Xsellerate Consulting (pty) Ltd

What Xsellerate Consulting (pty) Ltd does

Xsellerate Consulting (Pty) Ltd is a South African B2B sales and marketing consultancy headquartered in Benoni, Gauteng, founded in 2021 by Brendan McAravey, a former Dell and Citrix country manager with 28+ years in IT solutions sales. The company targets technology-focused businesses — particularly B2B firms with established but underperforming sales teams, and startups needing to build prospecting capability from scratch — and addresses problems such as erratic quarterly revenue, inconsistent pipeline, and inability to transition from traditional to modern remote selling.

The firm's core product is a managed Sales Development Representative (SDR) service in which it builds, trains, and operates a prospecting team on behalf of the client. Engagements follow a 2-4 week workshop-driven setup phase and an initial 7-month commitment (1 month setup + 6 months outbound), extendable in 6-month increments, with bi-weekly reporting and optimization. Delivery is anchored on the proprietary Combo Prospecting methodology, which combines buyer-persona analysis, value messaging, and omni-channel hyper-personalization across email, phone, LinkedIn, and social channels. The technology stack integrates Showpad sales enablement, LinkedIn Sales Navigator, and advanced data analysis tools. Complementary offerings include structured sales training — notably the Crash Course in Pipeline Building (4 modules / 13 hours) and the Authentic Selling with EDVANCE 8-month program co-developed with sales thought leader John Smibert — plus digital marketing services spanning website development and LinkedIn services.

Commercial mechanics rely on quote-based pricing with multi-month retainers, direct B2B sales engagement, website inquiries, and consultation bookings (Calendly). The company states active campaign delivery across three geographies (USA, UK, South Africa) from its single South African HQ, and reports GDPR and POPI compliance for cross-border data handling. No revenue, funding rounds, or institutional investors are disclosed; the firm appears to be founder-led and privately held with an 11-50 employee range.

Name

Xsellerate Consulting (pty) Ltd

Legal name

xSELLerate Consulting (Pty) Ltd

Website

https://xsellerate.co.za

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Xsellerate Consulting is a South African B2B sales and marketing consultancy offering managed SDR services, sales training, and digital marketing to technology-focused businesses seeking pipeline growth and sales-team modernization across USA, UK, and South Africa markets.

Ownership category

akta.pro rank

Product category

B2B Sales Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro industry

PRIMARYBPAFAKAD

Appointment Setting & Sales Development (SDR/BDR) Services

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYBPAAADAA

B2B Appointment Setting & SDR/BDR Outsourcing

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Telemarketing, Telesales & Lead Generation

SECONDARYBPAFAKAA

B2B Demand Generation & Lead Nurture Agencies

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYEDABABAB

Prospecting & Lead Generation (SDR/BDR)

Education/Corporate Training & Professional Development/Sales & Customer Success Training

SECONDARYBPAHACAG

Customer, Marketing & Sales Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

Keywords

• B2B sales development
• Outsourced SDR services
• Lead generation services
• Sales training programs
• Digital marketing services

Headquarters

HQ city

Benoni

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. SDR Campaign Services: Managed SDR services where xSELLerate builds and manages a prospecting team on behalf of clients. Initial commitments are typically 7 months (1 month setup + 6 months outbound), extendable in 6-month increments. Revenue generated through service fees for lead generation and appointment setting.
2. Sales Training Programs: Authentic Selling Courses including 'A Crash Course in Pipeline Building' (4 modules over 4 weeks, 13 hours total) and 'Authentic Selling with EDVANCE' (an 8-month B2B sales development program with Foundation and Reinforcement phases).
3. Marketing Services: Comprehensive digital marketing services including website development and LinkedIn services, supporting the overall sales and lead generation ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Xsellerate Consulting is a B2B sales and marketing consultancy that builds and manages outsourced Sales Development Representative (SDR) teams to run prospecting, outreach, appointment setting and data management campaigns for client sales pipelines. The firm also delivers structured sales training programs (the Crash Course in Pipeline Building and the Authentic Selling with EDVANCE program) and complementary digital marketing services including website development and LinkedIn services.

Product overview

Xsellerate Consulting is a sales and marketing consultancy offering three core service lines: SDR Services (lead generation and prospecting using dedicated Sales Development Representatives who handle prospecting, outreach, appointment setting, and data management), Sales Training (including the Crash Course in Pipeline Building 4-module program and the 8-month Authentic Selling with EDVANCE program), and Marketing Services (website development and LinkedIn services). The company also offers a managed SDR team service where they build and operate an outbound prospecting team on behalf of clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Development Representative (SDR) Services

Quantifiable outcome

• 75-80% of SDR-sourced discovery meetings convert to proposals or site visits
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Belkins: Belkins is a B2B appointment-setting and SDR outsourcing firm serving tech and SaaS clients globally. It is directly comparable to xSELLerate on service line (managed SDR/lead gen) and target market (mid-market and enterprise B2B), with overlapping geographies including the US.
• SalesHive: SalesHive provides B2B lead generation, SDR outsourcing, and appointment-setting services to B2B technology companies. It competes head-to-head with xSELLerate on managed SDR offerings, sales process methodology, and target buyer profile.
• CIENCE: CIENCE is a B2B SDR outsourcing and lead generation provider serving mid-market and enterprise clients. It overlaps with xSELLerate on managed outbound SDR campaigns, sales process design, and tech-focused ICP.
• SalesRoads: SalesRoads delivers B2B outbound SDR services and appointment setting for technology and professional services clients. It is a direct competitor on the managed SDR business line and on omni-channel outbound methodology.
• Martal Group: Martal Group is a B2B sales agency offering SDR-as-a-service, outbound prospecting, and lead generation for SaaS and tech vendors. Its delivery model, pricing structure, and customer profile closely mirror xSELLerate's managed SDR campaigns.
• Jumpcrew: Jumpcrew offers outsourced SDR, marketing, and sales development services to B2B companies. Its bundled managed-services model and tech-vertical focus make it a direct peer to xSELLerate's combined SDR + marketing offering.
• Operatix: Operatix is an outsourced SDR and sales development firm headquartered in the UK serving B2B tech clients across EMEA and North America. It is directly comparable on managed SDR delivery and offers a methodology-led approach similar to xSELLerate's Combo Prospecting.

Broad incumbents

• Sandler Training: Sandler Training is a global sales training and consulting franchise offering sales methodology, prospecting, and consultative selling programs. It overlaps with xSELLerate's Authentic Selling/EDVANCE training line and broader sales transformation value proposition, though its scale and franchise model are much larger.
• Richardson Sales Performance: Richardson is an established sales training and performance consultancy offering curriculum, consulting, and enablement to enterprise sales organizations. It is comparable on the training and sales transformation line of xSELLerate's business, with broader portfolio reach.

Regional players

• Tremendous Sales (formerly Operatix / UK-based SDR outsourcers): Tremendous (and similar UK/EU-headquartered SDR outsourcers) offer managed outbound SDR services to European and US tech clients. They are regionally comparable peers to xSELLerate's UK presence and operate with similar multi-channel outbound methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61553708076954
• LinkedInlinkedin.com/company/xsellerate
• Instagraminstagram.com/xsellerate_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xsellerate Consulting (pty) Ltd