K12 Sports Tech

What K12 Sports Tech does

K12 Sports Tech is a privately-held, Chicago-based company founded in 2022 that operates as an intermediary in the K-12 school athletics technology market. Per its self-described positioning, the firm provides three service lines: consulting engagements, vendor programs that aggregate sports technology providers, and a directory connecting school athletic departments with those providers. Headcount is reported in the 1-10 employee band, consistent with an early-stage operating profile.

The company's commercial model appears to combine professional services revenue from consulting work with a marketplace or directory component that monetizes vendor participation. No product documentation, pricing structure, or technology stack is publicly disclosed, and the corporate website (k12sportstech.com) currently renders only a verification/loading page with no substantive content. There are no disclosed app listings, APIs, integrations, or proprietary technology components in the available record.

Beyond basic firmographics and the firm's stated service categories, the evidence base is thin: no revenue figures, no funding rounds, no ownership disclosures, no management team roster, no named customers, and no partnership or certification records are available. The company does not disclose AI capabilities, geographic footprint, or operating status beyond its founding. As a result, commercial traction, product maturity, and unit economics are not verifiable from public sources.

Name

K12 Sports Tech

Website

https://k12sportstech.com

Company type

Private

Founded year

2022

Headcount range

1–10 employees

Short description

K12 Sports Tech is a Chicago-based, privately-held firm founded in 2022 that offers consulting, vendor programs, and a directory connecting K-12 school athletics departments with sports technology providers.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

K12 Sports Tech provides consulting, vendor programs, and an online directory that connect K-12 school athletics programs with sports technology providers. The company helps schools identify, evaluate, and procure sports technology solutions through curated vendor relationships and advisory services.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Hudl: Sports video and analysis platform with strong high-school and collegiate presence. Adjacent incumbent serving many of the same coaches and athletic departments and a likely directory listing rather than a substitute product.
• SportsEngine (NBC Sports): Broad youth sports platform covering registration, websites, and apps. A larger incumbent that already aggregates many of the vendors K12 Sports Tech's directory would list, and competes for the same school/youth-sports relationships.
• TeamSnap: Team and league management app widely used in youth and scholastic sports. A broad incumbent in the same buyer ecosystem; comparable as both a directory vendor candidate and a potential aggregator that could disintermediate a niche directory.
• LeagueApps: League and tournament management platform for youth and adult sports organizations. Operates in the same general sports-tech-for-organizations category, often cited alongside K-12 sports tech vendors.
• Frontline Education: Broad K-12 administrative software suite (HR, absence management, professional development). Not a sports-tech product, but operates deeply in the K-12 administrative buyer that K12 Sports Tech would target and could expand into athletics.

Direct peers

• PlayMetrics: Youth sports league and club management platform with deep K-12 and recreation-league penetration. Comparable in serving school and youth sports administrators and competing for the same vendor relationship.
• ArbiterSports: Provides officiating assignment, payment, and school athletic administration software to K-12 programs. Directly comparable buyer (high school athletic directors) and a natural directory listing.
• RankOne Sport: Provides athletic department management software for K-12 schools, including scheduling, rostering, and reporting. Operates in the same buyer/problem space as K12 Sports Tech and would naturally be a vendor listing on its directory.
• DragonFly Athletics: A platform built for high school athletic departments covering scheduling, communication, and compliance. Direct competitor in the K-12 sports tech stack and a candidate vendor for any K-12 sports tech directory.
• FinalForms (ACTIVE Network): A K-12 athletic department platform handling forms, eligibility, and health records. Directly comparable as a vendor-focused technology product sold into the same school athletic-director buyer that K12 Sports Tech's directory targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/k12-sports-tech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K12 Sports Tech