Sovina
Sovina Corporation is a privately held Houston-based B2B wholesale distributor and OEM/ODM manufacturer of FMCG products, exporting home care, personal care, food and beverage brands to distributors across six global regions.
- Company typePrivate
- Founded1998
- HeadquartersHouston, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Sovina does
Sovina Corporation is a privately held B2B wholesale distributor and OEM/ODM manufacturer of Fast-Moving Consumer Goods (FMCG) headquartered at 2825 Wilcrest Dr Ste 575, Houston, Texas. The company aggregates branded consumer products across seven categories — Home Care, Personal Care, Food & Drinks, Home Living, Fashion & Textile, Office & School, and Jewelry & Accessory — and exports them to international wholesale distributors across North America, South America, the Middle East, Asia, West Africa, and Pacific Islands. Sovina operates authorized distribution relationships with at least eight global brand owners including Procter & Gamble, Unilever, Coca-Cola, Nestlé, Red Bull, Kimberly Clark, Perfetti Van Melle, and Colgate-Palmolive, and offers flexible container mixing that combines multiple brands and categories into single shipments.
The company's own-brand product line, BeeEco, and its OEM/ODM/Private Label services are produced through long-standing partner factories and span detergents, softener dryer sheets, bar soaps, floor cleaners, and toilet paper. Sovina sells exclusively on a wholesale basis with inquiry-based export pricing; retail reference prices displayed on the website (e.g., Red Bull at $0.52/can, AXE at $3.04/unit, Vim at $0.97–$1.52/unit) are not transactional. Marketing is conducted through an e-commerce storefront at sovina.com, a downloadable e-catalog, brand-partnership co-marketing, and direct field sales targeting international wholesale buyers. Customer testimonials (Lucy Anderson, Rebecca Smith, Jenny Brooks) point to enterprise wholesale buyers, with no disclosed revenue, headcount, or financial metrics.
Operationally, Sovina runs as a lean private company with no disclosed funding history, no management team bios, no AI/ML capabilities, and ISO 22000:2005 quality management compliance on at least one production line. Business is conducted in US dollars via wire/transactional wholesale flows plus manufacturing margins on OEM/Private Label work. The company's core technology stack is conventional e-commerce (WooCommerce-style storefront) without disclosed proprietary technology beyond brand authorization contracts and container-mix logistics arrangements.
Sovina firmographics
Firmographics- Name
- Sovina
- Legal name
- Sovina Corporation
- Website
- https://sovina.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sovina Corporation is a privately held Houston-based B2B wholesale distributor and OEM/ODM manufacturer of FMCG products, exporting home care, personal care, food and beverage brands to distributors across six global regions.
- Ownership category
- akta.pro rank
Sovina industry classification
Industry- Product category
- Wholesale FMCG Distribution
- NAICS
- Food Manufacturing (311), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
- SIC
- Food And Kindred Products (2000), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)
Keywords
Where Sovina is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sovina business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Distribution: Sovina distributes Fast-Moving Consumer Goods (FMCG) including Home Care, Personal Care, Food & Drinks, Home Living, Fashion & Textile, Office & School, and Jewelry & Accessories to international wholesale buyers. Revenue is generated through bulk export sales with pricing based on quantity and container mix.
- OEM/ODM Manufacturing: Sovina offers Original Equipment Manufacturing and Original Design Manufacturing services, cooperating with long-standing factories to develop private label products including BeeEco branded detergents, softeners, toilet paper, floor cleaners, and bar soaps. Revenue generated through manufacturing margins on customized product development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale-only pricing model with inquiry-based export quotes |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Sovina product offering
Product offeringCore offering
Sovina is a wholesale FMCG manufacturer and distributor that exports branded Home Care, Personal Care, Food & Drinks, Home Living, Fashion & Textile, Office & School, and Jewelry & Accessory products to international wholesale buyers. It operates a flexible container-mixing export model allowing partners to combine multiple brands and categories in single shipments, and offers OEM, ODM, and Private Label development services backed by its own BeeEco branded product line. Authorised distribution partnerships span P&G, Unilever, Coca-Cola, Nestlé, Red Bull, Kimberly-Clark, Perfetti Van Melle, and Colgate-Palmolive.
Product overview
Sovina is a wholesale FMCG (Fast-Moving Consumer Goods) manufacturer and distributor specializing in Home Care, Personal Care, Home Living, Food & Drinks, Office & School, and Jewelry & Accessory products. The company operates as a B2B wholesale platform offering OEM, ODM, and Private Label development services alongside distribution of branded products from partners including P&G, Unilever, Coca-Cola, Nestlé, Red Bull, Kimberly Clark, Perfetti Van Melle, and Colgate-Palmolive. The product portfolio includes Home Cleaning products (powder and liquid detergents from brands like Tide, Ariel, OMO, Ultra, Vico; fabric softeners from Downy and Comfort; dishwashing liquids from Sunlight; toilet cleaners from Vim; floor cleaners from Sunlight), Personal Care products (Gillette razors, AXE deodorants, Lifebuoy soaps, Dove shampoos, Colgate oral care, Huggies diapers, Nivea products), Food & Drinks (Red Bull, Strongbow cider, Trident gum, Pushmax juices, PanaxX functional drinks, Oreo biscuits), and OEM own-brand products like BeeEco (detergents, softener dryer sheets, bar soaps, floor cleaners, toilet paper). Sovina's core value proposition is providing a one-stop sourcing platform for international buyers seeking mixed containers of branded consumer goods with global export capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Sovina Product: Own brand product line under Sovina Corporation
Products and services
- International FMCG Wholesale Distribution Export distribution of branded and own-brand FMCG products to international wholesale buyers via direct container shipments with flexible multi-brand, multi-category mixing. Targets international wholesale distributors and retailers in 5+ global regions.
- BeeEco Private Label Brand Own-brand line of household cleaning and personal care products including detergents, softeners, toilet paper, floor cleaners, and bar soaps, manufactured by Sovina through partner factories and distributed via its export channels.
- OEM / ODM Manufacturing Services Custom product development and manufacturing service for retailers and distributors seeking private label FMCG products developed to their specifications, with manufacturing margins on the resulting product line.
- P&G Brand Distribution (Gillette) Authorised distribution of Procter & Gamble consumer goods, focused on Gillette men's shaving products, supplied to international wholesale buyers.
- Unilever Brand Distribution Authorised distribution of Unilever home care, fabric care, and personal care products across cleaning, fabric softening, dishwashing, toilet cleaning, shaving, and deodorant categories for international wholesale buyers.
- Red Bull Energy Drink Distribution Export distribution of Red Bull 250ml canned energy drinks for international wholesale buyers.
- Perfetti Van Melle Confectionery Distribution Authorised distribution of Perfetti Van Melle confectionery products such as Trident sugar-free gum and Halls candy for international wholesale buyers.
- PanaxX Naturis Anti-Hangover Drink Functional health drink containing Ngoc Linh Ginseng, developed and supplied by Sovina for liver detoxification and hangover relief, distributed in 50ml bottles per case.
- Pushmax Canned Juices Pushmax branded canned fruit juices (orange, winter melon) in 320ml cans packed 24 per case, produced on ISO 22000:2005-compliant German-American lines and distributed internationally.
- Wholesale E-Catalogue Download Digital product catalogue available for wholesale buyer download, enabling product browsing and quote requests across Sovina's full FMCG portfolio.
Quantifiable outcome
- Exports to 5+ global regions including North America, South America, Middle East, Asia, West Africa, and Pacific Islands
- +1 more outcomes
Companies that use Sovina
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Sovina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sovina partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Procter & Gamble (P&G)coreSovina is a trusted distribution and export partner for P&G consumer goods including Gillette razors, Personal Care products, and household items. This partnership demonstrates Sovina's professionalism and credibility in the FMCG industry.
- UnilevercoreSovina distributes Unilever products including Sunlight, Dove, Comfort, OMO, Lifebuoy, and AXE brands across home care, personal care, and fabric cleaning categories. Long-standing partnership in FMCG distribution.
- Coca-ColacoreSovina exports and distributes Coca-Cola beverage products including soft drinks and related beverages to international markets.
- NestlécoreSovina serves as a distribution partner for Nestlé food and beverage products in international markets.
- Red BullcoreSovina distributes Red Bull energy drinks (250ml format) to international wholesale buyers. Product available at $0.52/unit retail reference price.
- Kimberly-ClarkcoreSovina distributes Kimberly-Clark products including Huggies diapers and related personal care items to international markets.
- Perfetti Van MellecoreSovina exports Perfetti Van Melle confectionery products including Trident gum, Halls candy, and other candy & snack items to international wholesale distributors.
- Colgate-PalmolivecoreSovina distributes Colgate-Palmolive oral care products (toothpaste, toothbrushes) and personal care items to international wholesale buyers.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Sovina competitors and assessment
Company assessmentBroad incumbents
- Performance Food Group: Large US foodservice and consumer products distributor with branded and private-label breadth. Comparable wholesale distribution model to Sovina, though operating only within the US.
- Metro AG: International B2B self-service wholesaler and foodservice distributor operating across multiple continents via METRO/MAKRO brands. Shares Sovina's multi-geography FMCG wholesale model at significantly larger scale.
- Alibaba (1688.com): Global B2B wholesale marketplace exporting China-manufactured consumer goods to international buyers. Shares Sovina's cross-border FMCG export thesis and multi-category product breadth.
- US Foods: Major US foodservice distributor offering broad branded and private-label CPG to operators. Analogous in multi-brand wholesale mechanics to Sovina, with US-domestic focus rather than multi-region export.
- Sysco Corporation: Largest US foodservice distributor with multi-brand FMCG portfolio sold wholesale to downstream operators. Same multi-brand wholesale distribution mechanics as Sovina, at much larger scale and with a foodservice skew.
Direct peers
- Boxed (BoxHero): B2B bulk wholesale platform for multi-category consumer goods to business buyers. Shares Sovina's distribution and bulk-handling focus across consumer-product categories.
- DollarDays: Small B2B wholesaler of general consumer goods (cleaning, personal care, food, household) targeting businesses and resellers. Shares Sovina's small/medium wholesale footprint and broad CPG category coverage.
- Faire: B2B wholesale marketplace for independent retailers offering multi-brand discovery and bulk ordering. Comparable to Sovina's role aggregating international FMCG brands for downstream wholesale and import buyers.
- Ankorstore: European B2B wholesale marketplace aggregating multi-brand consumer goods for independent retailers. Closely analogous to Sovina's model of consolidating international branded FMCG for downstream wholesale buyers, including container-mixing-style logistics.
- Tundra: B2B wholesale sourcing platform delivering bulk consumer goods without traditional middlemen. Comparable to Sovina's container-export wholesale model supplying branded FMCG to international buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sovina social profiles
Digital presenceSovina compliance and trust
Trust signalCompliance1 record
Sovina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sovina leadership team
Management profileNumber of profiles
Sovina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sovina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sovina
What does Sovina do?
Sovina is a wholesale FMCG manufacturer and distributor that exports branded Home Care, Personal Care, Food & Drinks, Home Living, Fashion & Textile, Office & School, and Jewelry & Accessory products to international wholesale buyers. It operates a flexible container-mixing export model allowing partners to combine multiple brands and categories in single shipments, and offers OEM, ODM, and Private Label development services backed by its own BeeEco branded product line. Authorised distribution partnerships span P&G, Unilever, Coca-Cola, Nestlé, Red Bull, Kimberly-Clark, Perfetti Van Melle, and Colgate-Palmolive.
Is Sovina a public or private company?
Sovina is a private company. It is classified as unknown and is currently operating.
When was Sovina founded?
Sovina was founded in 1998. It employs 51 to 100 people.
Where is Sovina based?
Sovina is headquartered in Houston, United States, in the North America region.
How does Sovina make money?
Two revenue lines are on record. Wholesale Distribution is the primary driver. The others are OEM/ODM Manufacturing.
Who are Sovina's main competitors?
Broad incumbents on record are Performance Food Group, Metro AG, Alibaba (1688.com), US Foods and Sysco Corporation. Direct peers are Boxed (BoxHero), DollarDays, Faire, Ankorstore and Tundra.
Does Sovina have an API?
No public API is recorded for Sovina.
What industry is Sovina in?
Sovina's product category is Wholesale FMCG Distribution. Its primary akta.pro industry code is CRAOAAAI, Specialty & Gourmet Foods Wholesale Distribution. Its NAICS code is 311 and its SIC code is 2000.