What Friday Solved does

Friday Solved is a UK-based B2B sales consultancy founded in 2023 and headquartered in London, operating with a 1-10 person team. The firm helps mid-market B2B companies build scalable, predictable, and sustainable sales engines by embedding inside client businesses rather than acting as an outsourced lead-generation function. Its offering is organized around a five-solution framework covering demand generation, sales/marketing alignment, nurturing, positioning, and sales systemisation, supplemented by advisory services such as Sales Engine Assessments, Proposition Audits, Pipeline Reviews, and Sales Ladder Design, plus structured programs like Scale My Pipeline.

The company's core delivery is human advisory and coaching, with no proprietary software platform; the primary technology is its codified methodology, opinion blog, and The Friday Post quarterly newsletter. Distribution is content-led inbound via the website, LinkedIn, case studies, and client referrals, supported by industry accreditations from Clutch, BIMA, SoDA, Agency Hackers, and the Alliance of Independent Agencies. Founder Ryan Hall, who has over 20 years of sales and commercial building experience, is the central figure in both delivery and thought leadership.

Friday Solved generates revenue through bespoke, quote-based consulting engagements with pricing not publicly disclosed. Its target segments are B2B founders/leaders and sales and marketing teams, primarily at the mid-market level in the United Kingdom. The firm relies on case study results (e.g., Culture Club, New Icon, Graphite, 383) and word-of-mouth referrals to grow, and does not disclose revenue, headcount, funding, or ownership details.

Name

Friday Solved

Legal name

Friday Solved

Website

https://fridaysolved.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Friday Solved is a London-based B2B sales consultancy, founded in 2023, that helps UK mid-market companies build scalable, predictable sales engines by embedding sales and marketing alignment frameworks, demand generation, and systemisation programs inside their own businesses.

Ownership category

akta.pro rank

Product category

Sales Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

akta.pro secondary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

Keywords

• B2B sales consultancy
• Sales engine design
• Sales marketing alignment
• Demand generation services
• Revenue systemisation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Consulting and Advisory Services: Friday Solved generates revenue through bespoke consulting engagements focused on sales engine design, demand generation, positioning, nurturing, and systemisation. Engagements are structured around frameworks and coaching, with services including sales engine assessments, proposition audits, pipeline reviews, and sales ladder design. The firm works with clients on an embedded basis, building capabilities inside the client's business rather than operating as an outsourced function.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Friday Solved is a B2B sales consultancy that helps businesses build scalable, predictable, and sustainable sales engines by systemising revenue generation and aligning sales with marketing. The firm delivers bespoke consulting engagements, structured programmes such as Scale My Pipeline, and advisory services including sales engine assessments, proposition audits, pipeline reviews, and sales ladder design, working on an embedded basis inside the client's business.

Product overview

Friday Solved is a B2B sales consultancy that offers a five-solution framework encompassing Demand that scales, Moments that matter, Nurturing that converts, Positioning that connects, and Systems that sell. These solutions work together as an integrated approach to building scalable, predictable, and sustainable sales engines. The company also provides advisory services including Sales Engine Assessment, Sales Ladder Design, Proposition Audit, and Pipeline Review. Additional offerings include The Friday Post (a quarterly knowledge publication) and structured engagement programs like Scale My Pipeline. Friday Solved is not a software product but rather a consultancy delivering pragmatic frameworks, coaching, and training to help businesses solve sales challenges internally.

Differentiator

Problem solved

Functional benefit

Products and services

• Demand that scales A demand generation solution that creates scalable, predictable, and sustainable pipeline through targeted outreach and value-driven content strategies; designed for B2B founders, sales leaders, and marketing teams.
• Moments that matter A sales and marketing alignment solution that builds trust and meaningful connections with prospects through strategic engagement moments across the buyer journey; targeted at B2B sales and marketing teams.
• Nurturing that converts A middle-of-funnel solution focused on consistent follow-up systems and nurturing sequences that prevent deals from going stale and maintain pipeline momentum; intended for B2B sales and marketing functions.
• Positioning that connects A value proposition development solution that helps businesses articulate their unique value in ways that resonate with target buyers and connect to the sales engine; used by B2B founders and marketing leaders.
• Systems that sell A sales systemisation and process design solution that helps businesses build repeatable, efficient sales engines with clear responsibilities and workflow automation; targeted at B2B sales leaders and founders.
• Sales Engine Assessment A diagnostic framework that evaluates sales engine performance and identifies optimisation opportunities for focus and improvement; offered to B2B founders and sales leaders.
• Sales Ladder Design A strategic framework for developing gateway products and entry-point offerings to accelerate pipeline momentum without leading with the primary sale; offered to B2B sales and marketing leaders.
• Proposition Audit An analysis service examining whether a business's proposition resonates with its target audience and connects effectively to the sales engine; used by B2B founders and marketing leaders.
• Pipeline Review A diagnostic process for uncovering stalled opportunities in the middle of the funnel and creating action plans to restore deal momentum; offered to B2B sales leaders and teams.
• Scale My Pipeline A structured engagement programme for building top-of-funnel demand generation engines, encompassing strategy, process, technology, people, and culture components with expert training and handover; designed for B2B founders and sales leaders.

Quantifiable outcome

• LinkedIn profile visitor stats increased 20% within 4 weeks for New Icon campaign
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Agency HackersminorOthersFriday Solved is accredited by Agency Hackers, a network or accreditation body for independent agencies. The accreditation signals credibility within the agency and consulting community.
• SoDAminorOthersFriday Solved is accredited by SoDA (Society of Digital Agencies), a global organisation representing and accrediting digital agencies. The accreditation serves as a credibility signal.
• ClutchminorOthersFriday Solved is accredited by Clutch, a business-to-business research, ratings, and reviews platform. Clutch accreditation provides third-party validation of the firm's capabilities and client satisfaction.
• BIMAminorOthersFriday Solved is accredited by BIMA (British Interactive Media Association), the trade body for the digital and interactive media industry in the UK.
• Alliance of Independent AgenciesminorOthersFriday Solved is accredited by the Alliance of Independent Agencies, a network of independent agencies providing mutual support, credibility, and referral opportunities.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Catalyst Sale: Catalyst Sale provides sales training, consulting, and content focused on helping B2B sellers improve sales conversations and pipeline management. It competes with Friday Solved in the sales training and coaching category with similar mid-market client profiles.
• Sales Assembly: Sales Assembly provides curated sales training, content, and community resources for B2B sales professionals. It overlaps with Friday Solved in targeting sales and marketing teams at growth-stage B2B companies and competing for training budgets.
• Pavilion: Pavilion (formerly Revenue Collective) is a membership community and learning platform for sales, marketing, and revenue leaders. While broader in scope than Friday Solved, it serves the same B2B sales leader persona and offers content, training, and community similar to Friday Solved's audience engagement model.

Direct peers

• ValueSelling Associates: ValueSelling Associates provides sales training, consulting, and tools focused on consultative selling and value-based conversations. It overlaps directly with Friday Solved's positioning work and sales coaching methodology.
• Winning by Design: Winning by Design is a B2B sales consultancy that helps companies build scalable, predictable revenue engines through frameworks and training. Its focus on sales systemisation and GTM strategy mirrors Friday Solved's core value proposition.
• Revenue Storm: Revenue Storm is a sales consultancy that helps B2B companies develop sales strategies, build pipeline, and improve win rates through coaching and process design. It is directly comparable to Friday Solved's sales engine design and demand generation services.
• Skaled Consulting: Skaled Consulting is a sales transformation consultancy that helps B2B companies modernise sales processes, implement sales technology, and build predictable pipelines. It is comparable to Friday Solved in delivering embedded sales operating model design and RevOps alignment.
• JBarrows: JBarrows provides outbound sales training, sales playbooks, and consultancy services focused on B2B prospecting and pipeline building. It serves mid-market B2B clients with similar demand-generation focus to Friday Solved's Scale My Pipeline offering.
• Force Management: Force Management is a sales effectiveness consultancy that helps B2B companies build sales methodologies and align sales with customer value. It is highly comparable to Friday Solved in offering sales transformation frameworks, coaching, and training to mid-market and enterprise clients.
• Sales Gravy: Sales Gravy (Jeb Blount) provides sales training, consulting, and content focused on modern sales techniques and pipeline acceleration. It competes with Friday Solved for the same mid-market B2B audience seeking sales effectiveness improvement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/friday-solved

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friday Solved