Linqur
Linqur B.V. is a Dutch e-learning integration platform that enables training providers to publish and distribute SCORM, LTI, and xAPI content centrally across any client's LMS, with ISO-certified, EU-hosted infrastructure serving healthcare, government, and professional training buyers.
- Company typePrivate
- Founded2021
- HeadquartersNieuwegein, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Linqur does
Linqur B.V. is a privately held Dutch e-learning integration platform, headquartered in Nieuwegein, Netherlands, that enables training content publishers and corporate L&D teams to distribute courses across any Learning Management System (LMS) via the open 1EdTech LTI standard, SCORM, and xAPI protocols. Founded by Joris Even (with 15 years of e-learning experience), the company centralizes SCORM, LTI, and xAPI content in Dutch data centers and pushes updates instantly to all connected LMS environments, eliminating per-client distribution and version-drift work. All data is hosted in the Netherlands via hosting partner Rootnet (Ede primary, Amsterdam backup), with no AWS or Microsoft server dependencies, providing GDPR and EU data sovereignty assurance. Linqur holds ISO 9001:2015, ISO/IEC 27001:2022, and NEN 7510 (via Rootnet) certifications, positioning it for enterprise and regulated-sector buyers in healthcare, government, and professional training.
The platform comprises six products: LTI Provider Service (publishes content as an LTI tool to any LMS supporting LTI 1.1, 1.3, or 2.0 with grade sync), SCORM Proxy (central hosting and distribution), LTI Converter (migration between LTI 1.1 and 1.3 without breaking integrations), Magic Link Login (passwordless learner access and SCORM gateway for clients without an LMS), WooCommerce Connect (WordPress plugin for automated course provisioning), and a REST API with Swagger documentation and webhook support for programmatic management of courses, users, enrollments, and LTI tools. Integration partnerships with Make.com, n8n, Workday, SAP, AFAS, HubSpot, Pipedrive, and others extend the platform into no-code automation, CRM/HR, and analytics ecosystems.
Commercially, Linqur operates a quote-based subscription model with one-time setup fees plus monthly recurring fees tied to registration volumes, supplemented by credits-based contracts for high-volume customers. Go-to-market combines enterprise field sales (Book a Demo CTAs, dedicated B2B sales agents), inside sales ([email protected]), self-serve/PLG via Magic Link, and API/developer distribution. Named customers are predominantly Dutch SMB and mid-market organizations, including the Netherlands Forensic Institute (NFI), Leerhuis Epilepsie, Knowl, Accordis, Pluvo, EvoFenedex, Prelum, NLV, and Radarvertige, spanning government forensics, healthcare training, training technology, publishing, and professional development.
Linqur firmographics
Firmographics- Name
- Linqur
- Legal name
- Linqur B.V.
- Website
- https://linqur.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Linqur B.V. is a Dutch e-learning integration platform that enables training providers to publish and distribute SCORM, LTI, and xAPI content centrally across any client's LMS, with ISO-certified, EU-hosted infrastructure serving healthcare, government, and professional training buyers.
- Ownership category
- akta.pro rank
Linqur industry classification
Industry- Product category
- E-Learning Integration Platform
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH)
- akta.pro secondary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
Keywords
Where Linqur is headquartered
LocationHeadquarters
- HQ city
- Nieuwegein
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Linqur business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription Service Fees: Monthly service fees based on registration volume (new and returning registrations). Subscription-based pricing with quote-driven tier structure. The Service Licence Agreement references one-time setup costs plus recurring monthly service fees calculated per registration.
- Per-Registration Fees: Service fees are structured based on the number of new and returning user registrations, making this a usage/transaction-based component alongside the subscription base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One-time setup cost plus recurring monthly service fee per registration |
| Usage-based | Multi-year contract | Credits-based contract for high-volume customers |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels9 records
Linqur product offering
Product offeringCore offering
Linqur is an e-learning integration platform that lets training providers and content publishers centrally host SCORM, LTI, and xAPI content in EU data centers and distribute it to any client LMS via LTI 1.1/1.3/2.0 or SCORM, eliminating per-client custom work. The platform bundles LTI Provider Service, SCORM Proxy, LTI Converter, Magic Link passwordless login, WooCommerce Connect, and a REST API so organizations can publish once and reach learners across every LMS.
Product overview
Linqur is a plug-and-play e-learning integration platform offering six specialized products. The core offering centers on LTI Provider Service and SCORM Proxy, which together enable training providers to host SCORM, LTI, and xAPI content centrally in Dutch (EU) data centers and distribute it across any LMS via LTI or SCORM. LTI Converter bridges older LTI 1.1 tools and newer LTI 1.3 platforms for migration scenarios. Magic Link Login provides passwordless direct access for learners, including those whose clients have no LMS. WooCommerce Connect links the platform to WordPress e-commerce stores for automatic enrollment upon purchase. The Linqur API rounds out the portfolio, enabling developers and no-code automation platforms to programmatically manage all platform resources. The platform is positioned as an infrastructure layer between e-learning content providers and their clients' LMS environments, with a focus on eliminating manual distribution, version drift, and per-client custom work.
Differentiator
Problem solved
Functional benefit
Products and services
- LTI Provider Service Publishes e-learning content as an LTI tool providing access to any LMS supporting LTI 1.1, 1.3, or 2.0. Includes grade sync, 1EdTech LTI standard compliance, and central management of learning objects (SCORM packages, files, videos, learning paths) into external LMS platforms. For training providers and content publishers serving clients on diverse LMS environments.
- SCORM Proxy Hosts SCORM packages, LTI content, and xAPI centrally from Linqur's cloud, allowing content publishers to update once and have all connected clients see the new version immediately. Also publishes as SCORM to other platforms. For training companies and content publishers needing central management of distributed SCORM content.
- LTI Converter Loads LTI 1.1 tools and publishes them as LTI 1.3, or converts in the other direction. Enables organizations to migrate between LTI versions without breaking existing integrations. For organizations maintaining mixed LTI 1.1 and LTI 1.3 LMS environments.
- Magic Link Login Provides passwordless, one-click learner access to content via a unique URL. Functions as a gateway to SCORM content for clients without an LMS, with email-specific and general open-access variants. For training providers serving learners whose clients lack a full LMS.
- WooCommerce Connect A WordPress plugin that connects a WooCommerce store to the Linqur platform, so customers who purchase a course automatically receive access through Linqur. For WordPress/WooCommerce course sellers who want automated course access delivery.
- Linqur API REST API enabling programmatic management of courses, SCORM packages, LTI tools, users, enrollments, and API tokens, with webhook-based event notifications. Designed for developers and no-code platforms, and AI/LLM-ready. For technical buyers, automation teams, and integration partners.
- Magic Webshop E-commerce capability that enables direct sale of courses through the Linqur platform, allowing training providers to monetize content without an external shop. For course creators and small training businesses that want to sell courses directly through Linqur.
Quantifiable outcome
- Most clients are live within a day of starting onboarding
- +1 more outcomes
Companies that use Linqur
Customer profileNamed customers9 records
Ideal customer profiles4 records
Linqur technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature7 records
Linqur partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- RootnetcoreRootnet is Linqur's hosting and infrastructure partner, providing ISO 27001 and ISO 9001 certified data center services. Rootnet's infrastructure is located entirely in the Netherlands (Ede primary, Amsterdam for backups) and is NEN 7510 compliant for healthcare data. This is a core operational partnership underpinning Linqur's data sovereignty and compliance claims.
- KwinzominorKwinzo is a consulting firm that partnered with Linqur during the ISO 27001 and ISO 9001 implementation process. Kwinzo supported Linqur through the internal audit phase of the information security and quality management system implementation, led by Kristel Sijbers and Ilona Luijsterburg.
- Make.comcoreLinqur has published a detailed integration guide enabling users to connect Linqur's API with Make.com (formerly Integromat), a visual no-code automation platform with over 2,500 app integrations. This enables Linqur customers to build automated workflows for user management, course enrollment, certificate generation, and CRM integration without writing code.
- n8ncoreLinqur has published a comprehensive guide for integrating the Linqur API with n8n, a source-available workflow automation tool. The partnership enables no-code/low-code automation of e-learning operations including user provisioning, course enrollment, certificate generation, and data synchronization with external platforms.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Linqur competitors and assessment
Company assessmentBroad incumbents
- Instructure (Canvas): Canvas is a major LMS supporting LTI 1.1/1.3 and SCORM natively. As a broad incumbent, Canvas competes with Linqur at the LMS layer but is also a key integration target for Linqur's LTI Provider Service — relevant because deepening native standards support in large LMSs poses a disintermediation risk.
- TalentLMS: TalentLMS is a widely adopted cloud LMS with built-in SCORM, xAPI, and LTI support targeting SMB and mid-market training providers. Comparable as a broader incumbent LMS where some Linqur prospects may choose to consolidate rather than layer a separate integration hub.
- Moodle: Moodle is the most widely deployed open-source LMS globally with native LTI and SCORM support. Comparable as both a potential Linqur integration target (LTI consumer) and a competitive threat if Moodle deepens hosted content-distribution capabilities.
- Absorb LMS: Absorb is an enterprise LMS with strong SCORM/xAPI support and e-commerce capabilities for course selling. Comparable to Linqur's enterprise training-company customer profile (e.g., EvoFenedex, Prelum) and competes at the broader LMS layer.
- Docebo: Docebo is an enterprise learning platform with native SCORM/xAPI/LTI support and a broader LMS+content marketplace proposition. Comparable as a broader incumbent whose expanding native interoperability features overlap with Linqur's central content hub model.
Emerging players
- LearnDash: LearnDash is a WordPress LMS plugin widely used by WooCommerce/WordPress course sellers. Comparable to Linqur's WooCommerce Connect customer base and relevant because it represents an alternative course delivery path that bypasses the need for a separate LTI/SCORM hub.
- Thinkific: Thinkific is a course-creation and selling platform that targets individual creators and SMB training providers — overlapping with Linqur's Magic Webshop and WooCommerce Connect customer segments. Comparable because both enable direct-to-learner course sales, though Thinkific is a course authoring platform rather than an LMS integration hub.
Direct peers
- Yet Analytics: Yet Analytics provides an xAPI Learning Record Store (LRS) and related standards-based e-learning infrastructure tools. Comparable to Linqur in targeting training organizations that need interoperability across LMS environments using open standards (xAPI, LTI, SCORM).
- Watershed (Rustici Software): Watershed acquired Rustici Software in 2019 and operates SCORM Cloud and SCORM Engine, the most widely used commercial SCORM/xAPI infrastructure. Directly competes with Linqur's SCORM Proxy and LTI Provider Service for training publishers needing standards-compliant content distribution.
Regional players
- DominKnow Learning Systems: DominKnow is a content authoring and distribution platform for SCORM/xAPI/LTI training content primarily serving North American enterprise and training publishers. Comparable to Linqur's central content hub model for training publishers, though focused on North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Linqur social profiles
Digital presenceLinqur compliance and trust
Trust signalCompliance5 records
Linqur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linqur leadership team
Management profileNumber of profiles
Profiles5 records
Linqur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linqur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linqur
What does Linqur do?
Linqur is an e-learning integration platform that lets training providers and content publishers centrally host SCORM, LTI, and xAPI content in EU data centers and distribute it to any client LMS via LTI 1.1/1.3/2.0 or SCORM, eliminating per-client custom work. The platform bundles LTI Provider Service, SCORM Proxy, LTI Converter, Magic Link passwordless login, WooCommerce Connect, and a REST API so organizations can publish once and reach learners across every LMS.
Is Linqur a public or private company?
Linqur is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Linqur founded?
Linqur was founded in 2021. It employs 1 to 10 people.
Where is Linqur based?
Linqur is headquartered in Nieuwegein, Netherlands, in the Europe region.
How does Linqur make money?
Two revenue lines are on record. Subscription Service Fees are the primary driver. The others are per-Registration Fees.
Who are Linqur's main competitors?
Broad incumbents on record are Instructure (Canvas), TalentLMS, Moodle, Absorb LMS and Docebo. Emerging players are LearnDash and Thinkific. Direct peers are Yet Analytics and Watershed (Rustici Software). DominKnow Learning Systems is listed as a regional player.
Does Linqur have an API?
Yes. Linqur provides a REST API enabling programmatic management of courses, learning objects, LTI tools, users, and API tokens. It supports course lifecycle operations (courseAdd, courseUpdate, courseDelete), SCORM package management (courseLearningObjectScormAdd, courseLearningobjectScormUpdate, courseLearningObjectDelete), LTI tool configuration (courseToolList, courseToolAdd, courseToolUpdate, courseToolDelete), user provisioning and bulk deletion (userList, userDelete, userDeleteBulk), enrollment automation (enrollmentAdd, enrollmentDelete), reporting endpoints (course/lti/registrations_by_day, member/list), Magic Link login generation (/magic/login), and API token management (tokenList, tokenAdd, tokenDelete). The API also supports webhook-based event notifications. Available publicly for developers and no-code platforms; AI-ready per product marketing. Developer documentation is at demo.linqur.com/local/ltisaas/swagger/#.
What industry is Linqur in?
Linqur's product category is E-Learning Integration Platform. Its primary akta.pro industry code is EDAFAHAH, Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI), with a secondary code of EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces. Its NAICS code is 61171 and its SIC code is 8200.