Multicycle Fahrrad-Handels GmbH & Co. KG

What Multicycle Fahrrad-Handels GmbH & Co. KG does

Multicycle Fahrrad-Handels GmbH & Co. KG is a privately held German specialty bicycle retailer founded in 1994 and headquartered in Marktredwitz. The company operates an omnichannel retail business built around 56 physical stores distributed across Germany and an e-commerce storefront at multicycle.de, serving individual consumers, cycling enthusiasts, commuters, and corporate employees accessing bikes via salary-conversion leasing programs. Multicycle is positioned as a dedicated CUBE specialist, carrying the OEM's full range — E-MTB Fully, E-MTB Hardtail, Trekking E-Bike, Gravel, Road, and Children's lines — with Bosch E-Bike drivetrains (Performance Line motors, batteries up to 800Wh) as the standard electric-bike platform.

The product portfolio spans entry-level bikes at €699 to premium competition models priced up to €9,999, with most revenue concentrated in the €999-€3,499 band. Revenue is generated primarily through one-time unit sales of CUBE bicycles and accessories through retail and online channels, complemented by facilitation fees on bike leasing routed through 15+ provider partners (JobRad, BusinessBike, Deutsche Dienstrad, BikeLeasing-Service, Linexo/Wertgarantie, and others) and financing attach via EasyCredit and Targobank (0% financing up to 24 months). Value-added services include Click&Collect, professional bike assembly, and bike insurance.

The business model is a hybrid direct-to-consumer retail motion: customers transact either in-store with a CUBE-trained specialist for consultation and fitting, or online with courier delivery and store pickup. Marketing is executed through SEO, social media (Facebook, Instagram, YouTube, TikTok, Komoot), email/newsletter lead capture (€25 sign-up discount), and local store engagement, with no disclosed external funding, M&A activity, or enterprise customer concentration.

Name

Multicycle Fahrrad-Handels GmbH & Co. KG

Legal name

Multicycle Fahrrad-Handels GmbH & Co. KG

Website

https://multicycle.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Multicycle is a privately held German specialty bicycle retailer operating 56 stores nationwide plus e-commerce, dedicated exclusively to selling CUBE bikes — including E-MTBs, trekking, gravel, and road models with Bosch drivetrains — to consumers and corporate leasing customers.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bicycle Retail (New Bikes) (CRAMAHAA)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

Keywords

• Bicycle retail
• E-bike sales
• Bike leasing
• Cycling accessories
• Specialty bike shop

Headquarters

HQ city

Marktredwitz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Bicycle Sales: Direct retail sales of CUBE bicycles including E-MTBs (hardtail and fully), trekking E-bikes, gravel bikes, road bikes, and children's bikes. Revenue generated through one-time product sales at retail stores and via e-commerce.
2. Accessories and Components: Sales of bike accessories, parts, and components through retail stores and online shop.
3. Bike Leasing Facilitation: Facilitates bike leasing through partnerships with 15+ leasing providers (JobRad, BusinessBike, Deutsche Dienstrad, etc.). While the primary revenue is product sales, leasing options increase purchase accessibility for customers.
4. Financing Services: Offers 0% financing up to 24 months and installment payment options through EasyCredit and Targobank partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Multicycle is a German specialty retailer that sells CUBE brand bicycles, including E-MTB Fully and Hardtail models, Trekking E-Bikes, Gravel Bikes, Road Bikes, and children's bikes. The company operates 56 retail stores across Germany combined with an online shop (multicycle.de) and offers supporting services such as bike leasing, 0% financing, professional assembly, bike insurance, and Click & Collect.

Product overview

Multicycle is a specialized CUBE bike retailer operating 56 stores across Germany with a comprehensive portfolio of CUBE bicycles and related services. Their product range includes six E-MTB Fully models (Stereo Hybrid ONE22, ONE44, ONE55, ONE77, AMS Hybrid ONE44, AMS Hybrid 177), two E-MTB Hardtail lines (Reaction Hybrid Performance and Reaction Hybrid), three Trekking E-Bike series (Kathmandu Hybrid, Touring Hybrid, Nuride Hybrid), three Gravel Bike families (Nuroad, Cross Race, Nulane), four Road Bike lines (Attain, Agree, Litening, Aerium), and children's bikes. Complementing the product portfolio, Multicycle offers value-added services including bike leasing (with 15+ provider partnerships), 0% financing, Click & Collect, professional assembly, and insurance. The company focuses exclusively on CUBE brand products, positioning itself as the premier CUBE specialist in Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• CUBE Stereo Hybrid ONE22 The comfortable E-MTB fully for tours and versatile use with focus on efficiency and riding comfort.
• CUBE Stereo Hybrid ONE44 The balanced All Mountain E-MTB for trails and adventurous terrain with optimal mix of uphill and downhill performance.
• CUBE Stereo Hybrid ONE55 The powerful fully E-bike for demanding trails and Enduro use with more control going downhill.
• CUBE Stereo Hybrid ONE77 The uncompromising E-MTB fully for Enduro and Downhill use with maximum suspension travel and stability in extreme terrain.
• CUBE AMS Hybrid ONE44 The lightweight E-MTB fully with reduced system weight and modern Light E-drive unit, ideal for sporty trail riders focusing on agility and natural riding feel.
• CUBE AMS Hybrid 177 The particularly capable Light E-Mountainbike fully for ambitious Enduro riders, combining low weight with high trail performance.
• CUBE Reaction Hybrid Performance The versatile E-MTB hardtail with Bosch Performance Line motor for beginners and touring riders, ideal for everyday use and longer distances.
• CUBE Reaction Hybrid The sportier hardtail E-Mountainbike with stronger battery for longer range and more demanding tours.
• CUBE Kathmandu Hybrid The premium Trekking E-Bike for long journeys and highest range with maximum comfort and full touring equipment.
• CUBE Touring Hybrid The easy-going E-Trekking bike for everyday use and leisure with balanced geometry and complete street equipment.
• CUBE Nuride Hybrid The flexible Trekking E-Bike with slightly sporty orientation for road, gravel and mixed use.
• CUBE Nuroad The classic Gravel Bike for beginners to ambitious riders, ideal for tours, Bikepacking and mixed terrain with high everyday suitability.
• CUBE Cross Race The sporty Cyclocross Gravel Bike for fast rides on gravel, race use and ambitious riders focusing on performance.
• CUBE Nulane The versatile Allround Bike combining gravel elements with commuter and city performance, ideal for everyday use, training and light off-road trails.
• CUBE Attain The comfortable road bike for beginners and long tours with relaxed geometry.
• CUBE Agree The versatile Carbon road bike for sporty riders with perfect balance of comfort and performance.
• CUBE Litening The uncompromising Aero road bike for maximum speed and competition.
• CUBE Aerium The specialized time trial and Triathlon road bike for maximum aerodynamics and best times against the clock.
• Bike Leasing Company bike leasing service allowing employees and self-employed individuals to lease CUBE bikes through salary conversion models with tax benefits, facilitated via partnerships with 15+ leasing providers including JobRad, BusinessBike, and Deutsche Dienstrad.
• Bike Financing Flexible 0% financing options for up to 24 months, allowing customers to pay for CUBE bikes over time with interest-free installments via EasyCredit and Targobank partnerships.
• Click & Collect Online reservation service allowing customers to reserve CUBE bikes online and pick them up at their local Multicycle store.
• Bike Assembly Service Professional bike assembly service ensuring CUBE bikes arrive fully assembled and tested, with only pedals and handlebars requiring simple final installation.
• Bike Insurance Insurance service to protect purchased bikes against damage, theft, and other risks.

Quantifiable outcome

• 56 retail locations across Germany provide extensive accessibility
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• JobRadcoreChannel Partner/ Reseller/ DistributorLeading bike leasing provider for company employees. JobRad enables employees to lease bikes through salary conversion schemes with tax benefits (0.25% taxation rule).
• BusinessBikecoreChannel Partner/ Reseller/ DistributorBike leasing service provider offering company bike programs for employees with flexible leasing options.
• Lease a BikecoreChannel Partner/ Reseller/ DistributorBike leasing provider enabling employees to lease company bikes through payroll deduction arrangements.
• Deutsche DienstradcoreChannel Partner/ Reseller/ DistributorCompany bike leasing service focusing on employer-provided bicycle programs with tax advantages.
• EuroRadminorChannel Partner/ Reseller/ DistributorBike leasing provider offering company bike programs for German businesses.
• BikeLeasing-ServicecoreChannel Partner/ Reseller/ DistributorSpecialized bike leasing service provider for company bike programs.
• Company BikeminorChannel Partner/ Reseller/ DistributorCompany bike leasing solution enabling employers to offer bike benefits to employees.
• Würth Bike LeaseminorChannel Partner/ Reseller/ DistributorBike leasing program by Würth Group offering company bikes to employees.
• AMS LeasingminorChannel Partner/ Reseller/ DistributorAMS Group's bike leasing solution for company bike programs.
• Rad im DienstminorChannel Partner/ Reseller/ DistributorGerman company bike leasing service.
• EleasaminorChannel Partner/ Reseller/ DistributorBike leasing provider for company bikes.
• Mein DienstradminorChannel Partner/ Reseller/ DistributorCompany bike leasing service enabling employee bike programs.
• KazenmaierminorChannel Partner/ Reseller/ DistributorBike leasing provider for company bike programs.
• Dein JobBikeminorChannel Partner/ Reseller/ DistributorJobBike leasing service for company bike benefits.
• EasyCreditminorChannel Partner/ Reseller/ DistributorInstallment financing partner offering easy credit payment options for bike purchases.
• TargobankminorChannel Partner/ Reseller/ DistributorBanking partner providing financing options for bike purchases through installment loans.
• Linexo (by Wertgarantie)coreChannel Partner/ Reseller/ DistributorBike leasing provider under Wertgarantie group offering comprehensive leasing solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bike-Discount: German online-first bike retailer carrying CUBE and other brands. Direct e-commerce competitor on price and CUBE product range.
• Bike24: German online-first bike and cycling accessories retailer. Direct competitor in the German market; competes on price transparency and breadth rather than physical-store consultation.
• Rose Bikes: German direct-to-consumer bike retailer with own-brand bicycles plus multi-brand assortment. Comparable omnichannel model with strong German consumer brand recognition.
• Zweirad Stadler: German multi-store specialty bike retail chain with broad assortment across premium and mass tiers. Competes for the same German consumer with physical retail presence.
• Lucky Bike: Multi-brand specialty bike retail chain in Germany with dozens of physical stores. Most direct store-based competitor in the German premium bike retail segment.
• BOC (Bike & Outdoor Company): German specialty bike retail chain with broad multi-brand assortment. Comparable omnichannel retail format competing for similar premium consumer segment.
• Internetstores (Fahrrad.de / Brügelmann): German online specialty bike retailer group operating Fahrrad.de. Direct competitor in e-commerce bike sales to German consumers.

Regional players

• Radhaus: Mid-sized German specialty bike retail chain. Comparable format and target customer, but smaller footprint — useful sizing benchmark for Multicycle's store economics.

Broad incumbents

• Decathlon: Global sporting-goods retailer with extensive German store footprint and broad bike assortment. Mass-market competitor compressing specialty retail economics.

Emerging players

• Canyon Bicycles: German DTC premium bike manufacturer-retailer. Comparable in target customer (premium enthusiasts) but bypasses traditional retail through direct-to-consumer model — a structural competitor to specialty retailers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/MulticycleStore
• Facebookfacebook.com/MulticycleStore
• Instagraminstagram.com/MulticycleStore
• TikToktiktok.com/@multicyclestore
• LinkedInlinkedin.com/company/multicyclestore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multicycle Fahrrad-Handels GmbH & Co. KG