Ufa-revue
UFA-Revue is the official member magazine of the Swiss fenaco-LANDI cooperative group, published eleven times yearly in German and French with 69,526 certified circulation and 215,000 readers, serving Swiss farmers and agricultural professionals with print, digital, advertising, and marketplace services.
- Company typePrivate
- Founded1958
- HeadquartersWinterthur, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Ufa-revue does
UFA-Revue is a Swiss agricultural trade magazine published eleven times per year in parallel German (UFA-Revue) and French (Revue UFA) editions, with a WEMF/SW-certified circulation of 69,526 copies and a readership of approximately 215,000 per edition. It functions as the official member publication of the fenaco-LANDI cooperative group, distributed free of charge to members of agricultural cooperatives across Switzerland, with co-publishers fenaco Genossenschaft and Laveba Genossenschaft providing institutional backing. Editorial coverage spans crop production, livestock, agricultural machinery, farm management, regulatory/legal affairs, and rural lifestyle content, organized into dedicated verticals on its companion website ufarevue.ch.
The publication's technology stack is built on a web-based content management system with the Smarticle digital edition platform for online reading, integrated with ASMIQ.one subscription management and CRM from Galledia Digital AG, and a website developed and maintained by Netgen Switzerland AG. Print production and distribution are handled by Stämpfli AG in Bern. The operation is supported by a small dedicated team — an editor-in-chief, deputy editor, three editors, and a deputy director of publishing handling advertising — supported by a network of expert contributors from research institutions and industry.
UFA-Revue generates revenue through four primary streams: advertising placements in the print magazine, website, and newsletter (reaching ~200,000+ readers); fee-based marketplace classifieds for agricultural equipment and a CHF 125-per-edition industry directory listing; reader-product sales such as cookbooks priced at CHF 38–42 (in partnership with AT-Verlag); and ancillary services including events, competitions, and dossiers. The magazine is free to cooperative members, making advertising and ancillary commerce the principal monetization mechanisms. Reach is extended through a multi-channel digital presence spanning Facebook, YouTube, Instagram, LinkedIn, and TikTok, alongside a free Mailchimp-powered email newsletter.
Ufa-revue firmographics
Firmographics- Name
- Ufa-revue
- Legal name
- UFA-Revue
- Website
- https://ufarevue.ch
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UFA-Revue is the official member magazine of the Swiss fenaco-LANDI cooperative group, published eleven times yearly in German and French with 69,526 certified circulation and 215,000 readers, serving Swiss farmers and agricultural professionals with print, digital, advertising, and marketplace services.
- Ownership category
- akta.pro rank
Ufa-revue industry classification
Industry- Product category
- Agricultural Trade Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where Ufa-revue is headquartered
LocationHeadquarters
- HQ city
- Winterthur
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Ufa-revue business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Magazine Subscriptions: The magazine is free for members of agricultural cooperatives. Non-members may subscribe. The publication appears eleven times annually in German and French editions.
- Advertising: Revenue generated from advertising placements in the print magazine, on ufarevue.ch, and in newsletters. The publication reaches over 70,000 copies and 200,000 readers per edition.
- Reader Products (Leserangebote): Sale of cookbook products and recipe collections to readers. Examples include 'Hofchuchi' cookbook at CHF 38 and 'Landfrauen kochen: Aus 1 mach 5' at CHF 42.
- Marketplace Listings: Fee-based marketplace classifieds for agricultural equipment and products. Industry directory listing available for CHF 125 per edition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Free membership subscription for agricultural cooperative members |
| Unit Pricing | Monthly | Marketplace directory listing |
| One time/ perpetual license | Pay-as-you-go | Hofchuchi cookbook |
| One time/ perpetual license | Pay-as-you-go | Landfrauen kochen cookbook |
Distribution channels4 records
Marketing channels10 records
Ufa-revue product offering
Product offeringCore offering
UFA-Revue is a Swiss agricultural professional magazine published eleven times per year in German (UFA-Revue) and French (Revue UFA) editions as the official member publication of the fenaco-LANDI cooperative group. The magazine is distributed free of charge to members of agricultural cooperatives and covers crop production, livestock, farm technology, business management, and rural lifestyle. The core offering is complemented by the ufarevue.ch website, advertising sales, marketplace classifieds, themed dossiers, video content, a free email newsletter, and reader offers including cookbooks.
Product overview
UFA-Revue is a leading Swiss agricultural professional magazine serving as the member publication of the fenaco-LANDI cooperative group. The offering consists of a print magazine published 11 times annually in German (UFA-Revue) and French (Revue UFA) editions, with a combined certified circulation of 69,526 copies and readership of 215,000. The product portfolio is complemented by the ufarevue.ch website providing online content access, a free email newsletter, marketplace classifieds, an events calendar, reader competitions, recipe collections, themed dossiers, and video content. Additional revenue services include comprehensive advertising solutions with print/digital options, sponsorship, inserts, and a branch directory.
Differentiator
Problem solved
Functional benefit
Products and services
- UFA-Revue / Revue UFA Print Magazine The primary product is an agricultural professional magazine published eleven times annually in German and French editions, serving as the member magazine of the fenaco-LANDI cooperative group with a WEMF/SW-certified circulation of 69,526 copies and a readership of 215,000 per edition. It covers crop production, livestock, farm technology, business management, and rural lifestyle for Swiss farmers and agricultural professionals.
- ufarevue.ch Website and Digital Edition The companion digital platform providing online access to magazine articles, news ticker, recipes, marketplace listings, events calendar, dossiers, quizzes, competitions, and member services, including a Smarticle-powered digital reading platform.
- Advertising Services (Werbemarkt) Comprehensive advertising solutions offered to agribusinesses, including print and digital advertising placements, sponsored content, marketplace listings, branch directory listings, inserts, and sponsorship opportunities targeting over 70,000 copies and 200,000+ readers per edition.
- Email Newsletter A free email newsletter delivering current agricultural news directly to subscribers, powered by Mailchimp, complementing the print magazine for Swiss farmers and agricultural professionals.
- Marketplace Listings (Marktplatz-Inserate) Fee-based classified advertising platform for agricultural equipment, machinery, and other farm products, reaching the entire Swiss agricultural sector; industry directory listings available at CHF 125 per edition.
- Reader Offers (Leserangebote) Special reader products including cookbooks such as 'Hofchuchi - Lieblingsrezepte von Schweizer Bäuerinnen und Bauern' (CHF 38) and 'Landfrauen kochen: Aus 1 mach 5' (CHF 42), published in collaboration with AT-Verlag and sold through the website.
Companies that use Ufa-revue
Customer profileSegments3 records
Ideal customer profiles2 records
Ufa-revue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ufa-revue partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- fenaco GenossenschaftcorePrimary publisher and owner of UFA-Revue. fenaco Genossenschaft is an agricultural cooperative that owns the fenaco-LANDI group. UFA-Revue serves as the official member magazine of the fenaco-LANDI group.
- Laveba GenossenschaftminorCo-publisher alongside fenaco Genossenschaft. GVS Schaffhausen. Their participation in other enterprises is detailed in the respective annual reports.
- Galledia Digital AGcoreProvides ASMIQ.one subscription management and CRM system. Operates in a private cloud by Naveum AG (ISO 27001 certified) in Switzerland.
- Netgen Switzerland AGcoreWebsite development and maintenance partner. Website hosted on Netgen's private cloud in Munich, Germany.
- Stämpfli AGcorePrint and distribution partner. Located at Wölflistrasse 1, 3001 Bern. Handles printing and shipping of the print edition.
- AT-VerlagminorPublishing partner for the 'Hofchuchi' cookbook. Collaborated with UFA-Revue to publish recipes from Swiss farmers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ufa-revue competitors and assessment
Company assessmentDirect peers
- Agrarheute: Digital-first German agricultural media brand covering crop production, livestock, machinery and farm life. Comparable audience and content verticals to UFA-Revue but with stronger digital-first monetization.
- top agrar: Germany's leading agricultural trade magazine (print + digital) covering crop production, livestock, and farm technology. Comparable to UFA-Revue in editorial scope and business model, but in the larger DACH market.
- Terre-Net / Terre-Net Média: Major French-language agricultural information portal serving farmers with news, market data, and equipment classifieds. Operates the digital equivalent of UFA-Revue's marketplace/news blend at much larger French scale.
- DLZ Agrarmagazin: German agricultural trade magazine with print and digital editions serving practical farmers. Comparable in editorial mix (crop, livestock, machinery, farm management) and trade press advertising model to UFA-Revue.
- BauernZeitung: Leading Swiss weekly agricultural newspaper covering farming, livestock, and rural policy. Directly competes with UFA-Revue for the same Swiss farmer audience and agricultural advertising spend.
- Schweizer Bauer: Swiss agricultural newspaper with print and digital editions targeting Swiss farmers. Closely comparable to UFA-Revue in audience, language coverage, and advertising offerings in Switzerland.
Broad incumbents
- Farm Progress: US agricultural media group with regional print magazines, websites, events, and equipment marketplace serving American row-crop and livestock farmers. Comparable multi-channel farmer-audience monetization to UFA-Revue at much larger scale.
- La France Agricole: Long-established French agricultural trade publication covering crops, livestock, policy, and farm business. Comparable in role and editorial scope to UFA-Revue, with a much larger French-speaking farmer base.
- Farmers Weekly (UK): Established UK agricultural trade publication with print, digital, events, and marketplace offerings. Comparable multi-revenue business model (subscriptions, advertising, marketplace) to UFA-Revue at significantly larger scale.
Regional players
- Landwirt (Landwirt Agrarmedien): Austrian/German-speaking agricultural trade media covering crop, livestock, machinery and rural life. Strongly comparable in editorial scope and target farmer persona to UFA-Revue, but anchored in Austria/Southern Germany/Bavaria.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ufa-revue social profiles
Digital presenceUfa-revue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ufa-revue leadership team
Management profileNumber of profiles
Profiles6 records
Ufa-revue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ufa-revue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ufa-revue
What does Ufa-revue do?
UFA-Revue is a Swiss agricultural professional magazine published eleven times per year in German (UFA-Revue) and French (Revue UFA) editions as the official member publication of the fenaco-LANDI cooperative group. The magazine is distributed free of charge to members of agricultural cooperatives and covers crop production, livestock, farm technology, business management, and rural lifestyle. The core offering is complemented by the ufarevue.ch website, advertising sales, marketplace classifieds, themed dossiers, video content, a free email newsletter, and reader offers including cookbooks.
Is Ufa-revue a public or private company?
Ufa-revue is a private company. It is classified as corporate owned and is currently operating.
When was Ufa-revue founded?
Ufa-revue was founded in 1958. It employs 11 to 50 people.
Where is Ufa-revue based?
Ufa-revue is headquartered in Winterthur, Switzerland, in the Europe region.
How does Ufa-revue make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising, reader Products (Leserangebote) and marketplace Listings.
Who are Ufa-revue's main competitors?
Direct peers on record are Agrarheute, top agrar, Terre-Net / Terre-Net Média, DLZ Agrarmagazin, BauernZeitung and Schweizer Bauer. Broad incumbents are Farm Progress, La France Agricole and Farmers Weekly (UK). Landwirt (Landwirt Agrarmedien) is listed as a regional player.
Does Ufa-revue have an API?
No public API is recorded for Ufa-revue.
What industry is Ufa-revue in?
Ufa-revue's product category is Agricultural Trade Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2721.