Streaming Made Easy
Streaming Made Easy, founded in 2024 by Marion Ranchet, operates a Substack newsletter on streaming and CTV and runs SME Live, an annual curated executive networking event held before IBC, serving senior decision-makers across media, entertainment, and technology.
- Company typePrivate
- Founded2024
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Streaming Made Easy does
Streaming Made Easy is a privately held, founder-operated media business founded in 2024 by Marion Ranchet, headquartered in the Netherlands. It operates two products: a Substack-based industry newsletter delivering analysis of streaming, CTV, and content distribution to media and entertainment executives, and SME Live — an annual, single-track, curated executive networking event held the day before the IBC conference. The 2025 inaugural edition in Lisbon hosted 112 executives from broadcasters, streamers, CTV platforms, telcos, and technology providers, with 92% of attendees at Director level or above; the 2026 edition expands to 150 executives at Rode Hoed in Amsterdam, featuring speakers from Netflix, YouTube, BBC, Channel 4, Telenet, 3Rivers, FX Digital, and Syllepsis, plus a live taping of The Media Odyssey Podcast.
The company's revenue model rests on three streams: paid event tickets sold primarily through a waitlist with early-bird pricing, limited sponsorship packages providing speaking slots and access to the 150-attendee executive room, and the free Substack newsletter which functions as a top-of-funnel trust and lead-generation asset. Marketing is concentrated in the founder's personal brand and the newsletter, with LinkedIn and partner amplification as secondary channels. Streaming Made Easy is bootstrapped — there are no funding rounds, no institutional investors, and no disclosed full-time headcount — and operates as a lean, single-event-per-year media business with reported attendee NPS-equivalents of 9.2/10 and satisfaction of 4.7/5.
Streaming Made Easy firmographics
Firmographics- Name
- Streaming Made Easy
- Legal name
- Streaming Made Easy
- Website
- https://streamingmadeeasylive.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Streaming Made Easy, founded in 2024 by Marion Ranchet, operates a Substack newsletter on streaming and CTV and runs SME Live, an annual curated executive networking event held before IBC, serving senior decision-makers across media, entertainment, and technology.
- Ownership category
- akta.pro rank
Streaming Made Easy industry classification
Industry- Product category
- Executive Networking Events
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM)
Keywords
Where Streaming Made Easy is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Streaming Made Easy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
Revenue model
- Event Tickets: Revenue from ticket sales for SME Live events. Early bird pricing available to waitlist members, with general registration at higher price points. The event targets 150-200 executive attendees.
- Sponsorship Packages: Limited partnership packages offering speaking opportunities, brand visibility, and direct access to 150-200 decision-makers. Sponsors include technology providers, streaming platforms, and service companies. 2025 sponsors reported high business exposure and outcomes beyond expectations.
- Newsletter: Newsletter subscriptions through Substack, serving as both community engagement and potential indirect revenue driver for events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Early Bird Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Streaming Made Easy product offering
Product offeringCore offering
Streaming Made Easy runs SME Live, an annual curated one-day executive networking event held in Amsterdam the day before the IBC conference, targeting 150 senior media, entertainment, and technology decision-makers. It also publishes the Streaming Made Easy Newsletter on Substack, delivering analysis of streaming, CTV, and content distribution to industry executives. Revenue is generated through event ticket sales, limited sponsorship packages, and newsletter-driven community engagement.
Product overview
Streaming Made Easy operates as a two-part offering: a Substack-based industry newsletter delivering strategic analysis of streaming and CTV trends, and SME Live — an annual executive networking event held in Amsterdam preceding the IBC conference. The newsletter serves as the primary audience engagement channel, while SME Live provides an in-person forum for curated connections among media, entertainment, and technology decision-makers.
Differentiator
Problem solved
Functional benefit
Brands
- SME Live: Annual networking event for media, entertainment, and technology executives held the day before IBC opens, featuring curated networking, speaker sessions, and candid conversations.
Products and services
- SME Live Annual curated one-day executive networking event for senior media, entertainment, and technology decision-makers, held in Amsterdam (2026 edition at Rode Hoed) the day before the IBC conference. The 2026 edition is scheduled for September 10, 2026, targeting 150 executives with a single-track agenda, fireside chats (e.g. TF1 x Netflix), a live podcast episode, networking breaks, and curated 1:1 conversations. Tickets are sold via Luma with early bird pricing available to waitlist members through July 26.
- Streaming Made Easy Newsletter Substack-published industry newsletter delivering clear, no-BS analysis of streaming, CTV, and content distribution trends to media and entertainment executives. The newsletter functions as a free top-of-funnel channel, building trust and qualifying demand that converts into SME Live event registrations and sponsorships.
Quantifiable outcome
- 4.7/5 satisfaction rating from 118 executives
- +4 more outcomes
Companies that use Streaming Made Easy
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles3 records
Streaming Made Easy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Streaming Made Easy partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and secondary.
- Media Press Groupcore2025 sponsor and partner. Chief Revenue Officer Gijs Davelaar stated: 'Streaming Made Easy was a huge success for Media Press Group and we believe also for all attendees joining. A true event where we can jointly solve the challenges of our industry.' Delivered significant business exposure and outcomes beyond expectations.
- Bangocore2025 and 2026 sponsor. VP Marketing Giles Tongue stated: 'SME Live met and exceeded all our expectations, creating a vibrant yet casual atmosphere, in which one could have conversation with attendees without feeling over pressured and rushed.'
- FX Digitalcore2025 sponsor. Co-founder Matthew Duhig stated: 'The event was attended by a group of really engaged and passionate people that were all looking to better understand this seemingly ever changing and more increasingly fragmented media ecosystem.' Also provided speakers (Tom Smith, Co-Founder; Jon Block, Co-Founder).
- Irdetocore2025 sponsor. SVP Global Markets Steve Russell stated: 'SME Live managed to be both intimate and wide-ranging, offering highly insightful and expert discussion-driven content. It was excellent timing to hear content creation voices ahead of the more distribution and technology focused IBC.'
- Rakuten TV Enterprisesecondary2026 partner. Rakuten TV Enterprise logo displayed in 2026 partners section. No additional details provided.
- Cleengsecondary2026 partner. Cleeng logo displayed in 2026 partners section. No additional details provided.
- Testliosecondary2026 partner. Testlio logo displayed in 2026 partners section. No additional details provided.
- Broadcast Projectssecondary2026 media partner. Broadcast Projects logo displayed in 2026 media partners section. No additional details provided.
- The Media Odyssey PodcastsecondaryContent partnership for 2026 event. A live episode of The Media Odyssey Podcast is scheduled as part of the 2026 SME Live program.
- 3RiverssecondarySpeaker partner for 2026 event. Taco Rijssemus, Partner at 3Rivers, announced as a first speaker for SME Live 2026.
- SyllepsissecondarySpeaker partner for 2026 event. Jon Block, Founder at Syllepsis, announced as a first speaker for SME Live 2026.
Scale indicators9 records
Recent moves5 records
Expansion highlights3 records
Streaming Made Easy competitors and assessment
Company assessmentDirect peers
- The Information: Subscription tech/media business producing high-end reporting and events for senior technology and media executives. Comparable as a premium subscription content + events business serving an overlapping audience.
- Cynopsis Media: Trade newsletter and events business covering TV, streaming, and media. Most directly comparable on the newsletter + executive events format within the streaming/broadcast vertical.
- The Ankler: Subscription newsletter media company covering Hollywood and entertainment, also running executive events. Directly comparable as a founder-led, newsletter-first business monetizing senior media-industry attention.
- Puck News: Subscription newsletter media business covering media, entertainment, and tech C-suite. Closely comparable model: paid newsletter + live events targeting senior executives in the same buyer set as SME Live.
Emerging players
- Stratechery: Solo-operator subscription newsletter covering tech and media strategy. Comparable in the founder-led, newsletter-first monetization model, though it is single-author and does not run events.
- TVOT (TV of Tomorrow Show): Executive events program focused on the future of television and streaming. Comparable as a curated, executive-only events business in the streaming/CTV vertical.
Others
- IBC (International Broadcasting Convention): The anchor industry conference (43,000 attendees) that SME Live positions itself against. Not a competitor but a contextual reference point and distribution channel — SME Live's value prop is defined by what IBC is not.
Broad incumbents
- Digital TV Europe: Trade publication and events business covering European broadcasting, streaming, and CTV. Comparable in serving the same European streaming/broadcast executive community with editorial + events.
- MESA (Media & Entertainment Services Alliance): Industry association producing executive events and research for media and entertainment technology leaders. Comparable audience and event format, with broader institutional backing.
- Variety VIP+: Subscription research/intelligence product from Variety targeting senior entertainment and media executives. Comparable audience and content vertical, with broader portfolio backing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Streaming Made Easy social profiles
Digital presenceStreaming Made Easy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Streaming Made Easy leadership team
Management profileNumber of profiles
Profiles1 record
Streaming Made Easy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Streaming Made Easy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Streaming Made Easy
What does Streaming Made Easy do?
Streaming Made Easy runs SME Live, an annual curated one-day executive networking event held in Amsterdam the day before the IBC conference, targeting 150 senior media, entertainment, and technology decision-makers. It also publishes the Streaming Made Easy Newsletter on Substack, delivering analysis of streaming, CTV, and content distribution to industry executives. Revenue is generated through event ticket sales, limited sponsorship packages, and newsletter-driven community engagement.
Is Streaming Made Easy a public or private company?
Streaming Made Easy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Streaming Made Easy founded?
Streaming Made Easy was founded in 2024. It employs 1 to 10 people.
Where is Streaming Made Easy based?
Streaming Made Easy is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Streaming Made Easy make money?
Three revenue lines are on record. Event Tickets are the primary driver. The others are sponsorship Packages and newsletter.
Who are Streaming Made Easy's main competitors?
Direct peers on record are The Information, Cynopsis Media, The Ankler and Puck News. Emerging players are Stratechery and TVOT (TV of Tomorrow Show). IBC (International Broadcasting Convention) is listed as an others. Broad incumbents are Digital TV Europe, MESA (Media & Entertainment Services Alliance) and Variety VIP+.
Does Streaming Made Easy have an API?
No public API is recorded for Streaming Made Easy.
What industry is Streaming Made Easy in?
Streaming Made Easy's product category is Executive Networking Events. Its primary akta.pro industry code is THAHAFAM, Virtual & Hybrid Event Registration & Streaming Access Platforms. Its NAICS code is 516 and its SIC code is 7990.