Milton Johnson Flooring
- Company typePrivate
- Founded2014
- HeadquartersPleasant View, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Milton Johnson Flooring firmographics
Firmographics- Name
- Milton Johnson Flooring
- Legal name
- Milton Johnson Flooring
- Website
- https://miltonjohnsonflooring.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Milton Johnson Flooring industry classification
Industry- Product category
- Residential Flooring Retail and Installation
- NAICS
- Floor Covering Retailers (449121), Flooring Contractors (238330)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
- akta.pro secondary industry
- Hardwood Floor Installation (HSAPAGAA)
Keywords
Where Milton Johnson Flooring is headquartered
LocationHeadquarters
- HQ city
- Pleasant View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Milton Johnson Flooring business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Flooring Product Sales: Retail sale of flooring materials including carpet, vinyl, hardwood, laminate, and luxury vinyl plank/tile. Products sold at wholesale pricing.
- Installation Services: Professional flooring installation services offered to complement product sales, available at wholesale pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale pricing on all flooring products and installations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Milton Johnson Flooring product offering
Product offeringCore offering
Milton Johnson Flooring is a flooring specialist that sells and professionally installs residential flooring products including carpet, vinyl, luxury vinyl tile (LVT), luxury vinyl plank (LVP), hardwood, and laminate. The company operates a low-overhead model that enables wholesale pricing on both product sales and installation, supplemented by hardwood floor refinishing services. It serves homeowners and contractors in the Nashville, TN and Middle Tennessee area through a physical showroom in Pleasant View, TN and an in-home sample consultation sales motion.
Product overview
Milton Johnson Flooring is a flooring specialist offering a comprehensive portfolio of flooring products and services. The core offering includes sales and professional installation of multiple flooring types: Carpet (Frieze), Vinyl, Luxury Vinyl Tile (LVT), Luxury Vinyl Plank (LVP), Hardwood, and Laminate. The company differentiates through a low-overhead business model that enables wholesale pricing on both materials and installations. An add-on service of Hardwood Floor Refinishing (sanding, staining, and sealing) complements the hardwood product line. The company partners with major flooring brands including Mohawk, Shaw, South Wind, Dream Weaver (Engineer Floors), and Phoenix. The product portfolio centers on LVP and LVT offerings available in hundreds of colors and styles.
Differentiator
Problem solved
Functional benefit
Products and services
- Carpet (Frieze) Frieze-style carpet available for sale and professional installation in residential spaces.
- Vinyl Flooring Standard vinyl flooring available for sale and professional installation.
- Luxury Vinyl Tile (LVT) Luxury vinyl tile flooring available in hundreds of colors and styles, offering durability and aesthetic appeal for various residential spaces.
- Luxury Vinyl Plank (LVP) Luxury vinyl plank flooring available in hundreds of colors and styles, offering realistic wood-look flooring with durability for residential spaces.
- Hardwood Flooring Hardwood flooring options including sales and professional installation.
- Laminate Flooring Laminate flooring available for sale and professional installation.
- Hardwood Floor Refinishing Professional refinishing service that sands, stains, and seals hardwood floors to restore their natural beauty, offered as an add-on to the hardwood product line.
- Professional Flooring Installation Professional installation services offered to complement product sales, available at wholesale pricing for residential flooring projects.
Quantifiable outcome
- Hundreds of different colors and styles of LVP and LVT available
- +1 more outcomes
Companies that use Milton Johnson Flooring
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Milton Johnson Flooring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Milton Johnson Flooring partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Mohawk FlooringcoreFlooring brand partnership. Milton Johnson Flooring carries Mohawk flooring products, offering customers access to Mohawk's carpet, vinyl, hardwood, and laminate offerings.
- Shaw FloorscoreFlooring brand partnership. Company explicitly partners with Shaw Floors as a leading brand, offering customers Shaw's quality flooring products across various categories.
- South WindminorFlooring brand carried by Milton Johnson Flooring.
- Dream Weaver (Engineered Floors)minorFlooring brand specializing in carpet and flooring products, carried by Milton Johnson Flooring.
- PhoenixminorFlooring brand carried by Milton Johnson Flooring.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Milton Johnson Flooring competitors and assessment
Company assessmentBroad incumbents
- Lowe's: National home improvement big-box retailer carrying flooring products and pro-installation services, with strong Nashville-area presence. Competes on selection, financing offerings, and brand-name supplier partnerships (including Mohawk and Shaw), overlapping substantially with Milton Johnson's product portfolio and customer base.
- Mohawk Industries: Major U.S. flooring manufacturer offering carpet, hardwood, LVP, and laminate through a national dealer network. A direct brand supplier to Milton Johnson Flooring; relevant comparable as an upstream incumbent that shapes the dealer channel in which regional retailers compete.
- Shaw Industries: One of the largest flooring manufacturers in the U.S., producing carpet, hardwood, vinyl, and laminate products. A direct brand supplier to Milton Johnson Flooring; comparable as an upstream incumbent influencing the product options and dealer economics available to small retailers.
- Home Depot: National home improvement big-box retailer offering a wide flooring assortment plus installation services through in-store design consultations and licensed installers. Competes for the same Middle Tennessee homeowner and contractor customers as Milton Johnson, but with substantially broader product, scale, and marketing reach.
- Floor & Decor: Large-format flooring retailer operating superstores across the U.S., including locations in the Nashville metro area. Sells the same product categories (LVP/LVT, hardwood, laminate, tile, carpet) with pro-installation services, but offers an in-store showroom experience versus the in-home consultation model that defines Milton Johnson.
Emerging players
- Carpet One Floor & Home: Cooperative of independent flooring retailers across North America offering a wide product assortment (carpet, hardwood, LVP, tile) with member showrooms and installation services. Conceptually comparable to Milton Johnson Flooring but operating through a branded co-op network with shared marketing and supplier leverage.
Direct peers
- Empire Today: National in-home flooring sales and installation company that brings samples to customers' homes and offers professional installation across multiple flooring categories (carpet, hardwood, vinyl, tile). Direct functional peer to Milton Johnson Flooring given shared mobile-consultation business model, multi-product portfolio, residential focus, and bundled-installation pricing model.
- 50 Floor: Regional and multi-state in-home flooring specialist offering complimentary in-home consultations across carpet, hardwood, vinyl, tile, and laminate with full installation services. Closely mirrors Milton Johnson's field-sales motion, residential-only focus, and bundled product-plus-installation offering.
Others
- Angi (formerly Angie's List): Lead-generation platform connecting homeowners with local service professionals including flooring contractors and installers. Relevant comparable as a digital channel through which consumers discover and evaluate local flooring providers, competing for lead flow that Milton Johnson Flooring otherwise captures through organic search and word-of-mouth.
Regional players
- Carpetland USA: U.S. Midwest-focused independent flooring retailer with multiple locations offering carpet, hardwood, vinyl, and laminate plus installation. Comparable as a multi-store regional specialty flooring retailer using a similar traditional showroom-plus-installation model rather than the in-home consultation model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Milton Johnson Flooring social profiles
Digital presenceMilton Johnson Flooring compliance and trust
Trust signalCompliance3 records
Milton Johnson Flooring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Milton Johnson Flooring leadership team
Management profileNumber of profiles
Milton Johnson Flooring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Milton Johnson Flooring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Milton Johnson Flooring
What does Milton Johnson Flooring do?
Milton Johnson Flooring is a flooring specialist that sells and professionally installs residential flooring products including carpet, vinyl, luxury vinyl tile (LVT), luxury vinyl plank (LVP), hardwood, and laminate. The company operates a low-overhead model that enables wholesale pricing on both product sales and installation, supplemented by hardwood floor refinishing services. It serves homeowners and contractors in the Nashville, TN and Middle Tennessee area through a physical showroom in Pleasant View, TN and an in-home sample consultation sales motion.
Is Milton Johnson Flooring a public or private company?
Milton Johnson Flooring is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Milton Johnson Flooring founded?
Milton Johnson Flooring was founded in 2014. It employs 11 to 50 people.
Where is Milton Johnson Flooring based?
Milton Johnson Flooring is headquartered in Pleasant View, United States, in the North America region.
How does Milton Johnson Flooring make money?
Two revenue lines are on record. Flooring Product Sales are the primary driver. The others are installation Services.
Who are Milton Johnson Flooring's main competitors?
Broad incumbents on record are Lowe's, Mohawk Industries, Shaw Industries, Home Depot and Floor & Decor. Carpet One Floor & Home is listed as an emerging player. Direct peers are Empire Today and 50 Floor. Angi (formerly Angie's List) is listed as an others. Carpetland USA is listed as a regional player.
Does Milton Johnson Flooring have an API?
No public API is recorded for Milton Johnson Flooring.
What industry is Milton Johnson Flooring in?
Milton Johnson Flooring's product category is Residential Flooring Retail and Installation. Its primary akta.pro industry code is CRAIAGAK, Flooring Installation Services (Retailer-Affiliated), with a secondary code of HSAPAGAA, Hardwood Floor Installation. Its NAICS code is 449121 and its SIC code is 5700.