V-pro Power Equipment
V-Pro Power Equipment is a Belgian family-owned distributor of garden and forestry machinery serving consumers, professionals, and institutions with 5,000+ products across 50+ premium brands, specializing in robot mower installation, after-sales service, and equipment rental across Belgium.
- Company typePrivate
- Founded1965
- HeadquartersOverijse, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What V-pro Power Equipment does
V-Pro Power Equipment is a Belgian family-owned distributor of garden and forestry machinery, headquartered in Overijse in the Druivenstreek region between Brussels, Flemish Brabant, and Walloon Brabant. Founded in 1965 by Ren\u00e9 Van Eyck as a small garage shop selling Flandria lawn mowers in Terlanen, the company has remained under family ownership across three generations and was spun out of the original N.V. Van Eyck entity in the 1990s. With 11-50 employees, V-Pro distributes more than 5,000 products from 50+ recognized brands (including Husqvarna, Belrobotics, Honda, Stihl, Kubota, Toro, Pellenc, Hustler, Caravaggi, Bertolini, Gianni Ferrari, Meclean, MM, and Alitrak) across 25+ categories including robot mowers, ride-on and zero-turn mowers, push mowers, chainsaws, brushcutters, hedge trimmers, wood chippers, safety clothing, cleaning machines, rotary tillers, sprayers, verticutters, water pumps, and solar panel cleaning equipment.
The company's core technology footprint is service-oriented rather than proprietary: it specializes in professional on-site installation, programming, and configuration of robot mowers \u2014 a focus spanning 25+ years and more than 3,000 installations \u2014 supported by a digitalized spare parts warehouse holding 10,000+ parts that enables rapid service turnaround. V-Pro does not develop its own hardware or software; it operates as an authorized multi-brand reseller whose value-add lies in product selection, configuration, and after-sales support. Customer-facing capabilities include a bilingual Dutch/French e-commerce webshop (v-pro.be), a physical showroom in Overijse for demonstrations and personal advice, on-site enterprise service for professional installations, and rental/leasing programs for large-area robot mowers targeting sports clubs, municipalities, and golf courses.
V-Pro generates revenue primarily through one-time hardware sales (consumer and professional garden equipment ranging from entry-level €119 hedge trimmers to €26,000 Belrobotics Bigmow professional robot mowers), supplemented by professional installation and after-sales services (personalized for professionals with direct technician access), and a recurring rental/leasing stream for high-ticket equipment. Pricing includes 21% VAT, with consumer warranty at 24 months and professional warranty at 12 months. The customer base spans private individuals (homeowners across all garden sizes), professionals (garden contractors, landscape architects), and institutional buyers (sports clubs, municipalities, golf courses), with all operations confined to the Belgian market.
V-pro Power Equipment firmographics
Firmographics- Name
- V-pro Power Equipment
- Legal name
- V-Pro Power Equipment
- Website
- https://v-pro.be
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- V-Pro Power Equipment is a Belgian family-owned distributor of garden and forestry machinery serving consumers, professionals, and institutions with 5,000+ products across 50+ premium brands, specializing in robot mower installation, after-sales service, and equipment rental across Belgium.
- Ownership category
- akta.pro rank
V-pro Power Equipment industry classification
Industry- Product category
- Outdoor Power Equipment
- NAICS
- Outdoor Power Equipment Retailers (444230), Home and Garden Equipment Repair and Maintenance (811411), Outdoor Power Equipment Retailers (44423)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots) (HSAPAQAK)
Keywords
Where V-pro Power Equipment is headquartered
LocationHeadquarters
- HQ city
- Overijse
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
V-pro Power Equipment business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales (Hardware): The primary revenue stream is the sale of powered garden equipment and accessories through both online and physical retail channels. Products include robot mowers, ride-on mowers, handheld equipment, and safety clothing across more than 5,000 SKUs from recognized brands. Sales are predominantly one-time transactions with occasional promotions and discounts.
- Installation and After-Sales Service: V-Pro provides professional installation and programming services for robot mowers, as well as repair and maintenance services. Professional customers receive a personalized service with direct technician access via a code.
- Rental and Leasing: For larger robot mower models (such as Belrobotics Bigmow), V-Pro offers rental and leasing options, enabling customers to access high-value equipment without full purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Consumer-grade equipment (robot mowers, push mowers, handheld tools) |
| One time/ perpetual license | Pay-as-you-go | Professional-grade equipment (zero-turn mowers, diesel tractors, commercial robot mowers) |
| Subscription | Multi-year contract | Rental and leasing for large equipment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
V-pro Power Equipment product offering
Product offeringCore offering
V-pro Power Equipment is a Belgian distributor and retailer of powered garden and forestry equipment, offering more than 5,000 products from over 50 recognized brands (including Husqvarna, Stihl, Honda, Kubota, Belrobotics, Toro, Pellenc, Hustler, Caravaggi). The company sells robot mowers, lawn mowers, ride-on mowers, chainsaws, brushcutters, hedge trimmers, and safety clothing through its own webshop and physical showroom. V-pro also provides professional installation, on-site programming, maintenance, and repair services, with over 3,000 robot mowers installed to date and a digitalized spare parts warehouse of more than 10,000 parts.
Product overview
V-Pro Power Equipment is a Belgian garden machinery distributor offering over 5,000 products from recognized brands including Belrobotics, Kubota, Honda, Husqvarna, Stihl, Toro, Caravaggi, Pellenc, Hustler, and others. The product portfolio centers on robot mowers (with Belrobotics BIGMOW handling up to 24,000 m²), lawn mowers (electric, battery, and gasoline), ride-on mowers and tractors (zero-turn and standard), chainsaws, brushcutters, hedge trimmers, wood chippers, safety clothing, and specialized equipment like solar panel cleaning systems and water pumps. V-Pro also sells pre-owned equipment and provides installation, maintenance, and repair services.
Differentiator
Problem solved
Functional benefit
Products and services
- Robot Mowers (Robotmaaiers) Autonomous robotic lawn mowers for gardens ranging from small urban yards to large areas up to 24,000-75,000 m², featuring GPS-RTK navigation, smartphone connectivity, and slope handling. V-pro is the primary Belgian distributor for Belrobotics Bigmow series and also carries Husqvarna Automower, Honda Miimo, and Stihl iMOW lines.
- Lawn Mowers (Grasmaaiers) Electric, battery, and gasoline-powered lawn mowers for various garden sizes, including push mowers, self-propelled models, and professional machines from brands such as Honda, Stihl, and Husqvarna. Prices start from €179 (STIHL RME 235).
- Ride-on Mowers, Tractors and Accessories Ride-on mowers, lawn tractors, and zero-turn mowers from brands like Kubota, Toro, Honda, and Hustler for medium to large areas. Professional diesel zero-turn mowers (e.g., Kubota ZD1211) are priced at €23,290, and Kubota compact tractors range €15,000-30,000.
- Chainsaws (Kettingzagen) Gasoline, electric, and battery-powered chainsaws from Stihl and Husqvarna for forestry, agriculture, and home use. Prices range from €209 to €959 for consumer models, with professional chainsaws up to €1,289.
- Brushcutters, Edge Cutters and String Trimmers (Bosmaaiers, Kantenmaaiers en Grastrimmers) Gasoline, battery, and electric brushcutters, edge cutters, and string trimmers for various vegetation management tasks.
- Hedge Trimmers (Haagscharen/Heggenscharen) Electric, battery, and gasoline hedge trimmers from Stihl, Husqvarna, and Pellenc for garden maintenance. Prices start from €119.
- Wood Chippers and Splitters (Hakselaars en Houtklievers) BIO wood chippers and wood splitters from Caravaggi for composting and firewood processing. 75 Caravaggi products are distributed.
- Cut-off Machines and Concrete Saws (Doorslijpers en Betonzagen) Cut-off machines and concrete saws for cutting stone, steel, and construction materials.
- Safety Clothing (Veiligheidskleding) Protective clothing, safety glasses, hearing protection, helmets, safety boots, and work gloves from Stihl and Husqvarna.
- Cleaning Machines (Reinigingsmachines) Pressure washers, sweepers, scrubbers, and vacuum cleaners from Meclean for professional and consumer cleaning tasks.
- Rotary Tillers (Tuinfrezen) Motorized rotary tillers and power harrows from Bertolini and Honda for soil preparation.
- Sprayers and Atomizers (Sproeiers en Vernevelaars) Sprayers and atomizers from MM for agricultural and horticultural applications.
- Battery-powered Machines (Accumachines) Battery-powered garden equipment from Stihl, Husqvarna, Honda, and Pellenc using shared battery platforms such as AP and 60V systems.
- Second-hand Equipment (Tweedehands) Pre-owned garden machines and equipment in good condition at reduced prices.
- Robot Mower Installation and On-Site Configuration Service Professional on-site installation, programming, and configuration of robot mowers tailored to each customer's garden layout. Includes smartphone app setup assistance for connected devices.
- Repair and Maintenance Service Repair and maintenance services for sold equipment, backed by a digitalized spare parts warehouse containing more than 10,000 parts for rapid turnaround. Professional customers receive personalized service with direct technician access.
- Rental and Leasing of Large Equipment Rental and lease options for larger robot mower models (such as Belrobotics Bigmow) for businesses, sports clubs, and municipalities, enabling access to high-value equipment without full purchase. Multi-year contract billing applies.
Quantifiable outcome
- 55 years of experience in garden and forestry equipment
- +3 more outcomes
Companies that use V-pro Power Equipment
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
V-pro Power Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
V-pro Power Equipment partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- HusqvarnacoreHusqvarna is one of V-Pro's premium robot mower brands and largest product category (1,546 results on site). V-Pro is an authorized distributor selling Husqvarna's full range including Automower robots, chainsaws, hedge trimmers, and safety equipment. Premium brand for robot mowers.
- BelroboticscoreBelrobotics is a Belgian manufacturer of high-capacity robot mowers (Bigmow series) capable of mowing up to 24,000-75,000 m². V-Pro is the exclusive or primary Belgian distributor for sports fields, parks, and large properties. Premium brand for professional robot mowers.
- HondacoreHonda is a premium brand partner for V-Pro covering lawn mowers (ride-on and push), robot mowers (Miimo series), and handheld equipment. 95 products available from Honda.
- StihlcoreStihl is the largest product category at V-Pro with 1,838 products including chainsaws, brushcutters, hedge trimmers, blowers, and the iMOW robot mower line. One of V-Pro's most important brand partnerships.
- KubotacoreKubota is a key partner for diesel-powered ride-on mowers, compact tractors, and zero-turn mowers. V-Pro distributes Kubota's full range including the GR, GZD, B, and ZD series for professional and semi-professional use.
- TorocoreToro is an American brand distributed by V-Pro for professional lawn mowers, zero-turn mowers, and Recycler series products. Known for innovative lawn maintenance solutions including SmartStow technology.
- PellenccorePellenc is a French brand specializing in professional battery-powered equipment for horticulture and urban maintenance. V-Pro distributes Pellenc's full range including the Helion series hedge trimmers, Rasion lawn mowers, and Ulib battery systems. 56 products available.
- HustlerminorHustler is an American brand known for innovative, high-performance ride-on mowers and zero-turn machines. Distributed by V-Pro for the Belgian market.
- CaravaggiminorCaravaggi is an Italian manufacturer of BIO-hakselaars (chippers), wood shredders, composting machines, and special application equipment. V-Pro distributes 75 Caravaggi products.
- Gianni FerrariminorGianni Ferrari is an Italian manufacturer of professional grounds maintenance equipment including mowers, sweepers, blowers, and scarifiers. V-Pro distributes their Turbo Z, GTR, and GTM series.
- BertoliniminorBertolini is an Italian manufacturer known for garden tillers, transporters, and lawn mowers. Distributed by V-Pro in Belgium.
- MecleanminorMeclean is a producer of professional cleaning machines including vacuum cleaners, sweepers, scrubbers, and pressure washers. Distributed by V-Pro with 29 products available.
- MMminorMM is an Italian brand known for high-quality sprayers. V-Pro distributes their full range including wheeled sprayers, self-propelled sprayers, and pump groups. 85 products available.
- AlitrakminorAlitrak is an Italian brand specializing in electric motor carts and transport vehicles for heavy load transportation. V-Pro distributes 24 Alitrak products.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
V-pro Power Equipment competitors and assessment
Company assessmentBroad incumbents
- Honda Power Equipment: Honda Power Equipment manufactures lawn mowers, ride-on mowers, and the Miimo robot mower line distributed by V-Pro. It is a major incumbent in the same outdoor power equipment space and reaches Belgian customers through competing dealer and OEM channels.
- Pellenc: Pellenc is a French manufacturer of professional battery-powered horticultural equipment (helion hedge trimmers, Rasion mowers, Ulib battery systems), carried by V-Pro. Pellenc serves the same professional landscape and municipal segments with its own dealer network across Europe.
- Husqvarna Group: Husqvarna is the Swedish manufacturer whose Automower line and broader garden equipment portfolio anchor V-Pro's largest product category. As a brand owner, Husqvarna operates broadly in the same space and competes with V-Pro's offerings through its own dealer and direct channels.
- Toro Company: Toro is an American manufacturer of professional and residential turf equipment, distributed by V-Pro for the Belgian market. Toro competes in the same professional and residential grounds-care segments and sells through its own authorized dealer network across Europe.
- Belrobotics: Belrobotics is a Belgian manufacturer of large-area professional robot mowers (Bigmow, Parcmow), distributed by V-Pro in Belgium. As a domestic brand-owner and competitor in the same geographic market, Belrobotics is a direct strategic counterpart on the professional side of V-Pro's business.
- Kubota: Kubota is a Japanese manufacturer of compact tractors, ride-on mowers, and zero-turn machines, a key brand partner for V-Pro's professional and semi-professional segment. Kubota competes in the same professional turf and grounds-care market through its own dealer network.
- STIHL: STIHL is the German manufacturer of chainsaws, trimmers, and battery-powered garden equipment, and V-Pro's single largest brand partner by SKU count. STIHL competes in the same end markets and increasingly sells through its own direct and dealer networks in BeNeLux.
Direct peers
- Royal Reesink: Royal Reesink is a Dutch distributor of premium outdoor power equipment and machinery, carrying many of the same brands as V-Pro (Stihl, Husqvarna, Kubota, Toro). It is the closest comparable BeNeLux specialty distributor of garden, turf, and grounds-care equipment with similar service-led positioning.
- Jean Heybroek: Jean Heybroek is a Dutch specialty garden machinery and outdoor power equipment retailer serving professional and consumer customers. It is a directly comparable BeNeLux specialist dealer with a similar mix of premium-brand distribution and service.
Others
- Boels Rental: Boels Rental is a large European equipment rental company with Belgian operations; its outdoor and grounds-care rental offerings overlap with V-Pro's emerging rental/leasing business for large robot mowers, making it an adjacent ecosystem participant rather than a direct sales competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
V-pro Power Equipment social profiles
Digital presenceV-pro Power Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
V-pro Power Equipment leadership team
Management profileNumber of profiles
Profiles2 records
V-pro Power Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V-pro Power Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V-pro Power Equipment
What does V-pro Power Equipment do?
V-pro Power Equipment is a Belgian distributor and retailer of powered garden and forestry equipment, offering more than 5,000 products from over 50 recognized brands (including Husqvarna, Stihl, Honda, Kubota, Belrobotics, Toro, Pellenc, Hustler, Caravaggi). The company sells robot mowers, lawn mowers, ride-on mowers, chainsaws, brushcutters, hedge trimmers, and safety clothing through its own webshop and physical showroom. V-pro also provides professional installation, on-site programming, maintenance, and repair services, with over 3,000 robot mowers installed to date and a digitalized spare parts warehouse of more than 10,000 parts.
Is V-pro Power Equipment a public or private company?
V-pro Power Equipment is a private company. It is classified as family owned and is currently operating.
When was V-pro Power Equipment founded?
V-pro Power Equipment was founded in 1965. It employs 11 to 50 people.
Where is V-pro Power Equipment based?
V-pro Power Equipment is headquartered in Overijse, Belgium, in the Europe region.
How does V-pro Power Equipment make money?
Three revenue lines are on record. Product Sales (Hardware) is the primary driver. The others are installation and After-Sales Service and rental and Leasing.
Who are V-pro Power Equipment's main competitors?
Broad incumbents on record are Honda Power Equipment, Pellenc, Husqvarna Group, Toro Company, Belrobotics, Kubota and STIHL. Direct peers are Royal Reesink and Jean Heybroek. Boels Rental is listed as an others.
Does V-pro Power Equipment have an API?
No public API is recorded for V-pro Power Equipment.
What industry is V-pro Power Equipment in?
V-pro Power Equipment's product category is Outdoor Power Equipment. Its primary akta.pro industry code is HSAPAQAK, Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots). Its NAICS code is 444230 and its SIC code is 3524.