Full Time Filmmaker

What Full Time Filmmaker does

Full Time Filmmaker (FTF) is a privately held, direct-to-consumer online film school founded by Parker Walbeck and operated out of Salt Lake City, Utah. The company sells lifetime memberships and individual workshops through a Kajabi-powered website and native iOS/Android apps, delivering 800+ videos spanning more than 100 hours of curriculum across 25+ workshops that cover equipment selection, cinematography, editing workflows in Premiere Pro, Final Cut Pro X, and DaVinci Resolve, plus specialty verticals such as wedding, real estate, commercial, music video, travel, YouTube, podcast, FPV drone, lighting, audio, color grading, and iPhone filmmaking. A 30,000+ member private Facebook community spread across 100+ countries functions as the retention and referral layer, and a stack of student-discount partnerships (Adobe, Canon, Sony, Apple, DJI, music licensing platforms) verified via SheerID/ID.me is layered on top of the membership to increase perceived value. Revenue is generated almost entirely through one-time upfront payments — the lifetime membership lists at $997 with a recurring promotional price of $397, while individual workshops are priced from $47 (After Effects 101) to $997 (Video Business Pro), supplemented by an annual subscription tier and a standalone $97–$197 Overlay Master Bundle of 2,000+ editing assets. The Overlay Master Bundle operates as a separate sub-brand adjacent to the core film school. All sales occur through the company's own digital storefront with no third-party resellers or enterprise sales motion; marketing is driven primarily by Parker's 2.17M+ subscriber YouTube channel, a free one-hour masterclass lead magnet, and community word-of-mouth.

Name

Full Time Filmmaker

Legal name

Full Time Filmmaker

Website

https://fulltimefilmmaker.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Full Time Filmmaker is a direct-to-consumer online film school founded by Parker Walbeck, selling lifetime memberships and individual workshops covering filmmaking, editing, and video business skills to aspiring and professional video creators worldwide.

Ownership category

akta.pro rank

Product category

Online Film Education

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Certification & Credentialed Creator Programs (MPACALAI)

akta.pro secondary industries

Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ), Photography & Videography (EDAAAGAF), Photography & Videography Arts Programs (EDAMAAAC)

Keywords

• Online filmmaking education
• Video production courses
• Cinematography training
• Video editing tutorials
• Online film school

Headquarters

HQ city

South Jordan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Lifetime Membership Sales: Primary revenue stream from one-time upfront payments for lifetime access to all current and future course content. The membership includes access to all 25+ workshops, 800+ videos, private Facebook group, coaching call replays, case studies, Adobe student discount, all downloads and presets, and access to future content. The standard price is $997 with promotional discounts reducing it to $397 (60% off).
2. Individual Workshop Purchases: Revenue from individual workshops sold separately at various price points ranging from $47 (After Effects 101) to $997 (Video Business Pro). Individual workshops are priced between $97-$497 each, allowing customers to purchase specific skill modules without committing to the full membership.
3. Annual Subscription Membership: Annual premium membership option providing 12-month access to all content for a recurring annual fee. This subscription model provides recurring revenue and customer retention through annual billing cycles.
4. Overlay Master Bundle: Standalone product separate from the main course, offering lifetime access to a comprehensive editing assets library. The bundle includes 2,000+ premium assets (LUTs, overlays, SFX, plugins) with regular future updates. Sold at $97 (promotional) or $197 (regular).
5. Student Discount Program Partnerships: Revenue indirectly generated through student discount partnerships where Full Time Filmmaker provides enrollment verification enabling members to access discounted software (Adobe, Canon, Sony, Apple, etc.). While not direct revenue, these partnerships drive member acquisition and perceived value.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Full Time Filmmaker is an online film school that sells a lifetime membership granting access to 25+ workshops and 800+ instructional videos (100+ hours) covering equipment selection, technical camera settings, cinematography, editing in Premiere Pro/Final Cut Pro X/DaVinci Resolve, and the business of running a video production company. Individual workshops can also be purchased separately, and a standalone Overlay Master Bundle offers 2,000+ premium editing assets (LUTs, overlays, transitions, sound effects, plugins). Content is delivered through a Kajabi-hosted website with iOS and Android mobile apps, supported by a 30,000-member private Facebook community.

Product overview

Full Time Filmmaker is a comprehensive online film school platform built on Kajabi infrastructure, offering a lifetime membership providing access to 25+ workshops with 800+ videos (100+ hours) of professional filmmaking education. The product portfolio includes core workshops covering equipment selection (Equipment 101), technical camera settings (Technical 101), cinematography fundamentals, and multiple editing software workflows (Premiere Pro, Final Cut Pro X, DaVinci Resolve). Specialty workshops address specific video niches including Wedding Video Pro, Real Estate Video Pro, Commercial Video Pro, Travel Video Pro, Music Video Pro, and YouTuber Pro. Additional modules cover supporting skills like Lighting Mastery, Audio Mastery, Color Grading, Seamless Video Pro, Photo Pro, Podcast Pro, Pocket Filmmaker (iPhone), FPV Drone, and Interview Mastery. A standalone add-on product, the Overlay Master Bundle, provides 2,000+ editing assets (LUTs, transitions, overlays, SFX, plugins). The platform also offers a mobile app for iOS and Android, student verification certificates accepted by major brands, and software discounts through partner integrations. Pricing ranges from $47 (After Effects 101) to $997 (lifetime membership, regularly $5,000+ value), with current promotional pricing at $397 (60% off) and a 14-day refund guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Overlay Master Bundle: Standalone editing assets library product featuring 2,000+ premium assets including LUTs, transitions, overlays, SFX, and plugins. Separate premium product from the main FTF course.

Quantifiable outcome

• Members report transforming hobbies into full-time careers within 7 months
• +6 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• AdobecoreGTM or Marketing PartnerAdobe provides student discounts to Full Time Filmmaker members, offering 60% off Adobe Creative Cloud (saving $540/year). Adobe products including Premiere Pro and After Effects are featured extensively in the course curriculum. This partnership drives member acquisition and retention by providing significant cost savings on essential professional software.
• KajabicoreTechnology or IntegrationFull Time Filmmaker is built on the Kajabi online course platform, which provides the infrastructure for course delivery, member management, payment processing, student records, and mobile app hosting. All course content is delivered through Kajabi's platform.
• CanonminorGTM or Marketing PartnerCanon provides student discounts to FTF members and is listed as a client whose content has been featured. Canon student cashback programs are available through SheerID verification.
• SonyminorGTM or Marketing PartnerSony provides student cashback and discounts to FTF members through student verification. Sony cameras are featured in equipment curriculum and camera navigation tutorials.
• AppleminorGTM or Marketing PartnerApple provides educational pricing to FTF members. Apple products including iPhone (featured in Pocket Filmmaker course) are covered in the curriculum.
• DJIminorGTM or Marketing PartnerDJI provides gear discounts to FTF members and is listed as a client. DJI drones including Mavic and Ronin are featured in equipment and real estate video curriculum.
• Epidemic SoundminorGTM or Marketing PartnerMusic licensing platform offering 25% off subscription to FTF members. Music licensing is covered extensively in the Video Business Pro curriculum.
• SoundstripeminorGTM or Marketing PartnerMusic licensing platform offering 3 months free to FTF members. Referenced in wedding and real estate video curriculum for music selection.
• ArtlistminorGTM or Marketing PartnerMusic licensing platform offering 2 months free to FTF members.
• MusicbedminorGTM or Marketing PartnerPremium music licensing platform offering 3-month free trial to FTF members. Referenced for licensing music in professional video production.
• SheerIDcoreTechnology or IntegrationIdentity verification platform used to verify Full Time Filmmaker student status for third-party discount programs including Adobe, Canon, Sony, Apple, YouTube Premium, and Spotify. FTF provides Student ID system integrated with SheerID for automated verification.
• ID.mecoreTechnology or IntegrationIdentity verification platform used alongside SheerID to verify Full Time Filmmaker student status for third-party discount programs.
• WestcottminorGTM or Marketing PartnerLighting equipment manufacturer offering 10% off to FTF members. Lighting equipment is featured in Lighting Mastery workshop curriculum.
• HollylandminorGTM or Marketing PartnerWireless video transmission and audio equipment brand offering 15% off to FTF members.
• PolarProminorGTM or Marketing PartnerCamera filters and accessories manufacturer offering 20% off to FTF members.
• AdoramaminorGTM or Marketing PartnerPhotography and videography equipment retailer offering exclusive gear deals to FTF members.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KelbyOne: Subscription-based online education platform for photographers, videographers, and creative professionals. Comparable in industry niche (photo/video production), single-instructor-led masterclasses, and member community features targeting working and aspiring creatives.
• MasterClass: Premium online education platform featuring creator-led video courses across many disciplines including film and storytelling. Closest comparable in business model: high-production online courses, celebrity/expert instructors, annual subscription access, and direct-to-consumer positioning.
• MZed: Online education platform focused specifically on cinematography, filmmaking, and visual storytelling. Most direct head-to-head competitor in filmmaking education, with similar masterclass-style instructor content and a paid subscription/access model.
• School of Motion: Online education company specializing in motion design, animation, and After Effects — adjacent filmmaking disciplines. Comparable in single-instructor brand, premium course pricing, structured bootcamp-style curricula, and career-outcome marketing.
• CreativeLive: Creator-led online learning platform for creative skills including photography, video, design, and business. Comparable in instructor-driven courses, premium pricing tiers, and creative-professional target audience overlapping with FTF's aspiring filmmaker base.
• Indie Film Hustle: Filmmaker-founded online education platform offering courses on directing, cinematography, editing, screenwriting, and the film business. Directly comparable in niche (filmmaking), creator-led instruction, and structured workshop-style curriculum.

Broad incumbents

• Udemy: Global online learning marketplace with extensive video production and filmmaking course offerings from many instructors. Comparable in course-based learning and individual workshop purchasing model, but operates as an open marketplace with heavy discounting rather than a curated single-expert platform.
• Coursera: Large online education platform offering courses from universities and institutions, including film and video production specializations. Comparable in video-based online learning, but positioned around academic credentials and broader curricula rather than creator-led filmmaking mastery.
• Skillshare: Large online learning marketplace for creative skills with thousands of courses including video production. Overlaps in target learner (aspiring creators) and creative curriculum, but operates a much broader subscription model with many short courses versus FTF's deep, expert-led workshops.
• LinkedIn Learning: Massive professional skills learning platform offering video production courses among many other topics. Comparable in structured video courses and business-model subscription, but part of a much broader catalog aimed at general professional development rather than filmmaking specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxLpx4NuLEVfNg3XL6vTK3g

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Time Filmmaker