Hippo Roofing
Hippo Roofing is a veteran-owned Florida roofing contractor founded in 2008, installing shingle, metal, tile, and flat roof systems for residential and commercial customers across Central & Eastern Florida, with branded systems and insurance claim support.
- Company typePrivate
- Founded2008
- HeadquartersMelbourne, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Hippo Roofing does
Hippo Roofing, LLC is a veteran-owned, privately held roofing contractor founded in 2008 and headquartered in Melbourne, Florida. The company installs and services residential and commercial roofing systems — primarily asphalt shingles, metal, tile, and flat/TPO/EPDM membranes — across 7 counties and 40+ cities in Central & Eastern Florida, supported by three physical offices in Melbourne, Flagler Beach, and Daytona Beach and a direct field sales force of roof consultants. Its product portfolio is anchored by branded systems including DefenderRoof metal roofing and SuperRoof / ShieldRoof shingle systems, plus a trademarked "Metal Roof Same Price As Shingles"™ layover installation method that installs galvalume metal over existing shingles to eliminate tear-off costs. Adjacent offerings include gutters, hurricane/wind mitigation, roof maintenance, insulation, soffit/fascia, and 24/7 storm damage restoration.
Hippo Roofing firmographics
Firmographics- Name
- Hippo Roofing
- Legal name
- Hippo Roofing, LLC
- Website
- https://hipporoof.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hippo Roofing is a veteran-owned Florida roofing contractor founded in 2008, installing shingle, metal, tile, and flat roof systems for residential and commercial customers across Central & Eastern Florida, with branded systems and insurance claim support.
- Ownership category
- akta.pro rank
Hippo Roofing industry classification
Industry- Product category
- Roofing Services
- NAICS
- Roofing Contractors (238160)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Roof Installation & Replacement (HSAPAKAA)
- akta.pro secondary industries
- Roof Repair & Leak Remediation (HSAPAKAB), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)
Keywords
Where Hippo Roofing is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Hippo Roofing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Roof Replacement & Installation: One-time revenue from complete roof replacement using shingle, metal, tile, or flat roofing systems. Includes tear-off options and layover options (metal over shingles).
- Roof Repair Services: One-time revenue from repair services including leak repairs, storm damage repair, flashing replacement, and emergency tarping services. Available 24/7 for emergency situations.
- Gutter Installation & Replacement: One-time revenue from seamless gutter, downspout, and gutter guard installation services.
- Financing Services: Partnership with financing providers offering flexible payment plans to customers. Hippo facilitates financing but revenue comes from completed projects.
- Insurance Claim Navigation: Assistance with insurance claims including damage documentation, adjuster meetings, and claim filing. Free inspection to determine if claim filing makes sense for the customer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Quote-Based Pricing |
| Other | Pay-as-you-go | Metal Roof Same Price As Shingles |
| Other | Multi-year contract | Financing Available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Hippo Roofing product offering
Product offeringCore offering
Hippo Roofing installs, repairs, and replaces residential and commercial roofing systems across Central & Eastern Florida. The company specializes in shingle, metal, and tile roofing, plus storm damage restoration, gutter services, and end-to-end insurance claim assistance. Their proprietary Metal Roof Same Price As Shingles™ method delivers galvalume exposed-fastener metal roofs at shingle pricing by installing over existing shingles to skip tear-off costs.
Product overview
Hippo Roofing is a residential and commercial roofing contractor offering a portfolio of roofing products and related services. Their core product offerings include three main roofing types: Shingle Roofing (asphalt products from CertainTeed, Atlas, IKO including StandardPlus and ShieldRoof systems), Metal Roofing (DefenderRoof exposed fastener systems and Sherwin-Williams coil-coated options), and Tile Roofing (clay and concrete). These are complemented by add-on modules including gutters and drainage, hurricane/roof-to-wall straps, wind mitigation services, roof maintenance, roof insulation, and soffit/fascia installation. The company also provides integrated service offerings including storm damage restoration, roof insurance claims assistance, commercial roofing (TPO, EPDM, flat/metal systems), and roofing financing options with warranty coverage. All products are installed by certified professionals for Florida's climate conditions.
Differentiator
Problem solved
Functional benefit
Brands
- Metal Roof Same Price As Shingles™: A trademarked offering by Hippo Roofing that provides metal roofing at comparable prices to shingle roofs.
- DefenderRoof™
- SuperRoof®
Products and services
- Shingle Roofing Asphalt shingle roofing installation and replacement using products from CertainTeed, Atlas, and IKO, including StandardPlus shingles with high wind resistance and the ShieldRoof system with a 50-year non-prorated material warranty. Targeted at homeowners in Central & Eastern Florida needing durable shingle roofing for the local climate.
- Metal Roofing / DefenderRoof Metal roofing systems including the DefenderRoof exposed-fastener system and Sherwin-Williams coil-coated options, using high-grade stainless steel and aluminum with energy-efficient properties and up to a 50-year limited lifetime warranty. Can be installed over existing shingle roofs to avoid tear-off costs at shingle-equivalent pricing. For homeowners and commercial property owners wanting long-lasting, weather-resistant roofing.
- Tile Roofing Clay and concrete tile roofing installation and repair for Mediterranean and Spanish-style homes, offering durability and aesthetic appeal for Florida properties. For homeowners seeking tile roofing solutions in Central & Eastern Florida.
- Roof Repair Fast, reliable repairs for leaks, missing shingles, storm damage, and flashing issues. For homeowners and commercial property owners needing targeted roof repair services.
- Storm Damage Restoration 24/7 emergency storm response, tarping, complete damage assessment, and expert insurance claim assistance including adjuster meetings and documentation. For homeowners and commercial property owners recovering from hurricane, wind, or hail damage.
- Commercial Roofing Flat roofing, TPO, EPDM, and metal roofing for commercial properties, warehouses, and multi-family buildings. For business owners, facility managers, and property managers needing durable commercial roofing solutions.
- Gutters & Drainage Installation of seamless gutters, downspouts, gutter guards, and cleaning services to protect foundations. For homeowners needing complete roof drainage solutions.
- Roof Insurance Claims Assistance 5-step process including free inspection, claim filing assistance, on-site adjuster meetings, approval and repair, and final walkthrough to help homeowners navigate insurance claims. For homeowners dealing with storm damage who need expert help maximizing claim coverage.
- Roofing Financing Options Flexible payment plans and financing options through partner lenders, offering competitive rates, quick approvals, and flexible repayment terms with no prepayment penalties for residential and commercial projects. For homeowners and businesses needing financing for roofing projects.
- Roofing Warranty Coverage Comprehensive warranty coverage including up to lifetime manufacturer warranties on materials, 10-year workmanship warranties, and up to 50-year warranties on metal roofing. For homeowners and businesses seeking protected roofing investments.
Companies that use Hippo Roofing
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Hippo Roofing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Hippo Roofing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- RPS Metal Roofing & Siding, Inc.coreMaterial supplier partner providing metal roofing and siding products. Partnership enables Hippo Roofing to offer certified metal roofing installations with manufacturer-backed warranties.
- Crown Roof TilescoreTile roofing material supplier for clay and concrete tile products used in Mediterranean and Spanish-style home installations.
- Tri County MetalscoreCertified contractor partner for Tri-County Metals products, enabling specialized metal roofing installations.
- Metal Roofing AlliancecoreIndustry association partner; Hippo Roofing is an approved certified contractor member, providing credibility and access to industry best practices.
- Fabral Metal Wall and Roof SystemscoreManufacturer partner for metal wall and roof systems used in commercial and residential installations.
- WortHouse Metal Roofing ManufacturingcoreMetal roofing manufacturer supplying products for the company's metal roofing installations.
- CertainTeedcoreShingle manufacturer partner; Hippo Roofing is a CertainTeed SELECT ShingleMaster and CertainTeed Master Elite Contractor, enabling access to premium shingle products and enhanced warranty programs including ShieldRoof system with 50-year non-prorated material warranty.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Hippo Roofing competitors and assessment
Company assessmentBroad incumbents
- Tecta America: Largest commercial roofing contractor in the U.S., offering TPO, EPDM, metal, and flat roofing systems for commercial clients. Overlaps with Hippo's commercial roofing line but operates at much larger national scale across the enterprise segment.
- Roofing Corp of America: PE-backed national roofing platform with multiple regional brands. Competes with Hippo across overlapping product lines (residential and commercial roofing, storm restoration) but operates as a multi-brand rollup with substantially greater scale.
- Erie Construction: National home improvement company offering roofing, siding, windows, and doors with significant Midwest and Southeast presence. Competes with Hippo on residential roof replacement and storm restoration at larger multi-product scale.
Regional players
- Royal Crown Roofing: Florida-based residential roofing contractor with emphasis on storm damage restoration and insurance claim assistance. Direct overlap with Hippo on product mix, customer base, and insurance-driven lead generation in the Florida market.
Direct peers
- Kelly Roofing: Long-established Florida-based roofing contractor serving Central and South Florida. Offers residential and commercial roofing with similar focus on storm damage and Florida-specific product expertise, making it a close regional competitor.
- Deer Park Roofing: Mid-sized regional residential and commercial roofing contractor serving multiple U.S. markets. Comparable service portfolio including roof replacement, repair, and storm damage with similar multi-office operational model.
- Aspen Contracting: National roofing, siding, and storm damage contractor with significant Florida presence. Directly competes with Hippo on insurance claim handling, residential roof replacement, and emergency storm response services.
- Baker Roofing Company: Family-owned residential and commercial roofing contractor headquartered in the Southeast U.S. with multi-state operations. Comparable in offering portfolio (replacement, repair, storm restoration) and in operating as a multi-generational family business.
- Mighty Dog Roofing: Franchise-based residential and commercial roofing company operating across multiple U.S. markets. Competes with Hippo on roof replacement, repair, gutters, and storm restoration with a comparable digital marketing and local SEO-driven lead generation approach.
- Bone Dry Roofing: National residential roofing contractor with multiple Midwest and Southeast locations. Offers roof replacement, repair, and storm damage restoration with similar direct-to-consumer sales motion and insurance claim support — closely comparable to Hippo in service mix and customer base.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hippo Roofing social profiles
Digital presenceHippo Roofing compliance and trust
Trust signalCompliance8 records
Hippo Roofing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hippo Roofing leadership team
Management profileNumber of profiles
Profiles4 records
Hippo Roofing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hippo Roofing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hippo Roofing
What does Hippo Roofing do?
Hippo Roofing installs, repairs, and replaces residential and commercial roofing systems across Central & Eastern Florida. The company specializes in shingle, metal, and tile roofing, plus storm damage restoration, gutter services, and end-to-end insurance claim assistance. Their proprietary Metal Roof Same Price As Shingles™ method delivers galvalume exposed-fastener metal roofs at shingle pricing by installing over existing shingles to skip tear-off costs.
Is Hippo Roofing a public or private company?
Hippo Roofing is a private company. It is classified as family owned and is currently operating.
When was Hippo Roofing founded?
Hippo Roofing was founded in 2008. It employs 11 to 50 people.
Where is Hippo Roofing based?
Hippo Roofing is headquartered in Melbourne, United States, in the North America region.
How does Hippo Roofing make money?
Five revenue lines are on record. Roof Replacement & Installation is the primary driver. The others are roof Repair Services, gutter Installation & Replacement, financing Services and insurance Claim Navigation.
Who are Hippo Roofing's main competitors?
Broad incumbents on record are Tecta America, Roofing Corp of America and Erie Construction. Royal Crown Roofing is listed as a regional player. Direct peers are Kelly Roofing, Deer Park Roofing, Aspen Contracting, Baker Roofing Company, Mighty Dog Roofing and Bone Dry Roofing.
Does Hippo Roofing have an API?
No public API is recorded for Hippo Roofing.
What industry is Hippo Roofing in?
Hippo Roofing's product category is Roofing Services. Its primary akta.pro industry code is HSAPAKAA, Roof Installation & Replacement, with a secondary code of HSAPAKAB, Roof Repair & Leak Remediation. Its NAICS code is 238160 and its SIC code is 2950.