Carpetland USA

What Carpetland USA does

Carpetland USA is a family-founded specialty flooring retailer established in 1993 and headquartered in Dothan, Alabama, with a primary showroom at 2710 Ross Clark Circle SW. The company sells a comprehensive flooring portfolio covering carpet, hardwood, laminate, luxury vinyl (LVP/LVT), tile, bamboo, and area rugs, alongside granite and stone countertops with custom fabrication. Product lines combine national brands (Shaw, Mohawk, Mannington, Daltile) with the proprietary COLORTILE private-label brand (Ultra HD, Pro Lux Vinyl Plank, Select LV Flooring, Waterproof Flooring Destination) exclusive to Carpetland USA locations.

The business operates an asset-light retail and service model anchored by a physical showroom plus in-home consultations, free estimates, and shop-at-home scheduling. Customer-facing technology is limited to licensed tools: the Roomvo web-based room visualizer, 3D design rendering services for kitchens and baths, and kitchen/bath countertop visualizers. There is no proprietary technology platform, mobile app, AI/ML capability, or API surface disclosed. A photo contest, email marketing, an educational blog, and Instagram support lead generation.

Carpetland USA monetizes through one-time product sales coupled with professional installation, custom granite fabrication, design consultation, and in-home measurement services. Financing is offered via a private-label credit card (COLOR TILE) issued through Wells Fargo with 12-month promotional terms. Three customer segments are served: residential homeowners in the Wiregrass/Dothan area (primary, ~75k metro), commercial businesses, and builders/contractors. As of May 4, 2026, the nine-store Carpetland USA network in Iowa and Illinois was acquired by Thornton Flooring, forming a 12-location combined organization spanning eastern Wyoming to western Illinois while preserving the Carpetland USA brand, its leadership, and the independent Dothan, AL operation.

Name

Carpetland USA

Legal name

CarpetLand USA Granite & Flooring

Website

https://carpetlandusaal.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Carpetland USA is a family-founded specialty flooring and granite retailer in Dothan, Alabama, selling carpet, hardwood, vinyl, tile, laminate, and countertops with private-label COLORTILE products, professional installation, design services, and in-home consultations for residential and commercial customers in the Wiregrass region.

Ownership category

akta.pro rank

Product category

Flooring & Countertop Retail

NAICS

Floor Covering Retailers (449121), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)

Keywords

• Flooring retail
• Installation services
• Countertop fabrication
• Granite surfaces
• Home remodeling

Headquarters

HQ city

Dothan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Flooring Product Sales: One-time sales of flooring materials including carpet, hardwood, laminate, luxury vinyl, tile, bamboo, and area rugs to residential and commercial customers.
2. Installation Services: Professional flooring installation services provided by trained crews with years of experience.
3. Custom Granite Fabrication & Installation: Custom cutting and installation of granite countertops for kitchens and bathrooms.
4. Countertops & Stone: Sale and installation of countertop materials including granite and stone products.
5. Design Consultation Services: Industry-trained design experts providing guidance on product choices and home improvement projects.
6. Store Credit Financing: Carpetland USA COLOR TILE credit card issued through Wells Fargo Bank, N.A. for customer financing of purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Carpetland USA is a specialty flooring and granite retailer that sells carpet, hardwood, laminate, luxury vinyl, tile and stone, bamboo, and area rugs, including its proprietary COLORTILE private-label brand, alongside national brands such as Shaw, Mohawk, Mannington, and Daltile. The retailer also provides custom granite countertop fabrication and a full suite of installation, design consultation, 3D design, in-home estimation, carpet binding, repair, and financing services for residential, commercial, and builder customers.

Product overview

Carpetland USA is a specialty flooring retailer offering a comprehensive product portfolio centered on multiple flooring types (carpet, hardwood, laminate, luxury vinyl, tile, bamboo, and area rugs) combined with complementary countertop and surface solutions. The core offering includes the store's proprietary Carpetland USA COLORTILE private label brand alongside nationally recognized brands such as Shaw, Mohawk, Mannington, Daltile, and others. The product line is supported by an extensive suite of services including professional installation, design consultation, 3D design visualization, financing options, in-home estimates, carpet binding, flooring repairs, disposal and removal, custom granite fabrication, commercial and builder services, and a Roomvo-powered room visualizer. The company operates as a single-location retailer (Dothan, AL) that was recently acquired by Thornton Flooring alongside eight other Carpetland USA stores across Iowa and Illinois.

Differentiator

Problem solved

Functional benefit

Brands

• COLORTILE: Private label flooring brand offering carpet, hardwood, laminate, luxury vinyl, and tile products sold exclusively through Carpetland USA locations.

Products and services

• Carpet Soft, affordable flooring that adds warmth and comfort, offered from Carpetland USA COLORTILE, Shaw, Mohawk, and other brands.
• Hardwood Flooring Durable, visually stunning flooring from COLORTILE, Trends, and other manufacturers that can add resale value to a home.
• Laminate Flooring Stylish, versatile, low-maintenance flooring resistant to spills, stains, and scratches, sourced from COLORTILE, Mannington, and other brands.
• Luxury Vinyl Flooring (LVP/LVT) Attractive flooring emulating hardwood or natural stone at lower cost, sourced from COLORTILE and Mannington.
• Tile & Stone Flooring Durable, customizable flooring resistant to spills and stains, sourced from COLORTILE and Daltile.
• Area Rugs Budget-friendly, trendy, and easy-to-transport rugs including custom area rugs from various brands.
• Bamboo Flooring Specialty flooring option offered to meet diverse homeownership needs.
• Granite & Countertops Custom granite fabrication and installation for kitchen and bathroom countertops using state-of-the-art precision cutting machinery.
• Carpetland USA COLORTILE Private Label Flooring Store's own brand of flooring products, including carpet, hardwood, laminate, luxury vinyl, and tile, sold exclusively at Carpetland USA locations (e.g., COLORTILE Ultra HD, COLORTILE Waterproof Flooring Destination, COLORTILE Pro Lux Vinyl Plank, COLORTILE Select LV Flooring).
• Professional Flooring Installation Complete installation services for all flooring products performed by trained, in-house professional crews with years of experience.
• Design Consultation Industry-trained design experts guide customers through flooring and remodeling choices with product examples and design advice.
• 3D Design Services State-of-the-art 3D rendering of flooring, kitchens, and baths to produce beautiful and functional designs.
• Flooring Financing (COLORTILE Credit Card) Customer financing through the Carpetland U.S.A. COLORTILE credit card issued by Wells Fargo Bank, N.A., including 12-month promotional financing for qualified customers (28.99% APR, no annual fees).
• Free In-Home Estimates Free in-home flooring estimates where skilled team members visit customers' homes around their schedule to take measurements.
• Carpet Binding Binding of carpet remnants along edges to create custom area rugs, runners, and mats; an affordable, eco-friendly service.
• Flooring Repairs Cost-effective repair services for carpet, hardwood, vinyl, or tile, including resanding hardwood and replacing tiles.
• Commercial Flooring Services Flooring products and installation services for commercial spaces, businesses, and multi-family units.
• Builder / Contractor Services Flooring supply and installation for builder and contractor projects including residential, multi-family, and commercial construction.
• Custom Granite Fabrication & Installation Custom cutting and installation of granite countertops using state-of-the-art machinery for precision fabrication.
• Kitchen & Bath Remodeling Remodeling services for kitchens and bathrooms, including outdoor kitchen and bars and custom shower and tub surrounds.
• Big Ass Fans Ceiling fans offered as part of the company's home improvement product lineup.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Alliance FlooringcoreChannel Partner/ Reseller/ DistributorBuying group partnership providing purchasing power, member benefits, and awards programs. Carpetland USA participates in Alliance Flooring member conventions and awards programs including National Retail Salesperson of the Year recognition.
• Shaw FloorscoreChannel Partner/ Reseller/ DistributorMajor flooring brand partnership offering carpet, hardwood, laminate, and other flooring products through Carpetland USA showrooms.
• MohawkcoreChannel Partner/ Reseller/ DistributorMajor flooring manufacturer partnership offering residential and commercial flooring products including SmartStrat, SolidTech, and other Mohawk brand lines.
• ManningtoncoreChannel Partner/ Reseller/ DistributorFlooring brand partnership featuring laminate and luxury vinyl products through Carpetland USA showrooms.
• DaltilecoreChannel Partner/ Reseller/ DistributorTile and stone flooring partnership offering residential and commercial tile products through Carpetland USA.
• Granite & Stone SupplierscoreChannel Partner/ Reseller/ DistributorPartnerships with granite and natural stone suppliers for custom countertop fabrication and installation services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lowe's: National home improvement chain with significant flooring assortment, installation services, and exclusive brands like Pergo and Stainmaster. Major broad-line competitor across Carpetland USA's product categories.
• Home Depot: National home improvement giant with extensive flooring department, installation services, and private label offerings (LifeProof, TrafficMaster). Represents the dominant big-box competitive threat in flooring retail.

Direct peers

• Floor & Decor Holdings: Largest U.S. specialty flooring retailer operating big-box stores across carpet, hardwood, tile, vinyl, and accessories. Most direct large-scale comparable in multi-category flooring retail with installation services.
• The Tile Shop: Specialty tile and flooring retailer with showroom model and complementary stone/LVT offerings. Comparable mid-size specialty flooring retailer with similar installation-led service model.
• Empire Today: Direct-to-consumer flooring retailer offering in-home shopping and installation for carpet, hardwood, vinyl, and tile. Closely mirrors Carpetland USA's shop-at-home consultation and installation model.
• LL Flooring (formerly Lumber Liquidators): National specialty flooring retailer focused on hardwood, vinyl, laminate, and tile with installation services. Closely comparable business model and product mix to Carpetland USA.

Others

• Shaw Industries: Largest U.S. carpet manufacturer and a key Carpetland USA supplier. Adjacent peer as the upstream manufacturing partner and competitor to vertically integrated retail strategies.
• Mohawk Industries: Global flooring manufacturer offering carpet, hardwood, LVT, and laminate (SmartStrat, SolidTech). Critical supplier to Carpetland USA and an indirect competitor through its own retail programs.
• Mannington Mills: Family-founded U.S. flooring manufacturer with strong positions in laminate, LVT, and hardwood. Direct supplier to Carpetland USA and comparable as a family-led flooring business.
• Lumber Liquidators predecessor stores / regional independents (e.g., local CCA Global Partners retailers): Carpet One Floor & Home and other CCA Global Partners-affiliated independent flooring retailers. Directly comparable as family-owned multi-store specialty flooring retailers participating in cooperative buying groups (akin to Carpetland USA's Alliance Flooring membership).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Carpetlandbama
• Facebookfacebook.com/carpetlandgranite
• LinkedInlinkedin.com/company/carpetland-usa-of-dothan-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carpetland USA