Homerunner Aps
Homerunner Aps is a Danish Logistics-as-a-Service platform, founded in 2015 in Aalborg, that unifies B2C parcel, B2B order, and Asia-to-Europe container shipping behind one API and 80+ carrier integrations, serving 8,000+ e-commerce businesses across Europe with usage-based pricing.
- Company typePrivate
- Founded2015
- HeadquartersAalborg, Denmark
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Homerunner Aps does
Homerunner Aps is a Danish private company founded in 2015 by CEO Per Imer and headquartered in Aalborg, Denmark. It operates a cloud-based Logistics as a Service (LaaS) platform that unifies three traditionally separate shipping workflows—B2C parcels, B2B commercial orders, and Asia-to-Europe container freight—behind a single API and web interface. The core product suite consists of B2C Manager (80+ carrier integrations, live tracking, returns portal, pre-negotiated bulk freight rates), B2B Manager (AI-powered order management with automated dangerous-goods compliance and customs documentation), Container Manager (booking, tracking, and last-mile preparation for Asia-to-Europe freight, with Rhenus as a strategic partner), and Click & Collect (a solar-powered, modem-equipped parcel box for 24/7 consumer pickup). The platform exposes both a self-service UI and a public API documented at docs.homerunner.com, integrating with shop systems (Shopify, WooCommerce) and WMS via pre-built connectors.
Homerunner's business model is built on aggregating shipping volume across its 8,000+ customers to negotiate bulk freight rates with carriers that would otherwise be available only to the largest shippers, then reselling access via usage-based pricing tiers calibrated to annual parcel volume (0–40,000; 40,000–70,000; 70,000–150,000; 150,000+) with no disclosed startup fee. Revenue is derived from spread between negotiated bulk carrier rates and customer pricing, plus subscription/transaction components. Go-to-market is hybrid: API-first self-service for smaller webshops, augmented by a direct sales layer of Business Consultants for larger enterprise shippers. The company has expanded beyond Denmark into Norway, Sweden, Finland, Germany, Netherlands, UK, Switzerland, and the US. Strategic partnerships include Rhenus Logistics (container handling), Firtal Group/Matas (SELVEO platform integration), PakkecenterNord (3PL), and the MoLo Hubs public-private collaboration with Aalborg Municipality. AI is deployed in customer service automation and B2B compliance/rate optimization.
Notable enterprise customers referenced in case studies include Med24 (1.5M+ parcels/year Scandinavian online pharmacy), Supervin (150,000+ orders/year cross-border wine), Lakrids By Bülow, Luxplus, Sinful, Ditur, Coolshop, BYIC, and Dilling. The founder/CEO remains in place and the company shows no public funding rounds or institutional investors in the source material, suggesting a bootstrapped operating profile. Operational scale includes handling "millions of parcels" annually across 9+ markets.
Homerunner Aps firmographics
Firmographics- Name
- Homerunner Aps
- Legal name
- Homerunner Aps
- Website
- https://homerunner.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Homerunner Aps is a Danish Logistics-as-a-Service platform, founded in 2015 in Aalborg, that unifies B2C parcel, B2B order, and Asia-to-Europe container shipping behind one API and 80+ carrier integrations, serving 8,000+ e-commerce businesses across Europe with usage-based pricing.
- Ownership category
- akta.pro rank
Homerunner Aps industry classification
Industry- Product category
- Logistics Software Platform
- NAICS
- Freight Transportation Arrangement (488510), Couriers and Express Delivery Services (4921)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- DDU/Delivered Duty Unpaid & Duties/Taxes Collection (TLACAKAC)
- akta.pro secondary industries
- Postal & Hybrid Mail/Parcel Cross-Border (UPU/Postal Operators) (TLACAKAG), E-commerce Cross-Border Air Parcel Forwarding (DDP/DDU, De Minimis) (TLACAAAJ)
Keywords
Where Homerunner Aps is headquartered
LocationHeadquarters
- HQ city
- Aalborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Homerunner Aps business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Shipping/Logistics Platform Services: Homerunner provides a Logistics as a Service platform enabling webshops to ship parcels, containers, and manage B2B logistics through a unified interface. Revenue appears to come from transaction fees or subscription tiers based on shipment volume. The company negotiates collective freight agreements and passes volume-based rates to customers.
- Carrier Network Access: Access to 80+ local carriers worldwide through pre-negotiated agreements. Revenue derived from the spread between negotiated bulk rates and customer pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Annual | Volume-based tiers based on yearly shipment amounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Homerunner Aps product offering
Product offeringCore offering
Homerunner provides a unified Logistics as a Service (LaaS) cloud platform that enables e-commerce and B2B businesses to ship parcels and containers worldwide through a single integration. Customers access 80+ local carriers with pre-negotiated bulk freight rates, live parcel tracking, returns management, customs documentation, and AI-powered order management. The offering is delivered as modular software products (B2C Manager, B2B Manager, Container Manager, Click & Collect) backed by a public API, consulting services, and 3PL partnerships.
Product overview
Homerunner offers a unified Logistics as a Service (LaaS) platform that simplifies global shipping across B2C, B2B, and container logistics. The core product portfolio includes B2C Manager for consumer parcel shipping, B2B Manager for AI-powered business order management, Container Manager for international freight booking and tracking, and Click & Collect for physical pickup solutions using parcel boxes. The platform integrates with 80+ local carriers worldwide and provides additional services including Technology Solutions, Consulting, and 3PL Services. An innovative MoLo Hubs project extends the offering into urban mobility and distributed fulfillment.
Differentiator
Problem solved
Functional benefit
Brands
- B2C Manager: Platform for shipping B2C parcels worldwide
- B2B Manager
- Container Manager
- Click & Collect
- MoLo Hubs
Products and services
- B2C Manager
Quantifiable outcome
- Companies can access shipping rates typically reserved for the largest shippers through combined volume
- +2 more outcomes
Companies that use Homerunner Aps
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Homerunner Aps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature5 records
Homerunner Aps partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- Rhenus LogisticscoreRhenus Logistics is a key partner for Homerunner's Container Management platform. When containers arrive in Europe, Rhenus handles unloading, storage, and distribution, ensuring seamless end-to-end container logistics for Homerunner customers shipping from Asia to Europe.
- DHLcoreDHL is one of the major carriers integrated into Homerunner's platform, providing global shipping capabilities for customers shipping to Germany and internationally.
- Bring (Posten Norge)coreBring is a key carrier for Norwegian shipments, offering strong all-round delivery solutions for the Norwegian market.
- HelthjemcoreHelthjem provides cost-effective delivery solutions for the Norwegian market, complementing Bring for customers seeking economical shipping options to Norway.
- HermescoreHermes is integrated as a carrier option for German shipments, providing alternative delivery options alongside DHL.
- 80+ Local CarrierscoreHomerunner has partnerships with 80+ local carriers across Europe and globally, enabling customers to access local delivery expertise and competitive rates in each market.
- Selveo (Firtal Group / Matas)coreSelveo is a logistics management platform developed by Firtal Group within Matas. The partnership provides centralized shipping and logistics integration through Homerunner's APIs, enabling Selveo customers to access automated shipping label generation, tracking visibility, and return workflows.
- PakkecenterNordcorePakkecenterNord is a 3PL provider that works closely with Homerunner. Several customers (BYIC, Luxplus) are connected to Homerunner through PakkecenterNord for fulfillment operations.
- Aalborg MunicipalityflagshipMoLo Hubs is an innovative private-public collaboration between Aalborg Municipality and Homerunner, focused on solving mobility and logistics challenges in cities. The project aims to reduce urban traffic by implementing new logistics services in urban mobility hubs. Homerunner installed 50 white-label parcel boxes at strategic locations around Aalborg.
- Firtal Group (Matas)coreFirtal Group, a tech team within Matas A/S, developed Selveo - a logistics management platform. The partnership integrates Selveo's order/stock/warehouse management with Homerunner's shipping network, providing unified logistics solutions.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Homerunner Aps competitors and assessment
Company assessmentDirect peers
- Sendcloud: Amsterdam-based multi-carrier shipping platform for European e-commerce, offering parcel, returns and checkout integrations. Closest direct competitor to Homerunner with overlapping SMB and enterprise e-commerce customers across the same European markets.
- nShift: Nordic-headquartered (formerly Unifaun/Consignor) multi-carrier shipping software serving SMB and enterprise e-commerce across Europe. Highly comparable given Nordic origin, multi-carrier aggregation model and overlapping enterprise e-commerce customer base.
- Packlink: European parcel-brokerage and shipping software platform with multi-carrier rate comparison and integrations. Comparable to Homerunner in serving SMB e-commerce shippers across multiple European geographies with aggregated carrier access.
- ShippyPro: Italy-based shipping aggregator offering label generation, tracking and returns across 100+ carriers. Direct comparable to Homerunner's B2C Manager in target market (European SMB e-commerce) and product scope (multi-carrier API platform).
- Paazl: Netherlands-based shipping SaaS offering multi-carrier checkout, delivery promises and post-purchase experiences for e-commerce. Comparable in target customer (mid-market e-commerce) and API-first platform approach.
- Shippo: US-headquartered multi-carrier shipping API platform serving SMB and mid-market e-commerce globally. Comparable in API-first carrier aggregation and label/tracking/returns workflow, but US-centric while Homerunner is Europe-centric.
Broad incumbents
- ShipStation: US-based incumbent shipping-software platform (Stamps.com/Auctane) serving SMB e-commerce with multi-carrier label creation and automation. Broader global scale and product breadth than Homerunner, but overlapping e-commerce shipper target.
- ShipBob: US-based global fulfillment and shipping platform serving SMB and mid-market e-commerce. Broader incumbent offering fulfillment plus carrier aggregation; overlaps with Homerunner's shipping-orchestration value proposition for scaling e-commerce merchants.
Regional players
- Boxtal: France-based multi-carrier parcel-brokerage platform primarily serving French and Southern European SMB e-commerce. Comparable product (multi-carrier rate comparison and booking) but regional scope differs from Homerunner's Northern European footprint.
Emerging players
- Cubyn: France-based fulfillment and parcel-delivery platform for European e-commerce, combining 3PL warehousing with carrier aggregation. Emerging player with overlapping e-commerce logistics focus, though stronger on fulfillment than pure shipping software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Homerunner Aps social profiles
Digital presenceHomerunner Aps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homerunner Aps leadership team
Management profileNumber of profiles
Profiles6 records
Homerunner Aps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homerunner Aps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homerunner Aps
What does Homerunner Aps do?
Homerunner provides a unified Logistics as a Service (LaaS) cloud platform that enables e-commerce and B2B businesses to ship parcels and containers worldwide through a single integration. Customers access 80+ local carriers with pre-negotiated bulk freight rates, live parcel tracking, returns management, customs documentation, and AI-powered order management. The offering is delivered as modular software products (B2C Manager, B2B Manager, Container Manager, Click & Collect) backed by a public API, consulting services, and 3PL partnerships.
Is Homerunner Aps a public or private company?
Homerunner Aps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Homerunner Aps founded?
Homerunner Aps was founded in 2015.
Where is Homerunner Aps based?
Homerunner Aps is headquartered in Aalborg, Denmark, in the Europe region.
How does Homerunner Aps make money?
Two revenue lines are on record. Shipping/Logistics Platform Services are the primary driver. The others are carrier Network Access.
Who are Homerunner Aps's main competitors?
Direct peers on record are Sendcloud, nShift, Packlink, ShippyPro, Paazl and Shippo. Broad incumbents are ShipStation and ShipBob. Boxtal is listed as a regional player. Cubyn is listed as an emerging player.
Does Homerunner Aps have an API?
Yes. Homerunner offers a public API that enables developers to integrate with the platform for webshop and WMS integrations, automated shipping label generation, tracking visibility, and return workflows. The API documentation is available at docs.homerunner.com/. Through the API, customers can connect their shop systems to automatically send orders to the Platform, access API keys for integration setup, and build custom solutions. Developer documentation is at docs.homerunner.com.
What industry is Homerunner Aps in?
Homerunner Aps's product category is Logistics Software Platform. Its primary akta.pro industry code is TLACAKAC, DDU/Delivered Duty Unpaid & Duties/Taxes Collection, with a secondary code of TLACAKAG, Postal & Hybrid Mail/Parcel Cross-Border (UPU/Postal Operators). Its NAICS code is 488510 and its SIC code is 4731.