Like Magic

What Like Magic does

Like Magic AG (legal name: likeMagic AG) is a Swiss hospitality technology company headquartered in Dübendorf, Switzerland that sells a modular, open-architecture SaaS platform unifying the digital guest journey and back-of-house hotel operations. The platform sits on top of existing Property Management Systems and integrates with payment processors, access control systems, communication channels, and AI partners; core capabilities include digital check-in and check-out, digital keys, omnichannel guest messaging, smart payments, upselling, plus a staff-facing operations layer covering guest journey monitoring, task automation, housekeeping management, and realtime staff communication. The product is packaged in two subscription tiers — Core from €350/month and Platform from €400/month — with add-on modules for booking engine, digital/wallet keys, kiosks, and enhanced messaging.

The company originates from a 2021 corporate venture of the Swiss hospitality operator SV Group, built originally for the Stay KooooK hotel brand, and was formally spun out and incorporated as likeMagic AG in 2023. It operates a sales-led, demo-first go-to-market targeting three primary segments: hotel groups and chains, independent boutique and mid-size hotels, and serviced apartment / aparthotel operators, with named customers including Coucou&Co (Nonanteneuf), Peak Stay, Hotel Sandkorn, Revier Hospitality Group, and Lofthotel. Geographic focus is DACH (Switzerland, Germany, Austria) with early expansion into France and UK-relevant GDPR compliance; the company employs roughly 18-20 people across sales, engineering, product, customer success, and growth/marketing functions.

Name

Like Magic

Legal name

likeMagic AG

Website

https://likemagic.tech

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Like Magic AG is a Swiss SaaS company that provides a modular digital guest journey and hotel operations platform, integrating with leading PMS, payment, and access-control systems to serve hotels, hotel groups, and serviced apartment operators across DACH and Europe.

Ownership category

akta.pro rank

Product category

Hotel Operations and Guest Experience Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Check-in/Check-out & Keyless Entry (THALACAG)

akta.pro secondary industry

Remote Access, Guest & Temporary Credential Management (Airbnb/Short-Term Rental) (HSAHAEAF)

Keywords

• Hotel guest experience software
• Hospitality operations platform
• Hotel SaaS platform
• Digital guest journey
• Hotel PMS integration

Headquarters

HQ city

Dübendorf

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Core Tier: Base subscription tier providing digital guest journey features including digital check-in/out, guest directory, omnichannel communication, upselling, and smart payments. Minimum monthly fee of €350 with annual billing option offering 10% discount.
2. SaaS Subscription - Platform Tier: Premium tier including all Core features plus operational tools such as guest journey monitoring, task management, housekeeping, advanced PMS sync, and managed API. Minimum monthly fee of €400 with annual discount.
3. Add-on Modules: Optional add-ons available on both tiers including Booking Engine, Digital Keys, Wallet Keys, Kiosk, and enhanced Messaging (SMS/WhatsApp/Email). Sold as incremental revenue on top of base subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Like Magic sells a modular, open-architecture SaaS platform that sits on top of existing Property Management Systems to deliver a unified digital guest journey and hotel operations layer. It provides digital check-in/out, omnichannel guest communication, digital keys, smart payments, upselling, and AI-assisted staff task automation for hotels, hotel groups, and serviced apartments.

Product overview

LIKE MAGIC is a guest experience and hotel operations platform comprising two main packages (Core and Platform) plus modular add-ons. The Core package (€350/month) provides the digital guest journey: digital check-in/out, omnichannel communication, upselling, and smart payments. The Platform package (€400/month) adds the Operations Platform for staff: guest journey monitoring, task management, housekeeping, and advanced integrations with Managed API. Add-on modules available on both tiers include Booking Engine, Digital Keys, Wallet Keys, Kiosk, and Messaging (SMS/WhatsApp/Email). The platform is built on a modular, open-architecture design enabling integration with multiple Property Management Systems (Apaleo, Mews, Oracle), payment providers (Adyen, Datatrans), and 15+ access control systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Package

Quantifiable outcome

• 3-minute check-in time vs traditional front desk processes
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration40 records

AI capability5 records

Feature6 records

Partnerships

24 partnerships are on record, tiered core, major and supporting.

• Opera Cloud (Oracle Hospitality)coreTechnology or IntegrationPMS integration partner enabling LIKE MAGIC to sit on top of Opera Cloud for guest journey management. Check-in Wizard feature currently available for Opera Cloud users.
• ApaleocoreTechnology or IntegrationPMS integration with open API architecture. Service Overview feature currently available for apaleo users.
• MewscoreTechnology or IntegrationPMS and payments integration enabling seamless guest management for Mews users.
• AdyencoreTechnology or IntegrationPayment processing integration for secure transaction handling including pre-authorizations and check-out payments.
• SaltocoreTechnology or IntegrationDigital key integration enabling PIN pad access control, crucial for serviced apartment operators with high-volume check-ins.
• DormakabacoreTechnology or IntegrationAccess control system integration for digital key management and secure room access.
• Assa AbloycoreTechnology or IntegrationDigital key integration partner providing access control solutions across multiple lock brands.
• WhatsAppcoreTechnology or IntegrationCommunication channel integration enabling real-time 2-way messaging with guests via WhatsApp, with high adoption among business travelers.
• OnsaimajorTechnology or IntegrationAI integration partner for automated guest communication and service optimization.
• D3X.aimajorTechnology or IntegrationAI partner for enhancing guest communication automation and operational efficiency.
• aileanmajorTechnology or IntegrationAI integration partner focused on guest experience enhancement.
• Booking.comcoreTechnology or IntegrationOTA channel integration for seamless booking communication and guest management.
• DatatranscoreTechnology or IntegrationPayment processing integration for secure online transactions.
• PayonesupportingTechnology or IntegrationPayment processing partner for German-speaking markets.
• HäfelesupportingTechnology or IntegrationAccess control system integration for digital key management.
• NukisupportingTechnology or IntegrationSmart lock integration for digital key solutions in smaller properties.
• RemoteLocksupportingTechnology or IntegrationCloud-based access control platform integration.
• SevenRoomssupportingTechnology or IntegrationTable booking software integration for F&B services.
• OpenTablesupportingTechnology or IntegrationRestaurant reservation system integration.
• TrustYousupportingTechnology or IntegrationPost-stay review and feedback integration.
• LooponsupportingTechnology or IntegrationPost-stay communication and review management.
• TripteasesupportingTechnology or IntegrationInternet booking engine and direct booking optimization.
• Google Tag ManagersupportingTechnology or IntegrationAnalytics integration for marketing tracking.
• PrismicsupportingTechnology or IntegrationContent management system for branded guest experiences.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cloudbeds: PMS and guest experience platform targeting independent hotels and groups with digital check-in, upselling, messaging, and payment tools bundled into one suite, directly overlapping Like Magic's offering.
• Mews: Cloud-native PMS that natively bundles digital check-in/out, guest communication, payments, and digital keys. Direct competitor in the modern hospitality platform layer that Like Magic integrates on top of.
• Apaleo: Open API PMS platform with its own digital guest journey and app-store ecosystem. Like Magic is both an integration partner and a partial competitor as Apaleo expands native guest-experience capabilities.
• Oaky: Hotel upselling and personalization platform that competes directly with Like Magic's Smart Upselling Engine and pre-arrival revenue modules for the same hospitality buyer.
• Akia: Guest experience and messaging platform for hotels offering digital check-in, upsells, and team chat, closely comparable to Like Magic's guest journey and operations modules for independent hotels.

Emerging players

• HiJiffy: AI-powered guest communication and concierge platform for hotels; competes with Like Magic's WhatsApp/SMS messaging and AI integration layer (Onsai, D3X.ai).
• Asksuite: AI-driven hotel messaging and direct booking solution that overlaps with Like Magic's omnichannel communication and Booking Engine add-on modules.
• Quicktext: AI concierge and messaging platform for hotels, comparable to Like Magic's AI-powered guest communication and upselling features for boutique and chain operators.

Broad incumbents

• Shiji Group: Global enterprise hospitality technology platform offering PMS, POS, payments, and guest-experience solutions; competes broadly with Like Magic especially in the hotel group and chain segment.
• Oracle Hospitality (Opera Cloud): Enterprise PMS and hospitality suite used by large hotel chains; Like Magic's Check-in Wizard feature sits on top of Opera Cloud, but Oracle's own guest-experience roadmap represents a competitive threat at the high end.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/likemagic-tech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Like Magic