MaxPlus Advertising GmbH

What MaxPlus Advertising GmbH does

MaxPlus Advertising GmbH is a Wiesbaden, Germany-headquartered influencer marketing agency founded in 2019 that serves direct-to-consumer (D2C) brands seeking performance-measurable influencer campaigns. The firm operates a managed-service model rather than a software platform, with revenue generated through professional services fees combined with performance-based compensation tied to pay-per-click, pay-per-lead, pay-per-sale, and pay-per-view arrangements. Campaigns are executed across Instagram, TikTok, and YouTube, and the firm runs two influencer collaboration models: a standard Campaign Assignment (Kampagnenbeauftragung) structure and an enhanced Management Services (Management-Dienstleistung) tier that adds professional infrastructure (published Impressum, branded email domain, postal address, proactive partner acquisition) for creators.

The company's core intellectual property is the 'D2C Formula,' a codified 6-step methodology covering Initial Analysis, Shop/Sales-Page Optimization, Campaign Setup, data-driven Influencer Research, KPI-based Evaluation, and Recalculation for ROAS scaling. The firm anchors its go-to-market around a minimum 200% ROAS guarantee and claims analytical insight from a seven-figure annual influencer spend and several thousand historical creator collaborations. It maintains offices in Wiesbaden (Germany) and New York (USA), is led by managing directors Theo Busch and Kim-Estelle Feix, and displays 32+ D2C brand client logos on its website without naming individual customers or disclosing revenue contribution per account. GTM is consultative and direct: consultation bookings via Calendly, 48-hour inquiry response SLA, Slack-based client communication, and a tech stack spanning HubSpot, Meta Pixel, Google Analytics, Calendly, WhatsApp Business, Zapier, and Zoom/Google Meet. No funding rounds, acquisitions, or AI/ML capabilities are disclosed.

Name

MaxPlus Advertising GmbH

Legal name

MaxPlus Advertising GmbH

Website

https://maxplus-advertising.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

MaxPlus Advertising GmbH is a Wiesbaden-based influencer marketing agency that runs performance-optimized campaigns across Instagram, TikTok, and YouTube for direct-to-consumer brands, using a proprietary six-step methodology and a minimum 200% ROAS guarantee.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO)

Keywords

• Influencer marketing services
• D2C brand marketing
• Performance marketing agency
• Social media campaigns
• Influencer network management

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Influencer Marketing Campaign Services: Full-service influencer marketing agency offering performance-optimized campaigns for D2C brands. Revenue is generated through campaign fees based on influencer investments and performance-based compensation tied to ROAS outcomes. The company manages campaigns across Instagram, TikTok, and YouTube platforms.
2. Performance-Based Compensation: Agency earns based on campaign performance metrics including pay-per-click, pay-per-lead, pay-per-sale, and pay-per-view arrangements. Influencer remuneration follows a credit note system (Gutschriftenverfahren) with monthly payouts.
3. Consulting Services: Management consulting services for D2C brands regarding performance-optimized influencer campaigns and influencer booking recommendations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MaxPlus Advertising GmbH is a performance-optimized influencer marketing agency that plans and executes influencer campaigns on Instagram, TikTok, and YouTube for direct-to-consumer (D2C) brands. Services follow a proprietary six-step "D2C Formula" methodology covering initial analysis, shop/sales-page optimization, campaign setup, data-based influencer research, KPI-driven performance evaluation, and strategic recalculation for ROAS scaling. The agency leverages a network of thousands of influencers and an annual influencer spend in the seven-figure range, offering campaign management, performance-based compensation arrangements, give-away campaigns, and consulting services.

Product overview

MaxPlus Advertising GmbH is an influencer marketing agency that offers a unified service portfolio for D2C brands seeking performance-optimized influencer campaigns. The core offering consists of influencer marketing campaigns across Instagram, TikTok, and YouTube, powered by The D2C Formula — a six-step structured process (initial analysis, optimization, campaign setup, influencer research, evaluation, recalculation). The company operates two collaboration models for influencers: Campaign Assignment (Kampagnenbeauftragung), where influencers receive periodic campaign requests, and Management Services (Management-Dienstleistung), which adds a published legal notice, professional email address, postal address, and proactive partner acquisition. On the brand side, services include Performance Campaigns (outcome-based influencer compensation), Give-Away Campaigns, and Consulting Services. The Influencer Network serves as the underlying platform asset — thousands of vetted influencers selected through data-driven analysis from a seven-figure annual influencer spend. There is no standalone software product; the offering is a managed service.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Campaigns for D2C Brands

Quantifiable outcome

• Minimum 200% average ROAS guaranteed for clients
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Upfluence: Influencer marketing platform with built-in campaign management, payment, and analytics features targeting DTC and ecommerce brands. Comparable on influencer discovery, performance tracking and self-serve plus managed-service positioning.
• Aspire (formerly AspireIQ): Influencer marketing platform and agency serving DTC and e-commerce brands with creator sourcing, campaign management and performance measurement. Comparable on the D2C/ecommerce customer focus and managed-service delivery model.
• Viral Nation: Global influencer marketing and talent agency combining technology, managed services and creator representation. Comparable on end-to-end influencer campaign execution for consumer brands, though operating at significantly larger scale.
• The Shelf: Influencer marketing agency specializing in beauty, lifestyle and DTC consumer brands with a data-driven campaign approach. Comparable on the boutique D2C vertical focus and campaign-execution service model.
• CreatorIQ: Enterprise influencer marketing platform that combines SaaS tooling with agency services for global brands. Comparable as a brand-side influencer partner with workflow, analytics and managed-campaign capabilities, though operating at a larger enterprise tier.
• Grin: Creator management platform purpose-built for ecommerce and DTC brands, covering influencer discovery, gifting, content rights and ROI reporting. Comparable on the DTC-first customer focus and the blend of technology with managed services.
• Open Influence: Full-service influencer marketing agency serving global consumer brands with end-to-end campaign management across social platforms. Comparable as a brand-side influencer agency with performance-driven campaign delivery.
• Linqia: Performance-focused influencer marketing agency/platform that runs outcome-based campaigns for major consumer brands. Directly comparable to MaxPlus on the performance-led, brand-side influencer agency model and KPI-driven compensation.

Others

• Influencer Marketing Hub: Industry research, education and benchmarking resource for the influencer marketing category. Not a direct competitor, but a useful comparable for category-level benchmarks on agency pricing, ROAS and creator-economy trends relevant to MaxPlus.

Emerging players

• HypeAuditor: AI-powered influencer discovery, analytics and fraud-detection platform serving agencies and brands. Comparable as an influencer-analytics technology layer that increasingly competes with the manual discovery step of MaxPlus's 6-step methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maxplus-advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaxPlus Advertising GmbH