Tixly Ehf.

What Tixly Ehf. does

Tixly ehf. is a privately held Icelandic software company, incorporated in Iceland and headquartered in Reykjavík, that has built a cloud-based event ticketing, CRM, and venue management platform dedicated exclusively to performing arts venues and culture houses. Founded around 2015 (one source notes 2014), the company operates with a sales-led motion through ten regional offices spanning the Nordics, DACH, Benelux, the UK, the USA (Miami), and Australia (North Wollongong), and reports serving 259 venues across 15 countries with 19 million tickets processed annually. The platform is a modular suite comprising Online Sales, Box Office Sales, Reporting, Marketing & CRM, and Administration modules, augmented by add-on products including Secure Wallet — a verified ticket-delivery system with dynamic QR codes refreshing every 15 seconds, attendee identity capture, and tracked peer-to-peer transfers — and Data Warehouse, which exposes raw ticketing data in an isolated analytical instance for BI tooling. The stack is complemented by the Tixly Scanner and Tixly Stats mobile apps, a documented API surface (Event, CRM, Admin, POS, and Webhooks), and a partner ecosystem spanning payments (Mollie, Adyen), insurance (Protect Group), analytics (Encore Pro), marketing (MarketHype), CMS (CultureSuite), planning (Yesplan), and virtual queuing (Queue-IT).

The company monetizes through a recurring subscription and per-ticket service model common to event ticketing; pricing is quote-based and not publicly disclosed. Distribution combines direct enterprise sales supported by regional specialists and a partner referral program in which integration partners introduce Tixly to their shared clients. Customer evidence is concentrated in marquee Nordic and Western European performing arts institutions (Vienna Philharmonic, Royal Danish Theatre, Harpa, Musikhuset Aarhus, Kalmarsalen, De Singel, Odense Teater, Kulturhuset Stadsteatern, Konserthuset Stockholm), with marquee wins also in the UK (Trafalgar Entertainment) and DACH. Compliance posture includes GDPR compliance under Iceland's Act 90/2018 and a self-attested WCAG 2.1 Level AA accessibility conformance report. No external funding rounds, institutional investors, M&A activity, or disclosed revenue are present in the source data.

Name

Tixly Ehf.

Legal name

Tixly ehf

Website

https://tixly.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Tixly ehf. is an Icelandic software company providing cloud-based event ticketing, CRM, and venue management software exclusively for performing arts venues and culture houses, serving 259 venues across 15 countries with 19 million tickets processed annually.

Ownership category

akta.pro rank

Product category

Event ticketing and venue management software

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH)

Keywords

• Event ticketing software
• Venue management software
• Performing arts ticketing
• Box office software
• Audience CRM platform

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticketing Platform Subscription/Services: Tixly generates revenue through its event ticketing software platform. While specific pricing tiers were not publicly disclosed in available sources, the company offers a fully integrated suite of solutions including online sales, box office sales, reporting, marketing CRM, and administration tools. The company operates on a per-ticket and per-service model common in the ticketing industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Tixly sells a cloud-based, fully integrated event ticketing and venue management platform for performing arts venues and culture houses. Its core offering combines online sales, box office operations, reporting, marketing and CRM, and administration in a single SaaS suite, complemented by add-ons such as a data warehouse for analytics and a Secure Wallet for verified ticket delivery, plus mobile companion apps for ticket scanning and real-time statistics.

Product overview

Tixly is a fully integrated suite of event ticketing solutions for performing arts venues and culture houses. The platform comprises a core ticketing system with interconnected modules: Online Sales for customer-facing ticket purchasing, Box Office Sales for in-person operations, Reporting for analytics, Marketing & CRM for audience engagement, and Administration for back-office configuration. Add-on products include Data Warehouse for advanced analytics with direct SQL access, and Secure Wallet for verified ticket delivery with dynamic QR codes and attendee tracking. The platform is complemented by mobile apps (Tixly Scanner for ticket validation and Tixly Stats for real-time statistics) and supports integrations with payment processors, marketing platforms, CRM systems, and venue management tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Secure Wallet A verified gateway for secure ticket delivery that replaces static ticket files with an authenticated, web-based wallet requiring secure login. Provides dynamic QR codes refreshing every 15 seconds, attendee information collection, and controlled peer-to-peer ticket transfers with real-time tracking and full chain of custody, used by performing arts venues such as the Vienna Philharmonic for high-profile events.
• Data Warehouse High-performance analytical environment for venues that need more than standard reporting, providing direct secure access to raw Tixly data in a dedicated isolated instance and connecting to BI tools. Supports marketing attribution, customer profiling and data archiving on a transparent monthly subscription fee tied to venue activity.
• Tixly Scanner Fast, secure barcode ticket scanning mobile app for venues, using the device camera or compatible Bluetooth scanners to validate and check in tickets, with all scan information synced back to Tixly's Box Office system in real time.
• Tixly Stats Mobile companion app providing venue teams with key sales figures and full access to specific statistics from their ticketing operations data, complementing the Tixly platform's reporting capabilities.

Quantifiable outcome

• 19 million tickets sold annually through platform
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered preferred and standard.

• MolliepreferredTechnology or IntegrationPreferred payment partner providing seamless and flexible ticket payment options. Mollie integration enables customers to pay using various payment methods during checkout.
• Protect GrouppreferredTechnology or IntegrationPreferred partner providing Order Protection insurance at checkout. Handles refund claims on behalf of venues, protects customers against illness, travel disruption, and other unforeseen circumstances. Venues earn revenue share from protection fees.
• Encore PropreferredTechnology or IntegrationPreferred analytics partner connecting Tixly with audience data, marketing campaigns, and venue management in one platform built for live entertainment. Provides CRM, analytics, and digital visitor experiences.
• MarketHypepreferredTechnology or IntegrationPreferred marketing partner and audience development platform. Automatically syncs Tixly sales and contact data for targeted email, SMS, and Meta campaigns. Used by 200+ venues across Nordics and Benelux.
• CultureSuitepreferredTechnology or IntegrationPreferred CMS partner building and managing websites for arts and culture organizations. Integrates Tixly ticketing data for unified website and CRM experience. Trusted by 130+ cultural organizations across 8 countries.
• YesplanpreferredTechnology or IntegrationPreferred planning partner for venue management. Connects Tixly events to Yesplan's scheduling, resources, and logistics platform. Trusted by 400+ venues across Europe, UK, and North America.
• AdyenstandardTechnology or IntegrationPayment integration offering secure and seamless online payments for ticket purchases with global card processors and local payment methods across Europe.
• ApsisstandardTechnology or IntegrationMarketing integration connecting Apsis with Tixly for targeted marketing campaigns and customer engagement strategies.
• Campaign MonitorstandardTechnology or IntegrationMarketing integration for automated audience segmentation and personalized email marketing using Tixly data.
• AbundostandardTechnology or IntegrationMarketing integration enabling venues to reach new audiences by promoting events to Abundo's members through automated integration with Tixly.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CTS Eventim: Europe's largest ticketing and live entertainment group with a vertically integrated platform spanning ticketing, concerts and venues. Eventim is a much larger incumbent offering broader capabilities, including ticketing for venues that Tixly targets.
• Universe (Live Nation): Self-service ticketing platform owned by Live Nation, targeting independent event organizers, venues and promoters globally. Universe competes with Tixly in the SMB and mid-market live-events ticketing segment.
• Etix: US-based ticketing provider serving venues, festivals and live events with online and box-office solutions. Etix competes with Tixly for North American venue accounts as Tixly expands its Miami-led US presence.
• See Tickets: European ticketing platform offering ticketing, marketing and distribution services across festivals, concerts and live events. See Tickets overlaps with Tixly at European venues and represents a broader, established alternative.
• Ticketmaster: Global dominant ticketing platform operated by Live Nation, serving sports, concerts and entertainment venues worldwide. Ticketmaster competes with Tixly at the high end of the performing-arts venue market and across adjacent segments.

Direct peers

• Ticketsolve: Irish cloud ticketing and audience-management SaaS targeted at arts centres, theatres, galleries and festivals. Ticketsolve competes with Tixly for the same performing-arts venue customers across the UK and Ireland.
• AudienceView: Unified ticketing, CRM and digital commerce platform serving arts, sports, education and live entertainment organizations. AudienceView overlaps with Tixly in the arts-and-culture segment while extending into adjacent verticals.
• PatronBase: Box-office, ticketing and CRM solution specifically designed for performing arts venues, theatres and entertainment organizations. PatronBase competes with Tixly in similar customer segments with overlapping product modules.
• Tessitura Network: Long-standing CRM and ticketing platform purpose-built for performing arts organizations, dominant in the US and UK. Tessitura competes directly with Tixly in the same buyer (arts organizations) and product (integrated ticketing + CRM) categories.
• Spektrix: UK-based SaaS ticketing, CRM and marketing platform focused exclusively on performing arts and cultural organizations. Spektrix is Tixly's closest head-to-head competitor in the UK/Europe arts ticketing segment with a similar vertical-specialist go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tixlyofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tixly Ehf.