PRO EVENT

What PRO EVENT does

PRO EVENT GmbH is a privately held, founder-owned German event production company founded in 1999 and headquartered in Barbing near Regensburg, with a secondary sales hub in Frasdorf/Rosenheim. The company provides full-service technical solutions for live events, encompassing audio, lighting, video, rigging, and stage systems, together with trucking and logistics for touring productions. Operations are organized around three service lines: equipment rental (including supported dry-hire and full-service configurations), touring services for multi-leg concert and theatrical productions across the DACH region and Italy, and exhibition technical services for touring immersive experiences such as the Banksy, Van Gogh, Tutankhamun, and Titanic exhibitions. The company runs over 4,000 rental items maintained to industry standard across roughly 4,000m² of warehouse space, supported by a vehicle fleet ranging from 2.8t to 30.0t, and delivers more than 1,000 events annually.

The business model is project-based and quote-driven, with revenue derived from equipment rental fees (per-event or multi-day), full-service technical production fees, and integrated trucking/logistics charges for tours. PRO EVENT operates exclusively through direct B2B sales — no resellers or distributors — targeting concert promoters, festival organizers, touring production companies, exhibition organizers, and corporate clients. Customer segments span live events and concerts, touring productions, exhibition and museums, corporate events, and theater and performing arts, with the first three identified as primary. Marquee relationships include Rainhard Fendrich, FALCO MEETS AMADEUS, ELVIS – Das Musical, Simply The Best (Tina Turner Story), BEAT IT! (Michael Jackson), and the Beatles musical, alongside immersive touring exhibitions for Banksy, Van Gogh, Tutankhamun, and Titanic.

PRO EVENT's technology stack is built on industry-leading third-party equipment brands rather than proprietary IP: L-Acoustics, Yamaha, and Shure in audio; Claypaky, Robe, Ayrton, MA Lighting, Elation, and ROXX in lighting; LEDTEK, Blackmagic, Epson, JVC, NovaStar, and Resolume in video; and ChainMaster, Prolyte, HOF, Mantracourt, ATC Truss, and SRS Rigging in rigging. The company is part of the L-Acoustics Rental Network, signaling preferred-buyer status within a premium vendor ecosystem. Management is co-led by founder CEOs Daniel Forster and Adrian Golba, supported by functional heads across production, stage construction, warehouse, accounting, design/IT, and project management. The company is independent, with no disclosed parent, subsidiary, institutional investment, or public-market presence, and revenue is not publicly disclosed.

Name

PRO EVENT

Legal name

PRO EVENT GmbH

Website

https://proevent.info

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

PRO EVENT GmbH is a German full-service event production company, founded in 1999 and based in Barbing near Regensburg, providing audio, lighting, video, rigging, stage, and trucking services for concerts, touring productions, exhibitions, and corporate events across DACH and Italy.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Performing Arts Companies (7111), Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Allied To Motion Picture Production (7819), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

akta.pro secondary industries

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Event technology rental
• Live event production
• Touring technical services
• Stage and rigging systems
• Exhibition technical services

Headquarters

HQ city

Barbing

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Rental of professional event technology equipment including audio systems (L-Acoustics, Yamaha, Shure), lighting (Claypaky, Robe, Ayrton, MA Lighting, Elation), video (LEDTEK, Blackmagic, JVC, Epson), rigging (ChainMaster, Prolyte, HOF), and stage systems. Customers pay for equipment rental typically on a per-event or multi-day basis.
2. Touring Services: Full-service tour support including technical solutions, logistics, trucking, and on-site crew for musical tours and productions across DACH region and Italy.
3. Exhibition Technical Services: Specialized Full-Service for touring exhibitions in Europe including rigging, audio, video, and lighting installation for immersive experiences at various venues.
4. Dry Hire: Equipment rental without full technical support services, allowing clients to operate equipment independently.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PRO EVENT GmbH provides professional event technology services for concerts, open-air events, theater, corporate events, touring productions, and exhibitions. The company rents audio, lighting, video, rigging, and stage equipment from its fleet of more than 3,000–4,000 rental items, and delivers end-to-end technical production including planning, design, on-site execution, and trucking. Services are offered either as full-service support with crew or as dry hire.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Rental (Audio, Light, Video, Rigging, Stage) Rental of professional event technology equipment, including audio systems (L-Acoustics, Yamaha, Shure), lighting (Claypaky, Robe, Ayrton, MA Lighting, Elation), video (LEDTEK, Blackmagic, JVC, Epson), rigging (ChainMaster, Prolyte, HOF), and stage systems. Customers rent equipment on a per-event or multi-day basis from a fleet of more than 3,000–4,000 items maintained across 4,000m² of warehouse.
• Touring Services Full-service tour support for musical tours and theatrical productions, including technical solutions, on-site crew, logistics, and trucking across the DACH region and Italy. Delivered for named touring productions such as Rainhard Fendrich's 45 Jahre Live Tour 2025 and the FALCO MEETS AMADEUS Premiere Tour 2026.
• Exhibition Technical Services Specialized full-service technical support for touring exhibitions across Europe, covering rigging, audio, video, and lighting installation for immersive experiences at various venues. Examples include The Mystery of Banksy, Van Gogh – The Immersive Experience, and TUTANCHAMUN: Ein Immersives Abenteuer.
• Mobile Stage Systems Provision and deployment of professional mobile stage solutions including PR-216plus, PR-192plus, AR-120plus, smartStage 120, and AT-45, with various load capacities and configurations for open-air concerts, festivals, and large-scale events.
• Dry Hire Equipment rental option without full technical support services, allowing clients to operate equipment independently. Customers handle setup and operation themselves while receiving PRO EVENT's modern rental fleet.
• Full-Service Event Technology Support Complete technical support including equipment rental, planning, design, execution, and trucking. Quote-based pricing depending on event scope, duration, and technical requirements; delivered under multi-year or project-based contracts.

Quantifiable outcome

• Over 1,000 events delivered annually
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core.

• L-AcousticscoreTechnology or IntegrationEquipment partner providing professional audio systems including K2, K3, KARA II, KIVA II, X8, X12 speakers, LA4X amplifiers, and LA-RAK II AVB racks. PRO EVENT is part of the L-Acoustics Rental Network.
• YamahacoreTechnology or IntegrationAudio equipment partner providing professional mixing consoles including Yamaha DM7 digital mixing console.
• ShurecoreTechnology or IntegrationWireless microphone systems partner providing Axient digital wireless systems for professional audio applications.
• Blackmagic DesigncoreTechnology or IntegrationVideo equipment partner providing Studio Camera 4K Pro for professional live productions and events.
• LEDTEKcoreTechnology or IntegrationLED display partner providing P4+ LED walls and Tri-Frame mounting systems for indoor and outdoor video applications.
• EpsoncoreTechnology or IntegrationProjection partner providing EB-L1755U laser projectors with 15,000 lumens for large venue and event projection.
• JVCcoreTechnology or IntegrationPTZ camera partner providing professional pan-tilt-zoom cameras for live events, broadcasts, and streaming applications.
• ChainMastercoreTechnology or IntegrationMotor chain hoist partner providing D8+ ULTRA series (250kg, 500kg, 1000kg) for professional rigging applications. ChainMaster is a German manufacturer 'Made in Germany'.
• ProlytecoreTechnology or IntegrationTrussing partner providing H40R heavy-duty rectangular truss systems for professional stage and rigging applications.
• HOF (HOFBOLT)coreTechnology or IntegrationTrussing partner providing 200-2 BlackLine 2-point truss systems with black powder coating for aesthetic installations.
• MantracourtcoreTechnology or IntegrationLoad monitoring partner providing Broadweigh Gen 3 wireless load cells for safety monitoring in concert and touring rigging.
• NovaStarcoreTechnology or IntegrationVideo processing partner providing professional video processing systems for LED wall applications.
• ClaypakycoreTechnology or IntegrationLighting equipment partner providing Sharpy Plus hybrid moving heads and professional lighting fixtures.
• RobecoreTechnology or IntegrationLighting equipment partner providing Spiider LED moving lights for professional event lighting.
• AyrtoncoreTechnology or IntegrationLighting equipment partner providing Rivale high-performance projectors from the ULTIMATE series.
• MA LightingcoreTechnology or IntegrationLighting control partner providing grandMA3 light and grandMA2 light control consoles for professional lighting design.
• ElationcoreTechnology or IntegrationLighting equipment partner providing Paladin LED beam fixtures for concerts, theater, and corporate events.
• ROXXcoreTechnology or IntegrationLighting equipment partner providing CLUSTER B4 FC LED lighting systems for blinders, strobes, and wash effects.
• ResolumecoreTechnology or IntegrationMedia server software partner providing Resolume software running on touring-capable Mac Studio configurations for visual content playback.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• satis&fy: satis&fy is a Germany-headquartered full-service event technology provider offering audio, lighting, video, rigging, and staging for concerts, corporate events, and exhibitions across Europe. It is the closest direct competitor to PRO EVENT in the DACH region with a similar full-service and touring production model.
• Habegger: Habegger is a leading Swiss event technology and staging company providing comprehensive technical solutions for concerts, tours, corporate events, and exhibitions across the DACH region. Comparable to PRO EVENT in terms of full-service delivery, modern equipment fleet, and touring production focus.
• Lang AG: Lang AG is a German specialist in video, projection, and LED technology rental for live events, conferences, and broadcast. It overlaps with PRO EVENT's video technology offering and serves a similar German and European client base for major productions.
• Neumann&Müller: Neumann&Müller is a major German event technology and production services company providing audio, lighting, video, rigging, and staging for events of all sizes. It is a direct competitor to PRO EVENT with similar full-service capabilities and a comparable client mix across corporate and live entertainment.
• Gahrens + Battermann: Gahrens + Battermann is a German event technology and AV rental company serving corporate events, conferences, and live productions with audio, video, lighting, and staging services. It competes directly with PRO EVENT in the German market for corporate and live event work.

Others

• Glosson Productions: Glosson Productions is a German event production company offering sound, lighting, and stage technology services for corporate and private events. While smaller and more regional than PRO EVENT, it operates in the same event technology services category in the DACH market.

Broad incumbents

• PRG (Production Resource Group): PRG is one of the world's largest event production and equipment rental companies, serving concerts, tours, broadcast, and corporate events globally. It is a broad incumbent in the same space as PRO EVENT, with deeper inventory, global reach, and broader service portfolio.
• NEP Group: NEP Group is a global provider of event production, broadcast, and live event technology services. While primarily focused on broadcast, its event technology offerings overlap with PRO EVENT's audio, video, and staging services, making it a broad incumbent in the broader event technology industry.

Regional players

• Ambion: Ambion is a German event technology company providing audio, lighting, and staging solutions primarily to regional events and venues. While focused on a more regional German footprint than PRO EVENT's broader DACH/Italy reach, it competes on similar service lines within the German market.
• Media Invest Event GmbH: Media Invest is a German event technology provider offering audio, lighting, video, and staging services for events across Germany. It operates in a similar niche to PRO EVENT within Germany, competing for mid-market events and tours.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/proevent.info
• LinkedInlinkedin.com/company/pro-event-gmbh
• Instagraminstagram.com/proeventgmbh
• Xx.com/proeventgmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO EVENT