Indigo Yoga

What Indigo Yoga does

Indigo Yoga is a privately held, single-location hot power vinyasa yoga studio operating in Fort Worth, Texas since 2006, co-owned by John Cornelsen and Sandra McGlothlin. The studio offers a portfolio of class formats — All Levels Flow, Music + Flow, Slow Flow, Strength+, HARDcore Sculpt, Sculpt, Yin + Restore, Yoga Nidra, and a monthly Rise worship class — all practiced in a 96-degree heated, no-mirror studio, with formats ranging from 45 to 75 minutes. Distribution is direct-to-consumer through a single physical site at 5111 Pershing Ave, supplemented by a live Zoom-based livestream offering, and bookings are managed via the Mindbody platform.

The business model is recurring subscription-driven: members purchase tiered monthly memberships (New Member Special $79, Limitless $99, Platinum $119, Sapphire $139) with month-to-month flexibility and no contracts, plus a $50/month Livestream-only tier and $20 drop-in or $8 first-class pricing. Supporting revenue and community engines include the Indigo Rewards loyalty program (powered by Perkville), the Sadhana Circle prestige tier for 1,000+ visit members, a scholarship program, a corporate/employer partnership channel, and a community outreach program delivering trauma-informed yoga at 19 partner facilities including MHMR of Tarrant County. Technology is off-the-shelf SaaS (Mindbody, Stripe, Perkville, Google Analytics, Google Ads, Cloudflare Turnstile, Zoom) with no proprietary platform and no AI/ML components.

Customer segments center on individual fitness and wellness consumers in the Fort Worth MSA, with secondary outreach to vulnerable populations (recovery, shelters, schools) via partner facilities. Scale signals include 947K+ student visits and 24,576 classes taught since founding, 28K+ unique clients, 17,000+ reviews averaging 4.9 stars, 83 Sadhana Circle members, and a 15-person teaching and front-of-house team. The studio is explicitly not a franchise and has no external investors or parent company.

Name

Indigo Yoga

Legal name

Indigo Yoga

Website

https://indigoyoga.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Indigo Yoga is a privately held, single-location hot power vinyasa yoga studio in Fort Worth, Texas, founded in 2006. It serves individual fitness and wellness consumers through subscription memberships, drop-in classes, livestream, and community outreach programming.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADACAG

Power Yoga & Athletic Yoga Conditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAC

Hot Yoga & Heated Pilates

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAJAE

Yoga Nidra & Deep Relaxation Practices

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

Keywords

• Hot yoga classes
• Power vinyasa yoga
• Yoga studio memberships
• Yoga livestream classes
• Heated yoga studio

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Membership Subscriptions: Recurring monthly membership plans (New Member Special, Limitless, Platinum, Sapphire tiers) providing unlimited yoga access
2. Drop-in Class Sales: Single class drop-in at $20 for non-members
3. Livestream Membership: $50/month for remote access to live-streamed classes

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Indigo Yoga operates a heated power vinyasa yoga studio in Fort Worth, Texas, offering in-person classes in a 96-degree heated room. The studio sells individual class drop-ins, recurring memberships, and access to livestreamed yoga sessions via Zoom, supplemented by community programs and loyalty rewards through Perkville. Founded in 2006, it serves local yoga practitioners through both physical and online channels.

Product overview

Indigo Yoga is a single-location hot yoga studio in Fort Worth, Texas, established in 2006, offering a unified product portfolio centered on heated power vinyasa yoga. The core offering is a suite of yoga class formats (All Levels Flow, Music + Flow, Lite Music + Flow, Slow Flow, Strength+, HARDcore Sculpt, Sculpt, Yoga Delight, Yin + Restore, Yoga Nidra, Extended Rest, and monthly Rise worship) all practiced in a 96-degree heated studio. These class types are complemented by add-on services including Livestream Yoga for remote participation, the Indigo Rewards loyalty program, the Sadhana Circle for elite members with 1,000+ visits, a Scholarship Program for subsidized access, and a Community Outreach Program providing trauma-informed yoga instruction. The studio also offers tiered membership plans (New Member Special, Limitless, Platinum, Sapphire) ranging from $79-139/month, plus a standalone Livestream Membership at $50/month, with no contracts on month-to-month plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Heated Power Vinyasa Yoga Classes (In-Studio) In-person heated power vinyasa yoga classes conducted in a 96-degree studio, offered to local adult yoga practitioners in the Fort Worth area.
• Yoga Memberships Recurring subscription memberships granting access to a defined number or unlimited studio and/or livestream classes per month for individual practitioners.
• Zoom Livestream Yoga Classes

Quantifiable outcome

• 17,000+ reviews with 4.9 star average rating
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

20 partnerships are on record, tiered core and minor.

• The Women's Center (Victory Over Violence)coreStrategic or Co-development Partner · 1 January 2018Since 2018. Annual fundraising run partnership plus class donations for violence survivor support.
• MindbodycoreTechnology or IntegrationClass scheduling, account management, and attendance tracking platform. Members book and manage memberships through Mindbody.
• StripecoreTechnology or IntegrationPayment processing provider. Securely handles credit card transactions. Indigo never sees or stores full card numbers.
• PerkvillecoreTechnology or IntegrationRewards program platform that powers the Indigo Rewards loyalty program for members.
• MHMR of Tarrant CountycoreStrategic or Co-development PartnerSince 2012. Trauma-informed yoga for brain health, recovery, and life transitions. Over a decade of partnership providing consistent care and connection through movement.
• Susan G. KomenminorStrategic or Co-development PartnerBreast cancer awareness organization receiving donations and support.
• St. Jude Children's Research HospitalminorOthersDonation recipient for pediatric cancer research.
• St. Baldrick's FoundationminorOthersChildhood cancer research foundation receiving donations.
• Gathering HopeminorOthersCommunity organization receiving donations.
• Lena Pope HomeminorOthersCommunity organization receiving donations.
• Tarrant Area Food BankminorOthersFood bank receiving donations.
• Camp Fire First TexasminorOthersYouth development organization receiving donations.
• Rivertree AcademyminorOthersEducational organization receiving donations.
• CREW Fort WorthminorOthersProfessional organization receiving donations.
• Center for Transforming LivesminorOthersNonprofit organization receiving donations.
• First United Methodist ChurchminorOthersReligious organization receiving donations.
• Texas Christian UniversityminorOthersUniversity receiving donations.
• Overton Park ElementaryminorOthersElementary school receiving yoga outreach programming.
• American Warrior AssociationminorOthersVeterans organization receiving donations.
• Tarrant County Young LawyersminorOthersProfessional association receiving donations.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CorePower Yoga: Largest US hot power vinyasa chain offering heated yoga in a similar all-levels flow format across multiple states. Closest direct competitor because it competes head-to-head on heated vinyasa, subscription memberships, and beginner-friendly entry pricing.
• TruFusion: Multi-format boutique fitness concept offering hot yoga alongside sculpt, barre, and HIIT. Comparable as a competing format that targets the same fitness enthusiast seeking heated flow plus strength, similar to Indigo's strength/sculpt classes.
• Y7 Studio: Music-driven, candlelit heated flow studio with drop-in and unlimited memberships. Direct peer on heated yoga, curated playlists, and a similar urban-boutique positioning to Indigo's Music + Flow and Strength+ formats.
• YogaWorks: Multi-location yoga studio chain offering vinyasa, sculpt, and restorative formats with tiered memberships. Direct peer on the membership-driven yoga studio model, though at greater scale than Indigo's single location.
• Hot 8 Yoga: Hot yoga chain focused on 105-degree power vinyasa with multi-tier memberships. Direct competitor on heated practice, class scheduling, and member pricing tiers, though slightly hotter than Indigo's 96-degree studio.
• Modo Yoga: International hot yoga chain with a sustainability- and community-oriented brand. Comparable because it offers heated vinyasa in a similar all-levels membership model with strong community identity, overlapping Indigo's positioning.

Broad incumbents

• LifeTime Fitness: Large, multi-format fitness operator offering yoga, strength, and recovery within a broad portfolio. Comparable as an incumbent offering yoga alongside many other services and capturing share of the same fitness-enthusiast wallet.
• Equinox: Premium full-service fitness club with a robust yoga class schedule inside a broader luxury wellness ecosystem. Comparable as a higher-priced incumbent that competes for the same affluent, committed yoga consumer.

Emerging players

• Club Pilates: Boutique Pilates franchise with a similar membership-and-class-pack model to Indigo. Comparable because it competes for the same neighborhood fitness enthusiast and franchise-format indie studio overlap, though modality is different.
• Alo Moves: Digital yoga and fitness subscription platform from Alo Yoga offering on-demand classes. Comparable as an emerging digital channel that competes with Indigo's livestream membership for the same consumer's at-home yoga spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/indigoyogafw
• LinkedInlinkedin.com/company/indigo-yoga-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indigo Yoga