Holymage

What Holymage does

Holymage is a French visual creation studio founded in 2014 and headquartered in Montreuil, in the Paris metropolitan area, operating as a SARL (Société à Responsabilité Limitée) with €15,000 in share capital. The studio specializes in video projection mapping, immersive installations, scenography, and motion graphics, serving two principal customer segments: luxury brands and premium corporations (Louis Vuitton, Maison Ruinart, La Prairie, Honor, Orange, Manitou, Amundi) and cultural institutions and heritage sites (Château de Chantilly, Arc de Triomphe, Ville du Mesnil-Amelot). Since founding, Holymage reports 200+ completed projects reaching 1M+ spectators across at least eight countries, with a self-described team of approximately 20 creative professionals led by co-founders Xavier Mailliez and Antoine Géré.

The studio's core technology stack combines photogrammetry, 3D animation, real-time simulation, and show control systems, with a proprietary Autocalibration Kinetic System for aligning content with complex architectural surfaces. It integrates the Modulo Pi Kinetic media server for interactive and real-time video mapping, and delivers productized offerings including architectural projection on monuments, immersive dinner experiences (e.g., Ruinart's 'Petit R' since 2017), interactive brand gaming, full event visual design, and nighttime cultural tours. Long-standing creative and technology partnerships underpin the technical stack, most notably Delacroix Studio (original music and sound design) and Modulo Pi (media server platform).

Commercially, Holymage operates as a B2B professional services firm, generating revenue through project-based commissions for enterprise, institutional, and government clients. Pricing is custom and not publicly disclosed, with deal sizes and scope varying by venue, technical complexity, and creative requirements. The go-to-market motion is direct enterprise sales supported by industry reputation, referrals, and participation in cultural events and festivals (e.g., Video Mapping Festival in Lille, Chartres en Lumières), complemented by a network of co-producers and event agencies (Amaclio Productions, Cookies Production, Publicis Events, Auditoire) that channel work to the studio.

Name

Holymage

Legal name

Holymage SARL

Website

https://holymage.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Holymage is a French visual creation studio founded in 2014 that designs and produces video projection mapping, immersive installations, scenography, and motion graphics for luxury brands, cultural heritage sites, and large corporations, with 200+ projects delivered across multiple countries.

Ownership category

akta.pro rank

Product category

Immersive Visual Experience Design

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Virtual Art Department (VAD) & Environment/Digital Matte Painting (MPADAHAG)

akta.pro secondary industry

Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG)

Keywords

• Video projection mapping
• Immersive installations
• Scenography design
• Motion graphics
• Cultural heritage experiences

Headquarters

HQ city

Montreuil

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Creative Services: Custom visual experience creation for cultural and brand projects including video mapping, immersive installations, and live events. Revenue generated through project commissions with pricing based on scope, complexity, and technical requirements.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Holymage is a French visual creation studio that designs and produces custom projection mapping, immersive installations, scenography, and motion graphics for cultural institutions, luxury brands, and government clients. Projects span architectural projections on heritage monuments, immersive dinner experiences, interactive brand activations, and full-venue event visual design. Each project is delivered as a turnkey creative service from concept and 3D content creation through on-site installation and show execution.

Product overview

Holymage is a visual creation studio that operates as a single unified offering rather than a platform-plus-modules architecture. The studio creates immersive visual experiences across multiple service categories: architectural video projection (video mapping on monuments and heritage buildings), immersive dinner experiences (table and wall projections for luxury venues), interactive gaming experiences (touch-based games for brand activations), event visual design (full venue transformation), nighttime cultural tours, immersive venue design, convention visual identity, and Kinetic media server integration. Projects span cultural heritage sites, luxury brands, corporate events, and live performances. The studio combines storytelling, design, scenography, and technology to develop content shaped by space and audience presence. Since 2014, Holymage has created over 200 projects reaching more than 1 million spectators with a team of approximately 20 creative professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectural Video Projection
• Immersive Dinner Experience
• Interactive Gaming Experiences
• Event Visual Design
• Nighttime Cultural Tours
• Immersive Venue Design
• Convention Visual Identity

Quantifiable outcome

• Over 1 million spectators have experienced Holymage creations
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and regular.

• Delacroix StudiocoreStrategic or Co-development PartnerLong-standing creative partnership for musical composition and sound design. Delacroix Studio provides original music and sound design for the majority of Holymage projects, creating the sonic dimension of immersive experiences.
• Modulo PicoreTechnology or IntegrationTechnology partnership for media server solutions. Holymage uses Modulo Pi's Kinetic platform for interactive and real-time video mapping projects, with collaborative development of interactive experiences.
• Cookies ProductionmajorImplementation/ SI/ Consulting PartnerProduction partnership on large-scale cultural events including Chantilly son et lumière spectacles. Cookies Production serves as co-producer on major heritage site installations.
• FosphorregularImplementation/ SI/ Consulting PartnerTechnical partner for installation and on-site technical deployment. Fosphor provides technical equipment and on-site support for various Holymage projects.
• ETC AudiovisuelregularImplementation/ SI/ Consulting PartnerTechnical audiovisual services provider for large-scale events and installations, including Honor View 20 launch and Elyseum venue installations.
• MagnumregularImplementation/ SI/ Consulting PartnerTechnical production partner for major events including Chantilly spectacles and Arc de Triomphe New Year's event.
• NoveltyregularImplementation/ SI/ Consulting PartnerTechnical provider for heritage site installations including Les Nuits de Kerjean and Le Palais où le Cheval est Roi.
• AuditoireregularChannel Partner/ Reseller/ DistributorEvent agency that commissions Holymage for client projects, including Honor View 20 launch at Salle Pleyel.
• Chocolat ShowregularChannel Partner/ Reseller/ DistributorEvent agency that commissioned Holymage for Louis Vuitton family Christmas interactive experience.
• Amaclio ProductionsmajorStrategic or Co-development PartnerCultural production company with ongoing partnership on immersive heritage experiences including Les Nuits de Kerjean and Au Temps des Mousquetaires at La Cité de l'Histoire.
• ID ScènesregularImplementation/ SI/ Consulting PartnerTechnical partner for Les Nocturnes de Chauvet immersive nocturnal trail and Elevation projection on Eglise Saint Roch.
• Publicis EventsregularChannel Partner/ Reseller/ DistributorMajor events agency that commissioned Holymage for Viva Technology main stage video content.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Meow Wolf: US-based immersive entertainment company creating large-scale interactive art installations and permanent experiential venues. Comparable in immersive experience creation but with a stronger focus on ticketed permanent attractions than B2B project work.

Direct peers

• Ocubo: Portuguese immersive art studio specializing in video mapping, projection art, and large-scale visual installations for heritage sites and events. Comparable in heritage site illumination work and creative approach.
• Moment Factory: Montreal-based multimedia studio specializing in immersive experiences, projection mapping, and lighting design for cultural and brand clients. Closest direct competitor to Holymage in scope and prestige, though significantly larger and with broader global reach.
• Dirty Monitor: Belgian video mapping studio creating immersive content for live events, festivals, and architectural projections. Similar service offering with comparable European heritage and event client focus.
• Seeper: UK-based immersive technology and experience studio creating interactive installations, projection mapping, and AR/VR experiences for brands and cultural venues. Comparable in technology stack and brand client portfolio.
• Sila Sveta: Russian immersive experience studio creating projection mapping, multimedia shows, and interactive installations for brands, concerts, and cultural events. Comparable in technical capabilities and high-profile brand client work.
• Playmodes: Barcelona-based audiovisual studio creating immersive installations, video mapping, and generative art for cultural venues and brands. Directly comparable in service mix and European cultural client focus.

Others

• Culturespaces: French operator of immersive cultural venues (Atelier des Lumières, Bassins de Lumières) and producer of digital art exhibitions. Adjacent player that both creates immersive content and operates the venues where similar installations are exhibited, sometimes competing for the same cultural programming budget.

Broad incumbents

• teamLab: Japanese interdisciplinary art collective producing large-scale digital art installations, immersive experiences, and projection-based environments. Comparable in immersive visual creation but operates at much greater scale with permanent venues globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/holymage
• Facebookfacebook.com/holymagestudio
• LinkedInlinkedin.com/company/holymage
• Instagraminstagram.com/holymage_studio/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holymage