West Haven Design Co.

What West Haven Design Co. does

West Haven Design Co. is a privately-held, full-service residential interior design firm headquartered in Des Moines, Iowa. Founded in 2020 by Shelby Silvers, an Iowa State University Interior Design graduate with eight years of industry experience, the company serves homeowners in the Des Moines metropolitan area and across central Iowa with end-to-end design services spanning consultations, virtual e-design, remodel and new construction guidance, local shopping and styling, wallpaper and custom textiles, custom closets, and design concepts/vision boards. Pricing is structured as a mix of hourly rates ($95–$125), unit pricing ($150–$1,200 across packages), and bespoke fees per service module.

Beyond its core interior design practice, the firm operates three adjacent revenue streams: (1) professional photography services including residential interiors, professional headshots, and family sessions priced at $275–$450 per session; (2) Website + Logo Design services for small businesses and individuals, offered as standalone ($375 logo, $825 website) or bundled ($1,200) packages; and (3) e-commerce through the Side Door online shop and an Amazon storefront, both of which sell curated home furnishings and décor directly to consumers. Distribution relies on direct-to-client engagement, Instagram-driven demand, an SEO-oriented blog, and a referral network of contractors, specialty vendors, a design-build partner, and a local realtor.

Operationally, the firm is founder-led with a single listed employee (Shelby Silvers) and no disclosed external funding, subsidiaries, or institutional ownership. The technology stack is minimal: a Squarespace-hosted website, the third-party OnSideDoor e-commerce platform, and standard social/web channels. Customer acquisition is sales-led and direct-to-consumer, with no enterprise accounts, no recurring SaaS contracts, and no proprietary software product. The business model is therefore a hybrid of fee-for-service creative work and curated retail, with economics tied almost entirely to the founder's billable hours and the velocity of the e-commerce storefronts.

Name

West Haven Design Co.

Legal name

West Haven Design Co.

Website

https://westhavendesignco.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

West Haven Design Co. is a privately-held, founder-led residential interior design firm based in Des Moines, Iowa, offering full-service design, professional photography, website/logo design, and curated home e-commerce via Side Door and Amazon to homeowners and small businesses in central Iowa.

Ownership category

akta.pro rank

Product category

Residential Interior Design Services

NAICS

Interior Design Services (54141)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Residential interior design
• Home renovation services
• Design consultations
• Home decor e-commerce
• Interior photography services

Headquarters

HQ city

Clive

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Interior Design Services: Full-service residential interior design including consultations, virtual e-design, remodel and new construction guidance, local shopping and styling, design concepts and vision boards, wallpaper and custom textiles, and custom closet design. Revenue is generated through hourly rates, package pricing, and flat fees depending on service type.
2. E-commerce (Side Door Shop): Online marketplace offering curated furniture and home decor collections as well as individual items. Products are shipped directly to customers. Revenue generated through product sales with the company acting as curator and retailer.
3. Website and Logo Design Services: Website design and logo design services for small businesses and individuals. Package pricing available for combined website and logo design services.
4. Photography Services: Interior photography, professional headshots, and family photo sessions. Pricing based on session duration and package selected.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

West Haven Design Co. is a full-service residential interior design firm offering end-to-end design services from concept to completion, including flooring and furniture selection, remodels, new construction guidance, paint color and wallpaper consultations, virtual e-design, custom closet design, and window coverings. The company also provides professional photography (residential interiors, headshots, family sessions) and website and logo design services for small businesses and individuals, with curated home furnishings sold through its Side Door online shop and an Amazon storefront.

Product overview

West Haven Design Co. is a full-service residential interior design firm offering a comprehensive suite of services centered around its core interior design offering. The company provides design consultations (paint color, virtual e-design, remodel/new construction, space planning, vision boards), professional photography services, and website/logo design. The product portfolio also includes e-commerce components through its Side Door online shop and Amazon storefront for curated home products. Educational content is delivered through a blog covering design topics. All services are tied together through a portfolio showcase of completed residential projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Services Full-service residential interior design covering everything from flooring to furniture for homeowners undertaking renovations or building new homes; includes design concepts and vision boards, custom closet design, wallpaper and custom textile selection, window coverings, local shopping and interior styling, and remodel and new construction design services.
• Design Consultations Standalone design consultation offerings sold to homeowners: paint color consultation ($150), virtual e-design packages (starting at $625), remodel and new construction design ($125/hour with 4-hour minimum retainer), local shopping and interior styling ($95/hour plus accessories), window coverings consultation (free initial consult, fees for tall windows and custom treatments), and design concept and vision board packages (starting at $325).
• Website + Logo Design Website design and logo design services for small businesses and individuals starting their professional journey; available as a combined Website + Logo Package ($1,200) or standalone logo design (from $375, up to 5 designs with revisions) or standalone website design (from $825, including platform of choice, and email and domain setup).
• Photography Services Professional photography sessions for residential interiors, business headshots, and family portraits. Residential interior photography from $350/session (1 hour, professional editing, sneak peaks); general photography from $325/session (unlimited locations and outfit changes, online gallery, editing); family sessions from $450/session for 1 hour (mini 30-45 minute sessions from $275); business and lifestyle 30-minute sessions available by inquiry.
• Side Door Online Shop Curated online storefront offering home furnishings and decor where shoppers can buy by individual item or by curated collection, with products shipped directly to customers' homes.
• Amazon Home Storefront Amazon storefront featuring curated home finds and products available for purchase, extending the firm's curated offering to Amazon's existing customer base via wishlists and product links.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• FergusonminorOthersFerguson is a plumbing and appliance supplier. They are listed as an industry partner on the referral page, suggesting a referral relationship where Ferguson may recommend West Haven Design Co. to their customers or vice versa.
• ProSourceminorOthersProSource is a flooring and tile wholesale supplier. Listed as an industry partner for potential referrals and collaboration on projects.
• Barnum FlooringminorOthersBarnum Flooring specializes in hardwood flooring and refinishing services. Listed as an industry partner for referrals on flooring-related projects.
• Fox CountertopsminorOthersFox Countertops provides quartz and granite countertop services. Listed as an industry partner for referrals on countertop and surface projects.
• Sassman GlassminorOthersSassman Glass provides custom shower glass solutions. Listed as an industry partner for referrals on bathroom and shower projects.
• SpectrumminorOthersSpectrum provides interior and exterior lighting solutions. Listed as an industry partner for referrals on lighting projects.
• RemodelingcoreImplementation/ SI/ Consulting PartnerRemodeling is a full-service design and build company. This is a key strategic partnership where both companies refer clients to each other for comprehensive remodeling and design services. Remodeling handles construction while West Haven provides interior design.
• RC HandymanminorImplementation/ SI/ Consulting PartnerRC Handyman provides express handyman services. Listed as an industry partner for quick turnaround projects and referrals.
• Austin PostierminorGTM or Marketing PartnerAustin Postier is a Des Moines Metro Realtor who may refer home buyers and sellers to West Haven Design Co. for staging, design, or renovation services.
• Holiday HouseminorGTM or Marketing PartnerHoliday House is a boutique event centre that may refer clients to West Haven Design Co. for event space design or home staging services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wayfair: Wayfair is the largest online home goods retailer in the US, offering furniture and decor across price points. Comparable to West Haven's Amazon and Side Door storefronts at massive scale, and increasingly competes for residential design and renovation budgets.
• Pottery Barn: Pottery Barn is a national home furnishings retailer offering furniture, decor, and design services. It overlaps with West Haven's curated home decor retail (Side Door and Amazon storefront) at much greater scale, and competes indirectly for residential design dollars.
• Room & Board: Room & Board is a national modern furniture retailer with in-house design services for residential and commercial clients. Comparable as a broader residential furniture and design provider, but at significantly larger scale.
• Crate & Barrel: Crate & Barrel is a national home furnishings retailer with design service offerings (CB2, Crate & Kids). Comparable as a broader incumbent in residential home design and curated decor retailing.
• West Elm: West Elm is a national modern home furnishings retailer that also offers in-store and online interior design services. Comparable to West Haven's e-commerce and full-service design model, but with a national footprint and dedicated design studios.
• CB2: CB2 is the modern, design-forward sibling brand of Crate & Barrel, offering curated furniture and home decor. Comparable to West Haven's curated home product offering and modern aesthetic, but at national retail scale.

Direct peers

• Modsy: Modsy (now part of Havenly) provides virtual room design and 3D rendering for residential clients. It overlaps with West Haven's e-design and visualization offerings, though it leans more technology-driven.
• Decorilla: Decorilla is an online interior design marketplace offering virtual and traditional design services to residential clients. It is a direct peer in the residential e-design and consultation category, with similar tiered service offerings.
• Havenly: Havenly is an online residential interior design service that matches homeowners with professional designers for virtual and in-person projects. It competes in the same residential interior design category, particularly with West Haven's virtual e-design tier, but at a larger scale and national footprint.
• Studio McGee: Studio McGee is a full-service residential interior design firm with a strong content brand (TV show, product lines, retail). It is directly comparable as a full-service residential design firm with portfolio, blog, and curated product offerings, but operates at much larger scale and national reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/DYUXzz6ARJp
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/west-haven-design-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Haven Design Co.