Park House Dallas

What Park House Dallas does

Park House Dallas is a private members club founded in 2018 and located in Highland Park Village, one of Dallas's most prestigious retail addresses, between Chanel and Khaite opposite Dior. The club occupies a former bank building with distinctive architectural features including a vault door, and it operates a sister-club location in Houston under the same Park House brand. Its core product is curated, culturally enriched member experience built around four dining venues (Dining Room, The Cellar, The Green Room, The Trellis), six private event spaces (Salon, Peacock Parlor, Cellar, Moroccan Balcony, Vault, Green Room), a permanent and rotating art program (with institutional collaborations including Sotheby's and albertz benda gallery), a 500-selection wine program, and a calendar of member events (tastings, cultural tours, expert speakers).

The club sells access through five membership tiers — Resident ($7,500 initiation, $292/month, ages 30+), Junior ($2,800 initiation, $146/month, ages 23-30), Non-Resident ($4,800 initiation, complimentary monthly, 100+ miles from Dallas), Culture ($500/year, capped at four members annually, for arts/non-profit professionals under $70k), and ParkhousePlus ($1,000/year add-on for unlimited Houston access). Members also gain entry to a reciprocal network of 27 private clubs globally and benefit from 17 brand-perk partnerships spanning luxury transportation, wellness, hospitality, retail, travel and workspace. Underlying technology is limited to a digital membership card and a member portal for dining and event reservations.

The business model is a hybrid of recurring subscription revenue (initiation fees plus monthly/annual dues), transaction revenue (F&B, private events, art sales) and partnership-derived brand value. Marketing is largely referral- and earned-media-driven, supported by a Highland Park Village location that delivers inherent visibility to the target affluent audience. The founders are Deborah Scott and John Scott (the latter a former CEO of Belmond and Rosewood Hotels), Brady Wood (hospitality and real estate developer behind The Star and prior private clubs) and Megan Wood (orthopedic surgeon with design and art interests); the company remains founder-owned with no disclosed institutional capital or parent.

Name

Park House Dallas

Legal name

Park House Dallas

Website

https://parkhousedallas.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Park House Dallas is a private members club in Highland Park Village, Dallas, founded in 2018. It serves affluent individuals via tiered memberships, fine dining, a rotating art program, six private event venues, and access to a 27-club reciprocal network.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues and Initiation Fees: Primary revenue stream from initiation fees and recurring monthly/annual membership dues across multiple membership tiers (Resident, Junior, Non-Resident, Culture, ParkhousePlus)
2. Food and Beverage: Revenue from dining services including breakfast, lunch, brunch, dinner, and bar. Menu features globally-inspired, seasonally focused culinary program
3. Private Events: Revenue from hosting private events including weddings, receptions, fashion shows, holiday events, birthdays, and corporate gatherings in various private dining rooms
4. Art Sales: Art exhibitions feature works available for purchase, with club taking percentage of sales. Includes rotating exhibitions and permanent collection pieces

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Park House Dallas is a private members club operating in Highland Park Village, Dallas, that sells access via multiple membership tiers (Resident, Junior, Non-Resident, Culture, and ParkhousePlus add-on). Members receive access to dining venues, six private event spaces, a permanent and rotating art collection, wine programming, and reciprocal privileges at 27 partner clubs globally. The club generates revenue from initiation fees, recurring membership dues, food and beverage sales, private event bookings, and commissions on art sales.

Product overview

Park House Dallas is a private members club offering a comprehensive suite of services centered around cultural enrichment, dining, social events, and art appreciation. The core offering includes multiple membership tiers (Resident, Junior, Non-Resident, Culture, and ParkhousePlus add-on) providing access to the club's dining venues, event spaces, art program, and reciprocal club network. The club features dedicated dining services (Dining Room, The Cellar, The Green Room, The Trellis) and six private event spaces (Salon, Peacock Parlor, Cellar, Moroccan Balcony, Vault, Green Room). Member benefits extend through Brand Perks, Travel Perks, Wine Club, and access to 26 reciprocal clubs globally. The club maintains a robust art program with rotating exhibitions and a permanent collection, along with regular member events programming.

Differentiator

Problem solved

Functional benefit

Brands

• Park House: The parent brand name used for the private members club concept, including Park House Dallas and Park House Houston.

Products and services

• Resident Membership Full-access membership for individuals aged 30 and over, priced at $7,500 individual initiation and $4,000 spouse initiation, plus $292/monthly individual dues and $146/monthly spouse dues. Includes dining, events, art programming, reciprocal club access, and brand perks.
• Junior Membership Full-access membership for individuals aged 23 to 30, priced at $2,800 individual initiation and $1,000 spouse initiation, plus $146/monthly individual dues and $71/monthly spouse dues. Rates convert to Resident rates upon turning 31.
• Non-Resident Membership Full-access membership for individuals living more than 100 miles from Dallas, priced at $4,800 individual initiation and $2,750 spouse initiation, with $0 monthly dues (annual commitment). Provides full access to all club privileges.
• Culture Membership Discounted membership for arts and non-profit professionals earning under $70,000 annually. Initiation fee is waived, with $500 annual dues. Limited to four members per year.
• ParkhousePlus Add-On Membership Add-on membership providing unlimited access to Park House Houston for $1,000 annually, bypassing the reciprocal club process. Initiation fee is waived.
• Dining and Culinary Services Globally-inspired, seasonally-focused culinary program featuring contemporary European and Mediterranean-inspired menus served across multiple dining venues including the Dining Room, The Cellar, The Green Room, and The Trellis for breakfast, lunch, brunch, and dinner.
• Private Event Hosting Expertly managed private event hosting for themed dinners, wedding receptions, fashion shows, holiday celebrations, birthdays, and corporate gatherings across six dedicated event spaces.
• Art Program Comprehensive art program featuring a permanent collection of contemporary works and rotating gallery exhibitions showcasing internationally recognized and emerging artists, with select works available for purchase.
• Wine Club Wine-focused member offering providing exclusive access to wine events, tastings, and discounts on wine purchases from a collection spanning nearly 500 wines by the glass across Napa, Sonoma, Bordeaux, Burgundy, Barolo, Brunello, Marlborough, and Adelaide regions.
• Reciprocal Clubs Program Access program granting Park House members entry to a network of 27 private membership clubs globally including cities such as Austin, Bentonville, Boston, Houston, Dubai, London, Los Angeles, Madrid, Miami, New York, Singapore, Sydney, and Vienna.
• The Cellar Event Space Private dining room lined with extensive wine collection, accommodating up to 16 guests with direct access to the Moroccan Balcony.
• The Peacock Parlor Event Space Intimate cocktail party space with private bar, mixologist, Apple TV, and billiards table.
• The Moroccan Balcony Event Space Moroccan-styled private balcony overlooking Highland Park Village for intimate gatherings accommodating up to 20 guests.
• The Vault Event Space Intimate meeting space behind a fortified historic bank door, suited for small team discussions or brainstorming sessions for up to 10 guests.
• The Green Room Event Space Tropical-themed indoor/outdoor dining space with open windows and relaxed atmosphere, seating 40 to 50 guests.
• The Salon Event Space Multi-purpose flexible event space with full bar, DJ booth, and audiovisual capabilities, seating 76 guests or accommodating standing events for 100.

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered core, flagship and minor.

• The Pershing (Austin)coreStrategic or Co-development PartnerReciprocal club partnership allowing Park House members up to 12 visitations per year. Set within original 1940's residence featuring bar, lounge, private living room, terrace, meeting rooms, and shisha den.
• BlakeSt (Bentonville)coreStrategic or Co-development PartnerModern social club in Downtown Bentonville fostering connection, wellness, and community with fitness, dining, and pool facilities.
• The 'Quin House (Boston)coreStrategic or Co-development PartnerModern private social club bringing together diverse members for meaningful connections with dining, rooftop deck, and guest suites.
• Park House HoustonflagshipStrategic or Co-development PartnerSister club in Houston dedicated to curating world-class experiences with diverse membership of epicureans, creatives, entrepreneurs, and business leaders.
• The Arts Club (Dubai)coreStrategic or Co-development Partner65,000 sq ft club spanning four floors with three restaurants, seven bars, five lounges, cigar lounge, nightclub, and rooftop terrace.
• 67 Pall Mall (London)coreStrategic or Co-development PartnerWine-focused club housed in Grade II Lutyens building with nearly 500 wines available by the glass across three floors.
• The Arts Club (London)coreStrategic or Co-development PartnerRenowned private members club in Mayfair for those passionate about arts, literature, music, and culture with bars, restaurants, hotel rooms, and garden.
• The Groucho Club (London)coreStrategic or Co-development PartnerBohemian bastion for arts, literature, and media folk in London's West End with bars, restaurants, event rooms, and bedrooms.
• Ten Trinity Square (London)coreStrategic or Co-development PartnerCollaboration between Château Latour Estate and Four Seasons with cigar lounge, library, billiards room, bar, and dining spaces.
• The Aster (Los Angeles)coreStrategic or Co-development Partner95,000 sq ft social club inspired by music, art, and entertainment with Sound Studio, Cabaret, Cinema, Gym, restaurants, bars, and cultural programming.
• CORE: NYC (New York)coreStrategic or Co-development PartnerGlobal community at 711 5th Avenue with wellness facility, luxury suites, theater, gallery, three dining experiences, and terrace views of Central Park.
• Sotheby'scoreStrategic or Co-development PartnerGlobal auction house partnership for 'California Dreaming' exhibition featuring Mixografia print studio works by John Baldessari, Ed Ruscha, Alex Israel, and other renowned artists.
• albertz benda gallerycoreStrategic or Co-development PartnerContemporary art gallery partnership for 'Butterfly Effect' exhibition featuring Kelly Reemtsen's paintings. Founded 2015 with locations in Chelsea and Los Angeles.
• AltominorGTM or Marketing PartnerLuxury ride service offering Park House members 1 year complimentary membership plus 30% savings on rides with professional drivers and company-owned luxury SUVs.
• Dr. Barbara SturmminorGTM or Marketing PartnerExclusive Sturm Privé invitation-only program access for Park House members at Dr. Barbara Sturm's luxury skincare practice.
• Evolve Human OptimizationminorGTM or Marketing Partner20% discount on day passes and memberships featuring cold plunges, Norwegian sauna, red light rooms, infrared saunas, and wellness technologies.
• rag & boneminorGTM or Marketing Partner20% off purchases at Highland Park Village location with private appointment, curbside pickup, and rbDelivered options.
• Scratch Golf ClubminorGTM or Marketing Partner50% off initiation fee and 15% off monthly dues at indoor golf facility 10 minutes from Park House with TrackMan simulator bays and putting greens.
• Rosewood Mansion on Turtle CreekminorGTM or Marketing PartnerComplimentary Mansion Club membership for Park House members with 20% off guestrooms, 10% off F&B, and seasonal culinary welcome amenity. Voted #1 Hotel in Texas by Condé Nast Traveler.
• Travel SherlockminorGTM or Marketing PartnerUp to 35% savings at 250K+ Premier hotels globally including Four Seasons, Ritz Carlton, St. Regis, Mandarin Oriental, Waldorf Astoria, Rosewood with no blackout dates.
• PS (Private Terminal)minorGTM or Marketing PartnerPrivate terminal at DFW opening June 2026 with back-door commercial aircraft access, private TSA and Customs clearance, and white-glove service.
• Wildcat TouringminorGTM or Marketing PartnerSemi-private aviation service offering luxury flights between Houston, Dallas, and Aspen with 20% off using promo code PARKHOUSE20.
• Formation at The StarminorGTM or Marketing PartnerPremium workspace access at The Star District with exclusive $350/month Corporate Partner rate (regularly $445), complimentary day pass, and 50% off conference room bookings.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CORE: Club NYC: Private members club at 711 Fifth Avenue offering wellness, dining, suites, gallery, and theater to a curated base of accomplished members. Already a reciprocal partner of Park House Dallas and the most direct functional analog in the U.S. high-end membership-club market.
• The 'Quin House (Boston): Modern private social club in Boston bringing together diverse members for dining, cultural programming, and rooftop/guest suite access. Reciprocal partner of Park House and direct peer on full-service U.S. social-club model.
• Zero Bond (New York): Invitation-only private members club in NYC catering to founders, investors, and creatives with dining, events, and a wellness floor. Direct peer on curated membership, affluent professional demographic, and multi-revenue model.
• Casa Cipriani: Upscale private social and dining club with locations in NYC, Milan, and other cities, offering membership-driven access to restaurants, events, and cultural programming. Directly comparable to Park House on the membership-club-plus-hospitality positioning and target affluent customer.
• 67 Pall Mall: Wine-focused private members club with locations in London, Singapore, and Verbier, housing one of the world's most extensive by-the-glass wine programs (nearly 500 selections). Reciprocal partner of Park House and direct peer on wine-program-led membership value proposition.
• The Arts Club London / Dubai: Long-established private members club in Mayfair (with a Dubai flagship) catering to arts, literature, and culture enthusiasts through dining, hotel rooms, and programming. Reciprocal partner of Park House and a clear peer on the arts-and-culture positioning.
• The Pershing (Austin): Private social club in Austin set in a 1940s residence offering bar, lounge, terrace, and meeting rooms for a curated membership. Reciprocal partner and direct Texas-region peer competing for similar affluent creative-class demographic.
• The Aster (Los Angeles): 95,000 sq ft private social club in LA with dining, bars, fitness, and cultural programming inspired by music, art, and entertainment. Reciprocal partner of Park House and direct peer on full-service social club scale and programming.
• Soho House & Co. Global private members club operator with 40+ houses worldwide serving creative professionals through dining, events, and reciprocal access. Closest comparable business model — recurring membership dues plus F&B and events revenue — and a named inspiration cited by Park House's founders.

Broad incumbents

• Rosewood Hotel Group: Global ultra-luxury hotel and resort operator with properties such as Rosewood Mansion on Turtle Creek (a GTM partner of Park House). Broader incumbent in the luxury hospitality space; not a direct membership club but competes for the same high-net-worth customer base and overlaps on curated lifestyle experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/parkhousedallas
• LinkedInlinkedin.com/company/park-house-dallas

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park House Dallas