What Mid America RV does

Mid America RV is a privately held, locally owned RV dealership founded in 2005 in Carthage, Missouri, operating from a single lot at the intersection of I-44 and I-49. The dealership sells new and pre-owned recreational vehicles across five authorized manufacturer lines — Coachmen RV, Forest River RV, Keystone RV, inTech RV, and EAST TO WEST — covering travel trailers, fifth wheels, toy haulers, and teardrop trailers at price points from roughly $13,000 to $100,000. Beyond vehicle sales, the company runs an integrated service operation with tiered annual inspection packages (Silver $195, Gold $495, Platinum $695), a parts department with drop-shipping capability, RV financing arranged through the AppOne platform, and consignment/trade-in programs.

The company's underlying technology stack is third-party rather than proprietary: the website and inventory platform are powered by Interact RV, providing online search, filtering, virtual tours, and a Tow Rating Guide tool, while financing pre-qualification is handled through AppOne. The most differentiated commercial asset is the exclusive RV Warranty Forever program — a lifetime, no-deductible warranty covering air conditioners, water systems, furnaces, LP systems, kitchen appliances, and now 12V batteries on 2026+ units, honored anywhere in the US and Canada. Total Value Pricing bundles freight, delivery, multi-point inspection, battery/LP setup, starter kit, walkthrough orientation, first annual inspection, and two nights of free camping into the displayed price, in contrast to typical à-la-carte dealer practices.

The business model combines one-time unit sales with recurring service and parts revenue. Customer acquisition is direct-to-consumer through a physical lot, the website, phone, and social channels (Facebook, YouTube, Instagram, X), supplemented by SEO-oriented blog and tow-guide content. The customer base is geographically concentrated in the four-states region (NW Arkansas, NE Oklahoma, SE Kansas, SW Missouri) and spans full-time RVers, family campers, weekend campers, adventure/toy hauler buyers, and first-time RV purchasers — a horizontal segmentation that diversifies revenue across use cases.

Name

Mid America RV

Legal name

Mid America RV

Website

https://midamericarv.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Mid America RV is a privately owned RV dealership in Carthage, Missouri, founded in 2005, selling new and used recreational vehicles across five major brands plus service, parts, financing, and an exclusive lifetime warranty program to consumers in the four-states region.

Ownership category

akta.pro rank

Headquarters

HQ city

Carthage

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New RV Sales: Sale of new recreational vehicles including fifth wheels, travel trailers, toy haulers, and teardrop trailers. Revenue from MSRP pricing with dealer markups. Featured brands include Coachmen RV, Forest River RV, Keystone RV, inTech RV, and EAST TO WEST.
2. Used RV Sales: Sale of pre-owned recreational vehicles including trade-ins and consignment units. Nearly all used RVs come with 12 Month Certified Warranty or RV Warranty Forever coverage.
3. RV Service & Maintenance: Full-service repair facility handling warranty repairs, hail/storm damage, insurance estimates, and maintenance. Annual inspection packages (Silver $195, Gold $495, Platinum $695) and seasonal specials. They are an authorized service provider for all major manufacturers and insurance companies.
4. Parts & Accessories: Sale of RV parts, accessories, hitches, brake controllers, mobility equipment, and satellite equipment. Parts department can ship items directly to customers. They also offer truck and SUV accessories.
5. RV Financing: Arrangement of financing through national lenders and local banks/credit unions. They offer terms from 120-240 months. They include add-ons like parts, accessories, towing gear, hitch work, and service agreements in financing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mid America RV is a full-service RV dealership that sells new and used recreational vehicles (fifth wheels, travel trailers, toy haulers, and teardrop trailers) from multiple manufacturers including Coachmen RV, Forest River RV, Keystone RV, inTech RV, and EAST TO WEST. The dealership also provides RV financing, trade-in and consignment services, a parts and accessories department, full-service repair and maintenance, and an exclusive RV Warranty Forever lifetime warranty program on every unit sold.

Product overview

Mid America RV is a full-service RV dealership offering a comprehensive portfolio of recreational vehicles across five major brands: Coachmen RV (Chaparral, Chaparral Lite, Brookstone, Northern Spirit), Forest River RV (Cherokee, Cherokee Arctic Wolf, Cherokee Grey Wolf, Wolf Pup, Wolf Den, Timberwolf, Sabre), Keystone RV (Alpine, Sprinter, Fuzion, Springdale, Passport, Walkabout), inTech RV (Flyer, Luna, Sol, Aucta, O-V-R), and EAST TO WEST (Alta). Their product lineup spans four core vehicle categories: travel trailers, fifth wheels, toy haulers, and teardrop trailers. Beyond vehicle sales, they provide integrated services including RV financing through AppOne, RV service and maintenance with tiered inspection packages (Silver/Gold/Platinum), parts and accessories, and their exclusive RV Warranty Forever lifetime warranty program. The dealership also offers consignment services and trade-in programs, positioning itself as a one-stop solution for RV buyers in the four-states area.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Trailers Conventional travel trailers that attach to standard hitches, available in various sizes from lightweight models to larger family units. Available in new and used configurations with multiple floorplans and sleeping capacities ranging from 2 to 10+ people. Sold to individual consumers seeking RV travel and camping.
• Fifth Wheels Fifth wheel trailers that connect via a hitch in the truck bed, offering enhanced stability and spacious multi-level layouts with residential-style amenities including full kitchens, large living areas, and private bedrooms. Sold to individual consumers and families seeking luxury RV experiences.
• Toy Haulers RVs with multi-use garage areas in the rear designed for transporting recreational vehicles such as ATVs, motorcycles, kayaks, and golf carts. Available in travel trailer and fifth wheel configurations ranging from 17 to 45 feet. Sold to outdoor enthusiasts and adventure seekers.
• Teardrop Trailers Compact, lightweight trailers with distinctive teardrop shape that can be towed by most vehicles including vans and smaller SUVs. Feature basic living amenities in a minimal footprint. Sold to budget-conscious consumers and weekend campers.
• Used RV Sales Sale of pre-owned recreational vehicles including trade-ins and consignment units. Inventory ranges from $12,988 to $68,740. Nearly all used RVs include 12 Month Certified Warranty or RV Warranty Forever coverage.
• RV Service & Maintenance Full-service maintenance and repair facility handling warranty repairs, insurance estimates, hail damage, roof repairs, and routine maintenance. Offers annual inspection packages (Silver $195, Gold $495, Platinum $695) and seasonal maintenance specials. Provides 99% customer satisfaction rating.
• RV Parts & Accessories Parts department offering RV parts, accessories, hitches, brake controllers, mobility equipment, and satellite equipment. Services include installation support and drop shipping for customers on the road. Also offers truck and SUV accessories.
• RV Financing Financing arrangement service connecting customers with competitive rates from national lenders, local banks, and credit unions. Offers terms from 120-240 months with online pre-qualification through AppOne. Includes add-ons like parts, accessories, towing gear, hitch work, and service agreements.
• RV Warranty Forever Exclusive lifetime warranty program included with every RV purchase from Mid America RV. Covers air conditioners, water systems, furnaces, LP systems, and kitchen appliances for the entire ownership period. Includes Forever Travel battery coverage for 2026 and beyond. No cost, no deductible, valid in US and Canada.
• Trade-In Program RV trade-in service allowing customers to apply current RV value toward a new purchase. Supports various RV types including fifth wheels, travel trailers, toy haulers, truck campers, folding pop-ups, and conversion vans.
• RV Consignment Consignment service for selling existing RVs through Mid America RV's dealership, allowing owners to leverage the dealership's sales channels and customer base.
• Annual Inspection Packages Three-tier annual RV inspection program. Silver Package ($195) covers basic annual inspection with paperwork; Gold Package ($495) adds appliance testing, electrical systems, and tire service; Platinum Package ($695) includes SealTech leak test, slide room inspection, and generator service. Includes seasonal maintenance specials.

Quantifiable outcome

• Over $600,000 in repairs covered by RV Warranty Forever on thousands of claims over more than a decade
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Keystone RVcoreChannel Partner/ Reseller/ Distributor · 1 January 2005Authorized dealer for Keystone RV products including Alpine, Avalanche, Fuzion, Impact Edition, Passport, Reign, Residence, Springdale, Sprinter, and Walkabout brands. One of the major manufacturer partnerships in their portfolio.
• Forest River RVcoreChannel Partner/ Reseller/ Distributor · 1 January 2005Authorized dealer for Forest River RV products including Cherokee, Grey Wolf, Wolf Pup, Wolf Den, Timberwolf, Black Label, and Sabre brands. Major product line covering travel trailers and fifth wheels.
• Coachmen RVcoreChannel Partner/ Reseller/ Distributor · 1 January 2005Authorized dealer for Coachmen RV products including Chaparral, Brookstone, and Northern Spirit Ultra Lite brands. Fifth wheel and travel trailer offerings.
• inTech RVcoreChannel Partner/ Reseller/ Distributor · 1 January 2005Authorized dealer for inTech RV products including Flyer, Luna, Sol, Aucta, Black Wing, and O-V-R brands. Specialty lightweight travel trailers and teardrop trailers.
• EAST TO WEST (Alta)minorChannel Partner/ Reseller/ Distributor · 1 January 2005Authorized dealer for EAST TO WEST Alta brand travel trailers and toy haulers. Premium product line added to portfolio.
• ThorminorChannel Partner/ Reseller/ Distributor · 1 January 2005Thor Motor Coach products referenced as part of their manufacturer lineup. Dealership carries Thor-branded products.
• AppOne (Gateway)coreTechnology or IntegrationOnline financing application platform. Customers can pre-qualify for RV financing through their secure online application. Streamlines the purchase process by integrating credit applications with dealership operations.
• Interact RVcoreTechnology or IntegrationWebsite platform provider powering the dealership website with inventory management, customer forms, and virtual tour capabilities. Website URL assets reference interactcp.com domain.
• NTP StoreminorChannel Partner/ Reseller/ DistributorParts and accessories supplier integrated into dealership operations. Linked from website homepage as NTP Store for online parts purchasing.
• National Insurance CarriersminorImplementation/ SI/ Consulting PartnerAuthorized service facility for all major insurance companies for hail/storm damage repairs. Can handle minor repairs, roof replacements, rebuilds, and paint & body work. $150 estimate fee waived if repairs performed.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Holiday World RV: Multi-location RV dealer in Texas and surrounding states with comprehensive sales, service, parts, and financing offerings. Comparable regional dealer business model with overlapping manufacturer partnerships and similar customer segments.
• Camping World Holdings: Largest US RV dealer with hundreds of locations offering new and used RVs, service, parts, financing, and warranty programs. Most direct competitor with substantially broader geographic reach but similar product mix and customer base.
• General RV Center: Large multi-state RV dealer with locations across the Midwest and East Coast. Offers similar product mix (travel trailers, fifth wheels, motorhomes) and full-service sales, service, parts, and financing operations comparable to Mid America RV's offering.
• Blue Compass RV: Large multi-state RV dealer network (formerly RV One Supercenter) with broad geographic coverage across multiple regions. Offers the same product categories and ancillary services as Mid America RV but at significantly greater scale.
• Lazydays RV: Publicly traded multi-state RV dealership chain with sales, service, parts, and financing offerings. Competes directly in RV retail with similar brand portfolios and customer service model, though at much larger scale.

Regional players

• McClain's RV: Regional RV dealer in Oklahoma and Texas with multi-location footprint. Similar product portfolio and family-owned dealer model to Mid America RV with comparable regional market positioning in adjacent states.
• PleasureLand RV: Regional RV dealer in Minnesota with multiple locations. Similar family-owned dealer model with sales, service, parts, and financing offerings targeting regional customers; comparable scale and operating philosophy to Mid America RV.
• Beckley's Camping Center: Regional RV dealer in West Virginia with sales, service, and parts offerings. Comparable small-to-mid regional dealer model with similar product categories and customer base type, useful for benchmarking Mid America RV's regional performance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/midamericarvs
• YouTubeyoutube.com/user/Midamericarv1
• Facebookfacebook.com/MidAmericaRV
• Instagraminstagram.com/midamericarv
• LinkedInlinkedin.com/company/mid-america-rv-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid America RV