What High Ride Cycle does

High Ride Cycle, LLC is a privately held boutique indoor cycling studio operator founded in 2017 by Megan and Scott Hanson and domiciled in Colorado. The company runs three studios across the Denver metropolitan area — Sloan's Lake (Edgewater, opened 2017), Northglenn (opened 2019), and University Hills (opened June 2023) — and serves individual fitness consumers with 45-minute, high-intensity classes built around proprietary beat-based choreography, including upper-body movements like tap backs, push-ups, and four corners performed in dark, music-synced studios.

The company's core technology and methodology are its differentiated beat-based choreography framework delivered by a roster of 35 instructors across the three locations. Supporting the in-studio product, High Ride offers a High Ride On Demand streaming platform (powered by uscreen.io), an iOS mobile app for booking and challenge tracking, a TIEM cycling shoe retail line (with a 15% member discount), private studio rentals for events, and a referral ambassador program. Distribution runs through the company's own website and iOS app for direct sales, with supplementary visibility via the ClassPass marketplace and Truemed for HSA/FSA-eligible purchases.

Revenue is generated through multiple streams: monthly and multi-month recurring unlimited memberships, prepaid class packs, private event rentals, on-demand streaming subscriptions, and retail of shoes, apparel, and accessories. Pricing is publicly disclosed, with new-rider specials at $85 for the first unlimited month and a 6-month unlimited at $925. Go-to-market is community-led, combining word-of-mouth referrals, social club events, ambassador programs, partnerships with Live Nation and local wellness businesses, and recurring annual challenges such as the 100 Ride Challenge. High Ride has won Westword Best Cycling Studio in Denver in 2024, 2025, and 2026, and has earned national recognition through ClassPass and Mariana Tek Studio Awards.

Name

High Ride Cycle

Legal name

High Ride Cycle, LLC

Website

https://highridecycle.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Boutique Indoor Cycling Fitness Studios

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling/Spin Classes (HSADABAE)

akta.pro secondary industry

Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Boutique fitness studios
• Indoor cycling classes
• Spin class memberships
• Cycling studio workouts
• On-demand fitness streaming

Headquarters

HQ city

Edgewater

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly recurring unlimited memberships and multi-month commitment plans. Members receive priority booking, free shoe rental, and access to member-only perks and discounts.
2. Class Packs: Prepaid class packages with varying quantities (single classes to 10+ packs) with expiration dates. Riders with packs pay per class attendance.
3. Private Events: Private studio rentals for parties, bachelorettes, team-building events. Studio available for 2 hours with instructor, customizable playlists, themes, and decorations.
4. Apparel and Accessories: Sale of TIEM cycling shoes ($135), cycling apparel including tanks, tees, shorts, pants, jackets, hats, socks, and candles. Members receive 15% discount on TIEM shoes.
5. On-Demand Streaming: High Ride On Demand subscription for streaming signature indoor cycling classes anytime, anywhere through uscreen.io platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

High Ride Cycle operates boutique indoor cycling studios that deliver 45-minute high-intensity classes built around beat-based choreography, where riders synchronize movement to music on stationary bikes in dark, music-lit studios. The core offering is supplemented by monthly and multi-month unlimited memberships, prepaid class packs, on-demand streaming via High Ride On Demand, private studio rentals for events, and an iOS mobile app for booking and challenge tracking.

Product overview

High Ride Cycle operates as a multi-location boutique fitness company offering 45-minute high-intensity indoor cycling classes at three Denver-area studios. The core offering consists of beat-based choreography cycling sessions held in dark studios with music-synced intervals and choreographed movements targeting full-body workouts. Supporting the in-studio experience, High Ride provides the High Ride On Demand streaming platform for at-home classes, an iOS mobile app for class booking and challenge tracking, and TIEM cycling shoes as a retail add-on. Additional services include private studio rentals for events and a referral ambassador program. HSA/FSA payment integration through Truemed is available to help members use pre-tax dollars for memberships and class packs.

Differentiator

Problem solved

Functional benefit

Brands

• High Ride Social Club: A community program that organizes social outings outside the studio for regular riders to connect.
• High Ride On Demand

Products and services

• High Ride Cycle Indoor Cycling Classes 45-minute high-intensity indoor cycling classes built around beat-based choreography, with riders performing movements like push-ups, tap backs, side-to-sides, and four corners on the bike in dark, music-lit studios. Available to individual riders of all levels across three Denver-area studio locations.
• High Ride On Demand Subscription streaming service providing on-demand access to High Ride's signature indoor cycling classes, allowing riders to stream classes anytime, anywhere with the same instructors, music, and choreography as in-studio sessions.
• Private Rides Private studio rental for groups, including 2-hour exclusive studio access with a customizable instructor, playlist, themes, and decorations. Marketed for birthdays, bachelorette/bachelor parties, and corporate team-building events.
• TIEM Cycling Shoes (Retail) Specialty TIEM cycling shoes (retail $135) sold at High Ride studios, with members receiving a 15% discount and complimentary SPD clip installation before pickup. Clips sold separately for $20.
• High Ride Cycle iOS Mobile App Mobile app for iOS that enables riders to book classes, track challenges (such as the 100 Ride Challenge), monitor ride progress, and manage their High Ride account. Available on the Apple App Store.

Quantifiable outcome

• Average rider completes 5,357 classes per year across all studios
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Live NationminorGTM or Marketing Partner · 13 June 2025Summer Concert Series partnership bringing music from Live Nation concert stage to the studio. Themed rides for shows coming through Denver from June to October, with each ride offering chances to win free concert tickets.
• TruemedcoreGTM or Marketing Partner · 30 December 2024Truemed partnership allows qualified riders to use HSA (Health Savings Account) and FSA (Flexible Spending Account) dollars for membership and class pack purchases. Members can save an average of 30-40% using pre-tax funds. Process involves health assessment survey reviewed by licensed provider, with Letter of Medical Necessity issued for IRS-compliant reimbursement.
• ClassPasscoreChannel Partner/ Reseller/ Distributor · 14 May 2024ClassPass is a marketplace platform connecting fitness enthusiasts with studios in 2,500+ cities worldwide. High Ride is listed on ClassPass and was recognized as Best Fitness Studio in Denver. ClassPass drives new customer acquisition through its booking platform.
• WellSetcoreStrategic or Co-development PartnerRecovery services partner providing chiropractic, acupuncture, massage, and physical therapy. High Ride members receive exclusive discounts: $20 off initial visits, $10 off follow-ups for chiropractic; $10 off first massage (60+ minutes). Located in Denver area.
• MyFitFoodsminorGTM or Marketing PartnerNutrition partner offering discounted meal plans and supplements. Members receive 40% off first purchase and 20% ongoing discount. Partnership supports member nutrition and recovery.
• DexaFit DenverminorGTM or Marketing PartnerPartnership offering VO2 Max Testing at DexaFit Denver. $50 off testing helps riders measure and track cardiovascular fitness improvements from High Ride classes.
• Radiate Nutrition (Taylor Wesely, RD)minorStrategic or Co-development PartnerRegistered dietitian Taylor Wesely provides nutrition coaching and pre-workout nutrition guidance for High Ride members. Partnership includes blog content on hydration, nutrition timing, and sports supplements.
• Mariana TekcoreTechnology or IntegrationBoutique fitness software platform powering studio operations. High Ride featured on Mariana Tek platform and recognized through their Studio Awards program for Favorite Studio and Favorite Instructor.
• Fitness in the CityminorGTM or Marketing PartnerPremium member perk offering up to 4 yoga or fitness classes per month. Available to Unlimited Monthly Recurring and 1 Year Unlimited members.
• River YogaminorGTM or Marketing PartnerPremium member perk offering up to 4 yoga classes per month. Available to Unlimited Monthly Recurring and 1 Year Unlimited members for holistic fitness complement.
• TIEMcoreChannel Partner/ Reseller/ DistributorCycling shoe brand sold at High Ride studios. Members receive 15% discount on $135 shoes. Shoes shipped to studio, clips installed by staff before customer pickup.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• CycleBar: Franchise boutique cycling studio operating a multi-location spin model with comparable pricing, scheduling technology, and event-driven community programming. Highly comparable as a multi-unit boutique spin operator with similar product positioning.
• SoulCycle: Premium boutique indoor cycling chain offering choreographed, music-driven spin classes in dark studios with an emphasis on community. Most directly comparable to High Ride in terms of class format, studio aesthetic, pricing tier, and target demographic; both compete in the same boutique spin subcategory.
• Flywheel Sports: Historical direct competitor in the boutique indoor cycling space, known for beat-based cycling with performance tracking. Closely mirrors High Ride's format (music-driven, choreographed) and serves the same premium urban/suburban customer; relevant despite operating challenges post-2020.

Broad incumbents

• Rumble Boxing: Boutique boxing-conditional fitness brand with music-driven, dark-studio class format and strong social media presence. Comparable on experiential positioning, target customer, and pricing tier; different modality but similar category and community approach.
• Row House: Franchise boutique fitness chain offering indoor rowing classes in a similar studio-plus-tech, community-driven model. Comparable as a multi-location boutique operator targeting similar fitness demographics with premium pricing and subscription offerings.
• Barry's Bootcamp: Premium boutique fitness brand offering coached treadmill-and-strength classes in a high-intensity, community-driven format. Comparable on positioning (premium, music-driven, instructor-led), member demographics, and per-class price point, though modality differs.
• Peloton: Connected fitness platform with an at-home cycling bike and large on-demand cycling class library. Competes for the same cycling enthusiast customer and the same share of fitness dollars, especially as at-home adoption grows; not a single-studio operator but the dominant alternative format.
• Orangetheory Fitness: Large-scale boutique fitness franchise offering coached interval workouts (different modality — tread/row/strength) with heart-rate-based technology. Comparable as a multi-unit premium boutique operator competing for similar mid-market fitness customers and discretionary spend.
• Y7 Studio: Boutique yoga brand offering music-driven, candlelit flow classes in a hip-hop-themed studio environment. Comparable in aesthetic, community emphasis, and boutique positioning though serving a yoga (rather than cycling) audience.

Others

• ClassPass: Multi-brand fitness marketplace and channel partner that lists High Ride among its Denver studios. Serves as both a customer acquisition channel and an adjacent competitive layer by aggregating member access across many boutique studios, including direct cycling competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/high-ride-cycle

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Ride Cycle