Planet Protector Holdings Pty Limited

What Planet Protector Holdings Pty Limited does

Planet Protector Holdings Pty Limited is an Australian sustainable materials company founded in 2015 that converts waste wool from crossbred sheep, recycled denim, recycled polyester, and other fibrous inputs into thermal packaging, building insulation, and contract-manufactured non-woven products. Its flagship WOOLPACK packaging (including Pharma Protector, Food Protector, Seafood/Lobster Protector, Wine Protector, and Pouch Protector variants) uses a patented wool-felting process sealed inside food-grade compostable or recyclable film to deliver cold-chain temperature stability of 0–5°C for 96+ hours for food and 120–144 hours at pharma-relevant ranges, outperforming polystyrene with 41% lower carbon emissions. The JEANIUS building insulation line, wool batts, acoustic panels (NRC 0.45–1.0), geotextiles, and bedding/furniture products are produced at the Altona North (Melbourne) fibreisation facility, which processes up to 150 tonnes of fibre per week.

The business sells directly to enterprise customers in pharmaceutical (Merck, Baxter, RCPA), food and FMCG (Blackmores, Vic's Meat), and construction sectors, and uses Bowens and Pricewise Insulation as channel partners for JEANIUS. Pricing is quote-based, custom to carton specifications, with a 1,000-unit minimum for branded packaging; contract manufacturing is project-based and serves third-party brands in geotextiles, acoustics, and bedding. The company is privately held, has raised AUD 12M from impact investors led by the Forrest family (December 2023), and operates from Sydney (HQ), Melbourne (manufacturing), and Auckland (NZ sales), with a cumulative footprint of 25 million polystyrene boxes replaced, 9,600 tonnes of wool diverted from landfill, and AUD 14.5M in incremental farmer income since inception.

Monetisation rests on three product pillars — WOOLPACK packaging, JEANIUS/wool insulation, and contract manufacturing services — all fed by a shared local fibre recovery and recycling capability. Distribution is hybrid: direct enterprise field sales for packaging and contract manufacturing, and channel partners for building insulation. Certifications (AS/NZS 4859.1, AS/NZS 1530.3, ISO 354/11654), awards (WorldStar 2021, Banksia Gold 2022), and a WeConnect women-owned certification underpin specification-led selling into conservative pharma and construction procurement.

Name

Planet Protector Holdings Pty Limited

Legal name

Planet Protector Packaging

Website

https://planetprotectorgroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Planet Protector is an Australian sustainable materials company that converts waste sheep wool, recycled denim, and recycled polyester into thermal cold-chain packaging (WOOLPACK), building insulation (JEANIUS), and contract-manufactured non-woven products for pharmaceutical, food, FMCG, and construction customers.

Ownership category

akta.pro rank

Product category

Sustainable Packaging & Building Insulation

NAICS

Nonwoven Fabric Mills (31323), Fabric Coating Mills (31332)

akta.pro primary industry

Recycled Textile Compounding & Nonwoven Reprocessing (Insulation/Felts/Geotextiles) (IMAOAMAH)

akta.pro secondary industries

Thermal & Acoustic Insulation Textiles (Insulation Felts/Soundproofing) (IMAOADAL), Temperature-Controlled & Insulated Shippers (Coolers, Gel Packs, PCM Systems) (IMALAFAI), Biobased, Compostable & Low-Impact Material Innovation (Bio-polymers/Dope Dyeing) (IMAOAMAM)

Keywords

• Sustainable cold chain packaging
• Wool-based thermal insulation
• Circular fibre manufacturing
• Recycled denim insulation
• Pharmaceutical cold chain logistics

Headquarters

HQ city

Silverwater (Sydney)

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. WOOLPACK Packaging Products: Sale of thermal packaging solutions (WOOLPACK, Pharma Protector, Food Protector, Wine Protector, Lobster Protector, Pouch Protector) for cold chain applications. Products are sold as flat-packed cartons with wool liners and optional refrigerants. Custom sizing and branding (minimum 1,000 units for printed boxes) available. Revenue is transaction-based, with pricing quoted per unit based on specifications.
2. Building Insulation Products: Sale of circular insulation products including JEANIUS recycled denim insulation (available via Bowens and Pricewise) and wool insulation batts. Products sold in standard sizes (R2.5–R6 thermal resistance) for walls, ceilings, and floors. Custom specifications available with minimum order quantities discussed on a project basis.
3. Contract Manufacturing Services: Custom manufacturing solutions for third-party brands and partners. Produces geotextiles, building acoustic and thermal insulation, carpet underlays, bedding, and furniture components using wool, recycled denim, recycled polyester, hemp, and other fibres. Services include R&D collaboration, custom GSM/thickness specifications, and Advanced Airlay Technology. Revenue is project- or order-based.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Planet Protector manufactures sustainable thermal packaging (WOOLPACK range) and circular building insulation (JEANIUS recycled denim, wool batts, acoustic products) using Australian sheep wool and recycled fibre streams. It also provides contract manufacturing services for geotextiles, bedding, furniture components, and acoustic panels via a 150-tonne-per-week fibreisation facility in Altona North, Melbourne.

Product overview

Planet Protector Group operates as a multi-segment sustainable packaging and insulation company with three core business lines: WOOLPACK (packaging), building insulation products, and Contract Manufacturing Services. WOOLPACK is the company's award-winning flagship packaging brand, leveraging 100% Australian and New Zealand waste sheep wool for cold-chain thermal packaging across pharmaceutical, food, wine, and seafood applications. The insulation portfolio includes JEANIUS™ (recycled denim insulation), Wool Insulation (wool-based), and Acoustic Products, all manufactured in Australia. Contract Manufacturing Services enables third-party manufacturing of geotextiles, bedding, furniture padding, and custom insulation using a range of sustainable fibres (wool, recycled denim, recycled polyester, hemp). A shared fibre recovery and recycling facility in Altona North, Melbourne processes up to 150 tonnes of fibres per week to feed all product lines in a circular model. The three pillars — WOOLPACK, Insulation, and Contract Manufacturing — share material inputs and manufacturing capabilities while serving distinct market segments.

Differentiator

Problem solved

Functional benefit

Brands

• WOOLPACK: Award-winning sustainable packaging solution using sheep wool for thermal temperature control in cold chain applications for pharmaceutical, food, and FMCG industries.
• JEANIUS
• Pharma Protector
• Seafood Protector
• Pouch Protector

Products and services

• WOOLPACK Thermal Packaging Award-winning sustainable thermal packaging range made from 100% Australian sheep waste wool, providing cold-chain insulation for pharmaceutical, food, beverage, and seafood industries. Maintains 0-5°C for up to 96 hours (food) and 120+ hours (pharma), with HDPE recyclable or home-compostable film options. Sub-variants include Pharma Protector, Food Protector, Seafood Protector, Lobster Protector, Wine Protector, and Pouch Protector.
• JEANIUS Recycled Denim Insulation Sustainable thermal insulation made from post-industrial recycled denim fibres, providing thermal resistance up to R6 and superior acoustic protection. Australian-made, non-toxic, soft to handle, free from harmful chemicals, designed for residential, commercial, and government construction. Certified to AS/NZS 4859.1 and AS/NZS 1530.3.
• Wool Insulation Batts Thermal insulation batts and rolls made from 100% Australian and New Zealand crossbred sheep wool, available in a range of thicknesses and R-values for walls, ceilings, and floors. Naturally fire resistant, enhanced acoustic performance, moisture control, and pest resistance.
• Contract Manufacturing Services Custom contract manufacturing of non-woven fibre products for third-party brands. Produces thermal insulation, acoustic panels, geotextiles, carpet underlays, and bedding/furniture components using wool, recycled denim, recycled polyester, hemp, and other natural fibres. Includes R&D collaboration, custom GSM/thickness specifications, and Advanced Airlay Technology.
• Acoustic Products Circular acoustic panels, pads, and acoustic wool made from recycled fibres (wool, denim, polyester) with NRC values ranging from 0.45 to 1.0. Designed for offices, schools, and homes. Certified to AS 1530.1, AS/NZS 4859.1, and ISO 354/11654.
• Geotextiles Sustainable geotextile solutions for soil stabilisation, erosion control, drainage, and filtration in civil engineering, landscaping, and construction. Crafted from recycled and renewable materials including wool, denim, and recycled polyester.
• Bedding & Furniture Components Non-woven bedding and furniture solutions manufactured using wool, polyester, and blended fibres via advanced Airlay technology. Products include mattress components, upholstery, and furniture padding in customisable GSM and thickness specifications.

Quantifiable outcome

• 41% lower carbon footprint vs. conventional packaging
• +12 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Revert GroupcoreStrategic or Co-development PartnerRevert Group collaborates with Planet Protector to repurpose polyester wall insulation removed during make-good and defit demolition projects. The material is reintegrated into new circular fitout projects. CEO Paul Vella states the partnership is a 'long-term' sustainable pathway relationship. This is a mutual partnership focused on closing the loop on construction waste.
• BowenscoreChannel Partner/ Reseller/ DistributorBowens is the Victorian distributor for JEANIUS recycled denim insulation, with product on display at the Rethink Building Hub in Bowens Hastings. Bowens Product Innovation & Business Development Manager Andrew Healy collaborated on a Passivhaus case study video demonstrating JEANIUS installation.
• Pricewise InsulationcoreChannel Partner/ Reseller/ DistributorPricewise Insulation is the national online distributor for JEANIUS recycled denim insulation, serving NSW, ACT, SA, WA, QLD, TAS, and NT markets.
• G-LUX BuildersminorChannel Partner/ Reseller/ DistributorG-LUX Builders is a Passivhaus-certified builder that featured JEANIUS insulation in a demonstration home, collaborating on a case study video. Jesse Glascott, Director of G-LUX and Director of the Sustainable Builders Association, demonstrates the product's ease of installation.
• Sustainable Builders AssociationminorOthersThe Sustainable Builders Association (SBA) is an industry body whose Director, Jesse Glascott (also Director of G-LUX Builders), has publicly endorsed JEANIUS insulation through a case study project.
• Rethink Building HubminorChannel Partner/ Reseller/ DistributorThe Rethink Building Hub at Bowens Hastings in Victoria is a display/showcase location for JEANIUS recycled denim insulation, enabling builders and architects to see the product before purchase.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• Cryoport Systems: Specialised cold-chain logistics and packaging provider for biopharma, regenerative medicine, and cell/gene therapies. Adjacent to Planet Protector's pharma packaging line with deeper specialisation in ultra-low-temperature biologics logistics.

Direct peers

• CSafe Global: Manufacturer of active and passive temperature-controlled shipping solutions for the pharmaceutical industry with a global air-freight container fleet. Competes directly with WOOLPACK Pharma Protector on validated pharma cold-chain shipments.
• va-Q-tec: German manufacturer of high-performance vacuum insulation panels (VIPs) and phase-change material containers for pharmaceutical and biotech cold chain. Direct competitor in temperature-controlled pharma packaging with overlapping enterprise customer profile.
• Autex Industries: New Zealand-based manufacturer of acoustic and thermal insulation products made from recycled polyester fibres (Autex GreenStuf, Quietspace). Directly comparable in fibre-based building insulation and contract manufacturing within Australasia.
• Pelican BioThermal: Global leader in temperature-controlled pharmaceutical cold-chain packaging, offering reusable and single-use insulated shippers (Credo, Chronos, etc.). Directly comparable to Planet Protector's WOOLPACK and Pharma Protector serving identical pharma customers.
• Havelock Wool: US-based manufacturer of wool-based insulation batts for residential and commercial buildings using similar wool-fibre processing technology. Closely comparable to Planet Protector's Wool Insulation and JEANIUS product lines in wool-based building products.
• Sonoco ThermoSafe: Pharmaceutical and life-sciences cold-chain packaging division of Sonoco, providing insulated shipping containers, phase-change materials, and pre-qualified shipping systems. Comparable as an enterprise cold-chain packaging supplier to the same regulated pharma customer base.

Broad incumbents

• Kingspan Group: Global building envelope leader in high-performance insulation and rigid board products. Comparable in commercial and residential insulation markets, though Kingspan operates at vastly greater scale and across a broader portfolio.
• Bradford Insulation: Australia's largest insulation manufacturer (CSR/Bradford) supplying glasswool, rockwool, and polyester batts across all major building merchants. Direct incumbent competitor to JEANIUS and Wool Insulation in the Australian building materials channel.
• Knauf Insulation: One of the world's largest insulation manufacturers with a broad product portfolio including mineral wool, glass wool, and emerging natural-fibre ranges. Overlaps with Planet Protector's building insulation across thermal and acoustic applications, with vastly greater scale and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/planetprotector
• YouTubeyoutube.com/@planetprotector
• Facebookfacebook.com/planetprotectorgroup
• LinkedInlinkedin.com/company/planet-protector-packaging

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Protector Holdings Pty Limited