Rare Brew

What Rare Brew does

Rare Brew is an Indianapolis-based specialty tea company that produces and sells zero-proof sparkling teas and premium loose leaf teas under the "Rare Brew" or "RareBrew" brand. Its core technology is tea blending and carbonated sparkling tea production, with a product line of approximately eight sparkling flavors (including cocktail-inspired SKUs such as Bourbon Ginger Pear, Blueberry Acai Mojito, Green Tea Piña Colada, and Peach Tree Hops) and eleven loose leaf varieties, plus a wellness-oriented matcha blend (Matcha Mind Control). All products are formulated without added sugar and use natural botanicals (rooibos, hibiscus, green and white tea bases, fruit, and spices).

The company operates from a single facility at 2518 Roosevelt Avenue, Indianapolis, which doubles as the headquarters and production site and hosts the "Rare Brew Kitchen" pickup location. It runs a dual go-to-market: a direct-to-consumer e-commerce storefront on Shopify (rarebrew.com) with USA domestic shipping and a Subscribe & Save subscription program offering 5–15% discounts, and a B2B wholesale arm distributing 1/6 barrel kegs to restaurants, bars, and event venues through direct wholesale and three marketplace platforms (Faire, Airgoods, Small Batch). Pricing spans $5.00–$7.00 for 1.5 oz loose leaf pouches, $59.00 for a 12-bottle sparkling pack, $109.00 for a 24-bottle pack, and $110.00–$165.00 per keg depending on wholesale status.

Rare Brew targets two primary customer segments: health-conscious and "sober-curious" individual consumers seeking sophisticated, alcohol-free beverage options, and restaurants, bars, and hospitality venues wanting differentiated non-alcoholic menu offerings. Secondary use cases include events and weddings. The company is privately held with no disclosed funding, investor, or management team information, and the contact email domain ([email protected]) suggests an operating tie to Pivot Capital, though that relationship is not formally disclosed. It carries no patents, certifications, or regulatory disclosures of note.

Name

Rare Brew

Legal name

Rare Brew

Website

https://rarebrew.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Rare Brew is an Indianapolis-based specialty tea company that blends and sells zero-proof sparkling teas and premium loose leaf teas direct-to-consumer online and through B2B keg distribution to restaurants, bars, and event venues.

Ownership category

akta.pro rank

Product category

Specialty Tea & Non-Alcoholic Beverages

NAICS

Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Specialty tea products
• Sparkling tea beverages
• Loose leaf tea
• Non-alcoholic beverages
• Tea subscription service

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct E-commerce Sales: Consumer purchases through rarebrew.com website including one-time purchases and subscription plans. Products include loose leaf tea, sparkling tea bottles, and sample packs with various pricing tiers.
2. Wholesale/Commercial Keg Sales: Bulk sales of 1/6 barrel kegs to restaurants, bars, events, and hospitality venues. Also sold through wholesale marketplace partners (Faire, Airgoods, Small Batch).
3. Subscription Services: Subscribe & Save program offering 5-15% discounts on sparkling tea orders with delivery frequency options of every 1, 2, or 4 weeks.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rare Brew is a specialty tea company that produces and sells two main product lines: zero-proof sparkling teas (in bottles and 1/6 barrel kegs) and premium loose leaf teas. The product line features cocktail-inspired flavors such as Mojito, Piña Colada, and Bourbon Ginger Pear, formulated without added sugar or artificial sweeteners and offered across caffeine-free, low-caffeine, and high-caffeine variants. The company sells direct-to-consumer through its e-commerce website and subscribe-and-save program, and wholesale to restaurants, bars, and event venues via marketplace partners and direct accounts.

Product overview

Rare Brew is a specialty tea company offering two main product lines: Zero Proof Sparkling Tea Drinks (available in bottles and kegs for wholesale/events) and Premium Loose Leaf Tea. The sparkling tea line includes 6 flavors (Variety Pack, Peach Tree Hops, Bourbon Ginger Pear, Pineapple Melon, Passionfruit Tangerine, Raspberry Hibiscus, Green Tea Pilsner, and Cherry Lime) available in 12-bottle or 24-bottle packs with subscription options offering up to 15% savings. The loose leaf tea collection features 10 distinct flavors (Apricots & Cream, Blueberry Acai Mojito, Blueberry Earl Grey, Bourbon Ginger Pear, Dark Chocolate Cherry, Fireside Chai, Green Tea Piña Colada, Mango Passion, Matcha Mind Control, Raspberry Pomegranate, and Vanilla Caramel Earl Grey) sold in 1.5 oz packages and sample sizes. Sample collections include Cocktail Inspired Teas (3 flavors), Most Popular (4 flavors), and Full House (9 flavors). The company also offers 1/6 Barrel Sankey one-way kegs for wholesale events and venues, with all sparkling tea flavors available in keg format. A Subscribe & Save program enables recurring deliveries with up to 15% discount.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.5-star average rating on Yotpo reviews
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform enabling independent retailers and venues to order Rare Brew products for resale. Existing wholesale customers can order directly through their Faire account.
• AirgoodscoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform providing access to Rare Brew products for B2B customers including restaurants and event venues.
• Small BatchcoreChannel Partner/ Reseller/ DistributorWholesale distribution platform connecting Rare Brew with retailers and hospitality businesses seeking non-alcoholic beverage options.
• Tap Truck RentalminorStrategic or Co-development PartnerPartnership for mobile tap truck rental services, enabling events and venues to serve Rare Brew sparkling teas at pop-up locations and special events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Olipop: Fast-growing functional sparkling tonic brand with no added sugar and prebiotic positioning. Comparable as a better-for-you carbonated beverage brand built on DTC and expanded into retail/wholesale.
• Harney & Sons: Established specialty tea brand offering loose leaf and iced tea with broad retail/wholesale distribution. Comparable as a larger specialty tea competitor with similar product format and B2B presence.

Emerging players

• Kin Euphorics: Non-alcoholic adaptogenic drink brand with cocktail-inspired positioning. Highly comparable to Rare Brew's cocktail-inspired flavor framework and zero-proof, functional value proposition.
• De Soi: Non-alcoholic functional aperitif brand with botanical ingredients targeting sober-curious consumers. Comparable zero-proof, functional, botanical positioning and similar premium DTC strategy.
• Ghia: Non-alcoholic aperitif brand targeting sober-curious consumers with sophisticated flavors. Comparable as a zero-proof beverage positioned for cocktail replacement in social/settings similar to Rare Brew's cocktail-inspired teas.
• Three Spirit: Functional non-alcoholic spirits brand with adaptogenic ingredients. Comparable as a zero-proof, functional beverage peer targeting the same sober-curious and designated driver segments.

Direct peers

• Republic of Tea: Specialty tea company offering loose leaf, bagged, and RTD teas with a curated, accessible brand identity. Closest comparable to Rare Brew's loose leaf and specialty tea lines with similar approachable positioning.
• Tiesta Tea: Specialty loose leaf tea brand with DTC e-commerce, subscription model, and flavor-forward blends. Comparable as a similarly-sized direct-to-consumer specialty tea company pursuing accessible specialty positioning.
• Töst: Premium non-alcoholic sparkling beverage brand (cranberry ginger and citrus ginger flavors) sold through DTC and wholesale. Most directly comparable to Rare Brew's bottled sparkling tea format and zero-proof positioning.
• Athletic Brewing: Leading non-alcoholic craft beer brand selling bottled and kegged products to both DTC and wholesale/hospitality channels. Comparable zero-proof positioning, similar DTC + keg distribution model, and shared sober-curious consumer target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rarebrew
• Instagraminstagram.com/rare.brew
• Pinterestpinterest.com/rarebrew
• LinkedInlinkedin.com/company/rarebrew

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rare Brew