Renew: Parent and Teen Coaching Experience Coaching for parents and teens to deepen communication, rebuild trust, and strengthen relationships. Available in 6-week ($1,050) and 12-week ($2,100) program formats with 45-minute sessions at $175 per session.
• Thriving Teens: 5-Week Coaching Program 5-week coaching bootcamp for pre-teens and teens to master self-awareness, self-management, and social skills. Includes five 45-minute sessions with ongoing support.
• Excellence Unlocked: 10-Week High Achievers Coaching Program 10-week coaching program for driven individuals covering perfectionism, imposter syndrome, fixed mindset, work-life balance, difficulty delegating, comparing to others, fear of slowing down, unrealistic expectations, vulnerability, and maintaining motivation.
• Private Coaching Bootcamp Sessions 4-week private bootcamp coaching sessions for middle and high school students covering anxiety management, peer pressure, conflict resolution, emotional intelligence, executive function, growth mindset, social skills, and leadership development.
• Therapist to Coach Bootcamp Private bootcamp for mental health providers creating a coaching business using a 4-step model covering foundational elements, service development, brand creation, and business launch.
• Therapist to Coach Private Sessions Personalized guidance and expert support for therapists, counselors, and mental health professionals transitioning into the coaching industry.
• Corporate Wellness Events Corporate wellness programs for organizations across NJ/NY including mindful meditation workshops, stress management seminars, anxiety/depression support groups, emotional intelligence training, healthy relationships workshops, and work-life balance seminars.
• Mindful Meditation Workshop Workshop teaching basics of mindfulness meditation to reduce stress and increase emotional regulation, open to beginners and experienced meditators.
• Stress Management Seminar Seminar covering practical techniques for managing stress including breathing exercises, time management strategies, and relaxation techniques.
• Emotional Intelligence Training Training to improve emotional intelligence skills including self-awareness, empathy, and effective communication for personal and professional development.
• Work-Life Balance Seminar Seminar providing strategies for achieving healthier work-life balance including prioritization, time management, and setting boundaries.
• Self-Care and Wellness Retreat Half-day retreat focusing on self-care practices including yoga, guided journaling, and relaxation exercises; participants receive a personalized self-care plan.
• Healthy Relationships Workshop Workshop covering building and maintaining healthy relationships, including communication skills, conflict resolution, and setting boundaries.
• Coping Kits Self-care kits for kids priced at $24.99 each. Includes collectible breathing card, mindfulness exercise card, positive affirmation card, quality surprise item from small business owners, and instruction card for a peaceful project. Free shipping within the United States.
• Mental Health Merch / Apparel Mental health apparel and merchandise sold through the Shopify online store, promoting mental health awareness and self-care.
• Rising Strong: The Confidence Kit for Tween & Teen Girls Free downloadable PDF kit with expert guidance, tools, and daily strategies to help tween and teen girls build self-esteem, resilience, and sense of self-worth during life transitions.

Quantifiable outcome

• Student GPA improvement from 1.9 to 2.6 after executive function coaching
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Talkspace: Public telehealth therapy and psychiatry platform serving both direct consumers and enterprise/B2B clients. Comparable to Success Street's combination of individual therapy plus corporate wellness, but operating at national scale with insurance acceptance.
• Spring Health: Employer-sponsored mental health benefits provider combining therapy, coaching, and self-guided content. Overlaps with Success Street's therapy + coaching + corporate wellness portfolio, but delivered as a single employer contract rather than discrete events.
• Headspace Care (formerly Ginger): On-demand mental health coaching, therapy, and psychiatry delivered via app, primarily through employer contracts. Comparable to Success Street's employer-facing wellness delivery model but at national employer-benefit scale.
• Lyra Health: Enterprise-focused mental health benefits platform serving large employers with therapy, coaching, and wellness. Closely comparable to Success Street's corporate wellness and coaching offerings, but at employer-contract scale rather than per-event regional delivery.
• BetterHelp: The largest consumer telehealth counseling platform, operating nationwide with subscription teletherapy. Directly comparable as a remote mental health delivery model, though at vastly greater scale and with a marketplace of therapists rather than a curated in-house team.

Direct peers

• Alma: Network of independent therapists with insurance billing, EHR, and practice-management tooling. Comparable to Success Street as a curated clinician network serving the same individual-therapy and family-counseling demand, but operates as a platform layer rather than a single practice.
• Brightline: Pediatric and family behavioral health provider combining therapy, coaching, and psychiatry for children and teens. Comparable to Success Street's child/adolescent focus and integrated therapy-plus-coaching model, though serving broader geographies and via insurance/payer contracts.
• Grow Therapy: Insurance-accepting therapist network with built-in billing and telehealth infrastructure. Direct comparable in the group private practice model, but with national scale and insurance acceptance that Success Street forgoes.
• Two Chairs: Boutique in-person and telehealth therapy practice operating its own clinician teams in select metros, matching clients to therapists. Comparable to Success Street as a curated group private practice model rather than a marketplace, though currently limited to a small number of US metros.
• Octave: Group therapy practice combining individual therapy, couples/family work, and coaching programs. Closely comparable service mix to Success Street's therapy-plus-coaching offering, though currently concentrated in a few major metros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Success_Street_
• Facebookfacebook.com/success.street.llc
• LinkedInlinkedin.com/company/success-street-wellness-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Success Street Wellness